Diversity Works! Magazine - Spring 2007 Diversity Works! Career Fair Edition

=DiversityWorks!

Urban League

M a g a z i n e

Spring Issue Volume 2 Issue 2

2007 Diversity Works! Career Fair Edition

HEALTH IS WEALTH An official publication of the An Affiliate of the National Urban League

=

Urban League San Diego County

Empowering Communities.

Changing Lives.

Wherever your job search leads, we’ll take you there.

There are several different ways to find a good job, but none better than using The San Diego Union-Tribune and SignOnSanDiego.com. That’s because recruiters know that one ad in the Sunday Union-Tribune and Signonsandiego.com combined reaches 1,385,800 San Diego adults who have either read the Union-Tribune or visited SignOnSanDiego. com in the month. That’s 62 percent of adults in San Diego County. When you utilize the U-T and SignOnSanDiego as a job-

search resource, you’ll find quality job opportunities, informative articles that will help you on your career path, and news about various jobs fairs that will put you one-on-one with recruiters.

If you’re looking, find www.sdjobs.signonsandiego.com.

It’s the vehicle you need on the path to your ideal job.

Source: August 2005 - July 2006 San Diego Scarborough Report.

contents

CREDITS President/CEO - Cecil H. Steppe Publisher - Maurice D. Wilson Editor-in-Chief - Pamela S. Perkins Managing Editor - Sheri L. Williams Assistant Editor - Paulette Bartley-Royster Research & Development Manager - NJ Mitchell Layout & Design - Graphics by Design Photographer - Larry Morgan Cover Design - Graphics by Design Cover Design Concept - Union Tribune Contributing Writers - P.S. Perkins, Shelia Burrell, Maria Dowd, Mayumi King, Jaime Arroyo

20. African American Folklore The MEDICAL FOLKLORE of Black Americans contains elements from European and African...

Feature Story

23. Must Read Book Review: The Audacity of Hope by Barack Obama

Only 25 years ago under the notion of “welfare capitalism,” it was expected that you became educated in your craft, sought a job for life and raised a family.

Loyalty and security were unspoken agreements between the employee...

12.

Introducing Neo-Professionalism: Power, Performance and Prosperity - part 1

4. Message from the President/CEO and the Publisher

24. Powerful, Motivational & Powerful Quotes Ahead A motivational and positive quote contains the power to help people overcome their toughest stumbling blocks;...

28. Understanding Emotions in Traditional Chinese Medicine In traditional Asian medicine, emotions and physical health are intimately connected. Sadness, nervous tension and anger, worry, fear, and overwork...

30. Success Story: Ruth Sinclair

6. Message from the Editor-in-Chief

As a young girl growing up in the Caribbean, I dreamt of going to America for better...

7. Career Fair Expo Chair Persons

32. Cross-Cultural Communication in the Workforce

As the Co-Chairs of the 18th annual Diversity Works!

Career Fair/Expo, we would like to Welcome you!…

There is nothing wrong with the way you talk.

Communication...

38. DiversityWorks! Partners 8. Career Fair Expo Committee 9. Career Fair Expo Schedule of Events

As one of over 57000 employers in the region we are counting on your support to help make Diversity Work! here in San Diego.

10.Career Fair Expo Exhibitors 11. Career Fair Expo Supporters 15. Health is Wealth: How Diet Affects AA Men’s Health African-American men have a greater chance of developing or dying from many chronic diseases,...

17. National Urban League & Walgreens Wellness Tour Please visit one of the following locations for 5...

18. FYI: Information You Should Know African American women in the South are about 60 percent more likely than white women to die from....

DiversityWorks!

Cecil H. Steppe President/CEO

Maurice D. Wilson VP/Publisher

A History of Service: Not your Grandfather's Urban League Written by, Cecil H. Steppe, President and Maurice D. Wilson, VP/Publisher

ou may not know this, but the Urban League is the oldest diver-

Y

sity staffing agency in the nation. Started in 1910, 97 years ago the Urban League began assisting southern rural Blacks migrat-

ing to the North for jobs in factories. These eager jobseekers lacked the education, job skills and urban cultural awareness necessary to survive in the tough industrialized workplace. Because of tough Anti-Negro education laws in the South, they were ill-equipped for the task. However, like most of America's immigrants, they had the desire to make a better life for themselves and their families.

4

Health is Wealth

Unfortunately, the industrialized North lacked important integrationist policies and the cultural awareness to make this vast pool of workers productive resulting in cultural clashes, stereotypes, racism and misperceptions. This led to underutilization, high job turnover, low production and appalling working conditions for Black workers.

As today, far too many capable and willing marginalized workers still find themselves experiencing the same levels of inaccessibility.

To overcome these conditions, the Urban League was formed by two people with a vision, Mrs. Ruth Standish Baldwin and Dr. George Edmund Haynes. Mrs. Baldwin, the widow of a railroad magnate and a member of one of America's oldest families, had a remarkable social conscience and was a stalwart champion of the poor and disadvantaged. Dr. Haynes, a graduate of Fisk University, Yale University, and Columbia University (he was the first African American to receive a doctorate from that institution), felt a compelling need to use his training as a social worker to serve his people. The two set in motion a national movement now called the National Urban League.

Today, there are over 100 Urban Leagues throughout the nation serving communities of color. These local affiliates serve as a bridge between communities of color and corporations facilitating cultural awareness, training, and advocacy. They exist primarily through grants and donations.

FROM SOCIAL SERVICE TO SOCIAL ENTREPRENEUR Based on organizational trends of most non-profit organizations, the Urban League has to transform itself from a social service organization trying to do business to a business-like organization that does social service work. The goal is to make the transfor-

mation and not lose our social service identity and purpose.

Repositioning ourselves as a business-social agency is also a matter of funding. In the past, most of the League's operational funds came from grants which created breaks in the business/operational cycles, resulting in programs with very short life-cycles and minimal impact to the community.

The plan was to convert appropriated activities into "fee for service" with the goal of long-term sustainability and effect. In 2002, under the leadership of President and CEO, Cecil H. Steppe, the Urban League of San Diego County began the transformation of its philosophy and is now in the advanced stage of social entrepreneur transformation according to SCORE. Designed by Maurice D. Wilson, Vice President, the Urban League of San Diego County is now operating within a business paradigm while maintaining its roots as a social change agent. ULSDC has created as its primary economic engine, the Diversity Works! Initiative which focuses on developing jobseekers through behavior modification training and assisting companies with hiring, retention, cultural integration and community outreach. The goals of the Diversity Works! Initiative is to convert activities into "fee" centers that would benefit customers, individuals and companies.

The Urban League is a place for everyone, at all levels of the socio-economic scale. This would eliminate the need to rely solely on grants as a means of existence. Any revenues derived from fees are channeled into social services eliminating the need to spend resources chasing grants. It also reduces admin overhead and promotes the sustainability of good programs.

There are a variety of business and service areas that create the Diversity Works! Network:

• • • • • • • •

The Career Fair The Pacific Institute Work Readiness Workshops Affinity Partnerships The Job Bank - www.ulsdcjobs.net Diversity Works! Magazine Diversity Advisory Council Monthly Diversity Works!

Luncheon The Employment & Career Guide

THE PERFECT INTERFACE Because of our new Social Entreprise model, the Urban League of San Diego County is the perfect partner for businesses in the region. Our 53-year old presence and strong community ties help many companies to see us as a very attractive business resource and community partner. The League has positioned itself as a community outreach provider who can leverage its long-term relationships in the community with companies seeking to hire qualified people of color.

It's sort of a one-stop for companies: social citizenship, community involvement, diversity staffing, cross-cultural development, employee participation programs. Our new organizational strategy now involves our Affinity Group Partners, community outreach, outsourcing, and Staffing and placement agency. The list of companies doing business with the League is getting bigger every day as more companies learn about the new Urban League. Plans are now in place to begin a massive awareness campaign to introduce our network of services to the entire region!

No, it's not your grandfather's Urban League anymore, but we have maintained the core mission and integrity of this great 97 year old Black institution while looking forward to sharing the vast resources a promising future offers us all.

Diversity Works

5

Speak Your he Diversity Works! Magazine readership is aware from recent issues that the applications of effective communication skills are foundational and paramount to personal and professional success.

As we experience our choices in life, we understand that our communication plays a major role in the question, “what is my relationship to the people within my social and professional environment?” We are connected or disconnected by our words and our ability to communicate or not communicate is the substance of our relationships. In my prior Editor in Chief letter to you, Speak Your Legacy, I discussed the topic of “naming” and “identity”. In this edition I decided to have a Speak Your Legacy, Part 2 continuing our important discussion on using communication to prepare for and take advantage of a successful career NOW. (Speak Your Legacy, Winter edition, p.6, www.ulsdc.org). This Diversity Works! Edition acknowledges and celebrates the vast career opportunities and successes available to anyone who is willing to apply their passion! The work-scape has changed drastically from the career “job” to the intricate network of career experiences.

The Urban League of San Diego County's Annual Career Fair, featured in this edition, provides an insider's view of the career choices available for individuals wanting to become aware of current market trends.

Our youth must be prepared!

T

How do we help young adults become employable?

How do we assist in ensuring they have a fair chance in this highly competitive work culture? Effective communication is the KEY! We must speak confidence and action to them. Young minds are first and foremost impressionable. They readily absorb the words, ideas, concepts, labels and stereotypes set before them.

They are as their environment shares with them until they make different choices. The words, ideas, labels, we speak to our children are the images they use to create their lives. How often do our children hear words and phrases such as: lazy, stupid, ugly, just get a job, let the military take care of you, you're just like your_______, and other words of self-hate versus

6

Health is Wealth

Editor-in-Chief

healthy words: have courage, see your uniqueness, strive for your best, and other phrases of empowerment.

How do our words affect a young mind's perception of itself? How do our words affect their self-esteem? Are your children encouraged to have a dream? Is it a “whatever you desire” dream or a “just get by”dream?

