Crate&Barrel Dashboard

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DASHBOARD



Crate&History Crate&Barrel was founded by Gordan Segal in 1962 in Chicago IL to provide high quality housewares to consumers.


Crate&Mission/Values To create and maintain an environment that is based on a passion for people, product and presentation. Our values supporting our mission –Crate and Barrel and CB2 are places where:

• We strive to maximize our Company’s growth and profitability through creative skills and merchandising techniques. • We provide excellent service to both internal and external customers. • We provide merchandise of the highest quality, design, and value to our customers • We maintain an atmosphere of warmth, friendliness, and honesty. • We encourage personal growth for all associates, with an emphasis on teamwork and having fun.


Crate&Strategy Crate&Strategy Product Leadership

=

Operational Excellence

houseware retail stores, Crate&Barrel has always been focus on creating product leadership by providing the best, quality products for their customers.

Customer Intamacy


Crate&Delivery System

Core Product

Facilitating Services

Enhancing Services

Core Product

Facilitating Services

Enhancing Services

Home Furnishings Housewares Home Decor

Store Locations Online Store Outlets

Shipping System 3D Room Designer App Gift Registry


Crate&Persona About: Linda has worked for Crate&Barrel for three years as a sales associate and has just recieved a promotion to store manager. She has been striving to grow with the company and take on a leadership role. Linda plans she needs to be able to analyze valuable insights to make the right executive decisions within her store. Linda hopes to create a model store for Crate&Barrel to continue her growth within the company.

Linda Store Manager Age: 30 Experience: 3 years Sales Associate

Linda has sales associates record most sold items

She has current stock of all items recorded

has returns report number of returned items

Senario: the most popular items to overstock before the holiday season.

She compares sales with current stock and subtracts returns

She orders necessary inventory for the holiday season


Crate&Task model Order New Stock

Store Manager

Check Product Stock

What items are low?

Check item sales

When to restock?

What is most popular?

What to restock

Check product availability

Fill out order

Send order to corp.

Relocate Unsuccessful Display

Store Manager

Check item sales

Find problem with display

Bad placement?

Missing information?

Not appealing?

Not noticable?

Find highertraffic location

Test new location

Create more profit


Crate&Balanced Scorecard

Financial

Customer

Environment Community

Internal Process

Employee Satisfaction

Learning and Growth


Crate&Overview Mission, Values, Vision Strategies

Financial

Customer

Environment Community

Learning and growth

Employee Satisfaction

Internal Process

Employee Satisfaction

Internal Process

Critical Success Factors Key Performance Indicators Key Result Indicators

Financial

Customer

Environment Community

Learning and growth


Crate&Metric Process


Crate&Metrics B.S.C C.S.F. Financial

Provide merchandise of the highest quality, design, and value to our customers in order to maximize profitability.

K.R.I •

Transaction Value

Overall Sales

Conversion Rate

Average time spent in store

S.R.S

K.P.I •

Number of sales

• •

Customer traffic Sales Channels: Registry Shipped E commerce

Carbon footprint

Carbon calculator for shipping

Frequency of employee product info seminars

Display success

Overall returns

Return channel: Gift card Cash Other

Employee community volunteer hours

Employee Value

Customer

Provide excellent service to both internal and external customers.

Environment Community

Community rebuilding efforts and enhancing sustainable practices.

Internal Process

Maintain an atmosphere of warmth, friendliness and honesty

Employee Satisfaction

Encourage personal growth for all associates, with an emphasis on teamwork and fun.

Current Inventory

Cost of store operations

Employee Motivation

Learning and Growth

Maximize employee growth through creative skills and merchandising techniques

Employee life cycle

Frequency of team building seminars

Employee attendance at seminars


Crate&Wire-frame


Crate&Key Performance Indicator • Number of total transactions that the store process. • Tracked daily or monthly • Important information for the store manager to track overall progress

Heat Map

(Measures display success) • When specific areas are clicked on the display is shown in the space below • This metric help corporate determine successful displays and location in the store. • Infrared sensors provide data to the dashboard.

Specific sales metrics broken down into three sales channels: • Shipped items: tracks how many items were purchased and then shipped out of the store. • Wedding Registry: Tracks items purchased from a registry. •

E commerce: Tracks items bought Online from store.

Traffic metric broken down into specific figures: • Entered: how many people entered the store • Exit: How many people left the store • Shopping: How many people are still in the store shopping




Crate&Key Result Indicator Metric: Inventory BSC:Internal process CSF: Maintain an atmosphere of warmth, friendliness and honesty Metric: Total profit BSC: Financial CSF: Provide merchandise of the highest quality, design, and value to our customers in order to maximize profitability.

Metric: Employee life cycle BSC: Employee Satisfaction CSF: Encourage personal growth for all associates, with an emphasis on teamwork and fun.

Metric: Transaction value BSC: Financial CSF: Provide merchandise of the highest quality, design, and value to our customers in order to maximize profitability. Measures the average price of an individual transaction. Metric: Employee Value BSC: Learning and Growth CSF: Maximize employee growth through creative skills and merchandising techniques

Metric: Volunteer hours BSC: Community CSF: Community rebuilding efforts and enhancing sustainable practices

Metric: Conversion rate BSC: customer CSF: Provide excellent service to both internal and external customers


Crate&Service Recovery System Metric: Returns BSC: Financial CSF: Provide merchandise of the highest quality, design, and value to our customers in order to maximize profitability.

Metric: Cost of operations BSC: internal process CSF: Maintain an atmosphere of warmth, friendliness and honesty Metric: Carbon footprint BSC: Environment and community CSF: Community rebuilding efforts and enhancing sustainable practices

Metric: Team building seminars VS. Attendance BSC: Learning and growth CSF: Maximize employee growth through creative skills and merchandising techniques

Metric: Return channels BSC: Customer CSF: Provide excellent service to both internal and external customers





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