181 East 90th Street PENTHOUSE

1 8 1

E A S T

9 0 T H

S T R E E T

P E N T H O U S E

MARKETING PLAN for 1 8 1

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Nest Seekers International is creative and innovative brokerage that streamlines its energy into marketing properties and selling homes in a manner that adheres to present culture. Each property that is listed with Nest Seekers comes with a vision and a game plan that will offer the most exposure not only in local markets, but also on a global scale.

We currently have 22 offices around the world. With the presence of 8 Offices in New York, including 5 in the Hamptons and 1 in the Gold Coast of Long Island, as well as offices in New Jersey, Miami, Beverly Hills, London and South Korea.

With a heavy social media presence of over 1.8 million followers throughout the world on different media outlets, we are sure to make sure your property is seen by all the right people.

A BOUT US

Nest Seekers also maintains relationships with multiple publications and media networks such as Bloomberg, BBC, CNBC, Robb Report, Angeleno Magazine, The New York Times, The Los Angeles Times, The Wall Street Journal, and Forbes.

Engaging our firm will employ our ever-growing leading-edge online proprietary marketing platform generating over 5,000,000 unique visitors per year and over 300,000 fans on our social networking sites.

Always at the forefront of performance and technology, we are one of the fastest-growing real estate firms in the world, with several billion dollars in gross sales. We are not only committed to providing extraordinary service and exceptional results but also to remaining ahead of the curve.

Creativity, ingenuity, quality and passion in service are the fundamentals to our success and growth.

8 1 ,000 1

YEARS IN THE MAKING

PROFESSIONALS

22

OFFICES

2.5 3.5

ANNUAL ADVISORY & LISTINGS VOLUME

exceeding

over

BILLION

BILLION

I N

S A L E S

&

L E A S E S

U N D E R R E P R E S E N T A T I O N

•

Assets including 22 storefront and office locations strategically located in high net worth markets in New York City, The Hamptons, Gold Coast in Long Island, New Jersey, Miami, Los Angeles, and London and over 800 professionals and staff.

•

Just over 1 billion in new development sales in recent years.

•

Ever-growing leading-edge online proprietary platform generating over 2,000,000 absolute unique visitors per year and over 300,000 fans on our social networking sites.

We are

AN INNOVATIVE GLOBAL REAL ESTATE FIRM delivering a personal real estate experience in a technology-driven world.

POWERED BY IN-HOUSE GRAPHIC DESIGNERS, SEARCH ENGINE OPTIMIZATION TEAMS, A CUTTING-EDGE INFORMATION TECHNOLOGY DEPARTMENT, TALENTED STAFF PHOTOGRAPHER AND VIDEOGRAPHER AND COMMERCIAL PRINTING ABILITIES,

IN HOUSE MARKETING SEO / ONLINE MARKETING

CREATIVE MARKETING

RESEARCH / STATISTICS

SOCIAL MEDIA

GRAPHIC DESIGN

PRESS / PUBLIC RELATIONS

SALES LEASING PROJECT MARKETING ASSET MANAGEMENT DEVELOPMENT IN NEARLY 2 DECADES, NEST SEEKERS HAS FORMED INTO A POWERFUL FULL SERVICE GLOBAL REAL ESTATE BROKERAGE AND MARKETING FIRM LEADING THE INDUSTRY IN NEW YORK CITY, NEW JERSEY, THE HAMPTONS, MIAMI, BEVERLY HILLS, LONDON, SEOUL AND INTERNATIONALLY.

WITH 22 STOREFRONT AND OFFICE LOCATIONS STRATEGICALLY LOCATED IN HIGH NET WORTH MARKETS AND OVER 800 PROFESSIONALS AND STAFF, WE BRING YOUR PROPERTY TO MARKET EFFICIENTLY, EXPEDITIOUSLY AND WITH ENORMOUS OUTREACH.

MICHAEL

ARNONE Michael Arnone is an entrepreneurial and forward-thinking individual who has built a strong real estate career through building relationships and providing results.

