ANNUAL REVIEW
2018
Welcome from our CEO
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Foreword from our Patron
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Raising funds and awareness
2018 in numbers
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2019-20: a look ahead
Mayhew’s approach
Financial review
CONTENTS
MAYHEW I ANNUAL REVIEW 2018
03 04 05 06
07 Helping animals, helping people in 2018
vision
A society where people understand the importance and value of animal welfare.
mission
We promote animal welfare by delivering a broad range of community-based, veterinary, care and education services in the UK and overseas.
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Our volunteers
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Who we are
The trustees have carefully considered the Charity Commission’s guidance on what benefits the public, and believe that Mayhew’s work does so in a number of ways: • We strive to create sustainable behaviour change through raising awareness with pet owners, animal care professionals and the general public about animal welfare issues and how to address them.
for dogs, cats and communities
Mayhew is an animal welfare charity working to improve life for cats, dogs and the communities we work in. We achieve this through the welfare, clinic and rehoming work done from our base in London as well as overseas.
• We share best practice in preventative health and welfare, both in our local neighbourhoods, city wide and in the countries where we work abroad.
Welcome
I
joined Mayhew in 2003 because I was inspired by their ethos of improving life for both animals and people here in London and overseas. Fifteen years later, I continue to be so proud of our staff, students and volunteers who work with passion and dedication, but without judgement, to create better futures for dogs, cats and the people they encounter. Our work in 2018 helped more animals outside the Home than we sheltered inside, with cats and dogs receiving the care and treatment they needed and vulnerable owners getting support to stay with their beloved pets.
Our Clinic continued to provide free and low-cost care to thousands of animals and shared their expertise with vets both from the UK and overseas, as well as offering training places for vet nurses and veterinary care assistants. And all the while, Mayhew’s dedicated rehoming teams found perfect new families for hundreds of animals.
• We work to ensure the highest possible standards in all areas of our work to enable the maximum longterm benefit to the humans and animals involved.
Overseas, Mayhew International teams continued to tackle the challenges presented by large numbers of free-roaming dogs in urban areas. We completed our first full year of operation in Kabul, Afghanistan, vaccinating more than 70% of the dog population there against rabies and I was delighted when our Afghanistan Country Director, Dr Mohammadzai, was recognised with an Animal Hero Award for his tireless work.
Ultimately Mayhew exists to promote and protect the bond between people and animals. We believe that only through changing human behaviours will animal welfare – and public health – improve for the long term. Across the pages of this report you will see how that ethos guides our work, the animals we helped in 2018 and the people who are seeing things differently and helping make long term change.
As ever, reflecting on the year brings home just how many staff, students, volunteers and supporters make the successes possible. Thank you for all you do.
We are looking forward to an exciting 2019 and are delighted to have our new Patron, HRH The Duchess of Sussex on board!
Caroline Yates
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MAYHEW I ANNUAL REVIEW 2018
WHO WE ARE
M
ayhew is an animal welfare charity working to improve life for cats, dogs and the people in our communities. We achieve this from our hub in London from where our clinic, community outreach, rescue and rehoming work operates, as well as helping overseas.
Foreword from our Patron, HRH The Duchess of Sussex
We believe that animals bring huge value to individuals and that they have a central place in society. Mayhew is one of the busiest and most effective animal welfare organisations in London, rescuing and helping thousands of animals – and the people who care for them – every year. The Trustees have carefully
“As a proud rescue dog owner, I know from personal experience the joy that adopting an animal into your home can bring. The role that we, as people, play in rehoming and rescuing these animals is vital, but the role of organisations such as Mayhew is unparalleled. What initially struck me about Mayhew specifically is their community based approach not simply on rehoming animals, but in the preventive care that inhibits these cats and dogs from ending up in shelters in the first place.
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From Mayhew’s global education programmes to their community work on a micro level with the elderly, homeless, and vulnerable
considered the Charity Commission’s guidance on what benefits the public, and believe that Mayhew’s work does so in a number of ways: We strive to create sustainable behaviour change through raising awareness with pet owners, animal care professionals and the general public about animal welfare issues and how to address them. We share best practice in animal preventative health and welfare, both in our local neighbourhoods, citywide and in the countries where we work abroad. We work to ensure the highest possible standards in all areas of our work, from our preventative veterinary health care to working with vulnerable pet owners to finding new homes for the animals in our care, to enable the maximum long-term benefit to the humans and animals involved.
communities, they actively seek solutions that allow people to stay with their animals and have the support they need to do so.
The choice to adopt a pet is a big decision that comes with much responsibility but infinite return on the investment. It will undoubtedly change your life.
As Patron of Mayhew, I encourage you to get involved in whatever way you can - either through pet adoption, volunteering, donation, or spreading the word. We are all interconnected and through these animals we find an even greater link to community and the part we can play.
I am proud to support Mayhew and to work alongside them as they continue to improve the lives of animals and people, to create more supportive and compassionate communities both in London and internationally.”
