Nature Inspired by…

Brought together by a shared concern for the environment, sustainable British brand Floral Street and the Van Gogh Museum partnered in 2021 for Sunflower Pop, a vegan perfume that captures the optimism and effervescence of Van Gogh’s iconic Sunflowers The perfume won a B&LLA for Best Brand Licensed Health & Beauty Product or Range in 2022, while the same year saw the partnership expand with eco-friendly Sunflower Pop and Sweet Almond Blossom room scent collections.

Featuring vibrant irises, sunflowers and fruit trees in bloom, the FILA x Van Gogh Museum collection pays homage to Vincent van Gogh’s passion for the natural world and brings a playful, uplifting vibe to the classic sportswear aesthetic. Available in China in FILA stores and online.

to his brother Theo, London, Thursday 30 April 1874

Vincent van Gogh

Italian olive oil producer Monini found a natural affinity in the work of Van Gogh, for whom the olive tree was a powerful symbol of man’s unity with nature. Its series of special-edition cans celebrating the 2022 exhibition Van Gogh and the Olive Groves, decorated with details from Vincent’s works of olive groves, won the Italian Food Award in 2022 and is nominated for a Licensing International Excellence Award 2023.