Of course, we lead more by our actions than our words. But remember, actions come from thoughts.

What do your actions suggest to your children? We do not always want to ask these hard questions but if we do not, who will? Our children are our children. We must do all we can to build their self-esteem and their ability to grow in self-love. But it is in the words and actions that self confidence and positive self worth are built, then they can compete in the knowledge of knowing who they are. If they do not know who they are or whose they are, there are always hundreds waiting to tell them who they are not! Your children should hear and use words that positively affirm their great potential. As a child thinketh, so is she. Instill concepts of strength, confidence, self worth, self-reliance, talent, faith and persistence into the young creator's mind.

As a community of caring adults, let us work to offer words of healing and hope to our youth. Affirming names of strength and nobility, as well as speaking words of great expectation tempered in love. Speak a LEGACY of personal and collective responsibility. SPEAK a legacy of creating a beautiful life script…thoughts and words are the pens and pencils for the canvas called LIFE!

Pamela S. Perkins

Legacy!

Part II

Welcome to the 2007 Diversity Works! Career Fair/Expo!

Chairpersons

Callie Clayton

To the following companies for their support of the Urban League of San Diego County’s 2007 Career Fair/Expo Barbara Webb

s the Co-Chairs of the 18th annual Diversity Works!

Career Fair/Expo, we would like to Welcome you!

Once again we are pleased to have the San Diego Union Tribune as our presenting sponsor. It is a great honor to have the largest newspaper in town, proud to present the largest diversity career fair/expo in town. This example of “Diversity Working!” is a perfect match made in heaven.

We would like to extend a special “thank you” to all of the employers who made a commitment to the future of San Diego's workforce through involvement in this year's fair/expo. We are extremely enthusiastic about your continued commitment and support of not only the Urban League but to community of San Diego County.

A bright spot of every year is the team of radiant professionals whose knowledge, dedication and motivation create this astonishing community event.

The Career Fair/Expo Committee members are motivated leaders from San Diego's top organizations that invest their time and money in support of this diverse community we call home.

No other Career Fair/Expo provides such a collection of employment enhancements and opportunities in one setting.

This event brings together an incomparable collection of the leading players in the San Diego Job Market, all under one roof for the ultimate “Diversity Works!” Career Fair/Expo.

Take advantage of this once a year opportunity to come together with colleagues, job seekers and new acquaintances that are facing the same employment discovery challenges that you are. Sharing insights, discussing innovations and overcoming employment challenges is what this event is all about.

A

THANK YOU!

CAREER FAIR/EXPO SPONSORS PRESENTING CAREER FAIR/EXPO SPONSOR San Diego Union Tribune

GOLDEN GATE SPONSORS (GOLD) Cardinal Health ManPower Science Applications International Corporation (SAIC)

BROOKLYN SPONSOR (BRONZE) Cubic Corporation

Diversity Works

7

Committee 2 0 07

Career Fair/Expo Pamela Abuka Grossmont College

Carla Espinoza Cubic Corporation

Matt Kaiser NAS Recruitment Comm

Dessie Russell Volunteer

Paulette Bartley-Royster Graphic by Design

Suellen Fast SIFE

Denise Karp UCSD

Cathy Seward Sony Electronics

Daryl Brady

Michael Files Space & Naval Warfare Sys. Cen.

Heidi Kell The Hartford

Adrianna Sitz San Diego Zoo

Carrie Lewis Kyocera America, Inc.

Judith Smith Deaf Community Services

The San Diego Union-Tribune

Leroy Brady, Ph.D.

Letitia Fleming

San Diego City College

Employment Services MHS

Callie Clayton Ultimate Staffing Services

Judie Gianturco JenMark Industries

Jovita Light Starbucks Coffee Co.

Bob Stamp Cubic Corporation

Robert Cross Guard Management, Inc.

Clifford Glass Guard Management, Inc.

Loomis, Janet University of California, San Diego

Dee Thomas SAIC

Nancy Davis Grossmont College

Tiffani Graham FedEx Home Delivery

Mary Kay Mason Consultant

Pearl Thornton Volunteer

Rosemarie Mirano-del Mar UCSD

Urban League of San Diego County

Wendy DeHaas Bernard Hodes Group Edna Derringer Employment Dev. Dept

Urban League of San Diego County

James Montague Guard Management, Inc.

Bridget Dugan SD Marriott Hotel & Marina

Cindy Hall Grossmont College

Maria Ostrowski San Diego Custom Baskets

Randea Hinojosa

JoDean Parrish

Claire Egli San Diego National Bank

8

Shirley Grothen Unified Port of San Diego Kea Hagan

Loews Coronado Bay Resort & Spa

Barbara Webb

Irateen Willis Manpower

Maurice Wilson Urban League of San Diego County

San Diego Zoo

Jennifer Woods Cardinal Health

Doug Elliot Consultant

Gwendolyn Johnson Customs & Border Protection

Theresa Radiez City of San Diego

University of California, San Diego

Heather Ellison Deaf Comm. Services

Burke Jones Total Document Solutions

Stephen Reese Hawthorne Machinery Co.

Phil Zamora Hawthorne Machinery Co.

Health is Wealth

Michael Yates

2 0 07

Career Fair/Expo Schedule of Events URBAN LEAGUE OF SAN DIEGO COUNTY DIVERSITY WORKS! CAREER FAIR EXPO April 26, 2007, 9:00 a.m. - 4:00 p.m.

Golden Hall - San Diego Concourse Convention • 202 "C" Street, San Diego, North Terrace 202 BRING YOUR RESUME ON CD OR FLASH DRIVE TO REVISE AND REPRINT!!

Success Seminars - North Terrace 202 Upstairs JOB SEARCH SUCCESS SEMINARS - THE FINEST LINE-UP IN SAN DIEGO JOB FAIR HISTORY!!

Produced by the Career Development and Placement Advisory Committee of San Diego Continuing Education 9:00-9:30 a.m. PRE-JOB FAIR SESSION How to Work a Job Fair, North Terrace 202 Trevor Blair, Manpower, Inc., & Christina Harrison, Mesa College A career fair is huge room filled with people and over a hundred booths….don't let it intimidate you! We'll arm you with strategies and tips to help you put your best foot forward and make the most of your time.

9:30-10 a.m. PRE-JOB FAIR SESSION Resumes 101, North Terrace 202 Trevor Blair, Manpower, Inc., and Christina Harrison, Mesa College Creating an effective resume is easier than you think, but you still have questions: What are recruiters looking for? How can I make my resume stand out? What's an objective statement? All this and more will be covered in this session.

10:30-11:00 a.m.

Job searching en Espanol, North Terrace 202 Monica Ruiz, MACC Project What does all this job-seeker jargon really mean? What resources are available to Spanish-speakers? No se sienta intimidado! Nosotros le ayudaremos a revisar lo esencial que nesecita para encontrar y comensar una nueva carrera.

11:30-12:00 p.m.

Overcoming Job Search Barriers, North Terrace 202 Trevor Blair, Manpower, Inc. and Carol Conger Cross, San Diego Housing Commission Has your background or personal situation prevented you from getting the job you really want? Are you trying to juggle childcare of school or both? What I you have a previous conviction? It can be overcome…come to learn how work around barriers!

12:30-1:00 p.m.

Apprenticeships & non-traditional Careers, North Terrace 202 Elena Adams, San Diego Continuing Education and Carol Conger Cross, San Diego Housing Commission Is there a career field you've always wanted to try but you just didn't fit the profile? Being unique can be an advantage. Come learn from those who have bucked the trend and found rewarding careers. We'll also discuss apprenticeships and pathways to success.

TEEN AND YOUNG ADULT JOB SEARCH SUCCESS SEMINARS - SILVER ROOM 205 UPSTAIRS Produced by the Students in Free Enterprise class (SIFE), San Diego City College Dr. Leroy Brady, Assistant Professor of Business

11am-11:30am Slamming Cover Letters and Resumes - Silver Room 250 In today's job market developing a winning resume and cover letter are important tools in the job search. This brief but dynamic workshop will focus on how to move your resume from "just another piece of paper to - the final selection."

11:30am-1pm Employer Diversity Networking Luncheon - Silver Room 250 Luncheon will be held in the Silver Room from 11:30am to 1:00pm.

This month we will have three featured speakers on the topic of the “Neo-Professional” in today's diverse workplace.

1pm-1:30pm "I got the job!" - Interviewing Secrets - Silver Room 250 Say what you mean and mean what you say. Learn the secret of words in a job interview. In today's work world "Information + Knowledge = Success. Learn the power of your words and the 3X3 learning process.

How you speak tells people who you are and what you are about.

2pm-2:30pm "What's Up" - The Politics of the Workplace - Silver Room 250 Once the wrong words are spoken it's too late to take them back. Learn the politics of your work place. Think before you talk. This seminar will focus on listening, observing and thinking before talking. Office politics can make or break the new employee. Positive workplace communication is good common sense!

2pm-2:30pm "What's Up" - The Politics of the Workplace - Silver Room 250 Once the wrong words are spoken it's too late to take them back.

Learn the politics of your work place. Think before you talk. This seminar will focus on listening, observing and thinking before talking.

Office politics can make or break the new employee. Positive workplace communication is good common sense!

ADDITIONAL SERVICES TO HELP YOUR SUCCESS IN TODAY'S JOB MARKET! 9:00am - 4:00pm Resume Critique Have your resume critiqued by our employment and human resources professionals who will review your resume and provide suggestions and handouts on how to maximize its impact to prospective employers. One of the most popular services we offer at the Career Fair….for free!!!!

10:00am - 4:00pm Job Matching Find out which exhibitors have job openings in your career area. Stop by the booth in the lobby and map out a game plan to target potential employers.

