Health First Magazine – Oct. 2015

Health First Announces Key Leadership Moves See page 3

Health First Cancer Services Joins Forces With Space Coast Cancer Center See page 6

See page 3

5 Steps to Choosing a Medicare Plan See page 9 HEALTH INSURANCE

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You are invited to a Girls Night Out Mammo Party!

Call today to reserve your appointment for a digital screening mammogram and enjoy the company of your friends and an opportunity to win a plush robe at each event. Mammo Parties will be held during the evenings 4:30 to 7pm at select locations (see Pink Ribbons on chart).

Refreshments will be served.

October 13, 2015 October 14, 2015 October 20, 2015

CALL TODAY! 321.434.6100

Appointment times are limited and will go fast.

October 21, 2015 October 27, 2015 November 10, 2015

= ‘Mammo Party’ location.

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Check with your insurance carrier for coverage or cost-share information.

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Health First Announces Key Leadership Moves BILL CALHOUN, who joined Health First in September 2014 as Community Hospitals President, will become President, Hospital Operations for all four Health First hospitals, including Health First’s Holmes Regional Medical Center.

Will Enhance Health First System Operations, Culture and Growth

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ealth First is proud to announce several key leadership changes designed to further enhance the Brevard County community health system’s operations, culture and growth.

“On Health First’s journey to be a first class Integrated Delivery Network, we continue to make changes to improve and better serve our patients, members and customers,” said Steve Johnson, President and CEO of Health First. “As part of this effort, Steve Johnson we have taken the opportunity to better align our organizational structure to achieve our goal to improve the health and wellness of our community. The following changes will allow us to focus our efforts on improving operations, culture and growth.”

BILL CALHOUN Calhoun, who joined Health First

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AARON ROBINSON

in September 2014 as Community Hospitals President, will become President, Hospital Operations for all four Health First hospitals.

He continues to serve as service line leader for Heart & Vascular.

The role of the President, Hospital Operations will focus its attention on improving dayto-day operations and top decile outcome performance.

Robinson, who joined Health First in July 2014 as System Vice President of Outpatient & Wellness, will become the CEO of Health First’s Community Hospitals. He will continue to be the service line leader for Oncology Services.

The Hospital CEO will focus on community and associate culture as well as strategic growth opportunities.

SEAN GREGORY Gregory, who joined Health First in November 2012 as President of Health First’s Holmes Regional Medical Center, will become Chief Executive Officer (CEO) of Holmes Regional. He also will become the service line leader for Orthopedics and Neurology.

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Connie Bradley

CONNIE BRADLEY Bradley, who joined Health First in November 2013 as Chief Nursing Officer, will become the service line leader for Women’s Services in addition to her role as CNO. n n

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DR. SCHUYLER DEJONG is a board-certified Health First orthopedic surgeon and the head team physician for the Florida Institute of Technology athletic programs, who has been with the Panthers for seven years. Trained in the Army’s sports medicine program at West Point, he was chief of sports medicine at Brooke Army Medical Center in San Antonio, Texas. In addition to his work with Florida Tech, Dr. DeJong is a physician for Melbourne High School, works closely with Satellite High School, Melbourne Central Catholic and Eau Gallie High School; and is actively involved in treating the soccer injuries of local soccer clubs.

Health First Provides Free Sports Physicals to Area High Schools

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ealth First has been connecting with the community by assisting local high school athletic programs. Doctors and employees of Health First volunteered at Viera High School and Melbourne High School to offer free physical examinations.

Erik Nason, Manager of Athletic Training services, said Health First provided onsite sports medicine and rehab services Erik Nason to employees and astronauts at the Kennedy Space Center for 17 years.

“Our goal is to build a better relationship with our community, schools and athletes,” says Nason.

“One way that we have

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QUALITY EXAMS hysicals are a necessary component of any academic athletic program, and Health First was able to provide quality examinations for these schools.

