Instructions to Authors • In Marketing we accept only original work, not submitted for publication elsewhere and previously not published. • Both empirical and conceptual papers are welcome. • All manuscripts submitted for publication in Marketing are subject to double blind peer review. The first round of the review process lasts one to two months approximately. Number of rounds depends upon reviewers’ suggestions and final decision of the editors. • The manuscripts should not be less than 30,000 characters including spaces (about 10 pages). • The writing style should be academic using short and clear sentences. Prior to submitting, please make sure that the manuscript was copy edited, preferably by a native English speaker. • The manuscripts should be submitted as a single document in Word of Rich Text Format, including title, abstract, key words, JEL classification, main body of the text, tables, graphs, charts, figures, illustrations and references. Tables, figures and other illustrations should be numbered (1,2,3…) and clearly labeled at the top with a legend at the bottom. • Use A4 page format, Times New Roman 11, all margins 1 inch (2.54 cm), single line spacing throughout the text (including tables, figures, graphs, references etc). • The cover page should contain following elements: title of the paper (center alignment, bold), author’s name and affiliation (center alignment), abstract (left alignment), key words (left alignment, italic) and JEL classification (left alignment). • Please make sure that the title of the paper is not too long and use subtitles if necessary. • Abstract should be up to 200 words with maximum of 5 key words. • Headings (1,2,3…) and only one level of subheadings (1.1., 2.1., 3.1…) should be numbered, left aligned, bold/italic. • Use footnotes (not endnotes) only if necessary, numbering them properly. • References should be placed within the text as well as at its end, using APA style. For detailed instructions please follow the link: https://owl. english.purdue.edu/owl/resource/560/08/
Examples of referencing using APA style: In the text Two Authors: Research by Wegener and Petty (1994) supports... (Wegener & Petty, 1994) Three to Five Authors: First time you cite the source Kernis, Cornell, Sun, Berry & Harlow (1993) in their seminal work… (Kernis, Cornell, Sun, Berry, & Harlow, 1993) Subsequent citations: Kernis et al (1993) showed… (Kernis et al., 1993) Six or More Authors: Harris et al. (2001) argued... (Harris et al., 2001)
At the end of the paper Books: Author, A. A. (Year of publication). Title of work: Capital letter also for subtitle. Location: Publisher. Calfee, R. C., & Valencia, R. R. (1991). APA guide to preparing manuscripts for journal publication. Washington, DC: American Psychological Association. Edited book: Duncan, G. J., & Brooks-Gunn, J. (Eds.). (1997). Consequences of growing up poor. New York, NY: Russell Sage Foundation. Articles in periodicals: Author, A. A., Author, B. B., & Author, C. C. (Year). Title of article. Title of Periodical, volume number (issue number), pages. Harlow, H. F. (1983). Fundamentals for preparing psychology journal articles. Journal of Comparative and Physiological Psychology, 55, 893-896. Articles in on-line periodicals and sources Author, A. A., & Author, B. B. (Date of publication). Title of article. Title of Online Periodical, volume number (issue number if available). Retrieved from http://www.someaddress.com/full/url/ Bernstein, M. (2002). 10 tips on writing the living Web. A List Apart: For People Who Make Websites, 149. Retrieved from http://www.alistapart.com/articles/writeliving
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