Diversity Works

9

2007 Career Fair/Expo Exhibitors Ace Parking AGC Apprenticeship & Training Trust AIG American General Life & Accident Ameriprise Financial AMN Healthcare Asymtek ATK Space Systems & Sensors Biosite Business Consultants California Conservation Corps Coca-Cola Bottling Company Cox Communications Cubic Corporation Deaf Community Services/EDD Einstein Industries Evans Hotel Federal Bureau of Investigation Geico General Atomics General Dynamics NASSCO GKN Aerospace Chem-Tronics Goodrich Aerostructures Grossmont-Cuyamaca Comm College Dist Har Bro, Inc. Hawthorne Machinery Co. Hilton Family of Hotels Kaiser Permanente Kyocera America/The Eastridge Group Lindberg Parking Lockheed Martin Loews Coronado Bay Resort & Spa Los Angeles County Sheriff Los Angeles Police Department Manpower Marriott International Mesa Distributing Company Port of San Diego Qualcomm Raytheon Company Remec Defense & Space 10

Health is Wealth

RevCare SAIC San Diego Community College District San Diego Convention Center San Diego Electrical Training San Diego Fire-Rescue/City of San Diego San Diego Hotel Human Resources Assoc.

San Diego Gas & Electric San Diego National Bank San Diego Sheriff's Department San Diego Unified School District San Diego County Water Authority Scripps SDSU Research Foundation Sedona Staffing Senior Areospace, Jet Products SmartEdge by GMAC Solar Turbines Sony Electronics Southern California Edison Starbucks Coffee Company The Active Network, Inc. The Hartford The San Diego Union Tribune The Scripps Research Institute Time Warner Cable UCSD Medical Center Ultimate Staffing United States Army United States Navy Universal Protection Service University of California, San Diego Urban League of San Diego County US Customs and Border Protection US Forest Service Vons Walgreens Wal-Mart Stores, Inc. Zoological Society of SanDiego

2007 Career Fair/Expo Supporters Special thanks to the following companies for their generous support of the Urban League of San Diego County’s 2007 Diversity Works! Career Fair/Expo: 94th Aerosquadron

Hash House A GO GO

San Diego Community College Dis.

Alex’s Brown Bag

Hawthorne Machinery Co.

San Diego Continuing Education

Angelica Textile Services

House of Blues

San Diego Customs Baskets

Anthony's Fist Grotto

Hyatt Hotels

San Diego Housing Commission

Antique Row Café of Lemon Grove

Jack 100.7

San Diego Humane Society

Asian Journal

JenMark Industries

San Diego Job Corps

Atlas Mechanical

Joe's Mobile Auto Detailing

San Diego Marriott Hotel & Marina

Authentic Flavors Catering

KFMB

San Diego National Bank

Barona Casino

KFMB TV

San Diego Referrals, Inc.

Bernard Hodes Group

KPRZ 120

San Diego State University

Boll Weevil Imperial Beach

KUSI

San Diego Union-Tribune

Boll Weevil Restaurant

Kyocera America, Inc.

San Diego Voice & View Point

California Conservation Corps

La Prensa

San Diego Zoo

Casper Company

Loews Coronado

SeaWorld

Cement Cutting, Inc.

MACC Project

Select Electric

Chef's Wok

Manpower

Shorty's Deli

CIC Research

Mary Kay Mason Consulting

SignOnSanDiego.Com

Citibank

Mesa College

Sony

City of San Diego

Mike's Mobile Auto Detailing

Southland Envelope

Coca-Cola

Millenium Dining

Starbucks

Courtyard Marriott - Downtown

NAS Recruitment Communications

Subway

Cubic Corporation

Pepsi Cola

Subway – Imperial Beach

Daphne's Greek Café

Port of San Diego

Sundt Construction Company

Deaf Community Services

Radio Latina 104.5

The Butcher Shop

D’Lush

Ralphs

UCSD Birch Aquarium

EDD

RMH Catering

UCSD Human Resources Dept

Erreca's, Inc.

Road Runner Sports

UPS Store Copy & Print Ctr.

Evans Hotel

Rubio’s

Viejas Casino

Glaceau

SAIC

Westin Hotel

Grossmont College

San Diego City College SIFE

XX Sports 105.7/1090/Cash 1700 Financial Talk

Guard Management, Inc.

San Diego City Schools

The Urban League of San Diego County would like to thank Manpower For sponsoring the printing of our 2007 Career Fair bags.

Diversity Works

11

HEALTH IS WEALTH

mind body & spirit INTRODUCING NEO-PROFESSIONALISM: Power, Performance and Prosperity - PART I Co-authored by Shelia Burrell, Maria Dowd, Mayumi King

he Heyday of Welfare Capitalism Only 25 years ago under the notion of “welfare capitalism,” it was expected that you became educated in your craft, sought a job for life and raised a family.

Loyalty and security were unspoken agreements between the employee and employer. Your company was like an extended family and when it was time to “retire,” your company and government took care of you and your family.

T

The Inevitability of Change Massive merging, purging of companies and people, and the exportation of thousands of jobs in the 1980s came as the most “logical” answers to the calls to streamline operations, increase profitability and stock values. The icing was the 9/11 attacks on our country, economy and psyche. As a result, the remaining strands of security, loyalty and responsibility we once knew under “welfare capitalism” went wayside.

The “New” Welfare Capitalism “In the early 1990s, corporations invested significantly in workforce diversity, employee development and promoting family values,” explains Maria Dowd, women's empowerment expert, author and founder of the now-retired African American Women on Tour conferences for Black women. “Telecommuting, job sharing and contract work saved companies millions of dollars. The unemployed got new positions, and entrepreneurs trekked out on their own, creating new jobs within new industries.” Despite the dramatic changes in workplaces, employers continued to acknowledge the need for greater collaboration, trust, empathy, personal involvement and ethical use of power.

12

Health is Wealth

Finding a Balance Between Work and Play...

Ultimate Staffing Services Works to Find You a Job That Suits Your Lifestyle Since 1994, Ultimate Staffing has found jobs for hundreds of thousands of people from all walks of life. Every single one of them had Peace of Mind knowing they had adequate healthcare coverage; Freedom to explore new career opportunities; Flexibility to adjust their work schedule; Luxury of continuing their education while working; and Security of knowing that we have their best interest at heart.

Let Ultimate Staffing Services help you balance your professional career with your personal life.

We will help you: • Market yourself to hundreds of employers • Polish your resume • Prepare for interviews • Negotiate your salary

You benefit from: • Interviews with San Diego’s Top Employers • FREE Skills Training • Top Industry Pay • Employer-Contributed Benefits • Holiday Pay and Bonuses • Flexible Employment Options • On-the-Job Experience

Immediate positions available for: • • • •

Administrative Assistants Customer Service Reps Data Entry Operators Receptionists

Too many to list!

Ultimate Staffing Services, L.P. 12650 Sabre Springs Parkway, Suite 205, San Diego, CA 92128 858.513.7077 • poway@ultimatestaffing.com 4660 La Jolla Village Drive, Suite 550, San Diego, CA 92122 858.625.2025 • lajolla@ultimatestaffing.com

www.ultimatestaffing.com

Is It Really About the Money?

Jared Bernstein, senior economist at the Economic Policy Institute reflects the views of many experts that more pay is part of the solution and says, “…too often (employee) paychecks fail to reflect their contribution, and they struggle to balance work and family.

Employers who address these shortcomings will find that investments in their workforce yield impressive returns, building a more dedicated, productive staff and lifting the bottom line.”

•

“While we agree that companies who offer work-life balance solutions reap measurable rewards, we believe it isn't about the money,” contends Mayumi King, CPA and Founder of Club Freedom, who develops and delivers nationwide financial education programs that transform one's emotional relationship with money. “More money creates only an illusion of security, but does little to curb the real impact of life's challenges with housing, health, family, and debt. The psychological toll often finds its way into the workplace. The solution begins with redefining 'job security.'”

•

• Neo-Professionals: Professionalism Redefined There's a new call for employers and employees to address head-on their fears and indifferences. The new challenge is to arrive at a new agreement that produces a win-win solution for all parties involved.

We achieve this by continuing to ask the questions: “What does it mean to be a professional, an employee, an employer today?” What is Neo-Professionalism? Who is the Neo-Professional?

What? No Room for Compromise?

Neo-Professionalism doesn't allow space for “compromise” where someone must give up something. Instead, it empowers employers and employees to partner and re-define the context for each organization, through a marriage of values, internal and external environmental factors, needs and desires that builds and nurtures holistic employer/employee relationships. It acknowledges that performance, retention and company profitability are directly tied to the physical, emotional, spiritual, material, educational and experiential well-being, as well as the prosperity consciousness of its workforce. Here's the basic formula: Power + Performance + Prosperity = Partnership & Profitability •

14

Power - Empowered people improve productivity. In this model, both the employer and employee have power and are 100 percent responsible. The employer is 100 percent responsible for PROVIDING ACCESS or REMOVING BARRIERS, and the employee is 100 percent responsible for taking INSPIRED ACTION or PREVENTING HARM. Empowering companies provide access to valuable life tools, resources and information, and empowering employees utilize and implement those opportunities.

Health is Wealth

Performance - Healthy lifestyles enhance performance. It's been proven that by creating a wellness or fitness program within the workplace, employers can lower health-care costs, absenteeism and stress, while increasing productivity, morale and time utilization. “Company health programs are not costly, especially relative to the benefits for employers and workers,” according to two-time Olympian and health and fitness expert, Shelia Burrell.

“Let's face it, when there are problems with your health, who cares about solving work-related problems.”

Prosperity - Wealthy mindsets fuel innovation. Most employers and employees operate from a scarcity mind set. Finding ways to retain valuable employees may be the very thing that drives great people away. If even a 10-year tenure at a company is the exception and not the rule, what would it look like to assist an employee in their exit strategy, so that she can leave powerfully? Why not work from a prosperity mindset and encourage people to pursue their passions and support their journeys. In return, the company is rewarded by loyalty and commitment.