Chris Gallagher, Viera High School Athletic Director, offered this feedback: “Thank you for offering the sport physicals for Viera High School. It was very well Dr. DeJong organized and well received by our parents and student athletes. Please thank your staff and Dr. Greenspoon on behalf of myself and Viera High School. Your efforts are greatly appreciated and we look forward to working with you in the future.” n

implemented this goal was a free physical day.”

Nason serves as Athletic Trainer Physician Extender for Dr. Jeffrey Greenspoon, who has done physicals for years, joined Dr. Greenspoon Health First Medical Group this year.

“Dr. Greenspoon, myself and our team provided 52 physicals for Viera High School,” says Nason.

Meanwhile, Dr. Schuyler DeJong, Olivier Corbeel and their team provided over 120 physicals for Melbourne High School. We had several Health First Medical Group employees come out and volunteer their time to assist in providing these physicals.”

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Health First Cancer Services Joins With Space Coast Cancer Center

THE HEALTH FIRST CANCER INSTITUTE held an open house Oct. 5 at its Titusville location to celebrate the joining of Brevard’s leading cancer treatment service providers. On hand for the open house were Ashish Dalal, M.D. (from left), Jorge Perez, M.D., Firas R. Muwalla, M.D., Brendan M. Prendergast, M.D., Joseph McClure, M.D., Lee Scheinbart, M.D., Juan L. Castro, M.D., Solomon Zimm, M.D., FACP, and Cynthia Bryant, M.D.

Health First Cancer Institute Provides Hope For Patients On the Space Coast

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ecause one can never have too many allies when fighting cancer, Health First Cancer Services in September joined forces with Space Coast Cancer Center to unify their joint resources into one formidable adversary against the disease. The result is the Health First Cancer Institute, which brings together Brevard’s two leading cancer treatment service providers.

With the purchase of Space Coast Cancer Center, Health First Cancer Services has acquired a proven fighter against cancer. Founded by Dr. Richard Levine in 1983, Space Coast Cancer Center was one of the premier hematology/oncology practices in Florida.

It was Florida’s first practice and the only cancer treatment center in Brevard to be recognized by the Quality Oncology Practice Initiative, a certification program from the American Society of Clinical Oncology to celebrate oncology practices that meet the highest standards of quality in cancer care.

“Health First Cancer Institute will leverage the collective knowledge,

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dedication and compassion to provide patients with advanced specialist, multiple locations, inpatient and outpatient services and the full continuum of services needed for those fighting cancer,” said Aaron Robinson, senior executive for Health First Cancer Institute.

“We are pleased to join together in the fight against cancer.”

The dedication and commitment of the two institutions builds on the Aaron Robinson strengths of each other to create destination cancer care facilities, allowing patients the ability to receive exceptional care close to home.

COMPREHENSIVE SCOPE OF CANCER SERVICES

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ealth First Cancer Institute’s comprehensive scope of services includes medical oncology, radiation oncology, gynecologic oncology, infusion center, surgical oncology, interventional oncology, thoracic

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oncology, urology, radiology and pathology.

The new Institute offers a comprehensive and collaborative program for the detection, treatment and management of cancer. Additional support from medical physicists, dosimetrists, case managers and nurse navigators help patients on their journey to recovery. Treatment plans focus on the unique needs of individual patients, focusing both on their health and quality of life.

“Patients will continue to receive the quality care that has been provided by both Health First Cancer Services and Space Coast Cancer Centers,” said Dr. Lee Scheinbart, medical director of Health First Cancer Institute.

To better serve patients, the new collaboration will assist patients in accessing services and advanced specialists from locations in Titusville, Merritt Island, Viera and Melbourne. The four offices include the Health First Cancer Institute near Health First’s Holmes Regional Medical Center and three Space Coast Cancer Center offices.

THE NEW HEALTH FIRST CANCER INSTITUTE also includes a breast cancer program that includes Breast Program Navigator Catherine Marinak, ARNP, far left, and Dr. Sharon Noori, Brevard’s only fellowship-trained female breast surgeon.