S DOG
1,061 ANIMAL WELFARE CASES HANDLED
WE REHOMED
98
380 CATS
for dogs, cats and communities
2018 in numbers
12,158
67
CATS AND DOGS NEUTERED OVERSEAS
DOGS REUNITED WITH THEIR OWNERS
32,431 704 111,097 DOGS VACCINATED AGAINST RABIES
THERAPAWS VISITS
ADULTS AND CHILDREN IN INDIA REACHED BY OUR EDUCATION PROGRAMME
OUT
786
ANIMALS HELPED OUTSIDE OF THE SHELTER
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VETS AND VET STUDENTS TRAINED AT OUR COMMUNITY VET CLINIC
1,793
ANIMALS BROUGHT TO OUR VACCINATION CLINICS
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MAYHEW I ANNUAL REVIEW 2018
MAYHEW’S APPROACH Think you know animal welfare? Think again.
Mayhew believes that the bond between humans and animals is worth protecting. We aim to raise public awareness and understanding of the power of animals, and the impact they have on society, so that human behaviours change and ultimately animal welfare is improved. We take a different approach and while our projects may vary, they are all led by our unwavering belief in the impact animals have. PREVENTING ANIMALS COMING INTO THE SHELTER ENVIRONMENT AND ADDRESSING OTHER ANIMAL WELFARE ISSUES THROUGH PREVENTATIVE HEALTH AND WELFARE INTERVENTIONS
CHANGING PERCEPTIONS OF ANIMALS WHICH INCREASES COMPASSION AND RESPECT SUPPORTING ANIMALS AND OWNERS TO STAY TOGETHER
PET REFUGE & HOMELESS
POWER OF THE HUMAN ANIMAL BOND
Reduces blood pressure and stress. Combats loneliness and social isolation. Improves emotional and physical well-being. Unlocks memories and emotions.
PICK & SNIP, TRAP NEUTER, RETURN IN UK AND OVERSEAS
APPROACH
COMMUNITY ENGAGEMENT AND VETERINARY TRAINING IN THE UK AND OVERSEAS
RESULTS IMPACT
Look out for these icons over the coming pages, to see how our work fits together: Community support
Rescue and rehoming
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TheraPaws
Fundraising
Education
Clinic
International
Raising awareness
Volunteers
“I THOUGHT I HAD TO CHOOSE BETWEEN KEEPING MY DOG AND GETTING BETTER” Mayhew’s Pet Refuge programme provides shelter and care for the pets of people facing a personal crisis. We ensure that the animal receives the best possible care and is placed in a safe environment until their owner is back on their feet and can be reunited with their beloved pet. For many people in a desperate situation, our service is a lifeline.
Jose, owner of terrier Bob, was helped through our Pet Refuge programme in 2018. Alisa Ford, Deputy Head of Animal Welfare (Community), was part of the team at Mayhew that supported Jose:.
Why did Jose need Mayhew’s help?
“Jose required hospital treatment for an infected wound in his leg, but was reluctant to accept help as it would have meant having to give Bob up he didn’t know anyone who could pet sit and couldn’t afford kennels. They were inseparable, and Jose told us, ‘Bob is my best friend. He gives me someone to talk to and he’s stuck to me through everything. He stays by my side day and night and having
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him is the best thing in the world, but I never want to leave him alone.”
How did Mayhew help with Bob?
“Jose’s social worker heard about our Pet Refuge programme and got in touch with us. We stepped in, looking after Bob so Jose could receive treatment. While in our care, Bob was given a full health check at our Community Vet Clinic and received routine vaccinations and flea and worm treatment. He also had significant – and vital - dental work, and was neutered.”
Helping both animals and people
“Jose was soon reunited with Bob, and was delighted to have his dog back. He was so grateful that we had helped them and told us, ‘I knew Bob was safe at Mayhew and that made me feel better too. You have really helped me do what I need to do and get better, and Bob has had all of his treatment too! I couldn’t afford to get him his vaccinations before. Mayhew has saved him’”.
for dogs, cats and communities
HELPING ANIMALS, HELPING PEOPLE 2018 “When I first met Jose and Bob it became clear to me that Bob was suffering from dental disease. As part of the Pet Refuge programme, we were able to provide dental treatment for Bob. Dental hygiene is extremely important for dogs and if left unchecked it can cause a number of additional health problems. We were also able to treat Jose’s property for fleas, ensuring that both Jose and Bob would be returned to a flea free environment.” Alisa Ford, Deputy Head of Animal Welfare (Community)
In 2018 we helped 30 animals through our Pet Refuge programme
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MAYHEW I ANNUAL REVIEW 2018
“THE PUBLIC OFTEN ASK US WHY THERE ARE SO MANY UNWANTED CATS AND DOGS” Pick & Snip is one of our community programmes designed to improve life for pets and their owners and reduce the number of unwanted animals coming into the shelter environment.
