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P E N T H O U S E
MARKETING PLAN for 1 8 1
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Nest Seekers International is creative and innovative brokerage that streamlines its energy into marketing properties and selling homes in a manner that adheres to present culture. Each property that is listed with Nest Seekers comes with a vision and a game plan that will offer the most exposure not only in local markets, but also on a global scale. We currently have 22 offices around the world. With the presence of 8 Offices in New York, including 5 in the Hamptons and 1 in the Gold Coast of Long Island, as well as offices in New Jersey, Miami, Beverly Hills, London and South Korea. With a heavy social media presence of over 1.8 million followers throughout the world on different media outlets, we are sure to make sure your property is seen by all the right people.
A BOUT US
Nest Seekers also maintains relationships with multiple publications and media networks such as Bloomberg, BBC, CNBC, Robb Report, Angeleno Magazine, The New York Times, The Los Angeles Times, The Wall Street Journal, and Forbes. Engaging our firm will employ our ever-growing leading-edge online proprietary marketing platform generating over 5,000,000 unique visitors per year and over 300,000 fans on our social networking sites. Always at the forefront of performance and technology, we are one of the fastest-growing real estate firms in the world, with several billion dollars in gross sales. We are not only committed to providing extraordinary service and exceptional results but also to remaining ahead of the curve.
Creativity, ingenuity, quality and passion in service are the fundamentals to our success and growth.
8 1 ,000 1
YEARS IN THE MAKING
PROFESSIONALS
22
OFFICES
2.5 3.5
ANNUAL ADVISORY & LISTINGS VOLUME
exceeding
over
BILLION
BILLION
I N
S A L E S
&
L E A S E S
U N D E R R E P R E S E N T A T I O N
•
Assets including 22 storefront and office locations strategically located in high net worth markets in New York City, The Hamptons, Gold Coast in Long Island, New Jersey, Miami, Los Angeles, and London and over 800 professionals and staff.
•
Just over 1 billion in new development sales in recent years.
•
Ever-growing leading-edge online proprietary platform generating over 2,000,000 absolute unique visitors per year and over 300,000 fans on our social networking sites.
We are
AN INNOVATIVE GLOBAL REAL ESTATE FIRM delivering a personal real estate experience in a technology-driven world.
POWERED BY IN-HOUSE GRAPHIC DESIGNERS, SEARCH ENGINE OPTIMIZATION TEAMS, A CUTTING-EDGE INFORMATION TECHNOLOGY DEPARTMENT, TALENTED STAFF PHOTOGRAPHER AND VIDEOGRAPHER AND COMMERCIAL PRINTING ABILITIES,
IN HOUSE MARKETING SEO / ONLINE MARKETING
CREATIVE MARKETING
RESEARCH / STATISTICS
SOCIAL MEDIA
GRAPHIC DESIGN
PRESS / PUBLIC RELATIONS
SALES LEASING PROJECT MARKETING ASSET MANAGEMENT DEVELOPMENT IN NEARLY 2 DECADES, NEST SEEKERS HAS FORMED INTO A POWERFUL FULL SERVICE GLOBAL REAL ESTATE BROKERAGE AND MARKETING FIRM LEADING THE INDUSTRY IN NEW YORK CITY, NEW JERSEY, THE HAMPTONS, MIAMI, BEVERLY HILLS, LONDON, SEOUL AND INTERNATIONALLY.
WITH 22 STOREFRONT AND OFFICE LOCATIONS STRATEGICALLY LOCATED IN HIGH NET WORTH MARKETS AND OVER 800 PROFESSIONALS AND STAFF, WE BRING YOUR PROPERTY TO MARKET EFFICIENTLY, EXPEDITIOUSLY AND WITH ENORMOUS OUTREACH.