Dr. John Bomalaski

Dr. Anil Dhople

Dr. Nanialei Golden

Dr. Mitchell Hoffman

Dr. James Neel

Dr. Jashbhai Patel

The Health First Cancer Institute includes John Bomalaski, M.D.; Cynthia Bryant, M.D.; Juan L. Castro, M.D.; Ashish Dalal, M.D.; Anil Dhople, M.D.; Delori Dulaney, ARNP; Nanialei Golden, M.D.; Mitchell Hoffman, M.D.; Leonor Lourido, ARNP; Cathy Marinak, ARNP; Joseph McClure, M.D.; Firas R. Muwalla, M.D.; James Neel, M.D.; Sharon Noori, M.D.; Jashbhai Patel, M.D.; Jorge Perez, M.D.; Brendan M. Prendergast, M.D.; Alice Spinelli, ARNP; R. Duff Sprawls, M.D., MSW; Simon Vinarsky, M.D.; and Solomon Zimm, M.D., FACP.

RapidArc, advanced intensity modulated radiation therapy, which guides the radiation beam to the tumor in an extremely precise, targeted manner that spares surrounding healthy tissue from damages and delivers treatment in 15 minutes or less.

Intensity-Modulated Radiation Therapy (IMRT), computer-based radiotherapy that, like RapidArc, minimizes radiation doses to surrounding healthy tissue and thus also minimizes fewer harsh side effects from radiation therapy.

Image-Guided Radiation Therapy (IGRT), with its highresolution, 3-D images that pinpoint tumor sites and selfadjusts for patient positioning.

Stereotactic Radiosurgery (SRS), a form of radiation therapy that focuses highpowered radiation beams and the use of a special noninvasive head frame to better target the abnormal cancerous area.

Stereotactic Body Radiotherapy (SBRT), a painless, quick and side-effect-free treatment used against small, early-stage tumors of the lung or isolated recurrences of metastases from various cancers.

Internal Radiation Therapy (Brachytherapy), which treats cancer by placing radioactive sources directly into or next to the area requiring treatment to deliver high doses

The Institute treats all types of cancer—from ovarian and breast to lung and colon cancers and from lymphoma to leukemia— regardless of type and stage of the disease.

ADVANCED TECHNOLOGY

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Dr. Simon Vinarsky

tate-of-the-art technology available to these compassionate, experienced specialists includes: Varian TrueBeam System, one of the most advanced radiotherapy technologies in the world and a non-invasive treatment that delivers radiation with pinpoint accuracy during treatment sessions that last only a few minutes.

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of radiation with minimal impact to surrounding healthy tissue. Brachytherapy is highly successful in treating prostate, cervix, endometrium, breast, skin, bronchus, esophagus and head and neck cancers.

Radiopharmaceuticals such as Xofigo, Samarium and I-131, forms of liquid radiation taken orally or injected intravenously to treat both benign conditions such as thyroid issues and malignant cancers such as prostate cancer after it has spread to the bones.

The Institute’s radiation oncology is accredited by the American College of Radiology.

PROVIDING HOPE

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he war against cancer requires determined, dedicated fighters with knowledge, empathy and ability. Health First Cancer Institute is just such a fighter.

“When a person is battling cancer, they want hope,” said Scheinbart.

“We can give them that hope by making sure they have access to high-quality, advanced technology and treatments and a team of knowledgeable, caring providers. Health First Cancer Institute will provide worldclass cancer care right here in Brevard.” n

For more information log on to HFcancer.org or call 855894-HOPE (4673)

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ATTEND A HEALTH FIRST HEALTH PLANS

Medicare Advantage Plan Seminar

Find out about our plans!

To reserve your seat and get a $10 gift card call toll-free 1.877.904.4908 or TDD/TTY relay 1.800.955.8771. We’re available seven days a week from 8 am to 8 pm. *One gift card to all Medicare eligibles who RSVP and attend a seminar with no obligation to enroll in the plan.