123 29 cats
What are the benefits of neutering?
“Neutering is simple and quick, with many behavioural, medical and community benefits. We are able to help manage the stray and feral cat populations by carrying out more neutering through our Pick & Snip and Trap, Neuter, Return programmes, and through Mayhew’s Community Vet Clinic, offering lowcost or free neutering to everyone.”
THE WORST CASE OF FLEAS WE HAD SEEN
dogs
neutered through Mayhew’s Pick & Snip programme
May Carrington (pictured right) is one of our Animal Welfare Officers, working with the community on Pick & Snip:
How does Pick & Snip help owners?
“We help owners that are in need of support, giving them ease of access to preventative veterinary care by collecting their pet for neutering and returning them home afterwards. Our Pick & Snip programme helps pet owners in the community with a range of different needs, including owners that have disabilities, mental health or mobility issues. As part of the programme we explain to owners the benefits of neutering and inform them how to keep their animal happy and healthy.”
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“Mayhew are superb – they really helped one of my colleagues who needed some additional support, neutering his cat through Pick & Snip when he was unable to get to the clinic himself. He loves that cat so much.” Aleta Dolin, local resident
Many of the animals we rescue are a result of unwanted pregnancies. Last year, a litter of flea infested kittens came into Mayhew. They had been abandoned in a box on a wall with no mother in sight and were seriously anaemic and close to death. With fastacting treatment from our vets and love and care of the Cattery team, they pulled through and once they had fully recovered we were able to find them loving homes.
“The kittens were anaemic and very distressed, with fleas even crawling over their eyes and no respite from the pain and itching.” . Alisa Ford, Deputy Head of Animal Welfare (Community)
“WE THOUGHT NO-ONE COULD HELP US WITH THE CAT COLONY ON OUR STREET”
There are thousands of feral cats living in hidden spots across London and without reproduction control, the feral cat population can rapidly expand, along with the spread of diseases such as Feline Immunodeficiency Virus (FIV) and Feline Leukaemia Virus (FeLV).
237 feral cats trapped and neutered through our Trap, Neuter, Return (TNR) programme
We recognise that feral cats have become a part of London wildlife and so we work with the community to help manage feral colonies through our Trap, Neuter, Return (TNR) programme. We also focus on educating the public on timely neutering and offer practical help through our Pick & Snip project to prevent further colonies.
Because of their nature it is hard to treat feral cats for common injuries, but when we trap and neuter them we can sometimes treat their injuries at the same time. Recently our Animal Welfare Officers trapped a cat and discovered she had a large painful abscess and so, while she was under general anaesthetic, our Vet team were able to treat the wound and give her a long lasting antibiotic shot to ensure the wound would heal properly once we returned her to the colony.
for dogs, cats and communities
TREATING FERAL CATS
Marion Nesbit (pictured above) and her neighbours are looking after the feral cat colonies where they live in North-West London:
What is the issue with feral cats in your area?
“A few years ago, I found some cats living at the bottom of my garden and called Mayhew. The Animal Welfare Officers (AWOs) explained that as these were feral cats, they would trap them and then take them to Mayhew for neutering and health checks but would then release them back.”
Did you know that some of your neighbours were also helping? “No, I didn’t, but one day Alisa (one of the AWOs), told me about Ted, a neighbour living in an adjacent street. Mayhew were working with Ted to trap and neuter the feral cat colony near to his house. We had never spoken before, but Alisa introduced us and now we are quite friendly; Ted drops the newspaper in every day and we have a little chat.”
Mayhew sees education as vital in improving animal welfare. We work with schools and community groups, focussing on how to co-exist with animals in society and covering as topics such as responsible pet ownership and dog bite prevention.
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CORPORATE VISITS raPaws Our The e in all dogs com izes – nd s shapes a est is our small rgest our la 4kg and is 40kg!
“PEOPLE IN END OF LIFE CARE THINK THEY’LL NEVER SEE ANIMALS AGAIN” TheraPaws is our dog therapy programme where volunteers and their dogs visit hospitals, care homes, hospices and day centres across London to socialise with residents and patients. There are myriad health benefits associated with dog interaction, including a reduction in stress and an improvement in emotional well-being.
Why did you become a TheraPaws volunteer?
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How do you think the residents at the care home benefit from TheraPaws visits?
Cara Cooney started volunteering for TheraPaws in 2018 and takes her dog, Hugo, on regular visits to a care home and a hospice:
TheraPaws visits across more venues and with more volunteers than 2017
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“I found out about TheraPaws through volunteering on reception at Mayhew’s vet clinic. Hugo is very friendly and I thought he would be good at it, so I applied for him to be assessed by the in-house team. TheraPaws is a fantastic programme and I’m very grateful to be a small part of it, and I know Hugo loves his job because his tail starts to wag as soon as I bring out his uniform!”
