NURSERY ROOM ESSENTIALS

Infantino

Infantino introduces the 2-in-1 Musical Soother & Night Light Projector, bringing a stary night sky and soothing sounds to bedtime, promising to send littles ones into the land of nod in no time. Suitable from birth, the friendly fox not only looks super cute, but will gently project a colourful light display on the walls and ceiling, while also playing a selection of calming sounds. Creating the prettiest display around any nursery, the gentle movement of the fox’s tail brings motion to the light projection, creating visual interest and promoting eye tracking and focus.

Email: nivi@infantino.com www.infantino.com

Red Kite Baby

The stylish Cosysleep provides both crib and co-sleeper functions and will look fabulous in any home setting. Drop side features enable bedside sleeping which not only helps develop a strong bond with baby, but allows peace of mind for parents knowing baby is safely asleep next to them. It is fully adjustable to suit different bed heights when using the supplied fitting straps and also features an adjustable incline to allow a tilt position.

Tel: 01454 326555 www.redkitebaby.com

Pabobo

Celebrating 20 years of peaceful nights wordwide and millions of happy families, Pabobo by Angelcare, combines elegant yet refined designs with advanced gameplay and ease of use. Pabobo introduces three ranges to promote good sleep – night lights which offer a gentle glow to see in the dark; soother and sleep aids which support the best bedtime routines and sleeptrainers which help teach toddlers the time and help them sleep for longer.

Email: marketingUK@ angelcaregroup.com www.angelcarebaby.com

Joie

Parents can sleep soundly at night with little one close by, whether they are at home or on their travels, with the new roomie go from Joie. This easy to fold, bedside sleeper is a portable powerhouse that will let parents and their little one sleep safely, side by side, without sharing a bed. Roomie go makes babyparent bonding a dream, as they can nestle their precious arrival in arms reach so they can easily feed, cuddle and soothe baby from the comfort of their bed. Compact and lightweight, roomie go is the perfect travel partner that is easy to carry and tucks away into small boots and cupboards.

Tel: 01889 808900 www.joiebaby.com

Sn Z

Snüz, the iconic sleep brand behind the bestselling SnüzPod, is thrilled to unveil the SnüzBaskit. Bringing traditional comfort and portability into the modern world, the SnüzBaskit is a Moses Basket reinvented, making it bigger, stronger, and more breathable, than traditional Moses Baskets. 45% larger than a normal Moses Basket, the SnüzBaskit is suitable from birth – to six months. It also introduces KinderFelt; a stylish and soft to touch material that not only gives the Moses Basket a contemporary look but is certified free from over 100 harmful substances. It’s made from 100% recycled materials and is also quieter and lighter than traditional wicker and maize baskets.

Tel: 01789 734022 www.littlegreensheep.co.uk

Chloe Scott, head of design at Green Sheep Group, agrees: “Neutral colours and natural materials go hand in hand to create a calm and cosy environment. Whilst neutrals are still very much the foundation trend, we are seeing an increasing level of depth and detail through layering and textures. Curves and arches are also starting to come through adding a softness to the overall space.”

For furniture, there is certainly a market for more traditional styles, however, as Dominique Fennell, senior product manager at Ickle Bubba, outlines: “We continue to see our customers favouring traditional décor in the majority, with some leaning towards a more contemporary style. However, trends across our community show they are then mixing this with more personality inspired accessories, like bedding, wall hangings etc, to give a personal twist on their furniture.”

As with many sectors of the preschool market, nursery and room décor has fared well during the economic challenges. Anthony Duckworth, md of Dreamtex, says: “There was certainly a slowdown in the market in March 2022 when the realisation that household bills

In Character

For older preschooler bedrooms, licensed ranges are popular. Anthony tells us: “Bluey has certainly proved itself to be a strong player in this sector. We have seen great demand from our customers which has enabled us to launch several exclusive ranges throughout retail. This year we will be extending the range into more bedroom and home décor products.

“A brand new licence breaking through into the preschool world is Gabby’s Dollhouse and we are quickly working on ranges to support retail demand.

“The popularity of our new coverless product can’t be ignored. It is a lightweight duvet cover that is perfect for the bedroom and camping. Bluey, Hey Duggee and Jurassic World are all available now.” were going to rise in the way they have done, as well as the impact that inflation had on the family budget.

“However, in the mediumterm, we have seen a resilience to products aimed at children which are continuing to sell well. The most popular (licensed) characters continue to perform as long as the product offers value for money and serves a purpose. As a business we need to be agile and respond to a change in the market both in terms of buying the right stock and making sure we are clear of slow-moving stock items.”

Tom sees sustainability as a key to flourishing during this period:

“Consumers will be making decisions where to allocate their spend, so to be relevant, the brands that will thrive are those ones that can offer sustainable products with attractive designs at an affordable price.”

Longevity in products is key for Green Sheep Group when riding the cost-of-living crisis storm. Paul Maurice, founder and product director, comments: “It is hard for anyone to predict consumer behaviour in times of such uncertainty. That being said, we know how much value parents place on providing the very best for their little ones, so we expect them to still place creating the perfect nursery at the top of their priorities list.

“Parents often will spend the same amount but demand better value, e.g. better quality, longevity or multi-use for their spend.”

Alongside value, consumers have more tick boxes when it comes to bedroom purchases. Dominique continues: “Functionality, price and quality are the most important things to our customers, alongside these, we add a dash of style.”

Dawn adds: “Today’s mums want it all; products that function well, quality that will stand the test of time, a good price point, textiles and prints that are on-trend, as well as to support brands that have a heart and soul, are women-led, and sustainable. We’re doing out best to check all the boxes.”

For more products which tick the boxes, turn to our new products section.

Lilliputiens creations are full of unexpected details and activities, a constant source of wonder, discovering and learning.

Lilliputiens creations are full of unexpected details and activities, a constant source of wonder, discovering and learning.

Juratoys UK Ltd. Tel: 0208 878 2133 E: sales@juratoys.co.uk

Juratoys UK Ltd. Tel: 0208 878 2133 E: sales@juratoys.co.uk

Clive Wooster, UK country manager at Geomagworld, talks adapting to each and every change in the industry and running with it and getting Geomag into thousands of UK homes.