ENGLISH DAKAR

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DAKAR D R IVER S M A XX IS

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2 0 1 3PE R U Ar g e nt i na CHI L E

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Hi s t or yofDakar

Dakari sc ons i der edt obet heki ngofal lr al l yc ompet i t i ons . Thej our neybegani n1978,j us tay earaf t erThi er r yS abi ne was l os ti nt he L i by an Des er et .F r om hi s exper i enc e of bei ngent r appedi nt hes andydunes ,hedec i dedt os har e hi sf as c i nat i onoft hel ands c apewi t hot her s .Hepl anneda c hal l engi ngRout et hatwoul ds t ar tatt heTr oc ader opl aza i n Par i s ,t hen c utac r os sE ur ope and c onc l ude i n Dakar , S enegal .I nt hef i r s tedi t i onoft heDakarr al l y ,182v ehi c l es c ompet edandt r av el ed10, 000ki l omet er si nt ounf ami l i ar t er r i t or y .I n 1992 t her ewasac hangei nc our s eand t he r al l y di d notend i nS enegali ns t ead t hey c r os s ed t he Af r i c anc ont i nentandf i ni s hedi nCapeTown,S out hAf r i c a. Ther ehav ebeen ot heri ns t anc eswher et her ac edi d not f i ni s hi nDakar .I n2000and2003,t her ac eendedi nE gy pt , wi t h my s t i f y i ng v i ew oft hepy r ami dsi nt hebac kgr ound. TheDakar2008c ompet i t i onwasc anc el edduet ot er r or i s t t hr eat s ,wi t ht hes af et yoft hedr i v er sandf ansi nmi ndt he or gani zer s dec i ded t ot ake t he Dakar Ral l yt oS out h Amer i c a.Thi swasagr eatoppor t uni t yf ort heDakarpi l ot s t oexper i enc et hebeaut yandwonder st hatS out hAmer i c a hast oof f er .Ar gent i naandChi l ewer et hef i r s thos t soft he ev entandi n2012Per uwasaddedasf i naldes t i nat i on.

MAXXI S


DAKAR D R IVER S M A XX IS The34t hDakarr al l ywi l lst ar ton J anuar y5t h,201 3andgoonf or f i f t een day s.The ent i r e ev ent cover s mor et han 8, 000 km, st ar t i ngatt hehi st or i cal hear tof L i ma, Per ut hepi l ot swi l l t r ai l t he coast of t he Paci f i c,headi ng sout ht hr ought hesandydunes. Ont he6t hdayoft hecompet i t i on, t hedr i v er swi l lcomet ot he ci t yofCal ama,Chi l e,wher et hey wi l lbegi nt hei rj our neyeast war d acr oss t he magni f i cent Andes Mount ai ns,maki ng t hei rway i nt o ever changi ng t er r ai n of Ar gent i na,wher et heywi l lr each al t i t udes of4, 970 met er s and endur et emper at ur esasl ow as 1 5degr eesCel si us. F r om Cor doba, Ar gent i na t he dr i v er s wi l lhead back west war d once agai n cr ossi ngt heAndes Mount ai ns. Thi si swhent hedr i v er ’ sendur ancewi l l r eal l ybeputt ot het est ast heyv oy ageacr osst het r eacher ousAt acamaDeser t , whi chi s t hedr i estdeser ti nt hewor l d.

Thel astst agesoft her acewi l l t ake t he dr i v er s down t he Chi l ean coastand concl ude i n t he capi t ol ci t y of Sant i ago, Chi l e.Ont hef ol l owi ngdayt her e wi l lbe a v er yemot i onalawar d cer emony hel di nt he hi st or i c Pl az adel aCons t i t uci ón. Al t hough dangerl ur ksatev er yt ur noft he r ace,i ti st her ushofadr enal i ne t hat at t r act s t hr i l l seeker s. Ther ei snodoubtt hatt heDakar exper i encei sani nt enset estof cour ageanddur abi l i t y .Ascl ear l y st at edbyt heonewhost ar t edi t al l ,Thi er r y Sabi ne,Dakari s" A chal l enge f ort hose who go,a dr eam f ort hosewhost ay . ”t he Dak ar201 3wi l l benoex cept i on.


