10 minute read
New In Nursery
2022 IN THE
NURSERY MARKET
While the cost of living crisis is of course a cause for concern, the past year was fairly robust for the nursery market. Although consumers may be tightening their belts in many areas, sales of baby products, travel systems, car seats and nursery items are still essential for new parents and families. PPS takes a look at what’s been trending over the past 12 months.
Recent statistics from GfK showed that while sales volume in the baby care sector stayed stable throughout the first three quarters of 2022 (+0.2%), value was significantly up at +15%. Consumers are favouring premium products, a trend which began during the pandemic, and has continued.
A key factor in attracting consumers to higher value items is the continued innovation from the industry. 2022 saw several trends taking hold with new features, technology and designs appearing in essential nursery products.
LIE-FLAT CAR SEATS
Providing comfort and helping to aid a healthy development for babies, especially on long trips, a number of suppliers have introduced lie-flat carrycot style car seats. Maxi-Cosi’s Jade offers a 180° flat sleeping position, suitable from birth to six months.
Joie also introduced Calmi R129 which provides increased side impact protection by positioning baby’s head at the safest point in the vehicle, with a 180° lie-flat position and an insert to keep newborns properly positioned and supporting their necks and spines.
A NEW TAKE ON CLASSICS
A number of traditional nursery products have been redesigned over the past year, bringing a more modern look and incorporating them into home décor. Snüz reimagined the Moses basket with SnüzBaskit. Created using KinderFelt, a stylish and soft material giving a contemporary look, the basket is available in charcoal or light grey with a natural or dove grey stand.
Bugaboo introduced Giraffe – a chair to suit all ages from newborn to adult. Giraffe is available in five colours to suit any interior and embraces Bugaboo’s trademark Dutch design with a pyramid structure and solid wooden legs. Similarly, Cybex launched its Lemo chair, termed as the ‘forever chair’, again suitable from birth to adult. Lemo is also available in a selection of colours to blend in with interiors.
The Connected Home range from Maxi-Cosi features four smart products including a monitor, humidifier, light & sound product and crib light. The stylish range is sleek and modern and blends into décor with natural materials and subtle designs.
Left: Didofy has created a company based around making strollers easier to operate for parents.
Swedish brand, Babybjörn’s Potty Chair, Smart Potty and Step Stool were also given a monochrome makeover last year, to bring a classic addition to any bathroom during the potty training period.
Little Hoppa was founded to create products that were functional for babies, but also stylish. The first range won a Red Dot best-of-thebest award, and includes a 3-in-1 baby gym, bouncer and activity table; a 2-in-1 gym and bouncer; a bouncer and accessories.
INTO THE FOLD
A wide range of suppliers have worked hard to making folding wheeled goods easier than ever for busy parents. Didofy’s entire premise is around taking the hassle out of opening and closing strollers, by offering auto-folding and one-handed folding options. The company’s Aster 2 features MagicFold, meaning the stroller folds itself at the push of a button.
Graco’s Breaze Lite folds with the seat unit attached, by simply pressing each side of the chassis, while Bugaboo Butterfly folds and unfolds with one hand, locking into place automatically.
SUSTAINABLE DEVELOPMENT
Becoming more eco-friendly continues to be a key concern for many. The Progressive Preschool Awards even honoured the efforts in a new Eco category in 2022. Child’s Farm, Kit & Kin and Muddy Puddles were all awarded a B Corp certification.
New features entered the reusable nappy arena, with the likes of the Pearl Pocket All in One Reusable Nappy offering solutions for babies as they grow, further reducing waste.
Clothing became more sustainable in 2022, with many examples like Gooseberry Fool’s Organic Cotton range, while both suppliers like Polarn O Pyret, and retailers such as John Lewis, offered subscription based clothing rentals. Meanwhile Kidswear Collective, a preloved children’s clothing brand, extended its partnership with Selfridges and expanded into Doha with its initiative.
