SAINT JOSEPH ACADEMY SOCIAL MEDIA COMMUNICATIONS PLAN JULY 2014
SOCIAL MEDIA BASIC PRACTICE: GETTING TO KNOW THE PLATFORMS AND HOW TO USE THEM USED FOR: - Connecting with friends and family, allowing two way interaction between users and businesses GOALS: - Likes (Good), Comments (Better), Shares (Best) FREQUENCY OF POSTS: - Low volume, high value - 3x/ week min. 10x/week max. - Quality v. Quantity CONTENT OF POSTS: - 80% start a conversation i.e: questions or tips to engage -20% about the business i.e: call to action, relate, humor WHAT TO DO: - Disrupt attention to get it - Use photos and videos - Review Audience Insights WHAT NOT TO DO: - Talk at not with - Cross-posting with Twitter - Writing long posts - Make every post for everyone - Posting back to back - Posting over 250 characters
USED FOR: - Conversations, sharing content and news GOALS: - Favorites (Good), Mentions (Better), Retweets (Best) FREQUENCY OF POSTS: - High volume, low value - 5x/day maximum - Quantity v. Quality CONTENT OF POSTS: - 80% currated content i.e: retweets and opinions - 20% created content i.e: call to action, relate, humor WHAT TO DO: - Create 1:1 Relationships - Use branded AND popular (trending) hashtags (#) - Use photos and videos - Review Audience Analytics WHAT NOT TO DO: - Not shortening links - Not leaving enough space for a Retweet (RT) - Too much self promotion - Not responding to tweets - Not ‘sharing the love’
USED FOR: - Posting visuals and short messages creating a sense of closeness GOALS: - Likes (Good), Comments (Better) Tags/ Regrams (Best) FREQUENCY OF POSTS: - High frequency of posts, within reason (not just posting to post) - 3/ week min. 2/day max. CONTENT OF POSTS: - Exclusive access not promotion - Scenery shots do well- try to post one a week - Keep in mind: 90% of users are under the age of 35 WHAT TO DO: - Involve followers in your brand #regram, text photos (memes) - Use branded & popular tags i.e #TBT, #photooftheday - Use story arcs and collages - Review Statigr.am for Statistics WHAT NOT TO DO: - Not using filters or captions - Ignore peak times/ feed speed - Sell brand not tell brand
USED FOR: - Connecting with thought leaders, opimizing search results GOALS: - Circles (Good), Reviews Better), Increasing SEO (Best) FREQUENCY OF POSTS: - Higher volume, high value - 1/week min. 2/day max. CONTENT OF POSTS: - Blog entires - Value, commentary and relevance - Photo AND long form posts (using organization’s keywords) WHAT TO DO: - Claim authorship - Tag individuals and companies - Use photos and videos - Use and maintain fresh content - Review organic search traffic WHAT NOT TO DO: - Ignoring negative comments - Not including website in intro or keywords in tagline - Not using circles - Not joining communities - Posting only about you
USED FOR: - Posting video content to reach a wide audience GOALS: - Comments: now tied to Google+ (Good), Views (Best) FREQUENCY OF POSTS: - Whenever video content can be properly obtained CONTENT OF POSTS: - Special Events - Explainer videos: repurposed infographics or written info - Corporate profile/ history video WHAT TO DO: - Choose proper categoires & tags so video can easily be found - Let your customers/audience do the talking - Use as a blog to bulk up Google+ account - Consider collaboration with complimentary businesses WHAT NOT TO DO: - Not include a call to action - Not putting thought into title - Confiding to just YouTube - Not responding to comments
USED FOR: - Reputation, recruiting, content resource GOALS: - Offer credibility and obtain connections FREQUENCY OF POSTS: - A few a week min. 1/day max. - Low volume, high value CONTENT OF POSTS: - Formal, technical, educational information - Industry insights, studies, and news - Anything to boost industry wide reputation/credibility WHAT TO DO: - Share your expertise in your field, become a thought leader - Use infographics, photos, videos - Review Engagement Analytics WHAT NOT TO DO: - Too much self promotion or embellishment - Not contributing to discussions or joining groups - Posting over 100 characters
FOR ALL PLATFORMS, IT IS VERY IMPORTANT TO FOLLOW THREE RULES TO USE SOCIAL MEDIA CORRECTLY AND EFFECTIVELY:
1.