Maxxi sDi nnerPar t y Maxxi ssponsorsseveraldri versthatwi l lbecompeti ngi nthe 2013DakarRal l y.Aswehavedonei nthepastwewi l lcel ebratei n styl e,theopeni ngoftheworl d' stoughestrace.Theni ghtbef ore thel ongj ourney,Maxxi swi l lj oi nthecompeti torstosharetheexci tementoftaki ngparti nthi sgreatandi mportantmotorsport event.Aswi theverycompeti ti on,wewi shthedri versandteams thatwi l lberepresenti ngthebri ghtMaxxi scol ors,thebestof l uck. In2012,theMaxxi sdi nnerpartyf orDakarwasahugehi t.Last yeartheeventwashel di nMardelPl ata,Argenti naandservedas al i ai sonbetweendi ff erentteams,pi l ots,mechani csandorgani zers.Al lsharedthei rexperi encesi nanatmosphereofcamaraderi e.Duri ngtheevent,Maxxi sdi spl ayedtheti resthatwoul dbe usedi nthecompeti ti onbytheteams. TheChi caMaxxi sgi rl sofChi l eparti ci patedi ndanci ng,i ntervi ewsandpi ctureswi ththeguests.TheChi caMaxxi sgi rl s,undoubtedl y,addedatouchofel eganceandbeautytotheevent. Maxxi si spl anni ngonhavi nganotherdi nnerpartyf ori tspi l ots andpartnersf orthe2013Dakar ,andhopestoconti nuetobethe bri dgethatuni tesandcreatesnew bondsoffri endshi pamong thecompeti torsofDakar .



Nu nz i oCof f ar o

TheBighornisaradialconstruction tirewithawidefootprintproviding bettershockabsorptionandexcellenttraction. Staggeredshoulderlugsfor addedtractioninuneventerrain Deeptreadblocksforself-cleani ingcapabilities Pinnedforstuds Outstandinghandlingcapability onallhardterrain Enhancedpunctureresistance

T eam Az i mut ’ s goali st o c ompet ei nDak ar201 3t o v al i dat e t hei rt i t l e as champi ons i nt he T1 . 2. Nunz i o consi der s t hat Dak ari st he l onges tand mos tf amous r ac ei nt he wor l d,andt hi smot i v a t ed hi m t o be a par toft hi s r al l y . Cof f ar oandhi st eam wi l lar r i v ea tDak ar201 3 wi t hanew v ehi c l ea f t ermor et hanf ourmont hs oft r ai ni ng. . . r eadyt of ac et hec hal l enge.


T U M I Z A AM E T

St at i st i cs f or Dakar i ndi cat et hat r ooki es don’ tr eacht hef i ni shl i ne…. . butt hatf ai l edt o hol d up wi t hT eam Az i mut . When t he Venez uel anspar t i ci pat edf ort hef i r stt i mei n 201 2notonl ydi dt heyr eachf i ni sht her ace, but t hey br ought home t he t r ophy f or Champi onsi nt hei rcat egor yT1 . 2. F orT eam Az i mut ,whi ch was est abl i shed i n 2005byNunz i oCof f ar o,Al íGómez ,Ar í st i des Roj as, Ser gi oMar cano, Manuel Car v aj al , andJ oséPér ez , Dakari sacompet i t i ont opr ov ey ourphy si calandment alst r engt h, andy ourl ogi st i csandmechani csski l l s.Hav i ngt hi si nmi nd, Cof f ar oand hi st eam wi l lgot oDakar201 3wi t ht hi sgoal :“ def endourt i t l easChampi onsi nourcat egor y ,i mpr ov eourscor esandmov eupi nt hegener alcat egor yf ort r ucks” . I nt hi sedi t i onofDakar201 3, T eam Az i mutwi l lcompet ewi t ht hei rT oy ot aHi l ux, whi chwasbui l tespeci al l yf ort het eam,andt heywi l luseMaxxi sBi ghor nt i r es.Nunz i oaf f i r medt hatt heyal way suset heset i r esbecauseof“ i t smul t i f acet edper f or mancewhenr i di ngt hr ought hesanddunes, r ocky pat hs, di r tr oadsandasphal t ” . Az i muti s a wor dt hatcomes f r om t he Ar abi c" assumut " meani ng " di r ect i on" ,and honor i ng i t s name i n Dakar201 2 washow T eam Az i mut keptongoi ng,af t ert hei rv ehi cl ewascompl et el yov er t ur ned,t he f ourt i r es f aci ngupi nadune.Howev er , att hatt er r i f y i ngmoment f orNunz i oCof f ar oandhi s t eam, what t hey f el t mor et han f ear ,was a concer nf ornotbei ng abl et o cont i nue and compl et et her al l y . T eam Az i mut not onl y demonst r at ed,i nt hei r f i r stappear ancei nDakar 201 1 ,t hatt heyhav et he qual i t i est obechampi ons, butal sohav eahugehear t . Thi s became cl ear when t heywer e passi ng t hr ough Chi l e and f ound Ti m Cor onel , anot herMaxxi spi l ot , st r anded, becausehi sv ehi cl e’ sgear boxbr oke.T eam Az i mutdi dnothesi t at e andt owedhi m about1 00ki l omet er st ot hef i ni shl i net hatday . I fweputt hi sact i oni nt oper spect i v e, T eam Az i mutf or f ei t edt hei rt i meandr i skeddamagi ngt hei rcarbutst i l lhel pedTi m.Wi t ht hi s sai d, wehav et oagr eet hatT eam Az i mutl i v esbyt heDakarspi r i t . Fur t her mor e,aquot eNunz i oCof f ar o:" t owi naDakari snotaoneper sonj ob. "TheMaxxi spi l ot sei z edt heoppor t uni t yt ot hankt hegr eatt eam t hatst andsbehi ndhi m, " f r om t het eam managert o t heassi st antmechani c. . . manyt hanks"


