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Heaven Scent doing things naturally

HOW MANY HOME FRAGRANCING COMPANIES DO YOU CURRENTLY STOCK, AND ARE YOU CONSIDERING EXPANDING YOUR SUPPLIERS THIS YEAR?

Almost two thirds of respondents (64%) said that they stocked up to five different brands, with between six and ten brands stocked by 29%. Only 7% of those surveyed stocked more than 15 different companies.

HAVE YOU RE-INTRODUCED TESTERS INTO YOUR SHOP TO ENCOURAGE CUSTOMERS TO ‘TRY BEFORE THEY BUY’?

Pre-pandemic, shops selling home fragrancing products were happy to let customers smell the fragrances in advance of purchasing. However, the pandemic swiftly put an end to that. Now it seems that testers are back in vogue, with almost three quarters of gift shops surveyed (71%) reporting that they are back in store.

DO YOUR CUSTOMERS MOSTLY BUY HOME FRAGRANCING AS A GIFT, A SELF-PURCHASE OR BOTH?

WHERE DO YOU SEE GROWTH IN THE HOME FRAGRANCING SECTOR, AND WHICH FURTHER INNOVATIONS WOULD YOU LIKE TO SEE?

Suggestions included a ‘one product fits all’ multi-use fragrance; personalised candles and increased choice in the wax melt sector. With home entertaining and tablescaping in mind, half of respondents confirmed they are looking to source more statement dinner candles and candle holders in the coming year.

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