Sustainability

Looking towards a more sustainable future, in 2022 the Museum partnered with circular fashion expert MUD Jeans for a recycled denim capsule collection. Featuring details of Vincent’s handwriting, applied to the garments using a chemical-free laser technique, as well as embroidered back prints of his paintings Self-Portrait with Grey Felt Hat and Almond Blossom, the collection won the Sustainable Brand Index Partnership of the Year Trade Award 2022–2023 and is nominated for a Licensing International Excellence Award 2023.

“The collaboration with the Van Gogh Museum was about creating longlasting denim pieces. Every piece of this capsule collection is a piece of art. It’s the opposite of fast fashion that we see all around us. We’re proud to make such a statement together.”

BERT VAN SON, CEO AND FOUNDER, MUD JEANS INTERNATIONAL

Hoping

Ecoffee Cup has been on the front line of the fight against single-use plastics since 2014, urging consumers to “choose to reuse” with its drinking cups made from eco-friendly materials. Its Van Gogh-inspired cups, available in two sizes, are decorated with details from Flowering Plum Orchard, Old Vineyard with Peasant Woman and other works.

Vincent van brother Theo, Sunday, 22

The colours of Van Gogh’s paintings are produced in stunning detail in the Beddinghouse x Van Gogh Museum collection of bedroom, bath and kitchen textiles. Known for its strong focus on sustainability as well as for innovation and quality, the Dutch brand has produced luxurious packaging for the range that is designed to be reused rather than thrown away.

Gogh to his Theo, The Hague, July 1883

A member of Products of Change, licensed calendar specialist Danilo is committed to investing in sustainability. Its Van Gogh Museum calendar 2023 is both plastic-free and FSC-certified.

Producing on-trend sneakers using sustainable practices that are “better for the planet and its people”, footwear brand Cariuma was a natural fit for the Van Gogh Museum’s licensing programme. Its eco-friendly Van Gogh-inspired collection will be available from July 2023.