LosPi l ot os

Maxxi sDr i ver s

Luc i anoGagl i ar di

Enlaediciónpasada,Dakar2012,lafiestaMaxxisfue todounéxito.LaactividadquesellevóacaboenMar delPlata,Argentina,sirviódevínculoentrelosdiferentesequipos,pilotos,mecánicosyorganizadoresquienes compartieronexperienciasenunambientellenodecamaradería.DurantelaactividadseexhibieronlosmodelosdeneumáticosMaxxisqueseríanutilizadosen la competenciaporlosequiposMaxxis.LaChicas Maxxis-Chilefueronpartedeestafiesta,queincluyó cenaybaile,hicieronentrevistasysetomaronfotoscon lospresentes.SindudaalgunafueronlasChicasMaxxis lasqueledieroneltoqueeleganteylabellezaaeste evento.

Dani elMaz z uc c o

Enlaediciónpasada,Dakar2012,lafiesta Maxxisfuetodounéxito.Laactividadquese llevóacaboenMardelPlata,Argentina,sirvió devínculoentrelosdiferentesequipos,pilotos,mecánicosyorganizadoresquienescompartieronexperienciasenunambientelleno decamaradería.Durantelaactividadseexhi bieronlosmodelosdeneumáticosMaxxisque seríanutilizadosen lacompetenciaporlos equiposMaxxis.

I gnac i oFl or es Thedesi r et oov er comet hemostext r emecondi t i onsandt obecomeoneof t hef i r stPer uv i anpi l ot sf orcuat r i mot or f i ni shi ng,t he Dakari s whati nspi r es I gnaci o Fl or es t o compet ei n Dakar 201 3. ThePer uv i anpi l ot ,r ef er st ot hephase whendr i v i ngt hr oughAr gent i naast he mostdi f f i cul tduet ot hehi ght emper at ur esandsandypl ai ns.Hewi l l beusi ng Maxxi st i r esRAZR2 f ort hi scompet i t i onsi nce“ i thasanexcel l entgr i pon dunesandr ockyt er r ai nandt heyar e v er yr el i abl e and do notbr eak easi l y duet ot hesi xf ol dsconst r uct i on. Thespi r i tofcamar ader i ei sal sopr esenti nt hi sRal l y .Asanexampl e, I gnaci o Fl or est ol dust hat" i nDakar201 2,i n phase2,atonl y3ki l omet er sf r om t he f i ni shl i ne,t heyf oundaEur opeanquad pi l otwhi ch engi ne had mel t ed.“ Our engi ne was ov er heat i ng,butwe st i l l agr eedt ot ow hi mt ot hef i ni shl i ne" . F orI gnaci o,i nDakar ,y ourposi t i onat t heendi snoti mpor t ant , whati si mpor t anti st haty ougott her e” .


