CO+CONSTRUCT Brand Book

BRAND BOOK

CONSTRUCT

coordinate. communicate. control

INTRODUCTION

The contained visual identity elements have been organized into these guidelines to maintain and strengthen the desired perception of the brand. The look-and-feel of CO+CONSTRUCT’s identity – including the signature, color palette, typography, imagery, graphic style, and overall brand essence – were streamlined, and the standard usage practices were documented to convey CO+CONSTRUCT’s culture, personality, and core brand values.

Please use these guidelines when creating communication representing CO+CONSTRUCT in order to achieve a high level of consistency. Anyone who represents the company should work hard to ensure the integrity of the brand in all branded materials. The visual identity guidelines represent an opportunity to establish and extend equity for CO+CONSTRUCT. Communications created based on these guidelines will help ensure that partners and clients will perceive the company in the way as it leadership intends.

BRAND ESSENCE

Positioning Words

Coordinate. Communicate. Control.

Value Statements

CO+CONSTRUCT eliminates the chaos of project management for custom home builders and remodelers by helping builders create rewarding experiences for their clients, trade partners, and of course, themselves.

1) CO+CONSTRUCT helps me coordinate my schedules, tasks, to-do items, and everything else with my team and trade partners.

2) CO+CONSTRUCT helps me to communicate with my clients when we’re going through proposals, picking selections, and approving change orders.

3) CO+CONSTRUCT helps me be in control of my financials from estimates to bids, from timesheets to QuickBooks integration, and more.

Other Usage

When referring to the software holistically use “CO+CONSTRUCT” (pronounced kō kuh n-struhkt) in all capital letters. When combining the brand with other usages outside of referring to the software, it is permissible to use “CO+” (pronounced kō pluhs). However, there should be no space between the “+” and the second word, and the second word should be in all capital letters. For example, when at a trade show in Baltimore, it would be permissible to use “CO+BALTIMORE” (pronounced kō pluhs bawl-tuh-mawr). *NOTE: The only instance when to not pronounce the “+” (pluhs) with a “CO+” usage is with CO+CAMP. That would be spoken in the same way as CO+CONSTRUCT as if there was no “+” at all.

LOGO

CO+CONSTRUCT’s signature is very valuable asset. Use the signature on all print and screen-based applications (incl. publications, marketing, and promotional materials, user interfaces, etc.) that are large enough to allow for the signature to appear at its minimum size. Use of the CO+CONSTRUCT signature by entities other than the company is prohibited without the express written permission of CO+CONSTRUCT.

CONSTRUCT When there is an unavoidable need for different color or mixed background, please follow the following rules and examples in the subsequent pages.

Rationale to design:

+ box as a visual device to represent building box and distilled version of a screen for software + “+” to represent the idea that you can do more with the software + “CO” to represent that we’re in this together + “CONSTRUCT” to represent the building that our customers are doing

LOGO ICON

0.5x

0.5x

0.5x

0.5x

x 0.5x

0.5x 0.5x

0.5x

LOGO

CONSTRUCT

CONSTRUCT

1x 1x

x 1x

1x 1x

CONSTRUCT

1x

CONSTRUCT

1x 1x

CONSTRUCT

TYPOGRAPHY

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

{!@#$%^&*()_+}|\.=,]0123456789

Typography can work together with other design elements to make communications more readable, consistent, and visually appealing. CO+CONSTRUCT typefaces have been chosen with these purposes in mind and because of their adaptability to a range of materials. Proxima Nova is the approved primary sans serif typeface and should be used predominantly in headlines on all print and web applications. This typeface is available in many weights and styles that are essential to create distinction across all communications. Proxima Nova’s open, uniform, and modern design ensures great legibility. For internal documents Arial typeface may be used. For Display applications Bebas Neue typeface may be used to create powerful and dynamic visual messages.

Headings

Proxima Nova Regular

Paragraph

Proxima Nova Bold

DISPLAY

TYPOGRAPHY

Proxima Nova Bold

Proxima Nova Regular - Lorem ipsum dolor sit amet, consectetur adipiscing elit. In odio urna, varius vel hendrerit at, fringilla a ex. Ut euismod nunc urna, in feugiat dui suscipit a.

Proin molestie ipsum at blandit molestie. Donec volutpat laoreet metus sit amet rutrum.

Pellentesque venenatis velit vitae porta condimentum. “Donec nulla mauris, dapibus at laoreet ac, sollicitudin luctus risus. Donec vehicula tortor vestibulum vehicula sagittis. Suspendisse congue viverra nunc, ut pharetra velit auctor nec. Aliquam aliquet imperdiet mi, in pulvinar magna feugiat vel. Cras pretium condimentum mauris in fringilla. Aliquam mattis, nulla sit amet molestie tincidunt, enim sapien auctor arcu, quis egestas purus felis et dui.�

ALTERNATE GOTHIC No1 ALTERNATE GOTHIC No1 ALTERNATE GOTHIC No1

ALTERNATE GOTHIC No1

ALTERNATE GOTHIC No1

COLORS

Primary Colors

Using the CO+CONSTRUCT brand correctly and consistently is essential to maintaining brand equity. Colors play an important role in representing the CO+CONSTRUCT brand.

Use CO+CONSTRUCT primary colors on all CO+CONSTRUCT communications. When used consistently over time, these colors will become directly associated with CO+CONSTRUCT.

#70DB33 How to use Primary Colors

#2A2D34

All CO+CONSTRUCT communications should be composed using the primary colors.

CO+CONSTRUCT green must be used as a background color in most cases. The predominant color combination should always be the CO+CONSTRUCT dark grey + ligh green. Consistent use of these colors will contribute to the harmonious look-and-feel of the CO+CONSTRUCT brand across all relevant media platforms and add to the brand equity.

#1F245B

UI

#D7DAEE

#70DB33

#FFFFFF

WHITE

#20400F

#4E5360

BRAND #75E536

#B6BAC2

#B4FF8A

#E1E2E6

#407F1D

#2A2D34

#FFE0B2

#E65100 ORANGE

GRAY

#868C9A

#82FF3C GREEN

COLOR PALETTE

BLUE

VISUAL STYLE

“+” Visual Device

Use “+” visual device to create dynamic on-brand communications wether it is a text-heavy document or as a separator between images or layout grid.

PHOTOGRAPHY

Using Photography

magery used consistently can support CO+CONSTRUCT’s identity. Following photography themes are based on key pillars of the company’s brand, and it reflects the company’s personality and style, as the company’s diverse customers and partners.

Real photography (i.e. no clip art or stock images) should be used whenever possible to convey these themes. When real photographs are not available, stock photography that looks real is acceptable, but should only be used in meaningful ways. The photography should always full bleed and in grayscale color mode.

Photography Themes + Residential Construction Sites and Completed Exteriors + Residential Home Builders interacting with Mobile Devices + Client Meetings between Builders and Home Buyers at Residential Construction Sites or Sample Rooms + Home Buyers at Home on Mobile Devices

Look & Feel Mood

Layout

Color

+ Bold + Confident + Trustworthy

+ Dynamic + Simple + Soft Focus

+ Grayscale + Bright Objects on Dark Backgrounds + Color shots on hover for interactive

PHOTOGRAPHY

UI ICONS STYLE