This
logo
symbolises
three
leaves
and
lotus petals at once and is truly Indian at heart. Complementing the basic design, we have the petals in three colours, representing the basic elements of nature, the earth, water and the sky. The intersection of the petals have different shades and depict the diversified nature of the DCM Shriram Group. As
a
consolidated
company,
the
DCM
Shriram Group is the flag-bearer for a host of group companies – a fact that is graphically
represented
by
an
alphabet
from
Shriram which becomes the stem of the monogram and supports a host of companies as a lifeline. The nomenclature, DCM Shriram Group, suggests cohesiveness of the company as a whole and lends a personal touch to the group corporate identity.
Color
C: 26, M: 34, Y: 88, K: 0 C: 77, M: 30, Y: 82, K: 15 C: 73, M: 6, Y: 38, K: 0 C: 85, M: 29, Y: 50, K: 6 C: 78, M: 25, Y: 16, K: 0 C: 91, M: 51, Y: 38, K: 13 C: 0, M: 0, Y: 0, K: 100
Black & White
C: 0, M: 0, Y: 0, K: 30 C: 0, M: 0, Y: 0, K: 50 C: 0, M: 0, Y: 0, K: 60 C: 0, M: 0, Y: 0, K: 80 C: 0, M: 0, Y: 0, K: 100
Corporate Identity
Letterhead
Letterhead - Photocopy
Envelope
Business Card
Coffee Mug
Ballpoint Pen
Divisions
C: 90, M: 35, Y: 80, K: 30
C: 10, M: 100, Y: 50, K: 0
C: 35, M: 60, Y: 80, K: 25
C: 85, M: 50, Y: 0, K: 0
Corporate Identity Divisions
Letterhead
DCM Shriram Fertilisers & Chemicals (A Division of DCM Shriram Consolidated Ltd.)
5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: + 91 11 23316801 Fax: + 91 11 23318072
Letterhead
DCM Alkali & Chemicals & Chemicals (A Division of DCM Shriram Consolidated Ltd.)
5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: + 91 11 23316801 Fax: + 91 11 23318072
Letterhead
DCM Shriram Cement Works (A Division of DCM Shriram Consolidated Ltd.)
5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: + 91 11 23316801 Fax: + 91 11 23318072
Letterhead
DCM Shriram Infrastructure Ltd. (A Division of DCM Shriram Consolidated Ltd.)
5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: + 91 11 23316801 Fax: + 91 11 23318072
DCM Shriram Alkali & Chemicals (A Division of DCM Shriram Consolidated Ltd.)
5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: + 91 11 23316801 Fax: + 91 11 23318072
DCM Shriram Fertilisers & Chemicals (A Division of DCM Shriram Consolidated Ltd.)
5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: + 91 11 23316801 Fax: + 91 11 23318072
Envelope
DCM Shriram Infrastructure (A Division of DCM Shriram Consolidated Ltd.)
5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: + 91 11 23316801 Fax: + 91 11 23318072
DCM Shriram Cement Works (A Division of DCM Shriram Consolidated Ltd.)
5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: + 91 11 23316801 Fax: + 91 11 23318072
Envelope
Business Card
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
DCM Shriram Fertilisers & Chemicals (A Division of DCM Shriram Consolidated Ltd.) 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: +91 11 23316801 Fax: +91 11 23318072
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
DCM Shriram Fertilisers & Chemicals (A Division of DCM Shriram Consolidated Ltd.) 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: +91 11 23316801 Fax: +91 11 23318072
Business Card
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
DCM Shriram Alkali & Chemicals (A Division of DCM Shriram Consolidated Ltd.) 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: +91 11 23316801 Fax: +91 11 23318072
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
DCM Shriram Alkali & Chemicals (A Division of DCM Shriram Consolidated Ltd.) 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: +91 11 23316801 Fax: +91 11 23318072
Business Card
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
DCM Shriram Cement Works (A Division of DCM Shriram Consolidated Ltd.) 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: +91 11 23316801 Fax: +91 11 23318072
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
DCM Shriram Cement Works (A Division of DCM Shriram Consolidated Ltd.) 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: +91 11 23316801 Fax: +91 11 23318072
Business Card
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
DCM Shriram Infrastructure (A Division of DCM Shriram Consolidated Ltd.) 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: +91 11 23316801 Fax: +91 11 23318072
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
DCM Shriram Infrastructure (A Division of DCM Shriram Consolidated Ltd.) 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: +91 11 23316801 Fax: +91 11 23318072
Products Alkali & Chemicals
Color
C: 75, M: 0, Y: 100, K: 0
C: 0, M: 100, Y: 0, K: 0
Location: 50%
C: 0, M: 0, Y: 93, K: 0
C: 0, M: 100, Y: 0, K: 0
Location: 50%
C: 70, M: 14, Y: 0, K: 0
C: 0, M: 100, Y: 0, K: 0
