1
2
CAFFERY VAN HORNE
3
4
5
A BO UT
CAFFERY VAN HORNE
6
Caffery’s love of fashion photography continued to grow and in 2008, he signed with to Wilhelmina Agency in South Beach, FL and continued to create beautiful images. In 2011 he opened a studio where he offered hair, make-up, interior design and styling services. In that same year, he won the Contessa Award for Men’s Stylist. In 2012, he won the award again. Caffery moved on to pursue a Certificate in Photography Studies at Toronto’s Ryerson University in 2012. At the end of his accelerated program, he won the Student Award presented by the Art Gallery of Ontario.
Caffery Van Horne is a Canadian, awardwinning stylist who has worked in the industries of fashion and conceptual design for 15 years. After attending the prestigious Academy of Merchandising and Design in Toronto, Canada in 1998, he moved to London, UK where he worked on fashion editorials, runway shows and music videos as key hairstylist. With a growing interest in conceptual design, in 2003 he took advantage of an opportunity to open a modern furniture store in Idaho Falls, ID and did so successfully. In 2005 he sold the business, moved back to his hometown of Toronto and returned to styling.
In 2014, he began shooting for Colombian swimwear companies, which led to the production of his long awaited namesake fashion line.
In 2006, Caffery was offered a position as a Lifestyle Director for Canada’s leading diversity magazine called Amoi. This position was the catalyst that sparked his interest in art direction and photography. While his official duties included developing and writing fashion, beauty, travel and luxury stories, the Editorial Director recognized his bourgeoning talent in art direction. As a result, he was offered the opportunity to art direct photo shoots on an ad hoc basis.
7
8
9
NA TU RE
AND I SHARE THE SAME DEFINITION OF
BEAUTY 10
11
Canadian Olympian Martin J Reader for
CAFFERY VAN HORNE 12
13
14
15
16
17
18
19
It would be easy to label you as a ‘Creative Genius’ or a ‘Brilliant Stylist’ because you are. But those labels don’t adequately reflect the depth of your talents. Yes, you have a flair for creativity. Yes, you have an amazing eye for posing and framing and background details. Yes, you can bring it all together to create an impressive visual experience. But your real talent is adding an emotional element to your visual story telling, where you inspire, delight, stimulate, excite, depress, anger and enthrall your viewers. You are a rare breed, Mr. Van Horne, and my life is richer having been touched by your creative influence. Jason Romrell, ESQ General Counsel Los Angeles, California.
20
21
22
23
24
25
26
27
Being present when he magically and effortlessly transforms something mundane into extraordinary art that takes your breath away is when you experience the talented genius that Caffery Vanhorne is. Weather it is hair, beauty, styling or design, nothing is neglected under his gaze. Peter Botteas Young & Blurr
28
29
30
31
32
33
On the surface many see him as a fashion powerhouse but to those who have had the pleasure and honor of working with him, he’s an ingenious troubleshooter. Sheri Butterfield
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
Longevity and consistency are two words nearly forgotten in today’s fast-paced and technology obsessed world. We run and run to get somewhere quicker and in turn lose the perspective, the foresight and hindsight that it takes to achieve those two things. Longevity. Consistency. Few artists, no matter the medium they work in, are able to achieve the two. Caffery Van Horne is one of those few. Arkan Zakahrov Arkan Photography, Executive Editor – Art and Photo director at PULP Magazine, Toronto.
56
57
58
59
60
61
62
Caffery, you take me to new style heights! I trust your taste like no other. Afiya Francisco Fashion Editor, TV Personality Founder of The Style House
63
64
65
66
67
Caffery is an exceptional human being, both professionally and personally. Driven, motivated, committed, fierce fashion, and always comes through for you! Renee Corrente District Manager, MENDOCINO, Canada.
68
69
70
71
L R CO O 72
73
74
75
Caffery is an asset to the Canadian professional beauty industry. He is passionate, energetic and supportive of the industry and is making his mark internationally, as well. I look forward to see where Caffery’s talent and career take him. Melissa Hill Editor in Chief. SALON Magazine.