KNOW YOUR AUDIENCE
It’ s important to know who your posting to or if your intended audience even exists on the specific platform.
SAINT JOSEPH ACADEMY SOCIAL MEDIA COMMUNICATIONS PLAN
2.
USE APPROPRIATE CONTENT
The content (written and visual) on each individual platform must be appropriate for the audience you intend to reach.
3.
BE WELL PREPARED FOR POSTS
A social media calendar for post planning is suggested. Also must posess adequate resources (people) to keep up with the posting. JULY 2014
KNOWING THE AUDIENCE: SJA SOCIAL MEDIA ACCOUNTS
: 3,758 Likes
PEER BEHAVIOR
REACH: people who post was
LIKES: fans/people who like
ENGAGEMENT: people who have
served to*
the Page
85% female
73% female
15% male
2000 Page Likes
liked, commented or shared posts*
1639 Page Likes
83% female
26% male
1121 Page Likes
17% male
1579 Page Likes WHO are the people who LIKE us?
WHO has ENGAGED with our page? *
13-17
8%
2172 Page Likes
5%
18-24
29%
18%
25-34
20%
12%
3660 Page Likes
35-44
17%
20%
45-54
16%
27%
55-64
6% 4%
65+
2037 Page Likes
11% 7%
*The numbers below are based on figures calculated by Facebook in mid-July. These insights should be monitored periodically and any major changes should be noted. Most changes in gender and age distribution (regarding likes, reach and engagement usually only change by a few percent either way, changes are usually not very dramatic)
SAINT JOSEPH ACADEMY SOCIAL MEDIA COMMUNICATIONS PLAN
3267 Page Likes 2429 Page Likes NOTE: Facebook numbers are constantly changing; the number of likes a page has can fluctuate daily. Posts and engagement can be monitored on a weekly basis.
JULY 2014
KNOWING THE AUDIENCE: SJA SOCIAL MEDIA ACCOUNTS
: 940 Tweets, 869 Followers
67%
Female
33% Male
Review of retweets and mentions** • Almost all retweets from current students/faculty or young alums • A portion of mentions were from other high schools or sports news • Retweets also from businesses and Sports accounts (Cle rowing, Rugby Ohio, USATODAYhhss_CLE) Other figures included by Twitter analytics to help better understand the audience are impressions and engagement. The graph to the right follows the account back six months and states the monthly average of each of these figures IMPRESSIONS: the number of times a user saw the tweet on Twitter ENGAGEMENTS: the number of times a user has interacted with the tweet, this includes clicks anywhere on the tweet (hashtags, links, avatar, user name and tweet expansion) retweets, replies, follows and favorites
1061 Tweets 861 Followers
70% Live
hi o in O
The analytics feature provides the gender breakdown of our current audience. A manual review of followers* concludes: • More than half of followers are current students, coaches/teachers and young alums • A decent portion of our followers are affiliated with other local catholic schools: -Peer high schools: Magnificat, Padua, Holy Name, Beaumont, Laurel, Hathaway Brown -Complimentary high schools: St. Edward & St. Ignatius -Grade schools: St. Raphael, St. Rita, St. Ambrose, LCA • Remaining followers are diverse: Local businesses, news accounts, service related accounts, small colleges, sports accounts
PEER BEHAVIOR
CA
1000
KS
VA
859 Tweets 891 Followers
3541 Tweets 1437 Followers
600
5860 Tweets 2567 Followers
400
2508 Tweets 2567 Followers
200
JAN
3005 Tweets 1614 Followers
1714 Tweets 863 Followers
800
30 TWEETS
559 Tweets 339 Followers
764 Tweets 344 Followers FEB
30 TWEETS
* Age information is not avaliable on Twitter.
