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Joie de Vivre
Inset: The Joie team celebrating a Mother & Baby Gold award in the Innovation of the Year category for its new Encore Spinning System.
2022 was a year of highs for Allison Baby and the company is taking this positive feeling into 2023, with a host of new launches and other activity on the cards. PPS finds out more.
2022 was a busy year for the team at Allison Baby, parent company of Joie, Nuna and Graco, with a slew of new launches and significant awards for key products. All of this followed on from the Outstanding Achievement Award for managing director, David Welsh, too, at the Progressive Preschool Awards 2021.
Sales for the year didn’t disappoint either, as Allison Baby saw a significant year-on-year growth in 2022, thanks to the continued support from its retail partners.
In a year full of highs, the company enjoyed a
Below: Joie has been supporting the Liverpool community as an LRC partner for six years through a range of initiatives.
SUPPORTING FAMILIES
standout moment only last month, scooping five gold Mother & Baby Awards, as well as silver and bronze, across all three brands – including a gold award in the Innovation of the Year category for Joie’s new Encore Spinning System.
The country’s economic situation has had a massive impact on families and businesses across the UK and the cost of living crisis is hitting many families hard, so Allison Baby is committed to ensuring it offers a wide variety of quality products at affordable prices through its Joie and Graco portfolios, both of which offer a range of innovation.
The Joie Signature range and Nuna, while at a higher
At the end of 2022, Joie joined Liverpool FC’s annual Operation Christmas Magic campaign, to donate £4,500 worth of pushchairs to five LFC Foundation community hubs.
Families were invited to a festive play and stay session at Anfield Sports and Community Centre, where Reds legend Phil Thompson presented the pushchairs on behalf of Joie.
David says: “At Joie, family is at the very heart of everything we do, so we are honoured to be able to support this amazing cause at what can be a difficult time of year for families in need.”
Joie ended 2022 with two new launches. First up was roomie GO – an easy to fold, bedside sleeper, ideal for travel. The sleeper is quick and easy to fold and packs up conveniently into a tiny package. It offers five tummy tilt options, mesh windows on each side and sliding panels which operate with one hand.
Meanwhile, mimzy recline is an adjustable aide for mealtimes, suitable from birth to toddler. The new seat has five recline positions, cradling little ones from birth to 15kg. Seven height positions, three footrest positions and a removable tray, mean the seat will grow with the child.
price point, are still accessible for those who desire products that utilise the very best materials and a high level of features.
The nursery industry has witnessed many changes over the years, primarily in the expectations of the consumer. Allison Baby’s head of product management, Damon Marriott, says: “The consumer is always on the lookout for new innovation – keeping products feature rich is key to their appeal. This is why we are always looking at new ways we can improve our products and better ways to keep children safe.”
With that in mind, Allison Baby is looking forward to some exciting car seat launches in 2023, across all three brands, allowing for expansion of the company’s R129/i-Size portfolio. The greatest innovation will be through the latest addition to the Nuna Pipa series infant carrier range, with the company honing its focus on its current product categories.
Above and left: mimzy recline and roomie GO joined the Joie portfolio at the end of 2022.
2023 will also see Allison Baby reaffirm its charitable commitments, having recently announced contributions of £150,000 to Variety Club, to fund another five sunshine coaches. These specially adapted, accessible minibuses cater for SEND schools and other nonprofit organisations, working with disabled and disadvantaged children and young people.
Managing director, David Welsh, explains: “Charitable giving is at the heart of the Allison Baby ethos so we are honoured to be able to continue to support such worthy causes for another year. I am very much looking forward to seeing what the New Year will bring for our company and I am expecting we will see more growth and prosperity as the country’s economy recovers.”
Inset: Allison Baby scooped five gold awards at the Mother & Baby Awards 2022, along with one silver and one bronze, across all three brands.