$10 Gift Card

1.877.904.4908 myHFHP.org

Health First Health Plans is an HMO plan with a Medicare contract. Enrollment in Health First Health Plans depends on contract renewal. This information is not a complete description of benefits. Contact the plan for more information. Limitations, copayments, and restrictions may apply. Benefits, premiums and/or co-payments/co-insurance may change on January 1 of each year. You must continue to pay your Part B premium. A sales person will be present with information and applications. For accommodation of persons with special needs at sales meetings, call toll-free 1.877.904.4908 or TDD/TTY relay 1.800.955.8771. The provider network may change at any time. You will receive notice when necessary. Only one gift card to• OCT/NOV Medicare2011 eligibles who RSVP and attend a seminar with no 8 CENTRALFLORIDAMEDICINE.COM 8 obligation Health-First.org to enroll in the plan. Y0089_EL4720 Accepted 08042015

5 Steps to Choosing a Medicare Plan

MEDICARE ELIGIBLES can learn about plan and benefit options to best meet their needs by attending a seminar in their area. Call 1.855.729.8416 to reserve your seat.

Begin Researching Plan Options At Least Six Months Before You’re Eligible For Medicare

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f you’re closing in on your 65th birthday, it’s time to start thinking about choosing Medicare coverage. There are a host of options available, so don’t wait until the enrollment period is upon you before selecting the best plan to help with your medical needs.

1. START EARLY Health First Health Plans recommends consumers begin researching plan options at least six months to a year before they’re eligible for Medicare, so they can have a good understanding of both the benefits and any limitations in the provider network and drug coverage.

2. LEARN THE LANGUAGE To navigate the various plan options, familiarize yourself with the terms.

Original Medicare is a fee-forservice plan provided through the federal government. It comprises two parts–Medicare Part A (hospital coverage) and Medicare Part B

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(medical services). A Medicare Supplement, or Medigap policy, is sold by private insurance companies and helps pay some of the costs, such as co-payments, coinsurance and deductibles, not covered by Original Medicare. A Part C, or Medicare Advantage Plan, provides Medicare Part A and B coverage. These plans typically offer lower premiums than Supplement plans and may include Prescription Drug Coverage with them.

3. COMPARISON SHOP Not all plans are created equal, and coverage and services vary from plan to plan. Be sure to look at costs, service ratings and the doctors and hospitals covered in the provider network. Make sure you’re not trading quality, service and the medical professionals you trust for premiums and co-payments.

Remember, using out-of-network facilities may result in the plan paying very little or none of your medical expenses, so look for plans

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with extensive provider networks.

With more than 3,000 in-network providers, Health First Health Plans members have access to some of Central Florida’s most outstanding physicians. Health First Health Plans Medicare Advantage plans received an overall 4-star rating from NCQA’s Medicare Health Insurance Plan Ratings 2015–2016.

4. LOOK FOR ADDED BENEFITS Medicare Advantage plans may offer bonuses, such as wellness services, gym memberships and prescription drug coverage. Health First Health Plans Medicare Advantage plans, for example, provide allowances for dental, hearing and vision; coverage for emergency and urgent care worldwide; no deductibles and a gym membership at no additional cost.

5. CHOOSE WISELY Select a plan that best meets your health care and wellness needs.

Visit myHFHP.org to learn more or to attend an informational seminar in your area. n

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Q&A With Dr. Timothy Laird, President of Medical Staff For Health First’s Viera Hospital

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he disease classification system in the U.S. was changed Oct. 1. In health care, every diagnosis and procedure is assigned a numeric code. On Oct. 1, doctor offices, clinics, labs, pharmacies, insurance agencies and other medical providers were required to switch to a new system to document every disease from cancer to the common cold.

While many other countries were already using the new system, the U.S. had been slow to adopt it due to the complexity of rolling it out to the largest group of users in the world.

