Wallet-Wise Marketing
Matthew Rathbun, Broker ABR, ABRM, AHWD, BPOR, CDPE, CRB, ePRO, GREEN, GRI, SFR, SRS, SRES EarthCraft and Eco-Broker Certified
Four Pillars 2010-2012©
TheAgentTrainer.com/walletwise Four Pillars 2010-2012Š
Choose The Best Gift
Tech-Fatigue
Customer
I’m not here to
Motivate
Tools Buyers Used to Find Homes 90
88
87 67.5
55 45
45 30
22.5
19
16 4
Source
Internet - 88% Open House - 45% Home Builder - 16% Billboard - 4%
REALTOR速 - 87% Print/Newspaper - 45% Relo Company - 4%
4
4
0
Yard Sign -55% Home Magazine - 19% Television - 4%
Source NAR Profile of Buyers and Sellers 2011
64
...But it’s a People Business Than we’d better begin engaging them where they are and not where they used to be.
Lifestyle Marketing
FIRST REACTIONS
Property Descriptions
This?
Home has 4 bedrooms, 3 full baths, 2 car garage and over half an acre of land. Great house. Motivated Seller, bring all offers. Home is subject to Short Sale.
...or That?
Imagine setting in your cozy sunroom on a warm spring morning, reading a book or laughing with family in Ladysmith,VA. This amazing sunroom comes with 4 bedrooms, 3 full baths & 2 car garage. Enjoy over half an acre while playing volleyball, enjoying a garden or having a family cookout. Seller also including the private master with oversized closet, private bathroom, jacuzzi, cherry hardwoods, fireplace, granite counters & tall cabinets.
WWW.GOOGLE.COM/PICASA
Social Statistics & Psychometrics
Financial Profiles
Realtor.com
Trulia.com
Trulia.com/Voices
Zillow.com
Google.com/addurl
Engage
People
Civic Involvement
Create Your Own Networking Group
•Lunch Meetings •Database Sharing •Common Webpage
.com
.com
www.PicMonkey.com
Using the MLS Rent Versus Buy Tax Record labels for postcards made on home printer
Send Letters to those who rented 9-12 months ago regarding the buyer market
MLS Listing e-Mail Drip Campaign Personal Promotions on Visual Tours or house Photos (if MLS allows)
Get Affiliate Buy-in
WineParty
Hand-written Notes
Mobile Marketing
68%
of Real Estate Buyers search From A mobile Device before speaking to an Agent
www.HowToGoMo.com
37
SmarterAgent.com
Postagram
Qik.com
Let’s Interview Online
Write It Right
Utility Information - AllConnect.com
Cvmkr.com
JingProject.com
www.VistaPrint.com
YouSendIt.com
• All the Home Pictures • Visual Tour • Surveys • HOA Docs • Special Addendum's • Tax Plats • YOUR contact information • Any other related documents…
CD’s and ThumbDrives
www.LowesRealtorBenefits.com
Google.com/sites
Wikis | Websites | Intranets 55
Google.com/PlacesForBusiness
56
Free-Press-Release.com
57
AppMakr.com
58
LinkedIn Groups
59
Seminars
Journalist Relations
Interns
Tradeshows, Festivals and Fairs
matthew@realtor.com Facebook.com/mattrathbun @mattrathbun YouTube.com/MattRathbun1
CE PL -