Partnership - Will it be WIN-WIN or WIN-LOSE? Honestly, if starting, growing and sustaining a business were simple, we'd all be business owners. Corporations have no greater guarantees of security or loyalty than any of its workers. Employers need employees and employees need employers. The question is: can employers and employees both profit from this new partnership of Neo-Professionalism? We enthusiastically say YES! Let us show you how.

In Part II of this article, Maria, Mayumi and Shelia will offer ideas on creating community and coaching for the Neo-Professionals for greater workforce diversity, retention, quality of life, freedom of choice and well-being. ### Co-authored by Shelia Burrell, U.S. Olympian/Health & Fitness Expert; Maria Dowd, Inspirational Speaker/Author of three books, including of Journey to a Blissful Life; and Mayumi King, CPA and Founder of Club Freedom.

HEALTH IS WEALTH

mind body & spirit How Diet Affects African American Men's Health frican-American men have a greater chance of developing or dying from

A

many chronic diseases, including certain cancers, diabetes, heart disease,

and high blood pressure, than their Latino, Caucasian, Asian/Pacific Islander, and Native American brothers. Lifestyle factors such as poor diet and lack of physical activity contribute to their increased risk of disease.

The link between eating plenty of fruits and vegetables and decreasing the risk of disease is well established. The Centers for Disease Control and Prevention (CDC) estimates that, in America, at least 300,000 deaths each year are associated with poor nutrition and lack of physical activity. According to the CDC, improving dietary habits to include more fruits and vegetables could reduce the incidence of some chronic diseases. The National 5 A Day For Better Health Program recommends that all Americans eat five to nine servings of fruits and vegetables a day to promote health and reduce the risk of chronic diseases.

Diversity Works

15

Per 100,000

100 80

LEADING CANCER DEATHS IN AFRICAN-AMERICAN MEN Source: SEER Cancer Statistics Review, 2003

107.0

60

73.0

40

34.6

20

16.4

0

Lung

Prostate

Colorectal

Pancreas

DIET-RELATED CHRONIC DISEASES THAT DISPROPORTIONATELY AFFECT AFRICAN AMERICANS CANCER The African-American community has higher overall rates of newly diagnosed cancers and deaths from cancer than any other racial or ethnic group. Compared to

16

Health is Wealth

white men, African-American men are disproportionately affected by cancers of the lung, prostate, colon, rectum, and pancreas, among other sites.

40,000

37,077 32,542

30,000

20,000

LEADING CAUSES OF DEATH OF AFRICAN-AMERICAN MEN Source: National Center for Health Statistics, Vital Statistics System, 1999

8,629

10,000

7,823

0

Heart Disease

•

•

•

Cancer

Accidents

Stroke

7,823 Homicide

African-American men are 1.4 times more likely than white men to die from cancer.

Overall, people whose diets are the lung, mouth, pharynx, esophagus, stomach, colon, and rectum. They are also less likely to get cancers of the breast, pancreas, larynx, and bladder.

A growing body of evidence supports a role for diet in reducing incidence (rates of newly diagnosed cancer) and mortality (death rates) for some other cancers. For example, new research suggests that diets rich in cruciferous vegetables (broccoli, cauliflower, Brussels sprouts) and lycopene-rich foods (tomato sauce, tomato paste) may reduce the risk of prostate cancer.

700

Per 100,000

The good news is that fruit and vegetable consumption has gone up in the United States. Yet, the most recent estimates show that consumption of fruits and vegetables is declining among AfricanAmerican men. Indeed, data show that African-American men aged 35 to 50 eat only 3.5 servings of fruits and vegetables a day, approximately one-third of the nine servings recommended for men by national health authorities. Moreover, only 14 percent of African Americans are even aware of the recommendation to eat at least five servings a day. Black men eat fewer fruits and vegetables than any other group. In focus groups, African-American participants were less likely than other population groups to make a connection between fruit and vegetable consumption and reduced risk for disease, particularly cancer.

Interestingly, African Americans were more likely to believe health messages about diet if they were related to hypertension and diabetes, and if they included clear messages about which specific foods are best to eat to prevent those diseases.

Because African-American men experience a disproportionate burden of dietrelated chronic diseases, the National 5 A Day For Better Health Program is launching a campaign to encourage black men to eat five to nine servings of fruits and vegetables a day. This summary provides background information about the important link between eating fruits and vegetables and the health of black men.

600

CANCER INCIDENCE AMONG AFRICAN AMERICANS AND WHITES Source: SEER Cancer Statistics Review, 2003

696.8

500

555.9

400

406.3

300

431.8

200 100

Black Men

White Men

Black Women

White Women

Scientists estimate that as many as 50 to 70 percent of cancer deaths in the United States are caused by human behaviors such as smoking and dietary choices. Some important steps in preventing cancer include maintaining a healthy weight, being physically active, avoiding tobacco use, and eating a low-fat diet that is high in fruits and vegetables.

HEART DISEASE Heart disease is the leading cause of death for African-American men. Despite recent declines in heart disease death rates in the general population, the disparity between African Americans and whites has increased.

•

Heart disease killed more than 725,000 Americans in 1999.

• The mortality rate of heart disease for African-American men aged 35 to 44 years is more than twice that for white men.

Risk factors for heart disease include poor nutrition (a diet high in fat and low in fruits and vegetables), lack of physical activity, smoking, being overweight or obese, and having diabetes or high blood pressure. African Americans have the highest rates of diabetes, high blood pressure, and obesity, and have the lowest consumption of fruits and vegetables, placing many of them at a markedly increased risk for heart disease.

PREVALENCE OF HYPERTENSION IN AFRICAN AMERICANS AND WHITES Source: Centers For Disease Control And Prevention, 1988-1994.

50

40 30

36.4%

20

35.9%

25.5%

10

19.7%

0

Black Men

Black Women

White Men

White Women

HIGH BLOOD PRESSURE African Americans have the highest rate of high blood pressure in the world.

• Hypertension affects one of every three African Americans.

• 36.4 percent of black men aged 20 and older have high blood pressure, compared to 25.5 percent of white men.

• Black men develop hypertension at an earlier age than white men.

• African Americans are more likely to experience hypertension complications and are less likely to receive treatment than whites.

Risk factors for hypertension include poor diet, tobacco use, obesity, diabetes, and lack of physical activity. Significant improvements in controlling blood pressure have been achieved through diet modification to include more fruits and vegetables. In the Dietary Approaches to Stop Hypertension (DASH) trial sponsored by the National Heart, Lung, and Blood Institute, African-American men who adopted a diet rich in fruits and vegetables and low in fat had even greater reductions in blood pressure than white men who did the same.

Findings from the CDC’s Diabetes Prevention Program showed that a healthy diet, which includes fruits and vegetables, and exercise can reduce the risk for developing diabetes in high-risk populations.

DIABETES Diabetes mellitus is one of the most serious health challenges facing the African-American community.

• 2.8 million African Americans have diabetes.

• For every six whites with diabetes, ten African Americans have the disease.

• Diabetes contributes to many health problems — including heart disease, kidney failure, leg and foot amputations, and blindness — that often result in disability and death. African Americans with diabetes are more likely to develop these complications and experience greater disability from them than whites.

• African Americans have a 27 percent higher mortality rate from diabetes than whites.

Risk factors for diabetes include poor nutrition, lack of physical activity, and obesity.

OBESITY Over 60 percent of adults in the United States are overweight or obese, and African Americans are disproportionately affected.

Excess weight from fat increases the chance of developing many health problems, including cancer, diabetes, and heart disease.

• In 1998, 22.8 percent of AfricanAmerican men were obese and 43.2 percent were overweight.

• Obese people (Body Mass Index 30 and above) have a 50 to 100 percent increased risk of death from all causes, compared with normal-weight people (Body Mass Index 18.5 – 24.9).

Risk factors for obesity include physical inactivity and a diet that is high in calories and fat. Fruits and vegetables are naturally low in calories and high in fiber and water. Research suggests that people with higher fruit and vegetable intakes tend to eat fewer calories overall and have better weight control.

EAT 5 TO 9 SERVINGS OF FRUITS & VEGETABLES A DAY FOR BETTER HEALTH Researchers are beginning to unravel the mystery of why fruits and vegetables are able to help fight disease and protect health.

Vitamin A, vitamin C, fiber, and thousands of phytochemicals in fruits and vegetables are thought to play a part in helping to reduce the risk for disease. While the exact mechanisms of specific phytochemicals are being studied, one thing is clear: the different colors of fruits and vegetables — green, red, yellow/ orange,

Continued on p. 27

National Urban League & Walgreens

Wellness Tour

Please visit one of the following locations for 5 FREE Health Screenings 5 FREE Health Screenings Include:

CHOLESTEROL, GLUCOSE, BONE DENSITY, BLOOD PRESSURE, AND BODY MASS INDEX

Saturday

21-Apr

2007 Boy Scout Fair, Qualcomm Stadium

Sunday

22-Apr

Walgreens

Monday

23-Apr

Walgreens

Thursday

26-Apr

ULSDC Career Fair, San Diego Concourse

Friday

27-Apr

Walgreens

Saturday

28-Apr

Mercado Apartments

Sunday

29-Apr

St. Stephen's Cathedral

Monday

30-Apr

Market Creek Plaza

Thursday

3-May

Walgreens

Friday

4-May

Walgreens

Saturday

5-May

President John Adams Manor

Sunday

6-May

The New Creation

Monday

7-May

Walgreens

9449 Friars Rd. San Diego, CA 1111 3rd Ave. Chula Vista, CA 3222 University San Diego, CA 202 C Street San Diego, CA 885 Euclid Ave. National City, CA 2001 Newton Ave. San Diego, CA 5825 Imperial Ave. San Diego, CA 336 Euclid Avenue San Diego, CA 111 W. Washington Escondido, CA 8766 Navajo Rd. San Diego, CA 5471 Bayview Place San Diego, CA 3115 Altadena Ave. San Diego, CA 1430 Eastlake Pkwy Chula Vista, CA

8:30am-2:30pm 11am-5pm 11am-5pm 10am-4pm 11am-5pm 11am-5pm 9am-3pm 11am-5pm 11am-5pm 11am-5pm 11am-5pm 8am-2pm 11am-5pm

Visit www.walgreens.com or call 1-866-484-TOUR (8687) for future cities and locations

Diversity Works

17

INFORMATION YOU SHOULD KNOW Diversity and Medicine

By Jaime Arroyo, M.D., San Diego, CA

Did you know that‌?

