Golf 2020 PGA

Key megatrends that will have implica4ons for golf

How do consumers engage with golf?

~27M people are golfing today ... but ~90M are not

playing and want to play, or are playing and want to play more

Nine target groups priori4zed for focus going forward

Barriers of cost and 4me reported by all target groups, though strength of pain points varies

Beyond cost and 4me, other significant issues to address for specific target groups

Can leverage reported strengths of golf as selling points, though kids pose a challenge

Target segments include ~70M who want to play more Overall accoun,ng for ~40% of total US popula,on

A vision for golf's future

Golf 2.0: three core pillars for growing golf, supported by robust program management and execu4on

Pillars comprised of dis4nct strategies to drive growth

Welcome back: draQ team charter

Connec4ng with her: draQ team charter

Family focus: draQ team charter

Building blocks: draQ team charter

Strategies for target segments allow for poten4al to grow par4cipa4on to 40M+ by 2020

Success in Golf 2.0 will require some structural changes