MAVIS LIU P: 226-989-3505 E: mavis.liu.cy@gmail.com A: 23 Cox Boulevard, Markham, ON L3R 4G11
L: linkedin.com/in/mavisliucy
EDUCATION Wilfrid Laurier University, ON September 2011 - August 2015 • Honours of Business Administration Undergraduate, expected Fall 2015 • Specialized in Marketing Management with Minor degree in Psychology • Heavily-involved in various campus clubs and organizations (summarized in next page) PROFESSIONAL EXPERIENCE Consumer Insights Intern January - April 2015 Nielsen Hong Kong • Supported the Financial Services team on various data-driven market research programs, e.g. Brand Tracking Study, Customer Satisfaction and Mystery Shopper Program • Collaborated with Programming and Operations teams to ensure data is gathered and presented accurately for further detailed analysis • Illustrated survey results in reports utilizing PowerPoint and Excel efficiently Marketing Intern June - August 2014 Reckitt Benckiser Hong Kong • Worked with 5 agencies regularly to ensure integrated marketing communications including mobile app development, TV Commercial, social media & print advertisements • Conducted and analyzed consumer preference research on Airwick & Durex products • Contributed in Durex’s new product development and Performax Intense launch activities Corporate Communications Intern May - August 2013, May 2014 Telstra International Group Hong Kong • Coordinated logistics for a global employee appreciation project across 14 markets • Reorganized and regularly updated the corporate Intranet using Joomla • Planned and supported for 4 All Hands Meetings and 2 CSR events • Exceeded expectation by producing videos and graphics for internal promotion Public Relations Assistant Hong Kong Trade Development Council • Organized corporate events for executive members and PR projects • Coordinated guest invitations and logistical arrangements • Managed on-site support at events for corporate executives • Proofread and edited marketing materials distributed to the public
June - August 2012 Hong Kong