SWEET SMELL OF SUCCESS

Five years ago, look alike, think alike, best friends Charlotte Reddington and Gemma Lilly - who met at school – merged their professional backgrounds in interior styling and fashion to create the Style Sisters.

Today, with thousands of Instagram followers, and the signing of new licensing partners to include home fragrancing company Sebnini, Charlotte and Gemma are enthusiastically looking forward to the launch of their debut Signature and Original ranges of candles and diffusers.

The aim is to offer a high-end home fragrance range that excites the senses to an aspirational wider market, and naturally, Charlotte and Gemma were very hands on. “We had a very clear vision of what we wanted, and fortunately, we were on the same page as Sebnini,” confirmed Charlotte. “The company showed us some amazing ideas and we took their guidance on board.”

Sebnini’s international sales manager Seb Schyberg adds: “When Charlotte and Gemma arrived at our offices they brought a suitcase filled with their favourite perfumes, inspiring the range and creating the home fragrance that they are truly passionate about.”

Both home fragrancing ranges feature two products – candles and reed diffusers. The Signature range (RRP around £18) offers fluted black and white ceramic vessels - Day in white, and Night in black.

“The fragrances offer fresh bright zesty fragrances to excite the senses – Day - along with rich, earthy fragrances that fit with cosy evenings at home – Night,” explains Charlotte.

“We wanted something that was a play on what we do and what we represent, something

Sisters In Scent

care card from them, and an instant cold fragrance throw.

The Original glass candle and diffuser meanwhile, has been created specifically for Aldi, (RRP £5), and is a totally different product.

following minimalist styling in black and white, with a premium matte finish. Meticulous attention to detail has created an unboxing experience aimed wholly at the consumer, featuring the Style Sisters’ signature black and white stripes, along with a welcoming

“Using fine fragrances it’s more of an experience,” explains Seb. “It has a different look, featuring square shapes, made from recycled glass, and wooden lids. Again, the products are packaged in Style Sisters branded boxes with a separate sleeve, with the user experience of the utmost importance.”

“Scent is such a big thing in all our lives,” says Charlotte. “As we say in the home fragrance chapter in our book – Helping You Live An Organised And Stylish Lifeit’s linked to memories and our emotions. Fragrance plays on all our senses.” www.thefoxglovetree.co.uk thefoxglovetreegifts@gmail.com

Capturing Mother Nature’s beauty, Botanical Cast Fragrance Diffusers are a unique and decorative way to add fragrance to your home.

07766 748588

@thefoxglovetree

FINALIST

The home fragrancing sector continues to up its game, with more newness and innovation than ever before.

Some of the leading companies in the sector share their insights in a PG&H/Guide To Home Fragrance ‘round table’.