Location: 50%
C: 0, M: 0, Y: 0, K: 100
Black & White/Photocopy
C: 0, M: 0, Y: 0, K: 20 C: 0, M: 0, Y: 0, K: 100
C: 0, M: 0, Y: 0, K: 60
Location: 50%
Color
C: 0, M: 0, Y: 0, K: 50
C: 70, M: 100, Y: 0, K: 0
Location: 35%
C: 0, M: 0, Y: 0, K: 80
C: 100, M: 95, Y: 0, K: 0
Location: 50%
C: 60, M: 90, Y: 0, K: 0
C: 0, M: 0, Y: 0, K: 100
Location: 50%
C: 0, M: 0, Y: 0, K: 100
Black & White/Photocopy
C: 0, M: 0, Y: 0, K: 50
C: 0, M: 0, Y: 0, K: 80
Location: 35%
C: 0, M: 0, Y: 0, K: 80
C: 0, M: 0, Y: 0, K: 30
Location: 50%
C: 0, M: 0, Y: 0, K: 40
C: 0, M: 0, Y: 0, K: 90
Location: 50%
C: 0, M: 0, Y: 0, K: 100
Product Corporate Logo Alkali & Chemicals
Color
Color
Products Cement Works
Color
C: 0, M: 0, Y: 0, K: 20 C: 0, M: 0, Y: 0, K: 100
C: 0, M: 0, Y: 0, K: 60
Location: 50%
Color
C: 0, M: 0, Y: 0, K: 30 C: 0, M: 0, Y: 0, K: 40 C: 0, M: 0, Y: 0, K: 60 C: 39, M: 64, Y: 90, K: 35 C: 0, M: 0, Y: 0, K: 100
Color
C: 43, M: 40, Y: 55, K: 8 C: 52, M: 50, Y: 58, K: 20 C: 42, M: 52, Y: 52, K: 12 C: 53, M: 59, Y: 57, K: 29 C: 37, M: 42, Y: 57, K: 7 C: 50, M: 50, Y: 60, K: 20 C: 0, M: 0, Y: 0, K: 100
Product Corporate Logo Cement Works
Color
Color
Color
Packaging
front
back
front
back
front
back
front
back
front
back
Tie Ups
Corporate Identity Tie Ups
Letterhead
Sugar (A Division of DCM Shriram Consolidated Ltd.)
5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: + 91 11 23316801 Fax: + 91 11 23318072
Letterhead
Fenesta Windows (A Division of DCM Shriram Consolidated Ltd.)
5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: + 91 11 23316801 Fax: + 91 11 23318072
Letterhead
Shriram Crops & more (A Division of DCM Shriram Consolidated Ltd.)
5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: + 91 11 23316801 Fax: + 91 11 23318072
Letterhead
Shriram Bioseed (Thailand) Ltd. (A DCM Shriram Consolidated Ltd Company) 54, BB Building, Room No. 1312, Soi Sukhumvit 21, Asoke Road, Klongtoey Nua, Wattana, Bangkok 10110 Thailand Tel: +66 2664 2216 Fax: +66 2664 2218
Fenesta Windows (A Division of DCM Shriram Consolidated Ltd.)
5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: + 91 11 23316801 Fax: + 91 11 23318072
Sugar (A Division of DCM Shriram Consolidated Ltd.)
5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: + 91 11 23316801 Fax: + 91 11 23318072
Envelope
Fenesta Windows (A Division of DCM Shriram Consolidated Shriram Bioseed (Thailand) Ltd. (A DCM Shriram Consolidated Ltd Ltd.) Company)
5th Floor,No. Kanchenjunga Building, 21 18, Barakhamba New Nua, DelhiWattana, - 110001 India Tel.: +10110 91 11 Thailand 23316801Tel: Fax: + 91 11 2216 23318072 54, BB Building, Room 1312, Soi Sukhumvit Asoke Road,Road, Klongtoey Bangkok +66 2664 Fax: +66 2664 2218
Shriram crops & more (A Division of DCM Shriram Consolidated Ltd.)
5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: + 91 11 23316801 Fax: + 91 11 23318072
Envelope
Business Card
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
Sugar (A Division of DCM Shriram Consolidated Ltd.) 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: +91 11 23316801 Fax: +91 11 23318072
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
Sugar (A Division of DCM Shriram Consolidated Ltd.) 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: +91 11 23316801 Fax: +91 11 23318072
Business Card
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
Fenesta Windows (A Division of DCM Shriram Consolidated Ltd.) 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: +91 11 23316801 Fax: +91 11 23318072
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
Fenesta Windows (A Division of DCM Shriram Consolidated Ltd.) 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: +91 11 23316801 Fax: +91 11 23318072
Business Card
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
Shriram Crops & more (A Division of DCM Shriram Consolidated Ltd.) 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: +91 11 23316801 Fax: +91 11 23318072
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
Shriram Crops & more (A Division of DCM Shriram Consolidated Ltd.) 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: +91 11 23316801 Fax: +91 11 23318072
Business Card
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
Shriram Crops & more (A Division of DCM Shriram Consolidated Ltd.) 5th Floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi - 110001 India Tel.: +91 11 23316801 Fax: +91 11 23318072
Aman Pannu General Manager amsnpannu@dcmshriram.com +91 9899078617
Shriram Bioseed (Thailand) Ltd. (A DCM Shriram Consolidated Ltd Company) 54, BB Building, Room No. 1312, Soi Sukhumvit 21, Asoke Road, Klongtoey Nua, Wattana, Bangkok 10110 Thailand Tel: +66 2664 2216 Fax: +66 2664 2218
Shriram Fertilisers & Chemicals
Shriram Alkali & Chemicals
Shriram Cement Works
DSCL Infrastructure Ltd.