“The residents are always really pleased to see Hugo and occasionally they’ll bring treats for him when they know he’s coming. I spend time chatting with residents and often seeing Hugo sparks a memory and they start to reminisce about their pets, sometimes their childhood pet.“
In 2018, TheraPaws volunteers and dogs visited hard-working staff in offices across London, including BuzzFeed UK for Stress Awareness Day and Channel 4 for World Kindness Day, boosting staff morale and happiness, and raising more than £3,300 for the programme.
What happens on the visits to the hospice?
“The dog-loving patients get so much pleasure out of Hugo’s visits, stroking him and feeding him treats. If they would like a proper cuddle, we put him on their bed. It’s so heartwarming to hear someone who is so ill giggle at Hugo’s antics. He is also a really sensitive dog and sometimes he just curls up calmly by their side.”
“I usually go back to my room after breakfast but I stay in the lounge when I know the dog is coming.” Resident, Lawnfield House
At Mayhew, we rescue and rehome hundreds of animals every year. Some cats and dogs find their new forever home quickly, but for others it’s not so straightforward and they are with us for a while before we are able to match them with the ideal new family.
White and ginger tom Magnum came into Mayhew in 2016 as a battle-scarred stray, suffering from infections and injuries. Although he recuperated well in our care, blood tests had revealed that he had Feline Immunodeficiency Virus (FIV) and although cats with FIV can lead a normal healthy life, they have particular needs which can make it difficult to match them to a suitable home. In 2018, actor Harry Reid (pictured right) adopted Magnum, who by that point had been living with Mayhew foster carers waiting for a new home for two and a half years:
How did you know you were the purrfect match? “I was interested in rehoming ever since I was introduced to the work of Mayhew. When I visited Mayhew and met Magnum I knew straight away that he was the one for me. Thankfully I could offer him a home with plenty of space to explore and play indoors.”
How has Magnum settled into his new home? “Since bringing him home, he’s become my shadow and I love it! Thank you for giving me the opportunity to adopt and rescue this beautiful little boy.”
for dogs, cats and communities
“WE DIDN’T THINK CATS OR DOGS LIKE THIS COULD FIND NEW HOMES”
“Cats with conditions like FIV or that are a bit older always take longer to find homes. I always feel responsible when they don’t get a home quickly, but you just have to be patient and trust that the right people will come in.” Matt Pearson, Cat Adoption Officer
A second chance for three-legged Caesar
Chihuahua Caesar was in severe pain from an unhealed broken leg when our Animal Welfare Officers brought him into Mayhew. Sadly, his injury was so complex that our Vet team had to make the difficult decision to amputate his leg. However, as Caesar recuperated we were delighted to see that the withdrawn and unhappy boy we had first met, began to come out of his shell. When Caesar had adjusted to life on three legs, we began the search for his new forever home. He was matched with a loving new owner Barbara, who kept in touch to update us on his progress: “He loves his daily walks, and doesn’t let his disability stop him from doing anything. He is a very happy, laid back and loving dog.”
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MAYHEW I ANNUAL REVIEW 2018
“I NOW HAVE THE CONFIDENCE TO SHARE MY KNOWLEDGE WITH OTHERS” Mayhew’s Community Vet Clinic provides comprehensive veterinary care for our in-house animals but also free and low-cost preventative veterinary care for all pet owners. Our Vet team share their expertise and knowledge through training vets, vet students and vet nurses both in the UK and overseas, equipping them with skills that will help to improve animal welfare standards wherever they practise. Mayhew vet Dr Emily Richardson trains vets and vet students at our Community Vet Clinic in Kensal Green:
How does the Mayhew team work alongside visiting vets?
“Our team works together very closely to provide the best care for our animals. When international vets visits us, we make them feel a part of our team during their stay. This helps them to learn as much as possible.”
What is different about Mayhew’s training?
“Through our programme we provide training in techniques students have not used before such as ‘flank spay’ for feline neutering. This technique makes it easier to check post-
1,991
animals neutered at our Community Vet Clinic and 1,793 animals brought to our vaccination clinics surgery wounds, which are smaller and less likely to get dirty. We also cover safe anaesthetic procedures, pain management, cat welfare and handling.”
What impact does this have?
“The vets are enabled to help animals more effectively but also gain an overall understanding of the complexities of animal welfare, population control, shelter management and disease control. They are able to have a positive effect on the animals that they deal with and can pass on their knowledge to others.
Teaching others has helped me to cement my own knowledge and practical skills. I am hoping to further my qualifications in the near future.”
Oscar and Ann
Oscar is one of the lucky animals we’ve been able to help in our Vet clinic in 2018. He had a lump on his chest that grew rapidly and began to restrict his movements, affecting his quality of life. It was clear he desperately needed medical treatment but unfortunately, his vulnerable owner was unable to bring him to the clinic or afford veterinary care. We were able to step in and help and our Animal Welfare Officers brought Oscar to our surgery where our vets carried out the operation free of charge. Oscar recuperated well in our care and was soon reunited with his adoring owner.