L African American women in the South are about 60 percent more likely than white women to die from breast cancer after diagnosis.

L One of the Five Precepts of Buddhist tradition states: 'I undertake to abstain from intoxicants which cloud the mind', which for individual Buddhists might include some medicines. Some Buddhists may therefore refuse to take medications that include alcohol.

L Among Mexican American and Puerto Rican women, cervical cancer incidence is two to three times higher than in non-Hispanic White women.

L In general, smoking rates among Mexican American adults increase as they learn and adopt the values, beliefs, and norms of American culture.

L Lesbians may experience a breast cancer risk twice as high as heterosexual women, but this increased risk is based on risk factors such as a history of no pregnancies or a first pregnancy after age 30, not on sexual orientation.

L African American men in South Carolina are nearly 80 percent more likely to get prostate cancer and nearly three times more likely to die of the disease than white men.

L Some Muslims, especially the older generation, may refuse pain relief on the basis that all suffering is sent to them as a test of their faith and so ought not to be avoided.

L Approximately 22 percent of Chinese women often use herbal remedies when diagnosed with breast cancer, a fact that has to be incorporated into their treatment plan.

L In San Diego, California, the highest number of tobacco displays is found in Asian American stores, roughly twice as many as for stores in predominantly White neighborhoods.

18

Health is Wealth

These points indicate the remarkable variety

such as Latinas, with a greater inci-

system is doomed to fail. Physicians

in disease and risk profiles that health care

dence of cervical cancer).

who start working with a Latino population are often surprised that patients'

providers encounter among various ethnic K

Make allowances for socio-economic

spouses and other family members are

They also highlight the importance of under-

factors that may present barriers to care,

almost always present during visits,

standing the beliefs and other cultural charac-

such as the reduced ability of patients

which in other cultures may be consid-

teristics of the populations we serve in order

with low incomes or poor access to

ered a loss of privacy. Most of us come

to provide optimal care. Our population is

convenient transportation to return for

to see this family participation as a

becoming increasingly ethnically and racially

multiple follow up visits, and design an

great asset, since it can help insure that

diverse. For example, US Census data show

evaluation and care plan accordingly.

the information discussed will be

and racial populations in the United States.

remembered, and since the family

that between 2000 and 2003 the growth rate among Asians and Hispanics was four times

K

that of the rest of the population.

Understand and respect the cultural

member can become a “therapeutic

beliefs and traditions regarding health

ally” in the care of the patient.

issues among different patients and Our ability as medical professionals to

how they may impact their treatment

We all recognize diversity as a critical ele-

deliver effective care to patients from a vari-

(e.g., the greater use of complementary

ment of successful business in corporate

ety of cultural, racial and ethnic back-

or alternative medicine remedies

America. Medicine is no longer exempt

grounds, or “culturally competent health

among Latino and Asian populations.)

from this paradigm. Health Care organizations that provide effective diversity training

care,” is an area of increasing focus for K

Assess and utilize the most effective

to their medical staff and who take the nec-

ization in the country. Not only is this focus

communication tools for a given

essary steps and invest the resources to pro-

the result of our common interest in promot-

patient's care. In patients with limited

vide a welcoming, culturally sensitive care

ing and preserving the health of our patients,

English fluency this may require the use

environment for their patients will be richly

it is also being driven by the “pay for per-

of trained medical translators. In patients

rewarded. The two major areas on which

formance” trend in medicine in the U.S.

with limited reading skills this may

medical providers of any size are measured-

Increasingly, purchasers of health care, such

require verbal or pictorial education.

patient health care outcomes and patient sat-

as large corporations, are demanding that

From time to time I see new patients in

isfaction- will reflect these efforts, and will

the remuneration for these services be based

my practice who have been treated for

serve as a means to set these providers apart

on measurable results in the healthcare out-

diabetes for years and who do not know

from competitors who have failed to under-

comes of their insured employees. Some of

they are diabetics! It reminds me of the

stand the need to move away from a “one

these measurements include the rates at

large gap that can exist between the

size fits all” style of medical care.

which our patients undergo necessary pre-

information one believes one is commu-

ventive medicine tests, such as pap smears

nicating and the message that gets

Resources

and mammograms. They also include meas-

through, and how important it is to veri-

There are many government and private on-

urements of our success at managing chron-

fy that the gap has been closed.

line resources that provide information on

every physician and every health care organ-

relevant health care data on U.S. ethnic and

ic illnesses like diabetes and hypertension, K

Understand the cultural differences

racial populations and on resources to

that may influence a patient's decisions

measure and achieve “cultural competency”

To care well for his/her patients, a health

on medical care and the compliance

for health care organizations. Here are a

care provider needs to:

with a proposed treatment. In some

few to get you started:

ethnic groups, such as those with an

•

with very specific numerical targets.

K

Understand the differences in the

Asian Pacific or Middle Eastern back-

health risks among different patients

ground, it may be necessary to involve

(e.g., the need to start prostate cancer

a family elder who may have ultimate

screening at least five years earlier for

say on such matters. Spiritual and reli-

African American than for other males

gious beliefs need to be considered as

or the need to make pap smear screen-

well, since a treatment plan that puts

ing easily accessible for populations,

the patient at odds with his/her belief

•

•

Cultural Competence Resources for Providers from the Dept. of Health and Human Services http://www.hrsa.gov/culturalcompetence/ National Center on Minority Health Disparities-National Institutes of Health http://ncmhd.nih.gov/ U.C. San Francisco School of Medicine http://medicine.ucsf.edu/resources/guidelines/culture.html

Diversity Works

19

Medical History

African American Medical Folklore HE MEDICAL FOLKLORE of Black

T

Americans

contains

elements

from

European and African beliefs, blended with

religious elements associated with Christianity and African voodoo. Folk medicine consists of traditional healing concepts and methods used in past cultures by people deemed to have the healing power. Often based on religious beliefs, these practices are used to cure diseases and promote emotional and physical well being. The practice of folk medicine is usually handed down from generation to generation by word of mouth.

In general, this system was used because traditional medicine failed to support blacks and poor whites.

20

Health is Wealth

SPANISH MOSS (Also referred to as Crape-moss and Old man's beard) • When boiled, the concoction is used to bathe swellings and also relieve pains associated with rheumatism • Boiled (when green) - drink the "tea" for easy delivery at childbirth • Increases the flow of mother's milk • Assists in promoting the delivery of the "afterbirth" • Taken twice daily to "clean out" after giving birth • When green, can be put in shoes to lower blood pressure • When crushed, apply to hemorrhoids • When tied around the neck, it relieves

CAYENNE PEPPER • Mix some cayenne pepper with aloe juice and rub over sore muscles or arthritic joints • Also good for bee stings ALOE VERA • Aids the healing of burns and sores • Can also be taken internally for stomach disorders BAKING SODA

• A snake skin, especially the skin of a rattlesnake, dried and tied around the wrist or leg is good for rheumatism • Worn around the waist, it will prolong life • The flexibility of the snake may have been the quality which first suggested its use to cure stiffness BUZZARD FEATHERS • For rheumatism, asthma, and "jerking

teaspoon baking soda and a few drops

fits" (epilepsy), two wing feathers of a

of lemon juice in ½ cup warm water

buzzard are effective if burned under

LEECHES • Many rheumatism specifics are found in Negro "leechcraft" • Leeches are used in many modern ortho-

sprained neck

pedic facilities today to keep the circulation in injured limbs and digits from

age the healing process

RATTLESNAKE SKIN

• For acid stomach, make a drink of ½

VITAMIN E OIL • Apply twice a day for herpes to encour-

of the moon to be most effective

gumming up during the healing process (SIMULATED) BLACK DOG

• Avoid eating peanuts during this time

• Grease stewed from a black dog is a

since they work against the natural

helpful cure for rheumatism, though

healing in the body

some say it should be put on in the dark

the nose and the smoke inhaled SILVER DIME • A coin, especially a (silver) dime, worn about the neck or ankle will surely stop rheumatism GARLIC • Used to regulate blood pressure and relieve cramps • Crush one clove of garlic in a glass of hot milk and drink quickly

Continued on p. 22

Diversity Works

21

Continued from p. 21 EELSKIN • Tie the hair up with eelskin to make it grow • Wear it around the head to cure headache • If worn about the wrist, it will relieve pain there • Rubbing the part of an aching back with an eelskin is an effective relief WOODLICE

DRINKING

TOOTHACHE

• To break your husband of drinking, skin

• Pick an aching tooth with a splinter

a live eel, put the skin in some liquor and

(from the north side of a pine tree that

give it to him. He will never drink again.

has been struck by lightning) and throw

CHICKEN-POX • Go into the chicken house and let the

the sliver into running water.

HICCOUGHS

chickens fly over you, or simply push

• May be cured by holding your breath and

the patient backward into the henhouse.

taking nine swallows of water. Nine

CHILLS AND FEVER • Cut a notch in a piece of wood for every

grains of pepper for nine mornings or nine shots held in the mouth are equally

• Sew "live woodlice" into a pouch and

chill you have had, blow on it, and

effective.

hang around baby's neck to relieve pain

throw it into a running stream where you

SORE THROAT

and fever associated with "teething"

never expect to pass again. Go home

• Tie the sock that you have worn all day

without looking back, and you will have

around your throat with the sole of the

no more chills.

sock turned towards your skin. Some

• When the woodlice die, the teeth come through • Currently used in the rural south

TYPHOID

• The "woodlouse" is the Porcellio scaber

• Typhoid fever may be cured by taking a

• Not to be confused with white ants or

bath in steeped peach leaves, while a

termites

young black chicken is split open and applied bloody and hot to the chest.