This logo depicts three petals of a similar size, conjoined at the base and rotating around the same axis. The lively hues of the petals symbolize the rising sun. It represents the contributions of the DCM Shriram Group to different sections of the society, constantly helping them to move forward and into a brighter future. Therefore, the theme of ‘sunrise’.
C: 75, M: 0, Y: 0, K: 100
C: 75, M: 90, Y: 85, K: 0
Location: 70%
C: 0, M: 80, Y: 95, K: 0
C: 0, M: 35, Y: 85, K: 0
Location: 63%
C: 5, M: 0, Y: 90, K: 0
C: 0, M: 47, Y: 100, K: 0
Location: 70%
C: 0, M: 5, Y: 5, K: 70
Black & White/Photocopy
C: 0, M: 0, Y: 0, K: 90
C: 0, M: 0, Y: 0, K: 60
Location: 85%
C: 0, M: 0, Y: 0, K: 70
C: 0, M: 0, Y: 0, K: 20
Location: 81%
C: 0, M: 0, Y: 0, K: 40
C: 0, M: 0, Y: 0, K: 20
Location: 45%
C: 0, M: 5, Y: 5, K: 70
Corporate Identity
Letterhead
Envelope
Business Card
Coffee Mug
Ballpoint Pen
Divisions
C: 85, M: 25, Y: 100, K: 13
C: 81, M: 62, Y: 0, K: 0
C: 51, M: 83, Y: 0, K: 0
C: 35, M: 30, Y: 29, K: 0
Corporate Identity Divisions
Letterhead
Letterhead
Letterhead
Letterhead
Envelope
Envelope
Envelope
Envelope
Business Card
Business Card
Products Alkali & Chemicals
Color
C: 48, M: 0, Y: 100, K: 0 C: 2, M: 100, Y: 39, K: 0 C: 62, M: 0, Y: 9, K: 0 C: 57, M: 51, Y: 49, K: 18
Color
C: 66, M: 74, Y: 40, K: 25 C: 57, M: 51, Y: 49, K: 18
Products Cement Works
Color
C: 94, M: 86, Y: 0, K: 0 C: 57, M: 51, Y: 49, K: 18
Color
C: 43, M: 43, Y: 34, K: 2 C: 57, M: 51, Y: 49, K: 18
Color
C: 43, M: 43, Y: 34, K: 2 C: 57, M: 51, Y: 49, K: 18
They’re
finite.
They’re
connected.
They’re vibrant. And above all, they’re progressive. Well, the squares in this logo symbolize
equality
and
represent
the
level-headed nature of DCM Shriram Consolidated Ltd., while the interlocking squares within represent the connectedness of the company as a whole.
Color
C: 72, M: 47, Y: 0, K: 0 C: 0, M: 0, Y: 75, K: 0 C: 65, M: 1, Y: 25, K: 0 C: 0, M: 0, Y: 0, K: 100
Black & White
C: 0, M: 0, Y: 0, K: 80 C: 0, M: 0, Y: 0, K: 60 C: 0, M: 0, Y: 0, K: 40 C: 0, M: 0, Y: 0, K: 100
Corporate Identity
Letterhead
Envelope
Business Card
Coffee Mug
Ballpoint Pen
Divisions
FERTILISERS & CHEMICALS
C: 70, M: 23, Y: 100, K: 8
ALKALI & CHEMICALS
C: 44, M: 0, Y: 11, K: 0
INFRASTRUCTURE LTD
C: 64, M: 89, Y: 0, K: 0
CEMENT WORKS
C: 52, M: 42, Y: 42, K: 6
Corporate Identity Divisions
Letterhead
FERTILISERS & CHEMICALS
Letterhead
ALKALI & CHEMICALS
Letterhead
INFRASTRUCTURE LTD
Letterhead
CEMENT WORKS
Envelope
FERTILISERS & CHEMICALS
Envelope
ALKALI & CHEMICALS
Envelope
INFRASTRUCTURE LTD
Envelope
CEMENT WORKS
Business Card
FERTILISERS & CHEMICALS
ALKALI & CHEMICALS
Business Card
INFRASTRUCTURE LTD
CEMENT WORKS
Logo Option