SAINT JOSEPH ACADEMY SOCIAL MEDIA COMMUNICATIONS PLAN
MARCH
40 TWEETS
APRIL
29 TWEETS
MAY
38 TWEETS
JUNE
22 TWEETS
NOTE: Twitter numbers are constantly changing; the number of tweets or followers an account gets or looses can (and at most times does) fluctuate daily. Peers we are close to in numbers may surpass us or can be surpassed.
JULY 2014
KNOWING THE AUDIENCE: SJA SOCIAL MEDIA ACCOUNTS
: 20 Posts, 101 Followers
PEER BEHAVIOR
Activation date was on May 21 2014. Like Twitter, age information is also unavaliable for Instagram. A manual review of followers concludes that 98 of 101 followers are current students or young alums. This indicates a young audience.
152 Posts 350 Followers
Iconosquare.com provides Instagram social analytics. Since the account is still in its beginning stages, most of the statistics are inconclusive. However, there were a few figures that were able to tell us how we’ve been doing interacting with our Instagram audience:
61 Posts 196 Followers
LIKE RATE
24%
of followers like photos posted
COMMENT RATE
SPREAD RATE
1%
30 Posts 170 Followers
4%
of followers comment on photos posted
0 Posts 0 Followers
of likes recieved come from nonfollowers
Iconosquare also provides information about audience behavior in comparision to posting habits for optimization. The Instagram News Feed refreshes constantly and sometimes posts can get lost. The circles on the inside of the graph represent when the community of followers has been interacting, the biggest circles are the best times to be posting. So far, the current posting habits match well with community interaction but can be improved upon in order to more effectively reach followers and provoke interaction. @sja1890 posting habits Interactions from followers (likes and comments) Monday Tuesday Wednesday Thursday Friday Saturday Sunday
46 Posts 256 Followers 247 Posts 419 Followers 290 Posts 793 Followers NO ACCOUNT NO ACCOUNT
12 2 4 6 am
8
10 am
SAINT JOSEPH ACADEMY SOCIAL MEDIA COMMUNICATIONS PLAN
12
2 4 6 pm
8
10 pm
NOTE: Instagram numbers are constantly changing; the number of posts or followers an account gets or looses can (and at most times does) fluctuate daily. Peers we are close to in numbers may surpass us or can be surpassed.
JULY 2014
KNOWING THE AUDIENCE: SJA SOCIAL MEDIA ACCOUNTS PEER BEHAVIOR
: 155 Subscribers YouTube audience is defined by people who subscribe to your channel. However, non subscribers can also view the video. It’s important to share videos hosted on YouTube on other platforms. Ultimately YouTube audiences are limitless. Since anyone can view the video, a direct audience cannot be determined. The videos on the channel were placed into categories by SJA department to better understand who may be watching our videos.
47 VIDEOS TOTAL
ADMISSIONS ATHLETICS
ADVANCEMENT ACADEMIC
47,217 VIEWS TOTAL
SAINT JOSEPH ACADEMY SOCIAL MEDIA COMMUNICATIONS PLAN
29 Videos 15,219 Views
180 Videos 125,415 views 49 Videos 91,624 Views NOTE: These numbers are from each school’s personal Youtube account’s videos and views from those videos only. There are MANY videos posted about or from school events, projects, athletics etc that are not posted by the actual school. Beaumont, Holy Name and Benedictine do not have pages at this time, but there are videos posted to youtube from school events and projects.