76
77
78
79
Mr Van Horne’s talents are boundless, multidisciplinary and cohesive. His work reveals a designer and artist capable of brilliant and yet rigorous compositions of form, proportion and texture. As a stylist his vignettes are alluring and beautiful, yet innovative and mature, all layered by his distinct and luscious aesthetic. Johnson Chou Architect And Principle Jhonson Chou INC.
80
81
82
83
84
VIO SI R NA Y 85
As a fashion photographer, I come across with hair stylists with varying levels of skill and creativity. Through my observation of the fashion industry and the field of fashion hairstyling, I do not hesitate to state that Caffery Van Horne is among the most successful and talented hairstylists I have had the pleasure of collaborating with. I attribute his success to his professionalism and creativity. He has the ability to create stunning hairstyles that are not only unique, but also to understand and interpret the intricacies of the fashion industry, which makes his contribution to any project a valuable asset. However, he also understands the needs of the client and photographer alike, and he works diligently to meet these goals. In an industry where the majority of hair-stylists are mere technicians, Caffery is a true artist and visionary. Peter Tamlin Fashion Photographer
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
THE
CON TE S A S AWARD
102
103
The Contessa is the highest award you can get as a hair stylist in Canada. I entered in the men’s category because, over the years, the competition has heavily celebrated avant-garde categories, and I wanted to do something where people still look like themselves –not just art for the sake of art. I think with men you can do that. So I decided on that category and having a really strong understanding on men’s style, be it wardrobe, hair, etc., I got the category I went after. Again, it was a solo effort. It was just myself and my photographer. I did everything else and I stayed true to form and I won.
have a big-name salon behind you then a lot of people don’t have the confidence and won’t jump into it. I think it’s a little bit harder when you are an independent. I own my own salon but I’m a very small operation. A small but glamorous operation. You just have to keep doing it and your time will come. Do it your way and if you do your best and don’t come out on top, that’s okay too. You tried. It’s important to try. I live by the mantra that you miss 100% of the shots you don’t take. So take the shots. CAFFERY VAN HORNE
Hundreds of hairdressers submit. The judging panel is extensive and it’s judged on different levels like overall presentation and how the hair relates to the model and the entire look. I was the only black person in the whole competition. When you get into the competition circuit it gets very expensive to compete. Unless you belong to a big-name organization or you 104
105
CANADIAN MEN’S
HAIRSTYLIST OF THE YEAR
2 201 106
107
108
109
CANADIAN MEN’S
HAIRSTYLIST OF THE YEAR
2013 110
111
112
113
114
115
116
117
118
119
120
121
JA
AL
WAR
WA LIA
Homme Smith Prada COS
Berluti Adidas
00
122
STEVE M Collection Hugo
COS
MOM EN
ABE T
Boss
RE Y
A
AMI Mattiussi Hermès
Hermès
00
123
124
125
126
127
128
129
130
131
132
133
134
135
THE ABILITY TO
TRA NSFO R M 136
Caffery’s talent is unparalleled, and uniquely suited to crafting advertising creative materials. His multifaceted skill set makes him invaluable to a production –he can be a stylist, art director and production designer simultaneously. Caffery is also a proven entrepreneur, having run his own business for over 15 years with strong business results. Lisa Morch. VP Knowledge Management Leo Burnett Company, Toronto.