Michael lives an active lifestyle . He is a patron of the arts, and music. Michael is a man about town, is well versed in etiquette, and enjoys intelligent conversation.

MICHAEL ARNONE 4 1 5 M A D I S O N AV E N E W Y O R K , N Y MOBILE: +1732-741-6956 ARNONEM@NESTSEEKERS.COM

Michael graduated from The College of New Jersey in 2012 with a BS in Business Management. Involved in real estate for several years, and at the forefront of many notable startups ranging from entertainment to biotechnology, Mr. Arnone has developed a repertoire of invaluable business skills and competencies as well as a vast network of international clients and relationships. Michael’s friends, associates, partners, and clients would refer to him as enthusiastic, ambitious, and outgoing.

Michael is proud to be partnered with Nest Seekers International; an innovative real estate firm built on the power of new ideas and modern technology. With a solid platform that utilizes the power of social media, television and national publications, Michael leverages Nest Seekers proprietary solutions to help his clients succeed in the new era of real estate.

JONATHAN

MAYBERG Jonathan Mayberg is one of New York’s leading forward thinking dynamic entrepreneurs who has helped launch many successful enterprises allowing him to build a very versatile real estate business.

A passionate professional and patron of the arts, Jonathan is a gentleman who is at home everywhere in the world. Well versed in etiquette and a love for intelligent conversation he has a worldly view on all JONATHAN MAYBERG

facets of his work.

4 1 5 M A D I S O N AV E N E W Y O R K , N Y MOBILE: 347-949-8066 J O N AT H A N M @ N E S T S E E K E R S . C O M

With a focus on exemplary personal “one on one� customer service, Jonathan loves the challenges of the real estate market and has built an eclectic international clientele from all industries. Jonathan is thorough and his clients love and value his, attention to detail, energetic, motivated and results driven approach.

Ability to negotiate and close any deal no matter the circumstances; while never compromising on quality.

Jonathan is from New York and has a BS in Packaging Engineering from Rochester Institute of Technology and has worked in many notable startups ranging from entertainment, fashion, consumer healthcare to biotechnology. He is proud to be partnered with Nest Seekers international; an innovative real estate firm built on the power of new ideas and modern technology. With a solid platform that utilizes the power of social media, television and national publications, Jonathan leverages Nest Seekers proprietary solutions to help his clients succeed in the new era of real estate.

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MARKETING

lan

NEST SEEKERS WILL BE RESPONSIBLE FOR ALL COLLATERAL MATERIAL, BRANDING, MARKETING AND ADVERTISING INCLUDING AND NOT LIMITED TO LOGOS, WEBSITES, SOCIAL MEDIA, SEARCH ENGINE OPTIMIZATION, PRINT AND ONLINE AD PLACEMENTS, FEED TO ALL PORTALS AND EVENTS.

Marketing & Plan of Action We will price your home strategically and competitively based on expert analysis.

We will engage the industry periodically to participate in the sale of the property.

We will advise in the merchandising and showcasing of your home as we prepare for

We will host events, open houses and showings daily and qualify any potential buyer for

We will embark on advertising and marketing

We will negotiate on your behalf and act as liaison to all parties involved including

showing including staging and positioning.

campaigns that will include online strategy, social media, print publications, direct marketing, mailer campaigns and public relations placements.

We will produce high quality material including photography, oor plans and brochures.

your property.

attorney, ďŹ nancing, property managers, architects and brokers.

We will procure a swift,

successful and seamless process and transaction.

PHOTOGRAPHY

PROFESSIONAL PHOTOGRAPHY WILL BE USED. WE WILL USE A PRE-EMINENT PHOTOGRAPHER WHO WILL CREATE THE IMAGES FOR AD CAMPAIGNS, SUPPORTING/BUILDING A BRAND, UNDERSTANDING MARKETING PRINCIPLES, SHOWING A LIFESTYLE, CREATING A MOOD, EVOKING EMOTION, TELLING A STORY IN THE IMAGES… ALL ARE SKILLS AND INTUITION THAT COME WITH EXPERIENCE IN THIS REALM.