: 4 Followers MAGNIFICAT: 1 Follower, 1,570 Views- No Posts BEAUMONT: No Account HOLY NAME: 134 Followers 3,138 Views- Only 3 posts which are linked to their blog website PADUA FRANCISCAN: No Account LAUREL: 3 Followers, 239,411 Views-All of their posts are cross posted from YouTube HATHAWAY BROWN: 5 Followers, 2,158 ViewsPosts are from a blog, YouTube and Instagram ST EDWARD: No Account ST IGNATIUS: 9 Followers, 1,433 Views BENEDICTINE: 156,793 Views- No Posts
34 Videos 29,780 Views
17 Videos 6,253 Views
Almost half of our views are from Paws for Pride videos
Google+, similar to YouTube, people can view our page without actually following. Currently on Google+ we have 471,296 views. Presence has the potential to increase if it were to linked to a blog (we currently do not have). Google+ is a crucial component of SEO. To best increase SEO through this platform, a blog of some sort must be created and maintained. In order to maintain a presence until then, posts made to Google+ will be cross posted from Facebook.
27 Videos 15,897 Views
: 177 Followers Majority of followers are current employees and alums (both young and mid). No posts to the page yet and no current login credentials. Suggested that LinkedIn be placed on the backburner until we: - Receive the password to access and manage the account - Expand our network past the Academy employees and alums, so that we may attain a higher accreditation on this platform.
MAGNIFICAT: 91 Followers BEAUMONT: 864 Followers HOLY NAME: 46 Followers PADUA FRANCISCAN: 75 Followers LAUREL: 380 Followers HATHAWAY BROWN: 251 Followers ST EDWARD: 440 Followers ST IGNATIUS: 165 Followers BENEDICTINE: 120 Followers
JULY 2014
SJA COMMUNICATIONS’ AUDIENCES & OPTIMAL PLATFORMS FOR POSTING
ENGAGEMENT: people who have liked, commented or shared posts (below)
15% male
GOALS
27%
ACADEMIC
Promote student service work, achievements and student events
20
%
18%
18%
ADMISSIONS
Convince grade school students to attend Saint Joseph Academy
12%
ALUMNAE
Connect graduates to keep them involved with Saint Joseph Academy
18-24 25-34 35-44 45-54
55+
PEER FACEBOOK PAGE LIKES/ FANS MAGNIFICAT: 2000 Likes BEAUMONT: 1639 Likes HOLY NAME: 1121 Likes PADUA: 1579 Likes LAUREL: 2172 Likes
Audience’s primary use for the platform is • Connect: engage with other account’s and post on their own personal page • Inform: to see new and interesting with other’s accounts, to be updated • Entertain: to kill time • Not Present:/Unkown does not associate with our account
HATHAWAY BROWN: 2037 Likes ST EDWARD: 3267 Likes ST IGNATIUS: 3660 Likes BENEDICTINE: 2429 Likes SJA: 3,758 Likes
ADVANCEMENT
Obtain/retain donations (support) for Saint Joseph Academy
ATHLETICS
Promote athletic achievements and gain support for SJA teams
POTENTIALREACH
85% female
COMFORT & SKILL
LIKES: fans/people who like the Page (left)
Audience’s comfort/skill level analyzed by general age range • Expert: knows how to use platform very well • Intermediate: has account, unsure of how to navigate platform at times • Novice: new to platform or only knows how to perform simple actions on the platform • No Account: does not associate with our account
PRIMARY PURPOSE
Each audience has been analyzed by goal and criteria to determine if Facebook is an appropriate place to convey message.
