MAVIS LIU P: 226-989-3505 E: mavis.liu.cy@gmail.com A: 23 Cox Boulevard, Markham, ON L3R 4G11
L: linkedin.com/in/mavisliucy
EDUCATION Wilfrid Laurier University, ON September 2011 - August 2015 • Honours of Business Administration Undergraduate, expected Fall 2015 • Specialized in Marketing Management with Minor degree in Psychology • Heavily-involved in various campus clubs and organizations (summarized in next page) PROFESSIONAL EXPERIENCE Consumer Insights Intern January - April 2015 Nielsen Hong Kong • Supported the Financial Services team on various data-driven market research programs, e.g. Brand Tracking Study, Customer Satisfaction and Mystery Shopper Program • Collaborated with Programming and Operations teams to ensure data is gathered and presented accurately for further detailed analysis • Illustrated survey results in reports utilizing PowerPoint and Excel efficiently Marketing Intern June - August 2014 Reckitt Benckiser Hong Kong • Worked with 5 agencies regularly to ensure integrated marketing communications including mobile app development, TV Commercial, social media & print advertisements • Conducted and analyzed consumer preference research on Airwick & Durex products • Contributed in Durex’s new product development and Performax Intense launch activities Corporate Communications Intern May - August 2013, May 2014 Telstra International Group Hong Kong • Coordinated logistics for a global employee appreciation project across 14 markets • Reorganized and regularly updated the corporate Intranet using Joomla • Planned and supported for 4 All Hands Meetings and 2 CSR events • Exceeded expectation by producing videos and graphics for internal promotion Public Relations Assistant Hong Kong Trade Development Council • Organized corporate events for executive members and PR projects • Coordinated guest invitations and logistical arrangements • Managed on-site support at events for corporate executives • Proofread and edited marketing materials distributed to the public
June - August 2012 Hong Kong
EXTRACURRICULAR EXPERIENCE Editor-In-Chief, Laurier Keystone Yearbook May 2013 - May 2015 • Handled budgeting, production, and marketing of the 152-page yearbook • Gathered materials from more than 50 campus clubs and stakeholders • Initiated rebranding campaign in 2014 to increase awareness of the yearbook • Improved social media posts reach by 300% and expanded online presence • Trained and managed a team of 10 to ensure deadlines were met May 2014 - May 2015 Vice-President of Creative, AdHawk Laurier (Advertising Club) • Led 10 creative members and developed 2-3 advertisements for businesses monthly • Established a strong and diverse client network through different social events • Organized rewarding workshops and speaker sessions for general members • AdHawk Laurier is recognized as “Club of the Year” by the Business Students’ Society President, Laurier Badminton Club May 2014 - May 2015 • Doubled member attendance through implementing an extra weekly session • Oversaw and provided guidance on events and recruitment planning and promotions • Ensured all 13 Executives work collaboratively to provide the best member experience General Delegate, DECA Laurier September 2013 - May 2015 • Placed 2nd in DECA Laurier Achieving Excellence Case Competitions 2014 in Marketing • Represented Laurier in the E-Commerce category at DECA Queen’s Invitational 2014 • Competed in the Fashion Merchandising category at DECA Provincials 2014 • Placed 1st in DECA Laurier & CIBC 3, 2, Won Case Competitions 2013 in HR Other Volunteering Experiences: • Toddler Classroom Assistant, English at First, September - December 2012 • Preschool Classroom Assistant, YWCA LINC Kids, September - December 2013 SKILLS • Strong project management, communication and analytical skills • Fast learner, able to work under minimal supervision and fast-paced environment • Experienced in Microsoft Office Suite (Excel, PowerPoint, Word & Outlook), Adobe Creative Suite (Photoshop, InDesgin, Illustrator & Fireworks), iWork, iMovie & Keynote, Windows and Mac OS, Digital Marketing, Google Analytics • Fluent in English, Cantonese, Mandarin