OZ Bin Cleaning

Here is why 130 Mawson Lakes residents and businesses already choose OZ Bin Cleaning;

• We clean, sterilise, vacuum dry and deodorise bins of all sizes

• We use biodegradable products to eradicate 99% of germs and bacteria

• We leave bins smelling cherry fresh

Australia’s leading bin cleaning specialists since 2001 have arrived in Mawson Lakes 20% Saving o regular price when 6 bin cleans purchased.

Freephone: 1300 65 11 65

Rule of 3 by Linda Vining

WhenI was a child and my mother sent me to the shop for groceries she would ask me to remember three items. If she wanted more than three things she would write a list. That’s because she understood the rule of three.

The human brain can remember three things easily. It’s why good speeches are peppered with lists of three items: William Shakespeare in Julius Caesar called “Friends, Romans, Countrymen”. George W Bush used three F words in his election campaign – Family, Faith and Flag. In fact, he used it in nearly all of his speeches, because it is so easy to remember.

Winston Churchill in his famous speech said, “I can promise you Blood, Sweat, Toil and Tears”. Yes, that’s actually a list of four, but because we remember three things best, it is usually quoted as “Blood, Sweat and Tears”.

From politics to nursery rhymes we see the rule of three in action. Think of childhood stories - Three little pigs, Three blind mice, Goldilocks and the three bears.

And have you heard the joke: There was an Englishman, an Irishman and a Scotsman ...”

Religion refers to Father, Son and Holy Spirit and then again to Faith, Hope and Love.

Put simply, no matter what your calling, if you want to get across a message, the best way to deliver it is in a run of three.

Here are ways

to apply the Rule of 3 to your business.

Presentations

If you are going to get up and talk about your business, odds are that people will only remember three things from your presentation, so before you even start, plan your three key messages. Next time you give a talk ask yourself – if there are only three points I’d like my audience to take away, what are they? Structure your talk around the 3 key messages and illustrate each point.

Advertising

Lists of three are particularly useful in advertising. Think of some memorable jingles: A Mars a day helps you work, rest and play” or the very effective sunscreen slogan: “Slip, Slap, Slop.”When preparing your ads list three benefits – no more

Pics and Bullets

When taking promotional photographs limit the composition to three people per pic. If you are using bullet points stick to the magic number. It’s easy for the eye to take in and easy for the brain to recall.

Dr Linda Vining is an award-winning, international specialist in marketing. She has written many books and articles on marketing and run courses and conferences. She will be the guest speaker at Mawson Lakes Rotary Club on 10 April talking about

To book a place contact: maureen.morton@lifestylesa.net.au

1. Inverse

7. Curt

8. Crib

9. Sentinel

10. Hinge joint

12. Remedy

13. Cask

16. Mythical bird

17. Fishing boat

18. Duty

2. Bizarre

3. Disregard

4. Wealthy

5. Nimble

6. Arithmetic operation

8. Lowest female singing voice

11. Empty

12. Freight

14. Entice

Quick Crossword 4 Active Brains