SJA FACEBOOK PAGE:
COMFORT & SKILL LEVEL
PRIMARY PURPOSE
POTENTIAL REACH
Expert
Entertain
Possible
PARENTS
No Account
Not Present/Unkown
Impossible
2ND - 5TH GRADE GIRLS/ PARENTS
No Account
Not Present/Unkown
Impossible
6TH & 7TH GRADE GIRLS
Intermediate
Connect
Low
6TH & 7TH GRADE PARENTS
No Account
Not Present/Unkown
Impossible
Expert
Inform
Low
8TH GRADE PARENTS
No Account
Not Present/Unkown
Impossible
GRADE SCHOOL PRINCIPAL/STAFF
No Account
Not Present/Unkown
Impossible
PARISH PSR, BULLETIN ADMIN
No Account
Not Present/Unkown
Impossible
Expert
Entertain
High
Intermediate
Inform
High
CURRENT STUDENTS
8TH GRADE GIRLS
YOUNG ALUMNAE MID ALUMNAE OLDER ALUMNAE
Novice
Inform
High
CURRENT DONORS
See notes below*
See notes below*
See notes below*
LAPSED DONORS
See notes below*
See notes below*
See notes below*
COMMUNITY LEADERS
See notes below*
See notes below*
See notes below*
Expert
Inform
Possible
No Account
Not Present/Unkown
Impossible
Expert
Inform
Possible
STUDENT ATHLETES & COACHES PARENTS OF ATHLETES FANS & NEWS PERSONALITIES
CONCLUSIONS & RECOMENDATIONS FOR THE SAINT JOSEPH ACADEMY FACEBOOK PAGE POSTING:
1.
BOOST ENGAGEMENT BY SHARING NEWS
Relate current events to SJA or followers lifestyle: ‘Praying for ...’ Ask questions: ‘What can you do to change (issue)’
2.
BOOST ENGAGEMENT BY ENABLING COMMENTS Allow followers to interact with the page. Share stories, achievements, etc. Also good for user generated content.
The chance of our message reaching this specific audience are • High: most likely see the post and engage • Possible: probably see post, may not interact with it • Low: most likely not see post • Impossible: will not see post not connected with them
3.
PLANNED VISUAL POSTS FOR ADVANCEMENT * Strategic planning required for Advancement posts. Use of video messaging or photos recomended for donation asks.
4.
POST THROWBACK PHOTOS/ STORIES
‘Throwback Thursdays’ Fun facts, history, memories. Ask questions: Who remembers..? Attn class of _! Who attended when ...?
5.
POST ABOUT CURRENT SCHOOL EVENTS Academic and athletic achievements & events, add media whenever possible. Connects alums, excites students
SJA COMMUNICATIONS’ AUDIENCES & OPTIMAL PLATFORMS FOR POSTING
67%
Female
33% Male
GOALS CA
KS
ACADEMIC
VA
Promote student service work, achievements and student events
• More than half of followers are current students, coaches/teachers & young alums • A decent portion of followers are affiliated with other other local schools: - Peer High Schools - Complimentary High Schools - Catholic Grade Schools • The remaining followers are diverse: - i.e: Local businesses, news accounts, service related accounts, small colleges, sports account, etc.
ADMISSIONS
Convince grade school students to attend Saint Joseph Academy
ALUMNAE
PEER TWITTER FOLLOWERS MAGNIFICAT: 1061 Tweets, 861 Followers BEAUMONT: 559 Tweets, 339 Followers HOLY NAME: 3005 Tweets, 1614 Followers PADUA: 859 Tweets, 891 Followers LAUREL: 1714 Tweets, 863 Followers
Audience’s primary use for the platform is • Connect: engage with other account’s and post on their own personal page • Inform: to see new and interesting with other’s accounts, to be updated • Entertain: to kill time • Not Present:/Unkown does not associate with our account
HATHAWAY BROWN: 3541 Tweets, 1437 Followers ST EDWARD: 5860 Tweets, 2567 Followers ST IGNATIUS: 2508 Tweets, 2567 Followers BENEDICTINE: 764 Tweets, 344 Followers SJA: 940 Tweets, 869 Followers
Connect graduates to keep them involved with Saint Joseph Academy
ADVANCEMENT
Obtain/retain donations (support) for Saint Joseph Academy
ATHLETICS
Promote athletic achievements and gain support for SJA teams
1.