OTHER FOLK BELIEFS OF THE SOUTHERN NEGRO (From: Folk Beliefs of the Southern Negro, 1926)

22

Health is Wealth

BACKACHE

believe that salt or warm ashes should be put into the stocking and some insist upon using a dark stocking.

EARACHE • Take the head off a wood beetle and drop the one drop of blood that comes

• Let a child who has never seen his father

out into the aching ear. For similar

or the seventh daughter of anyone walk

results, get some hair from a young girl

across your back.

and place it in your ear.

mustread

Book Review

THE AUDACITY OF HOPE

By Barack Obama "A government that truly represents these Americans-that truly serves these Americans-will require a different kind of politics. That politics will need to reflect our lives as they are actually lived. It won't be pre-packaged, ready to pull off the shelf. It will have to be constructed from the best of our traditions and will have to account for the darker aspects of our past. We will need to understand just how we got to this place, this land of warring factions and tribal hatreds. And we'll need to remind ourselves, despite all our differences, just how much we share: common hopes, common dreams, a bond that will not break."

-from The Audacity of Hope

n July 2004, Barack Obama electrified the Democratic National Convention with an address that spoke to Americans across the political spectrum. One phrase in particular anchored itself in listeners' minds, a reminder that for all the discord and struggle to be found in our history as a nation, we have always been guided by a dogged optimism in the future, or what Senator Obama called “the audacity of hope.”

Now, in The Audacity of Hope, Senator Obama calls for a different brand of politics-a politics for those weary of bitter partisanship and alienated by the “endless clash of armies” we see in congress and on the campaign trail; a politics rooted in the faith, inclusiveness, and nobility of spirit at the heart of “our improbable experiment in democracy.” He explores those forces-from the fear of losing to the perpetual need to raise money to the power of the media-that can stifle even the best-intentioned politician. He also writes, with surprising intimacy and self-deprecating humor, about settling in as a senator, seeking to balance the demands of public service and family life, and his own deepening religious commitment.

At the heart of this book is Senator Obama's vision of how we can move beyond our divisions to tackle concrete problems. He examines the growing economic insecurity of American families, the racial and religious tensions within the body politic, and the transnational threats-from terrorism to pandemic-that gather beyond our shores. And he grapples with the role that faith plays in a democracy-where it is vital and where it must never intrude. Underlying his stories about family, friends, members of the Senate, even the president, is a vigorous search for connection: the foundation for a radically hopeful political consensus.

A senator and a lawyer, a professor and a father, a Christian and a skeptic, and above all a student of history and human nature, Senator Obama has written a book of transforming power. Only by returning to the principles that gave birth to our Constitution, he says, can Americans repair a political process that is broken, and restore to working order a government that has fallen dangerously out of touch with millions of ordinary Americans. Those Americans are out there, he writes-”waiting for Republicans and Democrats to catch up with them.”

I

Book Review http://bookmarked.target.com/book/

Diversity Works

23

HEALTH IS WEALTH

mind body & spirit

Powerful Motivational & Positive Quotes Ahead A

motivational and positive quote contains the power to help people overcome their toughest stumbling blocks; be it smoking, low selfesteem, weight loss, health issues or to improve their golf game. The

power is there.

Motivational and positive quotes also have the power to rewrite negative thoughts that may have been recorded in your mind from even decades previously. Perhaps it was a former boss, or teacher, or even a parent who continually made statements that caused you to feel bad about yourself and believe you could not succeed.

We all know it takes longer to undo a bad habit than it does to create it. This is also true with negative thoughts. It may take much longer to erase those negative thoughts and replace them with positive thoughts, but the effort is well worth it and more and more people are choosing to make that effort.

Many choose to inscribe a keepsake with a special motivational quote as a way to reinforce positive thoughts.

Recent scientific studies have found a direct link between the results of positive affect and motivation. Studies released in the 2002

24

Health is Wealth

Journal of Applied Psychology found that the results of positive affect on motivation are internal change and improved performance. mo•ti•va•tion n.

1. a. The act or process of motivating.

1. b. The state of being motivated.

2. Something that motivates; an inducement or incentive.

Motivation forces acting either on or within a

person to initiate behaviour. The word is derived from the Latin term motivus (“a moving cause”), which suggests the activating properties of the processes involved in psychological motivation.

The synopsis of the story, try a motivational and positive quote for yourself; you will see the difference in your overall mental health and your vision of life will change.

Secret to fulfilment many people seem to enjoy could be found in a motivational and positive quote.

The cognitive processes involved in a daily motivational and positive quote could be linked to the reason some people may be happier than others according to Scientific studies. Everything from the promotion of positive personal development, more self-confidence and improved self-awareness can all be accomplished through positive thinking or even in a simple motivational quote.

MOTIVATIONAL & POSITIVE QUOTES “Our deepest fears is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous?

Actually, who are you NOT to be? Your playing small doesn't serve the world.”

-Marianne Williamson (RETURN TO LOVE) “The best thing about the future is that it comes one day at a time.”

- Abraham Lincoln “The value of a man resides in what he gives and not in what he is capable of receiving.”

- Albert Einstein “Challenges are what makes life interesting; overcoming them is what makes life meaningful.”

-Joshua J. Marine “Wisdom is not a product of schooling, but of the life-long attempt to acquire it.”

-Albert Einstein “motivation.” Encyclopædia Britannica. 2005. Encyclopædia Britannica Premium Service 26 Feb. 2005 http://www.britannica.com/

http://www.motivationalcentral.com/index.html

Stay Motivated!

Diversity Works

25

26

Health is Wealth

Continued from p. 17 blue/purple, and white—all contain a unique array of disease-fighting phytochemicals that work together with vitamins and minerals to protect our health. Here are just a few examples of the phytochemicals found in different colored fruits and vegetables: • Carotenoids from red and yellow/ orange fruits and vegetables (such as tomatoes, sweet potatoes, carrots) • Lycopene in tomato-based foods (such as tomato sauce, tomato paste) • Lutein and Zeaxanthin in leafy greens (such as spinach, Romaine lettuce) • Flavonoids in brightly colored fruits and vegetables (such as blueberries, cherries, strawberries) The 5 A Day For Better Health Program recommends eating five to nine servings of colorful fruits and vegetables every day.

The recommendation to eat five to nine servings of fruits and vegetables a day dates back to 1991 when the U.S. Department of Agriculture (USDA) first published the Food Guide Pyramid. The pyramid recommends eating two to four servings of fruits and three to five servings of vegetables every day for a total of five to nine daily servings. The Dietary Guidelines for Americans, released jointly by

USDA and the U.S. Department of Health and Human Services in 2000, recommend that: • Children over age six, teenage girls, and active women eat seven servings of fruits and vegetables a day.

• Teenage boys and active men eat nine servings a day, based on calorie needs.

What is a serving? What counts toward five to nine A Day? All varieties of fruits and vegetables—fresh, frozen, canned, dried, and 100 percent juice. A serving size is smaller than many people think. The National Cancer Institute defines a serving as: • One medium-sized fruit (apple, orange, banana, pear) • 1/2 cup of raw, cooked, canned, or frozen fruits or vegetables • 3/4 cup (6 oz.) of 100-percent fruit or vegetable juice • 1/2 cup cut-up fruit • legumes (beans and peas) 1/2 cup cooked or canned • 1 cup of raw, leafy vegetables (lettuce, spinach) • 1/4 cup dried fruit (raisins, apricots, mango) CONCLUSION According to the latest estimates, African-

American men’s consumption of fruits and vegetables is declining. African-American men ate 3.9 servings of fruits and vegetables a day on average in 1991, compared to about 3.5 servings in 1997—approximately one-third of the amount recommended for good health by national health authorities. To address this, the National Cancer Institute has embarked on a comprehensive communications campaign to reach African-American men aged 35 to 50 years with the 9 A Day message.

The U.S. Department of Health and Human Services is committed to reducing health disparities in America. Encouraging African-American men to eat 9 servings of fruits and vegetables a day is a critical piece of that mission. In focus groups with AfricanAmerican men, researchers found that clear messages about the specific benefits of eating more fruits and vegetables would resonate well with African-American audiences.

NCI’s 5 A Day For Better Health Program is committed to delivering those messages.

For more information on the benefits of eating fruits and vegetables, state-specific program information, recipes, and more, visit www.9aday.cancer.gov.

Diversity Works

27

Understanding Emotions in Traditional Chinese Medicine From Cathy Wong

n traditional Asian medicine, emotions and physical health are intimately connected. Sadness, nervous tension and anger, worry, fear, and overwork are each associated with a particular organ in the body. For example, irritability and inappropriate anger can affect the liver and result in menstrual pain, headache, redness of the face and eyes, dizziness and dry mouth.

The traditional Asian diagnosis is highly individualized. Once an organ system is identified, the unique symptoms of the patient determine the practitioner's treatment approach.

Using the liver again as an example, breast distension, menstrual pain, and irritability during menses are treated with certain herbs and acupuncture points, and migraines headaches, dizziness, and inappropriate anger with redness of the face point to a different type of liver pattern and is treated in a different way.

What does the liver have to do with migraine headaches?

Organ systems in the traditional Asian sense may include the Western medical-physiological function, but are also part of a holistic body system.

The liver, for example, ensures that energy and blood flow smoothly throughout the body. It also regulates bile secretion, stores blood, and is connected with the tendons, nails, and eyes.