137
138
139
140
141
142
143
144
145
146
147
148
149
MY FIRST COVER
150
151
SALON MAGAZINE COVER APRIL 2013
152
153
After 15 years of working editorially in the context of hair, make-up, styling, and artistic direction, I realized that if only I knew how to work a camera I could completely control my vision. I enrolled in university for what I now call the Ryerson Years. Caffery Vanhorne
154
155
156
157
158
159
160
161
RYERSON UNIVERSITY ART GALLERY OF ONTARIO AWARD WINNING 162 PORTRAIT OF JOSE MARISCAL
163
LOOKING
O F R WA R D
After 20 years of hard work and success, cultivating his talent in the Beauty and Fashion Styling industries, Caffery Van Horne grows into a luxury fashion brand, creating top quality clothing and accessories geared towards those who appreciate timeless elegance. With our first collection themed El Hombre Del Mundo (Man Of The World) we have captured the essence of the global jet setting man. Most of the garments are transitional from work to play while maintaining a presence suitable for both occasions. 164
165
EL HOMBRE
166
DEL MUNDO
167
MANIFESTO
168
Growing up I looked forward to Sundays. It was the day we wore out best things to stroll along the avenue and enjoy an ice cream. Church was a huge part of the culture I grew up in, and the day began getting dressed in your finest things for worship. I missed this feeling during the week.
As fast fashion has redefined the industry, it has become increasingly more difficult to find garments with long-term value. I felt like part of a lost market. I don’t care what’s fashionably in or out. I’m more concerned with the garment’s cut, how will It flatter the body, how much time and consideration was put in the construction and how much wear will one get out of it. Rarely can you find flattering clothes that can be worn for several seasons, without spending unreasonable amounts of money.
When my family moved to Canada, I begged my mother to sent me to a uniform school. I wanted to wear a structured attire versus acquiring the clothes that would not have been in our budget. Catholic schools gave way to that. As I got older I was given the liberty to purchase my uniform. I decided that instead of the three pairs of gray slacks, I would instead purchase a single gray suit pant from Marks and Spencer. I’d rather have one pair that I would clean on the weekend and looks impeccable, than own several cheaper pairs that were average at best. This was a philosophy that I would later apply to everything. Repeatedly, I would hear friends complain that their closets were too small; however, I could never recall their clothes looking spectacular. Perhaps they owned too much of nothing.
As the idea of developing my design line started to grow, I set out to find a comfortable environment where such artisans who have a traditional, old war approach to their craft exist. With leather being a huge part of my design, I discovered production in Colombia. Not only was there an abundance of artisans, but the working conditions are humane. One of the first companies I visited had a flexible lunch break, which allowed workers to take longer breaks that could be made up at a later hour in the day so they could go home and dine with family. Colombian production facilities typically have music, recreational activities and food on the premises. I found this to be beyond civilized and I fell in love. This was an essential part of my vision.
As it was written in the stars, I studied design and began to work in all aspects of fashion. With growing concerns for excess and the environment, I stuck to my philosophy of purchasing investment pieces and avoiding trends –layering over seasonal items and concentrating on quality over quantity. I purchased a single-button black suit ten years ago. I remember it looked modern, yet from the past. I rationalized the cost by telling myself that if I ever got married, it would be perfect. In a strange series of events I was invited to five black-tie galas within in a two-month period. Each time I felt the same in my trusted black suit; accomplished, handsome, slender and successful. Artistically I changed my accessories, but for years to come it was my goto suit. I realized the importance of investing in quality. Once I calculated the cost per use, it became extremely practical.
My company prides itself in producing welldesigned, artfully constructed items in a happy work environment. Our price points can’t compare with the mass market but we hope over time our products will far surpass and find it’s place in the market. Fashion can have so many positive effects. It impacts the way we feel about ourselves. I was complimented on my physique recently. My initial thought was that I had so many cherished things that It was worth my efforts to maintain my size, which is what has kept me in the gym. So indirectly, fashion is not only my life’s work but it has preserved my life as well.