“We are proud to have been able to offer a supportive service to ensure that Ann and Oscar can stay together and be happy and healthy.” Alisa Ford, Deputy Head of Animal Welfare (Community)
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vets and vet students trained, including 6 from overseas
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“WE THOUGHT RABIES WAS UNAVOIDABLE” Dr Jawid Mohammadi (pictured left) is part of Mayhew Afghanistan’s team, working to tackle disease and the overpopulation of street dogs in Kabul:
What were the big highlights of 2018 for the team in Kabul? “We achieved our target of vaccinating over 70% of the dog population against rabies and the dog catching team was expanded. All dogs are recorded in our GPS system and we now have a better understanding of their territories which has helped us design our neutering programme for 2019.”
Are you starting to see any changes in how the local community view or interact with street animals?
“Previously they wanted to remove the dogs with poison but now they are happy with the vaccination
programme – some people even want to adopt the stray dogs. Our education programme needs to continue and in 2019 we plan to have two education officers to focus on this.”
What else are you hoping to achieve in 2019?
“As well as starting our Trap, Vaccinate, Neuter, Return (TVNR) programme, we are hoping to see a reduction in human and animal death rates through our vaccination project.”
for dogs, cats and communities
Street animals around the world have a constant battle against hunger, disease, abuse and indiscriminate breeding, resulting in unnecessary pain and suffering. Mayhew International strives to enable free-roaming dogs and cats to live healthily side by side with people. The first step is disease prevention.
32,431 dogs vaccinated against rabies in 2018
A LESSER KNOWN KILLER
Less well-known than rabies, the Canine Transmissible Venereal Tumour (CTVT) is a common disease found in as much as 10% of the dog population in Afghanistan. Young, unneutered and free-roaming dogs are at the highest risk of contracting the disease. One female dog the team encountered in 2018 (pictured) was suffering from CTVT which had metastasized to a large mammary tumour and was causing the dog intense pain and discomfort. Sadly, there was nothing we could do to help this dog and the kindest thing was to put an end to her suffering. The best way to prevent them contracting and spreading this condition is to spay and neuter the dogs. In 2019, Mayhew Afghanistan will implement a comprehensive neutering programme in Kabul to help control the free-roaming dog population, as well as combat the spread of CTVT and other diseases. We are also participating in a research programme with Cambridge University Vet School on the spread and development of CTVTs around the world.
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MAYHEW I ANNUAL REVIEW 2018
“THE COMMUNITY HERE ALWAYS THOUGHT STREET DOGS WERE TO BE FEARED”
Mayhew International carries out vital work to change how people regard street animals overseas. Education programmes are vital in showing children and adults how to prevent rabies, prevent dog bites and understand how dogs and people can live in harmony.
Are there any particular highlights that stand out in 2018?
“We have done a lot of schools and community education programmes. I think in 2018, this is helping us a lot to change the behaviour of the community to build compassion and get vaccinated against rabies.”
Are you seeing a difference in the way local people and children are viewing or interacting with street animals?
“Definitely, we are seeing the difference. Before, people would not care for street dogs. Now if there is an injury, accident or any problem with the strays, many people call us. A lot of people are adopting the dogs from the street and they are getting encouragement for neutering their dogs. The level of compassion is up and people are now less cruel with the animals.” Praveen Ohal (pictured above) is CEO of HOPE and Animal Trust in Ranchi, India, where Mayhew funds both a neutering programme and an Education Officer who visits local communities and schools to educate children and adults on compassion towards animals, rabies prevention and the benefits of neutering:
What is the programme in Ranchi aiming to achieve?
“The plan is to have 100% controlled [dog] population in the city. By keeping the rabies away, we will make Ranchi a model city where we can show education and birth control projects like ours can achieve the World Health Organisation Goal of ‘Zero by 30’ [zero people killed by preventable dog mediated rabies] and see less dogs in the city.”
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FOCUS ON GEORGIA: International Vet Training Programme alumnus, Dr Ana, is now training even more vets in her home country of Georgia, where Mayhew gained NGO status in 2018. We also celebrated passing the milestone of 1,000 dogs helped through our Trap, Vaccinate, Neuter, Return project in Georgia.
111,097
adults and children in India reached by our education programme in 2018
HELPING LILLY
In 2018, the dog catching team found Lilly, terrified and in agony, on the streets of Ranchi. They could see what looked like a deep gash all the way round her middle and were horrified to discover that someone had tied a metal wire around her very tightly. It had clearly been there for some time as it was deeply embedded into her flesh.
The team rushed her to the clinic where Dr Ajoy, Head Vet of Mayhew International’s sponsored Vet team, is based. After painstaking surgery and a course of antibiotics, Lilly miraculously started putting on weight and getting the rest she needed to get back on her feet.