VIDEOGRAPHY

PROFESSIONAL VIDEO IS ONE OF THE LEADING TOOLS TO CREATING EXPOSURE AND SELLING HOMES IN THE HIGH-END LUXURY MARKET. NEST SEEKERS WILL PROVIDE A PROFESSIONAL VIDEO, AERIAL/DRONE PHOTOS THAT WILL IMPLEMENT THEMES TO CREATE AN ACCURATE IMAGE OF THIS PROPERTY AND LIFESTYLE THIS HOME PROVIDES FOR THE BUYER. THIS VIDEO AND IMAGES SERVES AS A PLATFORM TO BE USED TO CREATE THE HYPE AND DRAW THE ATTENTION ON THE INTERNET.

NEST SEEKERS WILL PROMOTE THE PROPERTY AT EVENTS IN DIFFERENT REGIONS. We will feature the property at local roadshows and other events to meet prospective clients and other agents in other brokerages.

EVENTS & ROADSHOWSS

NEST SEEKERS WILL HOST EVENTS TO PROMOTE THE LISTING OF YOUR PROPERTY. WE WILL CREATE AN OPEN HOUSE SCHEDULE TO PROMOTE YOUR PROPERTY TO PROSPECTIVE BUYERS AND THE ENTIRE BROKERAGE COMMUNITY.

LAUNCH & OPEN HOUSES

IN-HOUSE PRESS AT NEST SEEKERS, WE PROVIDE IN-HOUSE PRESS MANAGEMENT THAT ENSURES THOROUGH MEDIA COVERAGE FOR ALL OUR CLIENTS. OUR VARIED MEDIA OUTLETS INCLUDING NEWSPAPERS, MAGAZINES, ONLINE MEDIA, AND TELEVISED SHOWS PROVIDE THE PERFECT PUBLICITY FOR EVERY TYPE OF PROPERTY. Target Print/Online Media Opportunities We have relationships with the following top-tier and local media outlets: • The Wall Street Journal • The New York Times • T Magazine – New York Times Style • Forbes • Business Insider • Bloomberg • Mansion Global • Robb Report • The Real Deal • The NY Post • The NY Daily News • East Hampton Press • Curbed • Veranda • Southampton Press • Architectural Digest • Dwell Magazine • New York Business Journal’s “Home of the Day”

Target Video Opportunities •

CNBC’s “Secret Lives of the Super Rich” series

•

Forbes Life: Real Estate series

•

NY Times Real Estate video channel

Event Opportunities •

Host celebrity/influencer cocktail party at the listing

•

Create online invitation and Invite reporters to event

MANHATTANTOWNHOUSE HIKES PRICETO ‘LUCKY’ $28.888 MILLION

THE MAN WHO ATE MONTAUK ...

FOREIGNER GUITARIST SCORES NEW NYC LOFT FOR $4.9M

By Zachary Kussin June 8, 2016

DIRECT MAIL & E-BLASTS GRAMERCY ONE FORTY FIVE 145 LEXINGTON AVENEW YORK, NY 10016 ‎

4

Nest Seekers New Developments

2013

Licensed Real Estate Broker NY, FL, CA

High gloss, fully customized, full-color postcard mailed to the immediate neighborhood. There are no better salespeople.

Personal Letters sent to all condos/co-ops/ rental buildings in the area announcing the new project Periodic E-Blasts to our massive network of contacts, announcing your project and strategic updates.

STAGING

NEST SEEKERS INTERNATIONAL IS A PROUD PARTNER OF CHURCHILL CORPORATE SERVICE, ONE OF THE NATIONS LARGEST CORPORATE HOUSING, STAGING AND FURNITURE RENTAL COMPANIES IN THE COUNTRY. OUR UNIQUE RELATIONSHIP AFFORDS US OPEN, IMMEDIATE AND ONGOING ADVANTAGE THAT PROVIDES THE HIGHEST LEVELS OF DESIGN AND STAGING FOR SALES OFFICES AND MODEL UNITS IN THE PROJECTS WE SERVICE AT A LEVEL AND COST STRUCTURE AVAILABLE ONLY THROUGH OUR PARTNERSHIP.