MICHAEL
ARNONE Michael Arnone is an entrepreneurial and forward-thinking individual who has built a strong real estate career through building relationships and providing results. Michael lives an active lifestyle . He is a patron of the arts, and music. Michael is a man about town, is well versed in etiquette, and enjoys intelligent conversation. MICHAEL ARNONE 4 1 5 M A D I S O N AV E N E W Y O R K , N Y MOBILE: +1732-741-6956 ARNONEM@NESTSEEKERS.COM
Michael graduated from The College of New Jersey in 2012 with a BS in Business Management. Involved in real estate for several years, and at the forefront of many notable startups ranging from entertainment to biotechnology, Mr. Arnone has developed a repertoire of invaluable business skills and competencies as well as a vast network of international clients and relationships. Michael’s friends, associates, partners, and clients would refer to him as enthusiastic, ambitious, and outgoing. Michael is proud to be partnered with Nest Seekers International; an innovative real estate firm built on the power of new ideas and modern technology. With a solid platform that utilizes the power of social media, television and national publications, Michael leverages Nest Seekers proprietary solutions to help his clients succeed in the new era of real estate.
JONATHAN
MAYBERG Jonathan Mayberg is one of New York’s leading forward thinking dynamic entrepreneurs who has helped launch many successful enterprises allowing him to build a very versatile real estate business. A passionate professional and patron of the arts, Jonathan is a gentleman who is at home everywhere in the world. Well versed in etiquette and a love for intelligent conversation he has a worldly view on all JONATHAN MAYBERG
facets of his work.
4 1 5 M A D I S O N AV E N E W Y O R K , N Y MOBILE: 347-949-8066 J O N AT H A N M @ N E S T S E E K E R S . C O M
With a focus on exemplary personal “one on one� customer service, Jonathan loves the challenges of the real estate market and has built an eclectic international clientele from all industries. Jonathan is thorough and his clients love and value his, attention to detail, energetic, motivated and results driven approach. Ability to negotiate and close any deal no matter the circumstances; while never compromising on quality.
Jonathan is from New York and has a BS in Packaging Engineering from Rochester Institute of Technology and has worked in many notable startups ranging from entertainment, fashion, consumer healthcare to biotechnology. He is proud to be partnered with Nest Seekers international; an innovative real estate firm built on the power of new ideas and modern technology. With a solid platform that utilizes the power of social media, television and national publications, Jonathan leverages Nest Seekers proprietary solutions to help his clients succeed in the new era of real estate.
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MARKETING
lan
NEST SEEKERS WILL BE RESPONSIBLE FOR ALL COLLATERAL MATERIAL, BRANDING, MARKETING AND ADVERTISING INCLUDING AND NOT LIMITED TO LOGOS, WEBSITES, SOCIAL MEDIA, SEARCH ENGINE OPTIMIZATION, PRINT AND ONLINE AD PLACEMENTS, FEED TO ALL PORTALS AND EVENTS.
Marketing & Plan of Action We will price your home strategically and competitively based on expert analysis.
We will engage the industry periodically to participate in the sale of the property.
We will advise in the merchandising and showcasing of your home as we prepare for
We will host events, open houses and showings daily and qualify any potential buyer for
We will embark on advertising and marketing
We will negotiate on your behalf and act as liaison to all parties involved including
showing including staging and positioning.
campaigns that will include online strategy, social media, print publications, direct marketing, mailer campaigns and public relations placements.
We will produce high quality material including photography, oor plans and brochures.
your property.
attorney, ďŹ nancing, property managers, architects and brokers.
We will procure a swift,
successful and seamless process and transaction.
PHOTOGRAPHY
PROFESSIONAL PHOTOGRAPHY WILL BE USED. WE WILL USE A PRE-EMINENT PHOTOGRAPHER WHO WILL CREATE THE IMAGES FOR AD CAMPAIGNS, SUPPORTING/BUILDING A BRAND, UNDERSTANDING MARKETING PRINCIPLES, SHOWING A LIFESTYLE, CREATING A MOOD, EVOKING EMOTION, TELLING A STORY IN THE IMAGES… ALL ARE SKILLS AND INTUITION THAT COME WITH EXPERIENCE IN THIS REALM.