Volunteers are Mayhew’s backbone, giving up their time to do everything from delivering equipment to events, to adoption home checks. In 2018 we were proud to achieve the Investing in Volunteers accreditation – awarded to organisations who demonstrate best practice in all areas of volunteer management – showing our family of volunteers how valued they are.
What’s the best thing about your role?
“I absolutely love to see the animals go home and start their adventures with their new family. It is so joyful. The dogs are very excited and wagging their tails. The cats are more low-key in their crates! Some of the animals that have been here longer or have been so loved have a fanfare of staff coming to wave them off.”
9,807
55
hours given by volunteers in 2018
for dogs, cats and communities
“I THOUGHT I’D NEED ANIMAL EXPERIENCE TO VOLUNTEER”
new volunteers joined the team Caroline Basma (pictured above) joined Mayhew in 2018. As a reception volunteer, she is on the front line of supporting animals and people in our community and ensuring they get the initial advice they need:
What inspired you to start volunteering?
“I stopped working a couple of years ago and have been looking for the right place to volunteer. I am a huge dog lover and adore my 10-year-old West Highland terrier Dysney, so when a friend mentioned Mayhew it seemed like a really good fit.”
How did you know reception was for you?
“As I did not have any experience or qualifications working with animals, I assumed this ruled me out of many options. When the reception role came up I thought this was a good fit for me as I was used to a front facing role.”
FOSTERING WITH A DIFFERENCE
Shy terrier cross Maggie arrived at Mayhew in 2017 and we quickly realised the kennels environment was not good for her nervous nature. She also had an ongoing eye condition that meant needing an owner who could make sure she got the treatment she needed.
Thankfully, foster carer Sonya stepped in to help Maggie. Over the months they developed a special bond and Sonya did all she could to help us find Maggie’s perfect owner, from bringing her along to our Open Day to featuring in a live video appeal to find her a home! In May 2018, we waved Maggie off to her new forever home where she loves snuggling on the sofa.
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A FRESH LOOK AT FUNDRAISING M
ayhew’s fundraising team inspire our supporters and the general public to give through our events, appeals and online products. Why did you partner with Mayhew on this campaign?
Part of homeless charity Crisis’ supporter team, Zoe Dowsett worked with the Mayhew team on a joint fundraising campaign over the festive season, producing an innovative range of virtual gifts to help animals and their homeless owners – with proceeds being split equally between both charities:
£50,000 Over
“Crisis and Mayhew’s welfare teams have worked together for years, as Mayhew provide the kennels support at our flagship Crisis at Christmas event. It’s a really important service and is something we want to talk about more! Mayhew and Crisis are both working in different ways to help people take lasting steps out of homelessness, so a joint fundraising campaign felt like a great idea.”
What was the impact?
“We didn’t have long to pull the campaign together, but were so pleased with the results. Our brands worked brilliantly, and there was a huge buzz on our social media channels when we launched. We raised almost £30,000 for the two charities, which blew us away! “
was raised at our 2018 events
BUSY FOXY
After she was handed over by her previous owner, Pomeranian Foxy (pictured right) was in Mayhew’s care for two months before finding her perfect home. There wasn’t a chance of her getting bored while she waited though, with two glittering events to keep her busy! In December, Foxy stole the show (and everyone’s hearts) at our Christmas Carols evening, which raised £4,500 for Mayhew. Then in January 2019, she had a very special encounter with HRH The Duchess of Sussex on her first visit to our Home as Patron.
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450 Almost
volunteering hours were clocked up at events Why is the bond between people going through homelessness and their animals worth protecting?
“I learnt a lot about the special bond through this project. For instance the Mayhew team explained that homeless people will often feed their dog before themselves, and that they sometimes don’t access services – like the ones Crisis provide – if they don’t have somewhere for their animal to be. I can’t imagine what difference it must make knowing there is support out there for them and their dog too.”
ayhew’s website, social media, emails and other channels make it possible for more people to hear about our work and support, donate or get involved.
3.9
million
Our ‘Home is where their dog is’ campaign reached
people on social media with 1.2 million people watching the films Dawn Gager is a specialist support worker at a Salvation Army hostel in East London, where she coordinates drop-ins with our Animal Welfare Officers. Dawn supported hostel resident Shaun and his dog Toffee to appear in our documentary series, ‘Home is where their dog is’ in December 2018, which aimed to change perceptions of homeless people and pets:
How do you know Shaun and Toffee?
“Shaun’s been here at the shelter a while. Toffee’s amazing – he’s so well trained and Shaun is brilliant with him. He loves that dog so much that if Shaun had to pick the street or losing his dog, he’d pick the street.”
Why are animals so important for people in this situation?
“People often become homeless because they’ve lost that peer support. A lot of them get animals to keep them company because they
trust the animals more than actual people. A lot of our clients look after their pets better than themselves.”