Retweet from followers. Real life experience of school events, history, memories, etc.
2.
RETWEET NEWS, SERVICE & SPORTS Relating news story to SJA, its followers, adding our opinion keep followers interested.
The chance of our message reaching this specific audience are • High: most likely see the post and engage • Possible: probably see post, may not interact with it • Low: most likely not see post • Impossible: will not see post not connected with them
COMFORT & SKILL LEVEL
PRIMARY PURPOSE
POTENTIAL REACH
Expert
Entertain
High
PARENTS
No Account
Not Present/Unkown
Impossible
2ND - 5TH GRADE GIRLS/ PARENTS
No Account
Not Present/Unkown
Impossible
6TH & 7TH GRADE GIRLS
No Account
Not Present/Unkown
Impossible
6TH & 7TH GRADE PARENTS
No Account
Not Present/Unkown
Impossible
Expert
Entertain
Low
8TH GRADE PARENTS
No Account
Not Present/Unkown
Impossible
GRADE SCHOOL PRINCIPAL/STAFF
No Account
Not Present/Unkown
Impossible
PARISH PSR, BULLETIN ADMIN
No Account
Not Present/Unkown
Impossible
Expert
Connect
High
MID ALUMNAE
Intermediate
Inform
Low
OLDER ALUMNAE
No Account
Not Present/Unkown
Impossible
CURRENT DONORS
No Account
Not Present/Unkown
Impossible
LAPSED DONORS
No Account
Not Present/Unkown
Impossible
COMMUNITY LEADERS
No Account
Not Present/Unkown
Impossible
Expert
Inform
High
No Account
Not Present/Unkown
Impossible
Expert
Inform
High
CURRENT STUDENTS
8TH GRADE GIRLS
YOUNG ALUMNAE
STUDENT ATHLETES & COACHES PARENTS OF ATHLETES FANS & NEWS PERSONALITIES
CONCLUSIONS & RECOMENDATIONS FOR SAINT JOSEPH ACADEMY TWEETS: RETWEET STUDENTS AND YOUNG ALUMS
POTENTIALREACH
COMFORT & SKILL
70% Live
hi o in O
Predominately female audience. Most followers live in Ohio. Age information is not avaliable through Twitter, however a manual review of followers found that:
Audience’s comfort/skill level analyzed by general age range • Expert: knows how to use platform very well • Intermediate: has account, unsure of how to navigate platform at times • Novice: new to platform or only knows how to perform simple actions on the platform • No Account: does not associate with our account
PRIMARY PURPOSE
Each audience has been analyzed by goal and criteria to determine if Twitter is an appropriate place to convey message.
SJA TWITTER:
3.
RETWEET HUMOROUS TWEETS/PHOTOS People like to be entertained, retweet funny posts that relate to followers to ensure a positive relationship.
4.
SHARE VISUALS THROUGH TWEETS Catching followers eye with multimedia.: photos, inforgraphics, videos, interactive, etc.
5.
USE BRANDED AND POPULAR HASHTAGS Continue regular use of branded hashtags. Use popular AND trending hashtags to increase impressions & searchability.
SJA COMMUNICATIONS’ AUDIENCES & OPTIMAL PLATFORMS FOR POSTING SJA INSTAGRAM:
The circles on the inside of the graph represent when the community of followers has been interacting, the biggest circles are the best times to be posting. So far, the current posting habits match well with community interaction but can be improved upon in order to more effectively reach followers and provoke interaction.