VIDEOGRAPHY
PROFESSIONAL VIDEO IS ONE OF THE LEADING TOOLS TO CREATING EXPOSURE AND SELLING HOMES IN THE HIGH-END LUXURY MARKET. NEST SEEKERS WILL PROVIDE A PROFESSIONAL VIDEO, AERIAL/DRONE PHOTOS THAT WILL IMPLEMENT THEMES TO CREATE AN ACCURATE IMAGE OF THIS PROPERTY AND LIFESTYLE THIS HOME PROVIDES FOR THE BUYER. THIS VIDEO AND IMAGES SERVES AS A PLATFORM TO BE USED TO CREATE THE HYPE AND DRAW THE ATTENTION ON THE INTERNET.
NEST SEEKERS WILL PROMOTE THE PROPERTY AT EVENTS IN DIFFERENT REGIONS. We will feature the property at local roadshows and other events to meet prospective clients and other agents in other brokerages.
EVENTS & ROADSHOWSS
NEST SEEKERS WILL HOST EVENTS TO PROMOTE THE LISTING OF YOUR PROPERTY. WE WILL CREATE AN OPEN HOUSE SCHEDULE TO PROMOTE YOUR PROPERTY TO PROSPECTIVE BUYERS AND THE ENTIRE BROKERAGE COMMUNITY.
LAUNCH & OPEN HOUSES
IN-HOUSE PRESS AT NEST SEEKERS, WE PROVIDE IN-HOUSE PRESS MANAGEMENT THAT ENSURES THOROUGH MEDIA COVERAGE FOR ALL OUR CLIENTS. OUR VARIED MEDIA OUTLETS INCLUDING NEWSPAPERS, MAGAZINES, ONLINE MEDIA, AND TELEVISED SHOWS PROVIDE THE PERFECT PUBLICITY FOR EVERY TYPE OF PROPERTY. Target Print/Online Media Opportunities We have relationships with the following top-tier and local media outlets: • The Wall Street Journal • The New York Times • T Magazine – New York Times Style • Forbes • Business Insider • Bloomberg • Mansion Global • Robb Report • The Real Deal • The NY Post • The NY Daily News • East Hampton Press • Curbed • Veranda • Southampton Press • Architectural Digest • Dwell Magazine • New York Business Journal’s “Home of the Day”
Target Video Opportunities •
CNBC’s “Secret Lives of the Super Rich” series
•
Forbes Life: Real Estate series
•
NY Times Real Estate video channel
Event Opportunities •
Host celebrity/influencer cocktail party at the listing
•
Create online invitation and Invite reporters to event
MANHATTANTOWNHOUSE HIKES PRICETO ‘LUCKY’ $28.888 MILLION
THE MAN WHO ATE MONTAUK ...
FOREIGNER GUITARIST SCORES NEW NYC LOFT FOR $4.9M
By Zachary Kussin June 8, 2016
DIRECT MAIL & E-BLASTS GRAMERCY ONE FORTY FIVE 145 LEXINGTON AVENEW YORK, NY 10016 ‎
4
Nest Seekers New Developments
2013
Licensed Real Estate Broker NY, FL, CA
High gloss, fully customized, full-color postcard mailed to the immediate neighborhood. There are no better salespeople. Personal Letters sent to all condos/co-ops/ rental buildings in the area announcing the new project Periodic E-Blasts to our massive network of contacts, announcing your project and strategic updates.
STAGING
NEST SEEKERS INTERNATIONAL IS A PROUD PARTNER OF CHURCHILL CORPORATE SERVICE, ONE OF THE NATIONS LARGEST CORPORATE HOUSING, STAGING AND FURNITURE RENTAL COMPANIES IN THE COUNTRY. OUR UNIQUE RELATIONSHIP AFFORDS US OPEN, IMMEDIATE AND ONGOING ADVANTAGE THAT PROVIDES THE HIGHEST LEVELS OF DESIGN AND STAGING FOR SALES OFFICES AND MODEL UNITS IN THE PROJECTS WE SERVICE AT A LEVEL AND COST STRUCTURE AVAILABLE ONLY THROUGH OUR PARTNERSHIP.
