10 Google Analytics Tips to Optimize Ecommerce Sales Google Analytics produces the great user metrics that can help ecommerce store owners improve user engagement and conversions. Digital buyer penetration has increased in recent years, so it’s never been more important to leverage Google Analytics to optimize eCommerce sales. Google Analytics tracks users’ buying behaviors. It helps merchants better understand users’ flow in order to decide how to convert them. Here are 10 Google Analytics tips to optimize your ecommerce sales.
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Observations: In this section, one can see a user flow mainly from the targeted country following some important leads from other demography too.“User Flow”will rather define viewer’s specific visits page to page on a website. It will show the number of users interacting with particular pages and browsing the site onwards. It will also exhibit the drop-off rates. This segment helps measure the journey of users on a website. Action items: - Identify the country with a good amount of users flowing in and make strategies according to the demography targeted. - Strategize specific product targets to increase user engagement (products that have higher user visits). - Keep checking the drop-off rates on pages and apply on-page changes to increase user involvement. 2. Set an audience knowing specific market segments
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Observations: How will it be to make your online marketing strategy based on a very specific market segment? Google analytics makes it so possible. In this segment, the site owners can recognize the types of market places where the users are largely coming from. Out of total sessions, identify the new users that are additionally entering the site too. The average page sessions and duration are well identified. The table also shows an eCommerce conversion rate summing up these all details along with the total revenue generated. Action items: - Target the market segment that you see generating more user flow (sessions). You can make branding strategies to cover different platforms where these segments are more active. - Identify user behavior with bounce rates and improve site usability. Plan a marketing budget as per an actual lead value (generated through an average revenue earned). 3. User acquisition in various marketing channels
Observations: This is a very important segment that can help the site owners plan for the marketing campaigns that are actually worth spending. At the same time, it also shows the market channel that is worth for you, but you may not be present active on it. This segment will help the merchants know those channels that can give higher yields with little efforts too.
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Action items: - Set up priority goals for spending the budget in rather more lucrative campaigns. - Contrary, less lucrative channels should also be targeted as per the priority set in a budget.
4. Benchmark marketing channels as per industry trends
Observations: As we can prioritize the marketing campaigns that are more important than others; similarly, we can also know an overall industry trend (total sessions fallen across every campaign). This section would give an insight for the channel that we are not much active, but our competitors are. Action items: - Initiate improving your marketing efforts for the channel where your competitors have more sessions as per industry benchmark. - Spend appropriate budget to get active on such platforms.
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5. Optimize landing pages
Observations: This section shows the landing pages with all significant metrics that ultimately bring one up to the goal achievements. It’s an accurate data that suggests the proportion of success of specific goals being achieved. Action items: - Improve on-page SEO techniques to decrease bounce rates and increase user session duration. - Make sure the internal linking structure is robust and effective, sufficient to get the users redirected to the targeted pages.
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6. Check on conversions through goal flows
Observations: See how the goals in a targeted funnel are flowing, reaching to a goal page. Again, this section will suggest all the marketing channels that the sessions are actually falling across within different goals. It will show a user flow including their revisits in and out of the pages too. It will also show the funnel exit from each goal. Action items: - Focus on the marketing channel that is more worthy spending the budget. - Improve on every feature from such pages to decrease the drop-off rates and therefore to increase users site involvement.
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Address D- 406, Shiromani Complex, Nr. Nehrunagar cross road, Nehrunagar, Ahmedabad – 380015 India.
7. Improve on metrics in SERP to increase CTR
Observations: The important part of this report is that it’s fetched directly from the Webmaster. It’s a great study of every landing page with a number of impressions, clicks and average position through Google SERP. It will display the CTR (click through rates) with average number of page views too. Action items: - Improve on digital marketing strategies to rank a website (that can lead to higher impressions and more probabilities of CTR). - Revise the meta data (title, description) for the landing pages with higher impressions but lower clicks. It is mainly aimed to increase more clicks to redirect the user to targeted pages. 8. Set the goal and track accomplishments
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Observations: This segment lets you define your eCommerce goal and make the tracking of how much of them is being accomplished. Google analytics merges the sum of all its metrics to calculate goal achievements. You can allow Google analytics to set your goals through five ways: Destination, Visit Duration, Pages/Screens Per Sessions, Events & Smart Goal. One can also keep eyes on goal funnels, the web pages through which the visitors would reach to the page set as a goal. Action items: - Check out if this funnel sees any major drop-off in a series of pages before reaching to goal page (e.g. payment page) and allow fixes. - Set the best of your goal to allow this tool to get you the most relevant metrics. 9. Measuring revenue vs conversion rates
Observations: This section shows an average amount of order value that is generated through the total revenue earned, conversion rates and number of purchases completed on a website. It would also shows the total product revenue earned through particular products, product categories and product brands. This area mainly focuses on various marketing campaigns that the total transactions, revenue and average order value are generated. Action items: - Focus on marketing campaigns that you think is more lucrative but have poor conversion rates. Improve landing pages. - Similarly, improve on the marketing strategies for the campaign that has less sessions but good conversion rates.
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Address D- 406, Shiromani Complex, Nr. Nehrunagar cross road, Nehrunagar, Ahmedabad – 380015 India.
10. Know search terms through “Site Search” button
Observations: This section would typically show an amount of sessions with at least one site search happened. It would also suggest a series of page views the user generates as well as total time spent since he or she enters through relevant site searches. Action items: - Allow search suggestions in search bar (especially, in accordance with search terms frequently performed by the viewers). - One can specifically start targeting the products with “Offers” that are found in site search. Conclusion Google Analytics is a powerful tool that will help you increase the eCommerce conversion rates. Getting started with Google Analytics today is a must, all to improve eCommerce sales. This platform gives the greatest insight to do so. Feel free to share your thoughts. For more information, contact us: http://www.maven-infosoft.com/contact
Contact Phone : +91-79-65457841 E-Mail : info@maven-infosoft.com
Address D- 406, Shiromani Complex, Nr. Nehrunagar cross road, Nehrunagar, Ahmedabad – 380015 India.