CORPORATE IDENTITY GUIDELINES Our brand is a valuable asset. Using our brand together with our visual identity guidelines ensures consistent visual communications and brand associations and hence delivers the desired message.
CONTENTS LOGO 4 Company Logo
4
Logo Variations
5
Module Of The Company Logo
6
Protective Area Of The Logo
7
Logo Colors
8
Incorrect Use Of The Logo
9
TYPEFACE 10 Communication Typeface
10
Office and Electronic Channels Typeface
11
DOCUMENTATION 12 Document Forms
12
Business Cards
13
Envelopes
14
COMPANY LOGO BEKATEC logo is the sole visual identifier of BEKATEC. It should be used on all brochures, catalogs, spec sheets, signage, stationery, vehicles, on-line applications and presentations. The primary logo consists of symbol and the name of the BEKATEC written in upper-case letters. BEKATEC Logotype should primarily be used in color.
Logo/‌ logo-bekatec-color.ai logo-bekatec-grayscale.ai logo-bekatec-bw.ai logo-bekatec-inverted.ai
4
LOGO VARIATIONS
LOGO
The Greyscale version is only used when black and white print is required. The Black & White version of the logotype do exist, but should only be used in exceptional circumstances. When using the color logo on a dark background ranging between 30% black and 100% black, a white letters must be used.
Grayscale version
Black & White version
Inverted (negative) color version
5
MODULE OF THE COMPANY LOGO Proportions, space and size relationships of all blocks have been carefully developed and must not be altered, redrawn, embellished or recreated in any way. Sizes mentioned here are for your reference only. The module of the logo is determined according to the width of the “B� letter of the respective logo.
10X
2X X
X
Logo Signet / Icon Used for decoration of paper, pens, cars etc
6
LOGO
PROTECTIVE AREA OF THE LOGO An important part of maintaining a consistent presentation of BEKATEC is keeping a clear area around it from other text, graphics or illustrations. Crowding the BEKATEC logo detracts from its legibility and impact. The logo must always fit into the protective area, which can not be intervened by other graphic elements which could hinder legibility of the brand. The protective area of the logo is defined according to the height module of the letter “O”.
Minimum logo width – 50 мм. Beside this you must use simplified version of the logo without additional text. 50 мм
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LOGO COLORS The basic colors of BEKATEC is grey, orange and black. BEKATEC Orange is a bold, powerful color that embodies strength and dynamism of BEKATEC and should be used whenever a graphic vibrancy is desired in communication. Black color is a strong support color that speaks to the innovative side of BEKATEC.
PANTONE 433 U C M Y K
0 0 0 80
80%
R G B
88 88 91
70%
60%
50%
40%
60%
50%
40%
60%
50%
40%
PANTONE Bright Orange U C M Y K
0 74 100 0
80%
R G B
244 103 33
70%
PANTONE Neutral Black U C M Y K
0 0 0 100
80%
8
R G B
70%
0 0 0
LOGO
INCORRECT USE OF THE LOGO Presentation of BEKATEC logo must be carefully monitored and controlled. Incorrect use can undermine the identity system through mixed and unclear messages. This page illustrates a number of incorrect presentations of BEKATEC logo. They range from reproduction of the logo itself, to violations of clear space and additional graphics. This is not a complete list.
1.
2.
3.
4.
5.
6.
Examples 1-6 illustrate incorrect reproduction of BEKATEC Logo. 1. Relationship between the height and the width of the logo can not be changed. 2. Colors of the logo can not be changed. 3. The logo can not be used against complicated and intensive backgrounds. 4. A three dimensional logo can not be used in corporative materials. 5. The position of the elements can not be changed. 6. Spatial effects are not permitted.
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COMMUNICATION TYPEFACE Typography and consistent use of typefaces is a key element to create a cohesive look across all communications. The only font that may be used for corporate communications are the Helvetica Neue Light. Helvetica Neue Light a sans serif font, has a precise, technical feel that matches the company’s technological base. It is ideal for captions, headings, technical information and signage, as well as for longer texts, such as reports, proposals and publications.
Fonts/…
Helvetica Neue Light
Helvetica Neue Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
0123456789
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Helvetica Neue Light Italic
Helvetica Neue Medium Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789 «»„“:;?!@#$%&*()
10
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OFFICE AND ELECTRONIC CHANNELS TYPEFACE Helvetica Neue Light should be used as the primary sans serif typeface, but if for some reason it can’t be obtained, the substitute typeface is Arial. Similar to Helvetica Neue Light, Arial offers a contemporary feel with versatile function.
Arial Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
0123456789
«»„“:;?!@#$%&*()
«»„“:;?!@#$%&*()
Arial Italic
Arial Bold Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789
0123456789
«»„“:;?!@#$%&*()
«»„“:;?!@#$%&*()
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TYPEFACE
Arial Regular
DOCUMENT FORMS Size of a document form – 210 x 297 mm. (A4) The contact information of the company is written in Helvetica Neue Light font. Size of contact information – 9 pt. Paper – Arctic Volume White 100 g/m².
Document-Forms/… Briefpapier.pdf
35 mm
35 mm
110 mm
60 mm
35 mm
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BUSINESS CARDS Size of a business card – 85 x 55 mm. The other side of the card contains a black background and stylized BEKATEC logo. Text on a business card is written in Helvetica Neue Light font. Size of the company name and surname is 8 pt - Helvetica Neue Medium. Size of position and contact information is 8 pt - Helvetica Neue Light. Paper – Arctic Volume White 300 g/m².
Business-Cards/… visitenkarte.pdf
4 mm
4 mm
DOCUMENTATION
Front side
Back side
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ENVELOPES C4, C5 and C65 format envelopes are used. Paper – Arctic Volume White 100 g/m². Contact information of the company is written in Helvetica Neue Light font. Size of contact information – 10 pt.
Envelopes/… envelope-bekatec-c4.indd envelope-bekatec-c5.indd envelope-bekatec-c65.indd
Envelope sizes C4 – 229x324 mm C5 – 162x229 mm C65 –114x229 mm
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BekaTec Metallgestaltung
Ampfingerstr.7 84539 Zangberg
Tel.: 08636 - 986 830 9 Fax.: 08636 - 986 830 7
www.bektatec-metall.de info@bekatec-metall.de