DIGITAL

PRINT

advertising

OUR PRINT & DIGITAL ADVERTISING CAMPAIGN TARGETS HIGH-NET-WORTH

CONSUMERS IN THE NATION’S TOP MARKETS. OUR FEATURED PROPERTIES ARE

SHOWCASED IN SOME OF THE TOP PUBLICATIONS INCLUDING BUT NOT LIMITED TO:

New York Times

Sag Harbor Express

Wall Street Journal

East Hampton Star

Social Life

Robb Report

Luxury Listing NY

Beach Modern Luxury

The Real Deal

Hamptons Cottages & Gardens

Avenue

Homes and Estates

Hamptons Magazine

ONLINE

New York & Gardens

The Peak

Luxe Interiors + Design

Tatler

Angeleno

Prestige

Avenue by the Beach

Luxuo

Angeleno

Billionaire

The Los Angeles Times

Portfolio Magazine

Southampton Press Hamptons Showcase All advertising showcase will be pending approval by the senior management.

L

MERCHANDISING and COLLATERAL

MERCHANDISING AND POSITIONING IS AN EXPERTISE AND AN ART FORM. WE WILL PRODUCE VIDEO TOURS AND DISTRIBUTE THEM ON VIABLE SITES, AND CREATE MARKETING PRINT COLLATERAL, BROCHURES, POSTCARDS, AND SHOW SHEETS OF THE HIGHEST QUALITY.

V

IDEO loop Video and images of the property will be on a continuous loop at our storefront offices in Beverly Hills. Gold Coast, Long Island in NY, the Hamptons, NY, West Side, Manhattan, London, Vancouver, Seoul, Hong Kong and Madrid.

LIST WITH US

TV EXPOSURE OUR PROPERTIES ARE BROADCASTED TO BILLIONS OF VIEWERS WORLD WIDE

LISTING

THROUGH NEST SEEKERS EXPOSURE ON NUMBER OF SYNDICATED REALITY SHOWS OUR PROPERTIES ARE BROADCAST TO BILLIONS OF VIEWERS WORLD WIDE SPANNING OVER 85 COUNTRIES. OUR EXCLUSIVES ARE FEATURED IN THE MOST VALUABLE MEDIA OUTLETS ON EVERY CONTINENT IN EVERY CORNER OF THE WORLD.

Media

Through Nest Seekers exposure on number of syndicated reality shows our properties

over 85 countries. our exclusives are featured in the most valuable media outlets

REAL ESTATE TV > GLOBALLY SYNDICATED REAL ESTATE PROGRAMS

LISTING SEASON 5

> NEST SEEKERS PROPERTY TOURS

> BRANDING VIDEOS

TOP BROKERS AT NEST SEEKERS ARE FEATURED ON SOME OF TELEVISION’S MOST POPULAR REAL ESTATE REALITY SHOWS. RYAN SERHANT, STAR OF MILLION DOLLAR LISTINGS NEW YORK HAS MADE AN IMPACT ON THE ENTIRE INDUSTRY NATIONWIDE AND INTRODUCED NEST SEEKERS TO THE SMALL SCREEN IN A BIG WAY. THESE SHOWS ARE NOW SYNDICATED TO AS MANY AS 90 COUNTRIES IN 6 CONTINENTS AND PROVIDE FOR UNIQUE INTERNATIONAL EXPOSURE TO OUR BRAND AND DRIVE INTEREST TO OUR LISTINGS FROM ALL CORNERS OF THE WORLD.

