DAISY TREE BABY BOUTIQUE IN NUMBERS

A Stormy Year

Claire explains: “Last year was a year of great challenges and also great growth. The weather can really affect us up here and the combination of storms and snow can and does affect footfall. Overall though, we are on the up.”

Online Vs Bricks

“I would say the split is 90% in-store sales to 10% online. The website has huge potential, it’s just knowing how to get it noticed on Google.”

Old And New Friends

Our longest-term supplier is The Little Green Sheep and our newest supplier is Lily and Sid.

Opened in 2017 in Aberdeenshire, Daisy Tree Baby Boutique combines owner, Claire Caborn’s two passions – preschool education and helping others. Helping parents with advice and knowledge throughout, Claire has sourced a wide range of ethical, sustainable, organic and Fair Trade preschool products for her ‘wee shop’.

In Numbers

• “In my team, there’s just me, myself and I.”

• “The average spend per customer is £85.58.”

• “One box just arrived in my latest delivery.”

• “I refresh the window display every two months.”

• “My shop is a tardis. It looks very small from the outside, but goes quite a long way back. It has four rooms in it.”

Shop Local

“There is definitely a move to support local and independent retailers. Our village has a lovely selection of independent shops and the high street is very well supported.”

“Current trends for us have to be wooden toys. They are always so popular. There is a real shift towards sustainable toys at the moment.”

“Reusable nappies used to be really popular for us but there appears to have been a decline recently” ON THE WAY

Up On The Way Out

Being Social

“Social media is important. It has become a way of life now. I think most people have some form of social media, so running a business without it might be a risky strategy. I’m tempted though as it’s really not my thing.”

MY HERO!

“We have three stand out products at the moment, which are the Besafe Stretch, Britax Kidfix i-Size and Axkid anything at all.”