GOALS ACADEMIC
@sja1890 Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Follower Interactions
Promote student service work, achievements and student events
ADMISSIONS
Convince grade school students to attend Saint Joseph Academy
ALUMNAE
PEER TWITTER FOLLOWERS MAGNIFICAT: LAUREL: 152 Posts, 350 Followers 46 Posts, 256 Followers BEAUMONT: HATHAWAY BROWN: 61 Posts, 196 Followers 247 Posts, 419 Followers HOLY NAME: ST EDWARD: No Account 30 Posts, 170 Followers ST IGNATIUS: PADUA FRANCISCAN: 290 Posts, 793 Followers 0 Posts, 0 Followers BENEDICTINE: No Account SJA: 20 Posts, 101 Followers
Audience’s primary use for the platform is • Connect: engage with other account’s and post on their own personal page • Inform: to see new and interesting with other’s accounts, to be updated • Entertain: to kill time • Not Present:/Unkown does not associate with our account
Connect graduates to keep them involved with Saint Joseph Academy
ADVANCEMENT
Obtain/retain donations (support) for Saint Joseph Academy
ATHLETICS
Promote athletic achievements and gain support for SJA teams
POTENTIALREACH
COMFORT & SKILL
Audience’s comfort/skill level analyzed by general age range • Expert: knows how to use platform very well • Intermediate: has account, unsure of how to navigate platform at times • Novice: new to platform or only knows how to perform simple actions on the platform • No Account: does not associate with our account
Instagram account activated at the end of May. A manual review of followers concluded that almost all followers are students or young alum.
PRIMARY PURPOSE
Each audience has been analyzed by goal and criteria to determine if Instagram is an appropriate place to convey message.
COMFORT & SKILL LEVEL
PRIMARY PURPOSE
POTENTIAL REACH
Expert
Entertain
High
PARENTS
No Account
Not Present/Unkown
Impossible
2ND - 5TH GRADE GIRLS/ PARENTS
No Account
Not Present/Unkown
Impossible
6TH & 7TH GRADE GIRLS
No Account
Not Present/Unkown
Impossible
6TH & 7TH GRADE PARENTS
No Account
Not Present/Unkown
Impossible
8TH GRADE GIRLS
No Account
Not Present/Unkown
Impossible
8TH GRADE PARENTS
No Account
Not Present/Unkown
Impossible
GRADE SCHOOL PRINCIPAL/STAFF
No Account
Not Present/Unkown
Impossible
PARISH PSR, BULLETIN ADMIN
No Account
Not Present/Unkown
Impossible
Expert
Entertain
High
MID ALUMNAE
No Account
Not Present/Unkown
Impossible
OLDER ALUMNAE
No Account
Not Present/Unkown
Impossible
CURRENT DONORS
No Account
Not Present/Unkown
Impossible
LAPSED DONORS
No Account
Not Present/Unkown
Impossible
COMMUNITY LEADERS
No Account
Not Present/Unkown
Impossible
Expert
Inform
High
No Account
Not Present/Unkown
Impossible
Expert
Inform
High
CURRENT STUDENTS
YOUNG ALUMNAE
STUDENT ATHLETES & COACHES PARENTS OF ATHLETES FANS & NEWS PERSONALITIES
CONCLUSIONS & RECOMENDATIONS FOR SAINT JOSEPH ACADEMY INSTAGRAM POSTS:
1.
POST AT OPTIMAL ENGAGEMENT TIMES
Posting photos during the times followers are interacting to help ensure engagement.
2.
TARGET POSTS TOWARD YOUNG AUDIENCE Due to young audience, it is important that posts incorporate younger trends.
The chance of our message reaching this specific audience are • High: most likely see the post and engage • Possible: probably see post, may not interact with it • Low: most likely not see post • Impossible: will not see post not connected with them
3.
REPOST TAGGED PHOTOS FROM FOLLOWERS
When followers tag @sja1890 in their photos, the photo can be ‘regramed’ to our account, crediting (tagging) the user who initially tagged us.
4.
USE TRENDING HASHTAGS #TransformationTuesday #WisdomWednesday #tbt- Throwback Thursday #PhotoOfTheDay
5.
ENTERTAINING POSTS TO PROMOTE/FEATURE Relate to followers or their lifestyle with humorous memes, fun photos from school events or featured items in the bookstore.