GLOBAL MEDIA

AS AN INDUSTRY LEADER AND EXPERT YOU WILL FREQUENTLY FIND NEST SEEKERS TOP PRODUCERS AND MANAGEMENT STAFF FEATURED ON VARIOUS FINANCIAL TELEVISION PROGRAMS AROUND THE WORLD. FROM FINANCIAL NEWS PLATFORMS SUCH AS BLOOMBERG AND CNBC TO VARIOUS TALK SHOWS AND LIFESTYLE SHOWS SUCH AS OPENHOUSENYC AS WELL AS INTERNATIONAL SHOWS SUCH AS THE EUROPEAN BFM BUSINESS AND MANY MORE. ALWAYS ON THE CUTTING EDGE OF IDEAS, NEST SEEKERS RECOGNIZED THE VALUE OF THIS GLOBAL EXPOSURE AND CONTINUE TO PROMOTE AND SUPPORT THIS EFFORT.

WHY LIST WITH US

YOUR LISTING GOES GLOBAL INTERNATIONAL REAL ESTATE MARKET ESTIMATED AT

102.6

$

100+ INTERNATIONAL REAL ESTATE WEBSITES 60 MILLION BUYERS 55+ COUNTRIES #1 REAL ESTATE IN CHINA

UK’S LARGEST PROPERTY WEBSITE

BILLION

WHERE BUYERS ARE COMING FROM? Five Countries Account For

China Accounts For Nearly

45%

27%

Of International Home Sales In Us

Of All Reported Transactions CHINA $27.3 CANADA $8.9 INDIA $6.1 UK $5.5 MEXICO $4.8

MAXIMUM GLOBAL EXPOSURE FOR YOUR LISTING!

25

We understand that anachronistic marketing is no longer a viable way to communicate. Today’s marketing is a sophisticated, technological process, requiring a high degree of attention and expertise.

Nest Seekers expanded tech team has developed the next generation of our proprietary internal and external platforms, the Sync 5.0 AI, with the artifical intelligence at its core.

YOUR LISTING

*While we strive to showcase all our listings in every portal, we cannot guarantee placement of every listing in all the portals and media listed above. All web, press and advertising showcases are subject to approval by the senior management.

WEB TECHNOLOGY SEO & SEM

Property site optimization and segment-driven targeting

RICH MEDIA ADVER TISING

Web Property applications / e-mail, Web pages, banners and In-Stream Video Ads

Sync5GAI

SOCIAL NETWORK S

Facebook, Twitter, video-sharing and other data mining

DISTRIBUTION

BLOG MARKETING

REAL-TIME S TATISTIC S

Maximize viewership of the property by utilizing the re reach and the inßuence of the widely popular blogosphe

Immediate statistics on the effectiveness and marketability of the advertisement.

WE UNDERSTAND THAT ANACHRONISTIC MARKETING IS NO LONGER A VIABLE WAY TO COMMUNICATE. TODAY’S MARKETING IS A SOPHISTICATED, TECHNOLOGICAL PROCESS, REQUIRING A HIGH DEGREE OF ATTENTION AND EXPERTISE. NEST SEEKERS EXPANDED TECH TEAM HAS DEVELOPED THE NEXT GENERATION OF OUR PROPRIETARY INTERNAL AND EXTERNAL PLATFORMS, THE SYNC 5.0 AI, WITH THE ARTIFICIAL INTELLIGENCE AT ITS CORE.

INTERNET EXPOSURE NESTSEEKERS

.COM

LIST WITH US

OVER 2 MILLION

Visitors A Year

OVER 10 MILLION

Page Views

OVER 155,000

Unique Visitors A Month

SOCIAL MEDIA

50,000 TWITTER FOLLOWERS

85,000 INSTAGRAM FOLLOWERS

313,000 FACEBOOK PAGES “LIKES”

1.5 M YOUTUBE VIEWS

MOBILE / APP/ KIOSKS DOWNLOAD MOBILE APPLICATION

SEARCH. MOBILE.