I

28

Health is Wealth

y understanding these connec-

B

and resistance to viruses and bac-

Insomnia, heart palpitations and

tions, we can see how an eye dis-

teria. Regulates sweat glands and

irregular heart beat, excessive

order such as conjunctivitis might be

body hair, and provides moisture

dreaming, poor long-term memo-

due to an imbalance in the liver, or

to the skin.

ry, psychological disorders.

excess menstrual flow may be due to

• Symptoms of Lung Imbalance:

dysfunction in the liver's blood-storing

Shortness of breath and shallow

ability. Besides emotions, other factors

breathing, sweating, fatigue, cough,

such

environmental,

frequent cold and flu, allergies,

lifestyle, and hereditary factors also

asthma, and other lung conditions.

contribute to the development of

Dry skin. Depression and crying.

as

dietary,

KIDNEY • Emotions - fearful, weak willpower, insecure, aloof, isolated.

• Kidney Function - Key organ for sustaining life. Responsible for

imbalances.

reproduction, growth and develLIVER

SPLEEN • Emotions - worry, dwelling or focusing too much on a particular topic, excessive mental work

opment, and maturation. Involved

• Emotions - anger, resentment,

with lungs in water metabolism

frustration, irritability, bitterness,

and respiration. Connected with

“flying off the handle.”

bones, teeth, ears, and head hair.

• Liver Function - Involved in the

• Symptoms of Kidney Imbalance:

• Spleen Function - Food digestion

smooth flow of energy and blood

Frequent urination, urinary incon-

and nutrient absorption. Helps in

throughout the body. Regulates

tinence, night sweats, dry mouth,

the formation of blood and energy.

bile secretion, stores blood, and is

poor short-term memory, low back

Keeps blood in the blood vessels.

connected with the tendons, nails,

pain, ringing in the ears, hearing

Connected with muscles, mouth,

and eyes.

loss, and other ear conditions.

and lips. Involved in thinking, studying, and memory.

• Symptoms of Liver Imbalance:

Premature grey hair, hair loss, and

breast distension, menstrual pain,

• Symptoms of Spleen Imbalance:

headache, irritability, inappropri-

Tired, loss of appetite, mucus dis-

ate anger, dizziness, dry, red eyes

charge, poor digestion, abdominal

and other eye conditions, ten-

distension, loose stools or diar-

donitis.

osteoporosis.

References 1.

Weaver. Chicago: Congdon and Weed,

rhea. Weak muscles, pale lips.

Bruising, excess menstrual blood flow, and other bleeding disorders.

Inc., 1983.

HEART • Emotions - lack of enthusiasm and vitality,

LUNG

mental

restlessness,

depression, insomnia, despair.

• Emotions - grief, sadness, detached.

• Lung Function - Respiration.

• Heart Function - Regulates the heart

and

blood

Responsible for even and regular

to distribute it throughout the

pulse. Influences vitality and spir-

body. Works with the kidney to

it. Connected with the tongue,

regulate

complexion, and arteries.

metabolism.

Important in the immune system

2.

Tierra M, Tierra L. Chinese Traditional Herbal Medicine Volume 1: Diagnosis and Treatment. Twin Lakes: Lotus Press, 1998.

vessels.

Forms energy from air, and helps

water

Kaptchuk TJ. The Web That Has No

Created: December 21, 2003

http://altmedicine.about.com/cs/anxietydepression/a/ EmotionsTCM.htm

• Symptoms of Heart Imbalance:

Alternative Medicine Diversity Works

29

Ruth Sinclair

success story Urban League Success Story s a young girl growing up in the Caribbean, I dreamt of going to

A

America for better opportunities. In the mid 80's I finally got the opportunity to migrate to the United States and stayed with rela-

tives in the Maryland area. To my surprise when I arrived, I realized that life in this country is not as easy as I had perceived.

30

Health is Wealth

I could not enroll in college, could not open a bank account or even get a driver's license. I soon discovered that I would need a green card to stay in the country and that the only viable option for me was to find a job with a company who would be willing to sponsor me before my visa expired. This effort was further challenged with the realization that the opportunity to acquire gainful employment is slim to none for a naive young black woman with no specialized skill or training. As luck would have it, I found and accepted a position as a full-time nanny with a family that was located not too far from home. Although I was delighted to be employed, the job was very demanding. I worked seven days a week, fourteen to sixteen hours a day, for five long years at a salary below the going minimum wage at the time before I finally received my green card. There were many times I almost felt like giving up, but I struggled to persevere knowing that one day it would finally pay off.

In November of 1989, I moved to San Diego and found a temporary job as a sales clerk in a large department store. The job did not pay much; I struggled financially trying to meet the obligations of supporting my son and helping out my family in the Caribbean. In 1990, a gentleman, who later became my husband, told me about the training program that was offered through the San Diego Urban League and introduced me to their top career placement specialist, Barbara Webb, now Deputy Director, Workforce Development.

Barbara was instrumental in getting me enrolled in their Office Automation Program. I learned typing and received training in the latest office productivity software at the time, including WordPerfect, Lotus 1-2-3, and Dbase. Six months later, I graduated from the program and received my typing certificate for 55 wpm. A placement coordinator placed me with a company in La Jolla but I could not keep the job as I lived in Poway and did

not have a car to get back and forth to work. It became extremely difficult using public transportation so I went back to retail. Later, I was recruited by one of my clients to work as a Front Receptionist at a day spa where I was able to utilize the office skills and computer training I received from the Urban League. I was soon promoted to front desk supervisor and stayed with the company for three and a half years. In the meantime, I enrolled in college and was taking courses in business management.

During my tenure there, the company went through a period of financial difficulty which was mitigated by management imposing an employee-wide pay cut strategy. I realized that I could no longer support my family on the lower salary so I made a decision to resign my position and seek better employment opportunities that will provide for me and my family.

Although I recognized that my state of unemployment was only a transitional period, I felt as though I as was wasting my life. I received all this wonderful training from the Urban League but for some reason, I felt as though I was still settling for less. For six months I stayed at home and tried to find a better job but to my dismay nothing worthwhile came along. I grew desperate and took a job at another day spa which was a huge mistake. I hated every minute of it and after six months I quit and stayed at home for another three months.

This time I was determined to find a job with a reputable company, one that challenged me and offered potential for growth. I did not want to accept another aimless job, I wanted a career. From that moment on, I knew that in order to realize my objective, I had to change my attitude; I had to stay positive and focus on my goal.

I remembered that one of my aspirations was to work for one of the most esteemed educational institutions in California, for me this was the University of California, San Diego (UCSD). With a new found pur-

pose and direction to achieve my dream, I applied for several job positions there and was hired through the UCSD Temporary Agency and worked for eight days as an Administrative Assistant in the Payroll department. I was quickly offered a permanent position as Front Desk Receptionist in the Human Resources department. After one year in that position, I applied for and was promoted to Administrative Assistant II; this position was with Staff Education and Development, a unit of Human Resources. I was then reclassified to higher level position within that unit. I held that position until 2004. I then applied for and was promoted to a Human Resources Specialist in the Vice Chancellor Health Sciences Dean's office and after a year in that position was reclassified to a Human Resources Analyst. Throughout my career advancements at UCSD, I was very fortunate to work with some wonderful people who mentored me and provided wonderful opportunities for me to achieve my goals. I acknowledge that I must also give proper recognition to the San Diego Urban League, for without their training and tutelage none of this would be possible. I shall always be grateful to Barbara Webb and the wonderful staff at the San Diego Urban League for giving me my start and offering me the opportunity to give back by participating in various programs that facilitate the inspiring work the San Diego Urban League performs along with the many services it provides for the community.

Diversity Works

31

Cross-Cultural Communication in the Workplace "What's Wrong with the Way I Talk?"

by P.S. Perkins othing and perhaps something. There is nothing wrong with the way you talk.

Communication is either appropriate or inappropriate. When a person says that the way an individual talks, is good or bad, they are actually confusing syntax with communication - the order of words with expression of words. The use of a specific language grammatically can be good or bad; but communication is appropriate or inappropriate for the audience. So we are all always either communicating appropriately for the listener and the setting or we are not.

However, this does not cover the something. The appropriateness of communication style depends on the place and space you are speaking in. Work, home, or out socially having fun - each one of these communication environments have a certain way you communicate with the people that are listening to you. The problem can be that some dialects and nonverbal communication do not translate effectively in certain environments where there are prescribed communication rules of what is considered appropriate.

Take the workplace for instance. There are com-

N

32

Health is Wealth

munication prescriptions concerning volume, eye contact, appearance, space, time, touching and all sorts of rules of what is appropriate. The rules are created and governed according to the values and mission of the creators of the organization. The dominant culture (creators) of the organization governs the communication environment. Each individual is asked to adapt and adopt the prescribed patterns of verbal and nonverbal communication. All members of the organization are expected to assimilate to the dominant communication pattern.

There are hundreds, by some counts thousands, of ethnic and regional dialects in the United States.

These dialects do not only belong to migrants of Mexican, East African or Asian heritage, but many of these dialects belong to early European immigrants and migrants that came to the U.S. through Ellis Island. You can still hear their dialects throughout Pennsylvania, North Dakota, Coast of Virginia, Massachusetts and other areas congregated by European ethnic groups. We tend to look at recent immigrants and migrants as the individuals with accents and dialect. EVERYONE has an accent and

a dialect. It is just that society holds one accent and dialect as the preferred one to listen and give validation to. We tend to only hear the “general American dialect” heard on major television networks. Many ethnic and regional dialects find themselves being relegated to the confines of home and social community instead of displaying the rich fabric of U.S. American cultural dialects. Environments outside the community are not often receptive to speaking patterns that do not mimic their own. We are all aware that language pattern including sound of an individual's speech, labels him or her in a variety of ways. An example of this would be level of intelligence and socio-economic level.

So, how does this affect the way YOU talk at work? Do you use the same dialect at home and at work? Do you talk the same way in the community and in a work environment that is different from your cultural surroundings? I know of many women and other co-cultures that have been asked to adjust their communication pattern, verbal and nonverbal, to fit into the prescribed pattern of the workplace.