What impact does Mayhew’s support have on the residents and their dogs? “Every few weeks [Mayhew] come with a big trolley with food, jackets for the dogs and our clients actually get excited to come down… it’s a fun day! That’s really important – it’s not just about the dog or the cat, it’s about the person.”
for dogs, cats and communities
INSPIRING ACTION THROUGH OUR DIGITAL CHANNELS M In June 2018, we launched Mayhew’s new website. Built by agency adaptable, the site aimed to make it easier for people to find out about Mayhew’s varied services and to support us. In October we were thrilled to win the Good Website Guide’s ‘Charity site of the year’ award!
FINDING A HOME FOR GEORGE Nine-week-old Chihuahua cross, George Michael, was found sitting alone – without a collar or lead – on the scorching London Underground last summer. When he was brought into Mayhew, we found he had no micro-chip and no-one came forward for him.
Mayhew’s digital team put together a heartbreaking film telling little George’s story. As well as being shared on the Evening Standard, Metro and the Daily Mail websites, over 15,000 people saw it via Mayhew’s Facebook post. In fact, one very important person found out about George this way – his future adopter!
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MAYHEW I ANNUAL REVIEW 2018
2018-20 The journey so far
MAYHEW PRESENCE IN GEORGIA HAS BEEN
FORMALISED
THROUGH BECOMING A REGISTERED NGO AND STARTING THE PROCESS OF RECRUITING A LOCAL TEAM
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WE HAVE RECRUITED A SECOND DOG CATCHING TEAM IN KABUL, AFGHANISTAN, MET OUR FIRST YEAR TARGET OF VACCINATING A MINIMUM OF 70% OF THE DOG POPULATION AND COLLATED DATA ON WHICH TO BASE OUR TVNR PROGRAMME, WHICH WE PLAN TO START IN 2019
WE HAVE RECRUITED A NEW ANIMAL WELFARE OFFICER TO DEVELOP PET REFUGE AND THE TEAM ARE RESPONDING TO A 10% YEAR ON YEAR INCREASE IN HELP FORMS AND HELPED
MORE ANIMALS
WE ARE WORKING SUCCESSFULLY
OUTSIDE THE HOME THAN INSIDE IT IN 2018
WITH COUNCILS AND LOCAL AUTHORITIES TO ENFORCE PET POSITIVE POLICIES AND NEUTERING GUIDANCE
WE ARE ON TRACK TO COMPLETE THE ROYAL VETERINARY COLLEGE’S PSS AND ICC CAT FRIENDLY CLINIC ACCREDITATION IN MID-2019
WE HAVE INCREASED OUR REACH IN LONDON, WITH MILLIONS SEEING OUR HOMELESSNESS DOCUMENTARIES AND OTHER DIGITAL CAMPAIGNS
RESEARCH INTO THE IMPACT OF THERAPAWS ON MENTAL
i
BESPOKE TRAINING MATERIALS AND VIDEOS ARE IN PRODUCTION AND WILL BE AVAILABLE FOR USE INTERNALLY AND ACROSS THE VETERINARY SECTOR
A SUCCESSFUL TRAINING PROGRAMME WITH MEDIVET WAS COMPLETED IN LINE WITH OUR COMMITMENT TO IMPROVING STANDARDS FOR THE FUTURE OF VETERINARY CARE
A NEW VET CLINIC STRUCTURE WILL ENABLE 2019 TO FOCUS ON ACHIEVING A 10% INCREASE IN FOOTFALL, MAKING OUR PREVENTATIVE SERVICES ACCESSIBLE TO MORE ANIMALS AND PEOPLE
for dogs, cats and communities
AND PHYSICAL WELLBEING IS UNDERWAY WITH THE RESULTS DUE IN 2019
THE REQUIREMENTS OF NEW GDPR REGULATIONS WERE MET SUCCESSFULLY AND WE ARE DEVELOPING NEW WAYS TO NURTURE AND GROW OUR SUPPORTER BASE
WE HAVE BUILT AND LAUNCHED OUR AWARD WINNING NEW WEBSITE AND A NEW, BESPOKE DATA SYSTEM ‘PAWTRIX’
THE GOVERNMENT ANNOUNCED A CALL FOR EVIDENCE ON 3RD PARTY SALES AT MAYHEW IN FEBRUARY WHICH MAYHEW AND SECTOR COLLEAGUES PARTICIPATED IN, LEADING TO A COMMITMENT TO CHANGE THE LAW
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MAYHEW I ANNUAL REVIEW 2018
2019-20 A LOOK AHEAD
We will focus on preventing animals coming into the Home, including through a new Pet Refuge Guardian scheme where people going through very short term crises receive animal care in their homes.
We will explore new ways to track attitudes towards feral cats, better understanding the impact of our population control and educational programmes in the community. We will increase the presence of our TheraPaws programme across the whole of London, and build on the pilot with Westminster Drugs Project in 2019 with more mental health focused visits. We’ll closely monitor the progress of legislation against 3rd party sellers and continue our work in the community rescuing animals from poor conditions and raising awareness of responsible pet ownership.