D R IVER S M A XX IS

Hi sdesi r et ot r yt obe t he best cuat r i mot or pi l oti nt hewor l dwas what mot i v at ed t he Chi l eanpi l ot ,Emi l i ano Fuenz al i da, t o compet ei nDakar201 3. Hi s f i r st appear ance i n whathedescr i besas " t het oughestcompet i t i on i nt hewor l d"wasi n 201 1 ,and t hen i n 201 2. Dr i v i ng hi sY amaha Rapt or 700 and usi ng Maxxi st i r es,Emi l i anoFuenz al i dapr epar est o f acet hechal l engesandext r emecondi t i onsi n Dakar201 3. Hav i ngi nmi ndt hedi f f i cul tand v ar i edt er r ai nandt het emper at ur est hatt hey wi l lf ace,i st her easonwhyhechoseMaxxi s t i r es, " Ichoset heRaz r2. 0asi ti sasupercompet i t i v et i r et hatmai nt ai ns t he t emper at ur e andi t sshapei nt hemostext r emecondi t i ons. " hesai d.I nDakar201 2, Fuenz al i dawasl i st edas oneoft hebesti nhi scat egor y ,butst i l lcoul d notf i ni sht her aceaf t erf al l i ngi nadi t chmor e t hant hr eemet er shi gh.Hi schal l enge:f i ni shi ngi nt het opf i v ei nDakar201 3.

I gnac i oCas al es Ar r i v i ngi nf our t hpl acei nDakar201 2wasnot enoughf orI gnaci oCasal e. They oungMaxxi s pi l othast hedesi r e,t hedr eam andt hepassi ont oposi t i onhi msel famongt het opt hr ee i nt henextedi t i onDakar201 3.Hewi l lcompet ei nDakar201 3r i di nghi squadandusi ng Maxxi sRAZR2t i r es. Hechoset heset i r esf or t hei rst r engt h," becauset heyar ev er yhar d anddonotbr eak. " I gnaci oment i onedsomeoft hedi f f i cul t i es t hathewi l lf acei nDakar201 3:t hecol d,t he heat , t henumberofmi l es, t hel onel i ness, t he pai ni nhi shands, andt hef ewhour sofsl eep. Casal ei snott hr eat enedbyt hesechal l enges andl ooksf or war dt oabr i ghtf ut ur ewhenhe wi l lbeoneoft hebestpi l ot si nhi scat egor y , i nt hewor l d. Wecanonl ypr edi ctsuccessandapr omi si ng f ut ur et ot hi sy oungmanwhoi sgui dedby t hi smant r a: " F ol l owy ourdr eam, y ourpassi on andaccompl i sht hi ngst hatonl yexi st edi n dr eams. . . . . useMaxxi sandy ouwi l lgopl aces. "

T oest abl i shanew r ecor di nDakari swhyDani elMaz z uccowi l l f acehi sf our t hpar t i ci pat i oni nt hi sr enownedr al l y .I fhemanagest owi nt he4X4Quadscat egor yi nDakar201 3, hewi l l bet he f i r stpi l oti nal lcat egor i es,t owi nt hr eeconsecut i v eDakari n j ustf ourappear ances. Andt al ki ngaboutt hedi f f er entphasesanddi f f i cul tsi t uat i onsi n Dakar ,Maz z uccoment i onedwhatheandmanyot her scal lt he “ Dakar i ano”spi r i t ,r ef er r i ngt ot hegest ur eofhel pi ngot her s ev eni ft hi si sy ourcompet i t i on, " t het r ut hi st hatt her ei sal otof suppor tamongt hepi l ot sdur i ngal lt hephases. ”F orexampl e, i n Dakar201 1Ipul l edquadspi l ot ,Ser gi odel aFuent e,outoft he mud” . Dani elMaz z uccowi l luseMaxxi sBi ghor nt i r es,andsai dt hat " wi t houtadoubtMaxxi st i r esar et hebestpr oduct sf ort heDakar ,t heyar er el i abl e,hav egr eat dur abi l i t y , andst r engt h.Maxxi si sav er yi mpor t antpar tofmyachi ev ement s” .