Like health care providers throughout the U.S., Health First has been preparing for this switch for the past several years, upgrading its systems and training providers and associates.

To ensure the Dr. Timothy Laird smoothest transition possible and minimize the impact to patients and members, Health First began using the new codes Sept. 1.

As the October deadline approaches, here is what Brevard patients need to know about this massive system upgrade: WHAT IS ICD-10?

International Classification of Diseases, 10th Revision (ICD10) is a new coding system that provides more accurate and detailed information about a patient’s condition. For example,

THE DISEASE CLASSIFICATION SYSTEM in the U.S. will soon be changing. In health care, every diagnosis and procedure is assigned a numeric code. On Oct. 1, doctor offices, clinics, labs, pharmacies, insurance agencies and other medical providers will be required to switch to a new system to document every disease from cancer to the common cold.

in the current classification system (ICD-9), there are about a dozen codes for a broken arm.

In ICD-10, providers must select from thousands of possible codes identifying which bone, where on the bone, the type of fracture and various severities of the fracture, etc. ICD-10 has 142,000 codes compared to ICD-9’s 18,000.

WHY SWITCH NOW? The practice of medicine has changed dramatically in the past few decades. The discovery of new diseases and the advances in treatments and technology have prompted the need for a new system to capture this progress.

The ICD-10 code set has the ability to adapt and keep pace with the changes in medicine.

WHAT DOES IT MEAN FOR PATIENTS? Providers will have to find and input the new, more detailed codes when recording a patient’s symptoms and ailments during an office visit. The new guidelines mean physicians may need to spend more time on their computers

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finding the correct codes.

Patients will notice the longer codes on their medical records and diagnostic and lab orders starting Oct. 1.

Most importantly, lab or X-ray orders written using the old codes will not work after Oct. 1. Patients with orders with the old codes should contact their provider’s office to get a new order issued if they will need it after Oct. 1.

WHAT CAN PATIENTS DO? To help maximize their appointment time, Health First recommends patients bring a list of their medications, including dosage, and a list of the questions they have for their provider. This is always a good practice but will be especially helpful in preventing delays during the transition to the new system. Visit Health-First.org to download the checklist and take it with you to your next appointment.

Joining the Fight Against Hunger

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ealth First employees recently teamed up with Brevard County Schools to provide healthy meals for needy students. The Children’s Hunger Project fights childhood hunger and malnutrition through providing weekend meals that students might not receive otherwise. The school provides breakfast and lunch throughout the week, but after lunch on Friday, not all students can get a regular meal.

Health First’s Acute Care and Application Development teams packed 1,000 meals for these children as part of the effort to meet those needs.

Health First’s Holmes Regional Medical Center Receives FHA Award

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ealth First’s Holmes Regional Medical Center has been recognized by the Florida Hospital Association (FHA) for its commitment to the On the CUSP: Stop CAUTI intensive care unit quality collaborative. The FHA further recognized Holmes Regional Medical Center by awarding the Certificate of Excellence to the Cardiovascular Intensive Care Unit for sustaining zero catheter-associated urinary tract infections for a minimum of 6 months.

On the CUSP: Stop CAUTI is a statewide collaboration designed to reduce and eliminate catheter associated urinary tract infections (CAUTI). Participants in the collaboration are required to use a comprehensive unit-based safety program (CUSP) to help prevent hospital-acquired infections, ultimately shortening patient stays and reducing healthcare costs. According to FHA.org, healthcare associated infections affect 2 million patients a year in the United States.

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THE HEALTH FIRST EMPLOYEES that recently teamed up with Brevard County Schools to provide healthy meals for needy student included Tom Moseley Jeremy Hurt, Ann Meacham, Sara Fowler, Dave Chilcott, Dave Sobek, Jayne Bates, James Fender, Michele Rotyliano, Michele Earnest, Sue Schick, Ro Sabarese, Brandon Fritz, Joe Mikulas, Brian Merrell and Chris Walden.

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