DIGITAL
advertising
OUR PRINT & DIGITAL ADVERTISING CAMPAIGN TARGETS HIGH-NET-WORTH
CONSUMERS IN THE NATION’S TOP MARKETS. OUR FEATURED PROPERTIES ARE
SHOWCASED IN SOME OF THE TOP PUBLICATIONS INCLUDING BUT NOT LIMITED TO:
New York Times
Sag Harbor Express
Wall Street Journal
East Hampton Star
Social Life
Robb Report
Luxury Listing NY
Beach Modern Luxury
The Real Deal
Hamptons Cottages & Gardens
Avenue
Homes and Estates
Hamptons Magazine
ONLINE
New York & Gardens
The Peak
Luxe Interiors + Design
Tatler
Angeleno
Prestige
Avenue by the Beach
Luxuo
Angeleno
Billionaire
The Los Angeles Times
Portfolio Magazine
Southampton Press Hamptons Showcase All advertising showcase will be pending approval by the senior management.
L
MERCHANDISING and COLLATERAL
MERCHANDISING AND POSITIONING IS AN EXPERTISE AND AN ART FORM. WE WILL PRODUCE VIDEO TOURS AND DISTRIBUTE THEM ON VIABLE SITES, AND CREATE MARKETING PRINT COLLATERAL, BROCHURES, POSTCARDS, AND SHOW SHEETS OF THE HIGHEST QUALITY.
V
IDEO loop Video and images of the property will be on a continuous loop at our storefront offices in Beverly Hills. Gold Coast, Long Island in NY, the Hamptons, NY, West Side, Manhattan, London, Vancouver, Seoul, Hong Kong and Madrid.
LIST WITH US
TV EXPOSURE OUR PROPERTIES ARE BROADCASTED TO BILLIONS OF VIEWERS WORLD WIDE
LISTING
THROUGH NEST SEEKERS EXPOSURE ON NUMBER OF SYNDICATED REALITY SHOWS OUR PROPERTIES ARE BROADCAST TO BILLIONS OF VIEWERS WORLD WIDE SPANNING OVER 85 COUNTRIES. OUR EXCLUSIVES ARE FEATURED IN THE MOST VALUABLE MEDIA OUTLETS ON EVERY CONTINENT IN EVERY CORNER OF THE WORLD.
Media
Through Nest Seekers exposure on number of syndicated reality shows our properties
over 85 countries. our exclusives are featured in the most valuable media outlets
REAL ESTATE TV > GLOBALLY SYNDICATED REAL ESTATE PROGRAMS
LISTING SEASON 5
> NEST SEEKERS PROPERTY TOURS
> BRANDING VIDEOS
TOP BROKERS AT NEST SEEKERS ARE FEATURED ON SOME OF TELEVISION’S MOST POPULAR REAL ESTATE REALITY SHOWS. RYAN SERHANT, STAR OF MILLION DOLLAR LISTINGS NEW YORK HAS MADE AN IMPACT ON THE ENTIRE INDUSTRY NATIONWIDE AND INTRODUCED NEST SEEKERS TO THE SMALL SCREEN IN A BIG WAY. THESE SHOWS ARE NOW SYNDICATED TO AS MANY AS 90 COUNTRIES IN 6 CONTINENTS AND PROVIDE FOR UNIQUE INTERNATIONAL EXPOSURE TO OUR BRAND AND DRIVE INTEREST TO OUR LISTINGS FROM ALL CORNERS OF THE WORLD.