FIND. Selling Extraordinary

Properties Requires Extraordinary Tools

GLOBAL SYNDICATION NEST SEEKERS LISTINGS ARE SYNDICATED TO THE WORLD’S LEADING PORTALS AND GIVE YOU ACCESS TO A WORLD OF BUYERS IN ONE SIMPLE PROCESS.

64

183M

115

countries

potential buyers

portals

Canada

Sweden Kazakhstan

United Estonia Kingdom Poland Lithuania Ireland Germany Slovakia BelgiumCzech Republic Ukraine Luxembourg Switzerland Romania France Serbia Bulgaria Spain Monaco Italy

United States

Portugal

Mexico

Tunisia

Morocco Algeria

Greece

Japan China

Turkey Cyprus

Egypt

Pakistan

Qatar

United Arab Emirates

Macau Myanmar

India

Senegal

Laos Vietnam Myanmar Thailand

Philippines

Cambodia

Panama Colombia

Singapore

Venezuela Tanzania

Peru

Malaysia Indonesia Papua New Guinea

Fiji

Brazil South Africa

Australia

Uruguay Chile Argentina

French Polynesia

We will also feature the property on our Nest Seekers home page. Our website generates 155,000 unique visitors a month and over 2 million visitors a year.

G

G

GLOBAL NETWORK

Nest Seekers is uniquely qualified to meet the needs of foreign buyers and sellers with our unparalleled global network - high net individuals, celebrities, royalties and ceos.

Our brokers come from dozens of backgrounds and nationalities and speak multiple languages to effectively communicate with and serve today’s international real estate market.

LONDON

|

MADRID | SHANGHAI | PARIS | SEOUL | TOKYO | VANCOUVER | TEL AVIV | DUBAI

NEW YORK NEW JERSEY MIAMI LOS ANGELES LONDON SEOUL HAMPTONS GOLD COAST,LI

STOREFRONTS & OFFICES

EASTSIDE

415 Madison Avenue New York, NY 10017 212-252-8772

WILLIAMSBURG

MIDTOWN

WESTSIDE

587 Fifth Avenue New York, NY 10017 212-252-8772

100 Riverside Boulevard New York, NY 10069 646-681-8811

SOHO

594 Broadway New York, NY 10012 646-924-4319

55 Christopher Street New York, NY 10014 212-252-8772

578 Driggs Ave Brooklyn, NY 11211 718-302-0900

326 Tompkins Ave Brooklyn, NY 11216 646-443–3788

BED-STUY

LONG ISLAND CITY 47-44 Vernon Blvd LIC, NY 11101 646-681-8811

140 Bay St, Suite 1 Jersey City, NJ 07302 201-225-8655

89 Hudson St Hoboken, NJ 07030 201-420-7225

WESTCHESTER

G O L D C O A S T, L I

WESTHAMPTON

SOUTHAMPTON

BRIDGEHAMPTON

2 Overhill Road Scarsdale, NY 10583 914-920-6048

6243 Northern Blvd East Norwich, NY 11732 516-695-6349

SAG HARBOR

EAST HAMPTON

138 Main Street, Sag Harbor, NY 11963 631-458-1045

62 Park Place East Hampton, NY 11937 631-324-1050

118 Main Street Westhampton, NY 11978 631-259-4330

MIAMI, FL

1688 Meridian Ave Miami Beach, FL 33139 305-907-7555

LONDON

One Mayfair Place London W1J 8AJ 0207 268 4863

JERSEY CITY

GREENWICH VILLAGE

20 Main Street Southampton, NY 11968 631-287-9260

B E V E R LY H I L L S

271 North Canon Drive Beverly Hills, CA 90210 310-278-8861

SEOUL

Seoul Si, Gangnam Gu, Gangnam DaeRo, 354 Hae Chun Bldg 11th Fl 02-556-1456

HOBOKEN

2415 Montauk Highway Bridgehampton, NY 11932 631-353-3427

SAN FRANCISCO

1390 Market St, Suite 200 San Francisco, CA 94102 310-966-0643