Certain complaints include: being too loud or too soft, grammar correctness, inappropriate appearance, hard to understand, verbal clutter (too many details), and being emotional, to name a few. All of these patterns relate to culture and its expression according to the perception of those involved. It is often confusing to a worker when they are being constantly corrected for things that they feel are “just them”, “who they are” - the way the normally express themselves.

We should all understand that communication is rule governed.

Making the necessary adjustment to your various communication

environments is a part of living in a global village. Within the organizational setting, the employer and employee, dominant culture and co-culture, must understand the interplay and interconnection of communication and the organization's productivity.

The considerations below are addressed to both the dominant prescriber and the individual having to make primary adjustments.

I.

Seek to empower the organizational environment with the innovation produced through acculturation versus assimilation as a way to effectively utilize your workforce:

The organizational culture/environment must broaden the decision making and innovation sharing table. Encourage a more

pluralistic approach to originality and problem solving. The global village is mandating diversity of perspective to solving world problems and the sharing of world resources. Find clear ways to affect inclusion, open and available on all levels of decision-making. Adopting a model of organizational acculturation (aggressive inclusion of patterns of thinking, communication and cultural paradigms that vary and enhance but do not adversely disturb organizational effectiveness) is much more effective and employee friendly than the model of assimilation requiring that an individual just conform. Develop cross-cultural communication skills amongst employees to create culturally aware, innovative and productive environments. Help individuals broaden their circle of uncer-

Continued on p. 34

Diversity Works

33

Continued from p. 33 tainty avoidance. Encourage different voices to bring forth suggestions and remedies.

Make sure your Orientation programs include vital sessions on Cross-Cultural Communication and how to best acclimate to the organizational culture.

Visit: www.hci-global.com II. “When in Rome do as the Romans.

When at home do as the Homies”™ As a member of a co-culture working within the dominant-culture communication context, understand the need to adjust your communication to the environment you are in. Expand and grow your ability to feel comfortable to contribute your ideas. You can only do this if you adopt a pattern of communication that crosses cultural boundaries. Learn to adjust your patterns of communication to arrange sentences, use words and formulate ideas in a way that everyone understands you in that specific setting.

There are personal, social and professional patterns of communicating. You communicate differently with different people. Am I saying not to be authentic? NO! Vigorously maintain your language, dialect, tradition, customs, and the heritage that defines your global contributions of greatness. And bring them to the table, yes, bring them to the table! But this must be done in a manner that takes in consideration who is listening and how they can best receive the message. To borrow, “Become all things to all people.” It is also important to engage in Professional Development and gain valuable oral and written communication skills. There is nothing wrong with learning to express yourself in different ways while knowing who you are, where you come from and where you are planning to go!

As you can see, it's a win-win situation - a give and take on both ends that seeks to meet in the middle of understanding, mutual respect and collective goals. This is the major quotient that learning to communicate effectively cross-culturally offers. We must assume for the good of all concerned that

34

Health is Wealth

everyone has something to bring to the table - something worth including. We get to know and understand where we each are coming from in the way that we see things, solve problems, talk about concerns, etc. It's all in the “Way you see it!” Sharing across cultures helps to understand there is not one way to approach any aspect of life and it is the diffusion of ideas and innovations that help to

bring forth the solutions that impact the diverse clientele. We all have a role of adoption and adaptation to play! The synergy of creative minds communicating effectively moves forward the organizational goal more than any other single factor. We can create vibrant, progressive work environments. It takes ALL of us!

So do we. Since 1951, Cubic Corporation has been developing innovative solutions in two diverse corporate segments: Defense and Transportation.

At Cubic Defense Applications, we provide realistic live combat training systems for military forces, as well as virtual training systems, constructive simulation support, force modernization, battle command training and education and engineering & technical support. The group also supplies tactical battlefield systems and communications electronics, including tactical data links and surveillance receivers for "C4ISR" applications and search-and-rescue avionics.

Cubic Transportation Systems designs, manufactures and integrates automatic fare collection systems for public transit projects throughout the world. This includes rail, bus and parking lot systems. The company supplies contactless smart cards; magnetic stripe cards; device software; and transit hardware including gates, ticket machines and card readers.

If you’ve been searching for a career opportunity that will allow you to maximize your potential and impact real world issues, we might have just the right position for you. We invite you to explore the options that Cubic Corporation has to offer. For a list of current openings, please visit us online at www.cubic.com.

Cubic offers a competitive salary and benefits package that includes 401 (k), with a 9/80 work schedule that includes every other Friday off. Qualified individuals should email resumes to jobs@cubic.com; fax to (858) 505-1524; or mail to Cubic Corporation, M/S 10-23, P.O. Box 85587, San Diego, CA 92186-5587. E.O.E. M/F/D/V.

www.cubic.com Diversity Works

37

DiversityWorks! Partners • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

AETNA AIG Insurance - http://www.aig.com/gateway/ American Airlines - http://www.aacareers.com AT&T Bank of America - http://www.bankofamerica.com/careers/ Business Consultants Cardinal Health - http:// www.cardilan.com CDM Citibank - http://www.citigroup.com CIC Research - http://www.cicresearch.com/newhome2/ Circle + Cox Communications - http://www.cox.com/CoxCareer/ Cubic Corporation - http://www.cubic.com Curtis Moring Insurance Agency, Inc. - http://www.thinkcmi.com/ Definesd.com Enterprise Rent-A-Car - http://www.erac.com/recruit/ Federal Bureau of Investigations - http://www.fbijobs.com Gender Institute Genentech Inc. - http://www.gene.com/careers/ Hawthorne Machinery - http://www.hawthorn.cat.com IBM - http://www-03.ibm.com/employment/ Integrits - http://www.integrits.com Jones & Associates Keith Goosby Inspirations & Motivations - http://kgim.blackportal.com Kyocera - www.kyocera.com/kai La Meridian Lockheed-Martin, Maritime Systems & Sensors - www.lockheedmartin.com Loews Coronado Bay Resort & SPA - http://www.loewshotels.com/ Manpower of San Diego - http://www.manpowerprofessional.com/sandiego/ Marriott Hotels International Neighborhood National Bank - http: www.neighborhoodnationalbank.com NorLab Business Solutions Orlando-Ward Qualcomm - at: https://jobs.qualcomm.com/ Raytheon RevCare Science Application International Corp. (SAIC) http://www.saic.com/career/find.html Scripps Research Institute - http://www.scripps.edu SDSU Research Foundation - http://www.foundation.sdsu.edu San Diego Business Journal - http://www.sdbj.com San Diego Gas & Electric - http://www.sdge.com/careers or San Diego Monitor News -http://www.sandiegomonitor.com San Diego National Bank - http://www.sdnb.com San Diego County Sheriff's Department - http://www.sdsheriff.net/jobs/ Sempra Utilities - http://www.sempra.com/careers.htm Sony Corporation - http://www.sonyjobs.com Starbucks Coffee Company - http://www.diversityconnections.com/ Sycuan Casino - http://www.sycuan.com/sycuan_casino/human_resources.html The Hartford - http://www.thehartford.com/ The San Diego Union Tribune - http://www.signonsandiego.com The Pacific Institute - http://www.pac-inst.com/ UCSD - http://www.ucsdhcjobs.org/ Ultimate Staffing Union Bank of California - http://cce.uboc.com/ United Way of San Diego - http://www.uwsd.org/about/jobs.asp UPS - https://ups.managehr.com/ US Bank - http://www.usbank.com/cgi_w/cfm/careers/careers.cfm US Navy Viejas Casino - http://www.viejas.com/html/aboutus/employment.cfm Wal-Mart Stores, Inc. - http://www.walmartstores.com/careers/ Wells Fargo Bank - https://www.wellsfargo.com/employment/ Washington Mutual Bank - http://www.wamu.com/about/jobs/default.asp Zoological Society

38

Health is Wealth

Become a

DW! Partner

s one of over 57000 employers in the region we are counting on your support to help make Diversity Work! here in San Diego. For over 50 years, the Urban League of San Diego County has assisted many of its citizens in preparing for and finding meaningful employment.

For most of that time, you, our area employer, has been assisting us along the way. And now more than ever, your help is needed to help us meet our mission. That is why we are asking you to become a Diversity Works! Partner.

According to research by the Hudson Institute, a nationally recognized social trends think tank, within the next 10 to 15 years, demographic trends, technological advances, and economic globalization will shape the workplace. The U.S. workforce will continue to expand, although at a much slower rate. However, its composition will shift to a more balanced distribution by age, sex, and race/ethnicity.

Keeping pace with these changing workplace dynamics, while implementing the mandate of our mission to assist African Americans and other underserved people achieve social and economic equality, the Urban League of San Diego County has strategically positioned itself to better serve San Diego through our Diversity Works! initiative.

Through Diversity Works! we help you find, and if necessary, develop scarce diverse human resources. For example, our Diversity Job Bank has attracted over 1000 jobseekers. And the students who attend our workshops undergo behavior modification training in conjunction with our award-winning workreadiness and diversity training, producing outstanding results. This combination produces employees who are truly work-ready. Consequently, as our employer investor-partner, you will benefit not only from finding highly qualified job candidates in our job bank, but perspective employees who attend our workshops are also prepared attitudinally to enter the workplace.

We are asking you to invest $1,200 year. This is not a donation, but an investment and a smart business move. It will provide you with unlimited posting/reviews to our Diversity Job Bank (www.ulsdcjobs.net), mention in our Diversity Works! Magazine, featured employer on our website discounts on our next Career Fair plus much, much more.

To facilitate answering your questions, we conduct monthly luncheon seminars to explain the benefits of this initiative. Please call Barbara Webb, at 619-266-6232 for more information.

Here’s to the continued success of our social venture partnership.

A

=

Urban League

Diversity Works!

Job Bank

Diversity Works!

Online Diversity Network for

Diversity Recruitment

Post your resume on-line today!

www.ulsdcjobs.net