GLOBAL MEDIA
AS AN INDUSTRY LEADER AND EXPERT YOU WILL FREQUENTLY FIND NEST SEEKERS TOP PRODUCERS AND MANAGEMENT STAFF FEATURED ON VARIOUS FINANCIAL TELEVISION PROGRAMS AROUND THE WORLD. FROM FINANCIAL NEWS PLATFORMS SUCH AS BLOOMBERG AND CNBC TO VARIOUS TALK SHOWS AND LIFESTYLE SHOWS SUCH AS OPENHOUSENYC AS WELL AS INTERNATIONAL SHOWS SUCH AS THE EUROPEAN BFM BUSINESS AND MANY MORE. ALWAYS ON THE CUTTING EDGE OF IDEAS, NEST SEEKERS RECOGNIZED THE VALUE OF THIS GLOBAL EXPOSURE AND CONTINUE TO PROMOTE AND SUPPORT THIS EFFORT.
WHY LIST WITH US
YOUR LISTING GOES GLOBAL INTERNATIONAL REAL ESTATE MARKET ESTIMATED AT
102.6
$
100+ INTERNATIONAL REAL ESTATE WEBSITES 60 MILLION BUYERS 55+ COUNTRIES #1 REAL ESTATE IN CHINA
UK’S LARGEST PROPERTY WEBSITE
BILLION
WHERE BUYERS ARE COMING FROM? Five Countries Account For
China Accounts For Nearly
45%
27%
Of International Home Sales In Us
Of All Reported Transactions CHINA $27.3 CANADA $8.9 INDIA $6.1 UK $5.5 MEXICO $4.8
MAXIMUM GLOBAL EXPOSURE FOR YOUR LISTING!
25
We understand that anachronistic marketing is no longer a viable way to communicate. Today’s marketing is a sophisticated, technological process, requiring a high degree of attention and expertise.
Nest Seekers expanded tech team has developed the next generation of our proprietary internal and external platforms, the Sync 5.0 AI, with the artifical intelligence at its core.
YOUR LISTING
*While we strive to showcase all our listings in every portal, we cannot guarantee placement of every listing in all the portals and media listed above. All web, press and advertising showcases are subject to approval by the senior management.
WEB TECHNOLOGY SEO & SEM
Property site optimization and segment-driven targeting
RICH MEDIA ADVER TISING
Web Property applications / e-mail, Web pages, banners and In-Stream Video Ads
Sync5GAI
SOCIAL NETWORK S
Facebook, Twitter, video-sharing and other data mining
DISTRIBUTION
BLOG MARKETING
REAL-TIME S TATISTIC S
Maximize viewership of the property by utilizing the re reach and the inßuence of the widely popular blogosphe
Immediate statistics on the effectiveness and marketability of the advertisement.
WE UNDERSTAND THAT ANACHRONISTIC MARKETING IS NO LONGER A VIABLE WAY TO COMMUNICATE. TODAY’S MARKETING IS A SOPHISTICATED, TECHNOLOGICAL PROCESS, REQUIRING A HIGH DEGREE OF ATTENTION AND EXPERTISE. NEST SEEKERS EXPANDED TECH TEAM HAS DEVELOPED THE NEXT GENERATION OF OUR PROPRIETARY INTERNAL AND EXTERNAL PLATFORMS, THE SYNC 5.0 AI, WITH THE ARTIFICIAL INTELLIGENCE AT ITS CORE.
INTERNET EXPOSURE NESTSEEKERS
.COM
LIST WITH US
OVER 2 MILLION
Visitors A Year
OVER 10 MILLION
Page Views
OVER 155,000
Unique Visitors A Month
SOCIAL MEDIA
50,000 TWITTER FOLLOWERS
85,000 INSTAGRAM FOLLOWERS
313,000 FACEBOOK PAGES “LIKES”
1.5 M YOUTUBE VIEWS
MOBILE / APP/ KIOSKS DOWNLOAD MOBILE APPLICATION
SEARCH. MOBILE.