MAXXI Sgr een

Iti snosecr etthatthati nr ecentyear swehavepayi ngmor eat tenti ontothecat astr ophi cdamagesthatar eaf f ecti ngourpl anet.Unf or tunatel y,mostofthedestr ucti onwascausedbyhumans,andevenmor eal ar mi ngi tcoul dhavebeenpr evented. Accor di ngtothedat aobt ai nedbyNASA,thepr oj ecti onsi ndi catethattheextentof thewor l d’ si ncr easi ngconsumpti onoff ossi lf uel sandgr eenhousegasesconti nue tor i se.Thetemper atur eoftheEar th’ ssur f acecoul dr i sebetween2°Cand6°Cby theendofthecentur y.Thi swar mi ngef f ectwi l lbeunavoi dabl e,becauseourpl anet hasnotyetf ul l yadj ustedtotheenvi r onment alchangesthathaveal r eadyoccur r ed. Dakar2013goesgr een!Theeventor gani zer swer ever ycar ef ultoest abl i shthe r outef orthi sr ace.Wi ththeassi st anceofr el evantgover nmentagenci esf r om Ar genti na,Chi l eandPer u,theor gani zer swer eabl etotr aceapaththatwi l lnot har m thesensi ti vear easthatar ebei ngpr eser ved. AtMaxxi s,wehavecommi t tedour sel vestohel ppr eser vetheenvi r onment,l eadi ng ustocr eatethe" Maxxi sGr eenti r es" .Maxxi sGr eenTi r esar emadewi thThi sl i neof ti r eswasdevel opedbyusi ngspeci almater i al sanddesi gnstoi mpr oveourvehi cl es per f or mancebyusi ngl essf uel ,andi ncr easethedur abi l i tyoftheti r es,sothatcan ber epl acedl essof ten.Ourgr eenti r esof f ergr eatbenef i tsf ortheenvi r onment wi thoutaf f ecti ngtheper f or mance! Formor ei nf or mati onvi si twww. maxxi sgr een. com


Rai si ng t he baronce agai ni nt he hi ghwayt er r ai n segment Maxxi si s devel oped t he al lnew HT770 Pr emi um Hi ghway Ter r ai nf or2011.TheHT770i sat r uet est amentt oourbusi ness phi l osophy.ThenewHT770wasdesi gnedf ocusi ngoncust omerf eedbackf r om acr osst hecount r y.Maxxi sengi neer swor ked di l i gent l yonaddr essi ngcust omer ' sconcer ns,usi ngourl at est t echnol ogy t oi mpr ove Br aki ng St abi l i t y,Hi ghspeed and Cr osswi ndSt abi l i t y,andt heover al ldr i vi ngexper i ence.Maxxi s i sconf i dentt hatyouwi l ll ovet heval uet hatt heHT770br i ngs t ot het abl e.Thi st i r ei scur r ent l yavai l abl ei n35popul arsi zes.

TheVi ct r aRC1i sat i r ebui l tbyr acer s, f orr acer s. Whet hery ou’ r eacl ubr acer ,t r ackdayent husi ast oranendur or aci ngwar r i or , t heRC1wasdesi gned t o del i v erout st andi ng r esul t si n dr ycondi t i ons whi l er et ai ni ngexcel l entheat cy cl eper f or mance. Thedev el opmentt eam st ar t edwi t hapat t er nt hat el i mi nat esannoy i ngt r eadsqui r m andf ocusedon del i v er i ngat i r et hathasgr eatst eer i ngr esponse, smoot h br eakaway char act er i st i cs and consi st ent l yf astl apt i mes.Maxxi sengi neer sal soused hi ghendr awmat er i al st oensur esuper i ordur abi l i t y .TheRC1del i v er sopt i mum r esul t sandi sper f ectf ordr ycompet i t i onev ent s.

Maxxi si spr oudt oi nt r oducet heEscapadeCUVdesi gnedespeci al l yf orcr ossov erv ehi cl es. TheEscapadeCUVf eat ur esournewARS ( Adapt i v eResponseSi dewal l )sy st em t ogi v et hedr i v erasmoot h r i dear oundt ownandgr eathandl i ngont wi st yr oads.I naddi t i on t oi mpr ov i ngt hehandl i ngandr i de, Maxxi ssoughtt omakeacabi n amor eser eneandpeacef ulenv i r onment . TheescapadeCUVf eat ur esMul t i Pi t chT r eadBl ockT echnol ogy ,wher et het r eadact s l i kenoi secancel i ngheadphones.T of ur t heri mpr ov et hedr i v i ng exper i ence Maxxi s engi neer s al so mi ni mi z ed f r equenci es t hat of t encausei nt er i orr at t l esandv i br at i ons. ThenewescapadeCUV wi l lbeav ai l abl ei n22si z es,cov er i ngmostoft hepopul arcr ossov er sont hemar kett oday

M A XX IS

Tec hnol ogi c alAdvanc es



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