NEW PRODUCTS FOR 2023
JOIE
It’s finally here – the stroller parents have all been waiting for. Introducing parcel – the newest stroller from Joie Signature. Weighing in at just 6.9kg it means no more heaving and hefting as it is designed to roll for years and is effortless to lift and store. Made for when parents’ hands are full and storage is limited, parcel will quickly fold making it perfect for tucking into small spaces or carrying on public transport. The extended usage lets parents think long term, giving their growing traveller a comfy seat all the way up to 22kg. With three ways to roll in one, incorporating carry cot, infant carrier and world facing modes, this is the only stroller parents will need for the years of adventures ahead. This is just one of many new products from Joie coming out in early 2023.
Tel: 01889 808900 www.joiebaby.com
HIPPYCHICK
Hippychick has a brand-new spring/summer 2023 Dooky collection. From sunshades to car seat covers, footmuffs and travel chairs, every travel accessory has been carefully thought out and designed to not only be practical, but beautifully stylish as well. The latest collection seamlessly coordinates using on trend colours and patterns.
Tel: 01278 434440 www.hippychick.com INGLESINA
Inglesina has announced the first of many exciting new launches for 2023. After listening to feedback from retailers and customers, Inglesina UK is launching a new 360 rotating car seat base available to all customers from the end of January 2023. The new Darwin 360 i-Size rotating car seat base is approved according to the SCIs R129/03 i-Size European Standard. Designed to fit both the Darwin infant carrier and toddler car seats, it offers parents an easy solution from birth to four years.
Email: jonathan@inglesina.com www.inglesina.com
GRACO
The FoldLite from Graco has a one-of-a-kind design which offers two ways to fold and less weight to carry. Its innovative Home Fold revolutionises the travel cot game, collapsing to only 26cm wide meaning it can be tucked away into any nook around the home. Parents can take it one step further and fold the cot down even further for increased portability. It also doubles as a playpen and is extremely easy to travel with, as it is 30% lighter than traditional travel cots.
Tel: 0800 9520063 www.gracobaby.eu
NEW PRODUCTS FOR 2023
ICANDY
Now available in five stunning colourways; Black Edition, Dark Grey, Light Grey, Atlantis Blue and Light Moss, the exquisite new iCandy Core showcases striking styling, luxuriously developed fabric and cutting-edge features such as the multi-mode wheelbase and pioneering LED visibility hub light. The iCandy Core prioritises comfort for baby and ease of use, all whilst providing the multi-use functionality and longevity demanded by modern family life.
Tel: 01767 604400 www.icandyworld.com
JOIE
Joie is pleased to announce the latest arrival to its Signature collection –the i-Jemini, the most affordable premium baby car seat in the Encore Spinning System. I-Jemini pairs with the i-Base Encore to instantly transform into a 90-degree spinning car seat – an ultra-smooth, one hand motion turns the seat outwards to make buckling up a breeze. When it’s time for tiny travellers to graduate to the next seat, parents can up-grade to i-Harbour which works with i-Base Encore to give years of easy ins and outs.
Tel: 01889 808900 www.joiebaby.com
SNÜZ
Snüz, the iconic sleep brand behind the bestselling SnüzPod, is thrilled to unveil the SnüzBaskit. Bringing traditional comfort and portability into the modern world, the SnüzBaskit is a Moses Basket reinvented, making it bigger, stronger, and more breathable, than traditional Moses Baskets. 45% larger than a normal Moses Basket, the SnüzBaskit is suitable from birth to six months. It also introduces KinderFelt; a stylish and soft to touch material that not only gives the Moses Basket a contemporary look but is certified free from over 100 harmful substances. It’s made from 100% recycled materials and is also quieter and lighter than traditional wicker and maize baskets.
Tel: 01789 734022 www.littlegreensheep.co.uk
RED KITE BABY
The Push Me range offers something for everyone. Whether parents are out for a stroll, or a busy day out its great choice of buggies, strollers, joggers, travel systems and twin options make light work of anything. The new Push Me Koko in Amber & Slate is the ultimate compact stroller. It showcases a lightweight, sleek and stylish frame that delivers on all fronts. A deep padded seat featuring a luxury quilted finish allows plenty of room to take the stroller from birth to around four years of age.
Tel: 01454 326555 www.redkitebaby.com
@Prog_Preschool@Prog_Preschool
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