169
170
171
172
173
174
175
176
177
178
179
180
181
THE
LEATHER COLLECTION 182
183
184
JP TABLET JP TABLET
185
PETE DUFFLE
186
187
INDUSTRY TOTE
188
189
RENA TOTE
190
191
192
BRENTWOOD BACKPACK
193
CAMERA BAG
194
195
196
197
JP DUFFLE
198
199
THE CONVERTIBLE BAG
200
201
MEDIA BACKPACK
202
203
GROOMING CASE
204
205
THE
CROCODILE COLLECTION
206
207
VASCAYA HAT BOX
208
209
COPLEY TOTE
210
211
BUSINESS CARD HOLDERS
212
213
VASCAYA HAT BOX
214
215
INFINITY BELT
216
217
218
SAINT TROPEZ HAT
219
220
221
ROMAN SANDAL
222
223
ST BARTH’S SLIDE
224
MONTEGO SANDAL
225
THE DON
226
227
MONSIEUR HAT BOX
228
229
230
CAFFERY VAN HORNE
231
Success is a journey fueled by ambition. Ambition comes from our goals, which come from our dreams. And our dreams are often inspired by the progressive individuals we surround ourselves with.
My sister Karen, you are that individual, and I love you for it.
232
233
T HA NK YO U 234
I’ve been a creative person from conception. Professionally, I would say the last 20 years sums it up. I would like to thank my mother for never questioning my decisions and always being in support of them, my sister whom I believe God speaks to me directly through. You are my number one supporter, my friend, my advisor, my insurance, my assurance, my oxygen. You certainly can’t choose your family but you are at liberty to create one. Sheri, you are my sister, Zelica, my daughter. Nigel, Ojay, Benton, I’ve never missed having a brother because you guys were always there. My artistic community –Mina you’re the original muse, Arkan, your friendship has literally captured my thoughts. Our bromance is forever documented. Fritzroy I would give you anything to fuel the fire that ignites your dreams. Sherlyn and Tavis, if I could find love like yours supported by synchronized talents I would look no further. Out experiences are like a jazz trio –harmonized and effective. Peter Tamlin: when I call with an idea, you always say ‘sure, come over’. You have no idea how special you are. Rohan Laylor, together we redefined “creative”. Stephen Caissie you come from such a pure place it makes working with you so easy. Char, all those fashion q&a’s that kept us on the phone for more than I’d like to admit kept my knowledge of the subject sharp and love you for it. Karine, when you smile and speak to me in that reassuring voice, it restores my confidence. Paula, the best thing you can do for someone is believe in them, and you do. Anotoinette and Anne-Marie, everyone knows if I were to have a wife, it would have been both of you, respectively. Glen Hines, when I pick up a scissors, I hope to use it with your precision. To all my favorite makeup artists: Aniya, Brandi, Sherlyn. My dinner girls: Liz B, Liz M, Michelle, Andrea and our unforgettable guest, Thomas White, good times!
Joyce Jones, I’ll never forget your kindness. Mealica VanHorne, you are my selfproclaimed wife, I’m not sure what I did to deserve you but I’m glad I got you. Marlene Allen, we have the best dates and I get a sense that we will always have them. Nick B, our moments far and few but I appreciate them. When I need a break –a moment to re-charge-, Carlos you are there to pick me up and make me forget about the journey. Stephan –you listen patiently Andre T- you gave me a key, told me not just to get over it, but to get on with it –“butch up” and remember you are fierce. Andrew F –can you follow me to the next level? And don’t worry, I’ll drive. Ron L you are so receptive, I have never had a bad moment in your presence. Shashu –you don’t just look out for me, you look after me. Mario –you have been my friend for the long haul. We have survived time and distance and even your move to Scarborough. But as long as you keep supplying the free food and advice, I’ll be there. Brenda –after moving next to you, who knew we would still be here loving and sharing. You are such a go-getter; I want to impress you one day. Alana I thank you. Yvonne, Wilma, you are my mothers in the chair. The Johnson Chou group, you are such amazing people. JC, you have redefined how I want to live. Shant, thanks for all your help and Silke for your smiles. I have had my heard broken more times than I would like to admit. Jason and Baba-Pierre, I now understand the line “ if somebody loves you, don’t they always love you?” I thank you both for loving me the way you do. I’m fortunate to have been blessed like this more than once in my lifetime. I have few regrets but with maturity I have learned. I have so many wonderful clients that it would be impossible to list them all, but you are loved and appreciated.
235
I PREFER EVOLUTION TO CHANGE
236
237