FIND. Selling Extraordinary
Properties Requires Extraordinary Tools
GLOBAL SYNDICATION NEST SEEKERS LISTINGS ARE SYNDICATED TO THE WORLD’S LEADING PORTALS AND GIVE YOU ACCESS TO A WORLD OF BUYERS IN ONE SIMPLE PROCESS.
64
183M
115
countries
potential buyers
portals
Canada
Sweden Kazakhstan
United Estonia Kingdom Poland Lithuania Ireland Germany Slovakia BelgiumCzech Republic Ukraine Luxembourg Switzerland Romania France Serbia Bulgaria Spain Monaco Italy
United States
Portugal
Mexico
Tunisia
Morocco Algeria
Greece
Japan China
Turkey Cyprus
Egypt
Pakistan
Qatar
United Arab Emirates
Macau Myanmar
India
Senegal
Laos Vietnam Myanmar Thailand
Philippines
Cambodia
Panama Colombia
Singapore
Venezuela Tanzania
Peru
Malaysia Indonesia Papua New Guinea
Fiji
Brazil South Africa
Australia
Uruguay Chile Argentina
French Polynesia
We will also feature the property on our Nest Seekers home page. Our website generates 155,000 unique visitors a month and over 2 million visitors a year.
G
G
GLOBAL NETWORK
Nest Seekers is uniquely qualified to meet the needs of foreign buyers and sellers with our unparalleled global network - high net individuals, celebrities, royalties and ceos. Our brokers come from dozens of backgrounds and nationalities and speak multiple languages to effectively communicate with and serve today’s international real estate market.
LONDON
|
MADRID | SHANGHAI | PARIS | SEOUL | TOKYO | VANCOUVER | TEL AVIV | DUBAI
NEW YORK NEW JERSEY MIAMI LOS ANGELES LONDON SEOUL HAMPTONS GOLD COAST,LI
STOREFRONTS & OFFICES
EASTSIDE
415 Madison Avenue New York, NY 10017 212-252-8772
WILLIAMSBURG
MIDTOWN
WESTSIDE
587 Fifth Avenue New York, NY 10017 212-252-8772
100 Riverside Boulevard New York, NY 10069 646-681-8811
SOHO
594 Broadway New York, NY 10012 646-924-4319
55 Christopher Street New York, NY 10014 212-252-8772
578 Driggs Ave Brooklyn, NY 11211 718-302-0900
326 Tompkins Ave Brooklyn, NY 11216 646-443–3788
BED-STUY
LONG ISLAND CITY 47-44 Vernon Blvd LIC, NY 11101 646-681-8811
140 Bay St, Suite 1 Jersey City, NJ 07302 201-225-8655
89 Hudson St Hoboken, NJ 07030 201-420-7225
WESTCHESTER
G O L D C O A S T, L I
WESTHAMPTON
SOUTHAMPTON
BRIDGEHAMPTON
2 Overhill Road Scarsdale, NY 10583 914-920-6048
6243 Northern Blvd East Norwich, NY 11732 516-695-6349
SAG HARBOR
EAST HAMPTON
138 Main Street, Sag Harbor, NY 11963 631-458-1045
62 Park Place East Hampton, NY 11937 631-324-1050
118 Main Street Westhampton, NY 11978 631-259-4330
MIAMI, FL
1688 Meridian Ave Miami Beach, FL 33139 305-907-7555
LONDON
One Mayfair Place London W1J 8AJ 0207 268 4863
JERSEY CITY
GREENWICH VILLAGE
20 Main Street Southampton, NY 11968 631-287-9260
B E V E R LY H I L L S
271 North Canon Drive Beverly Hills, CA 90210 310-278-8861
SEOUL
Seoul Si, Gangnam Gu, Gangnam DaeRo, 354 Hae Chun Bldg 11th Fl 02-556-1456
HOBOKEN
2415 Montauk Highway Bridgehampton, NY 11932 631-353-3427
SAN FRANCISCO
1390 Market St, Suite 200 San Francisco, CA 94102 310-966-0643