REHOMING
We will help more animals find new homes without coming into the shelter environment, recruiting volunteers to help advertise our Rehome from Home scheme. They will promote the benefits of using our adoption services remotely, rather than turning to online selling platforms, and therefore reduce the number of animals unwittingly ending up in the wrong hands.
For animals who do come into Mayhew, including urgent welfare cases, we will continue to develop the enrichment and rehabilitation they receive, and reduce stress levels in the shelter environment.
CLINIC
We will launch a new vaccination for life product ‘Booster Bundle’ and increase the provision of vaccination and nurses clinics, trialling different timings. A new Practice Manager will be in place and there will be a review of clinic services to ensure we are best supporting the local community with preventative veterinary care.
MAYHEW INTERNATIONAL Alongside our planned major rabies vaccination and TVNR programme in Kabul, Afghanistan, we will be delivering a TVNR programme via two clinics in Tbilisi, Georgia, where the vets have been trained by Mayhew and now train others. We will continue to work with the Georgian authorities to deliver an effective dog population management programme for the city and provide training in shelter management and medicine.
Our maintenance programme in India with HOPE & Animal Trust will continue through the spay and neuter and education programmes. Dogs admitted under the programmes will also receive treatment for other conditions where necessary.
for dogs, cats and communities
COMMUNITY
We will continue to work in Russia to provide basic preventative veterinary care for dogs and cats to more rural towns and villages that have no veterinary provision, and work with the monastic communities to encourage neutering and good pet care.
SUPPORTING SERVICES
We will complete a refurbishment of our main kennel block, ensuring the best possible facilities for animal care and the working environment for staff and volunteers.
As part of our commitment to continually improve, we will review and implement new rewards and benefits for staff and volunteers. We will also support more volunteers to get involved in our community outreach work including recruiting new Pet Refuge Guardians and Rehome from Home volunteers. We will work with our Patron and celebrity ambassadors to raise awareness of Mayhew amongst new audiences.
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MAYHEW I ANNUAL REVIEW 2018
FINANCIAL REVIEW Mayhew receives no funds from the lottery or government and we are dependent on the generosity of our supporters in order to continue and develop our essential animal welfare work. We are delighted to report an increase of over 14% in income from donations and an overall increase in total income of over 27%. Thank you to everyone who supported us in 2018. Part of our total income is made up of legacies and this income was 52% higher than in 2017. We are so grateful to all those who remember Mayhew in their wills; without these amazing gestures of kindness and support, we would be unable to carry out our charitable activities so extensively.
On the international front, our expenditure in Afghanistan increased as 2018 saw the first full year of our vaccination programme in Kabul, where we invested in more essential animal welfare staff including five vets. Our expenditure on raising funds and awareness enables us to ensure that we can secure sufficient income in the future to continue our valuable and essential animal welfare work. In 2018, our expenditure in this area was 5% lower than in 2017, reflecting our determination to keep 5% 1% costs down whilst at the same time continuing to invest 3% 2% and increase the amounts we receive in donations.
We are proud to be spending more than ever before on these charitable activities: our direct and indirect expenditure on improving animal welfare in London increased by 7% compared to 2017. A major part of this increase was due to the additional expenditure on vital animal welfare staff at our Kensal Green site.
Mindful of the need to invest in all areas of the charity in order to achieve our strategic aims, and with the backing of sufficient cash and reserves, the trustees have budgeted for expenditure to exceed income 56% in 2017, 2018 and 2019. Our total net deficit for 2018 was £168,878 (2017 33% £541,252). If non-cash elements such as depreciation and revaluation of investments are not included, our deficit for 2018 is reduced to £13,636 (2017 - £428,676).
TOTAL INCOME: £2,781,141
TOTAL EXPENDITURE: £2,932,232
2017: £2,187,952 2%
33%
3%
5%
2017: £2,739,344
1%
23%
56%
5% 3%
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Legacies: £1,556,593 (56% of total income) 2017: £1,022,869 (47%) Donations: £939,088 (33%) 2017: £821,164 (37%) 23% Fundraising events: £50,091 (2%) 2017: £81,505 (4%) Trading income: £73,191 (3%) 2017: £82,458 (4%) 5% Vet clinic and rehoming fees: £137,645 (5%) 2017: 3%£127,312 (6%) 69% Investment and other income: £24,533 (1%) 2017: £52,644 (2%)
69%
Animal welfare: £2,030,866 (69% of total expenditure) 2017: £1,862,101 (68%) International grants for animal welfare: £73,668 (3%) 2017: £83,722 (3%) Animal welfare in Afghanistan: £159,497 (5%) 2017: £89,966 (3%) Raising funds and awareness: £668,201 (23%) 2017: £703,555 (26%)
Based on the income and expenditure figures included in our audited Annual report and accounts 2018
Butternut Box
The Rose Foundation
PetPlan Charitable Trust
The Taurus Foundation
Dogs Trust Worldwide
The Animal Defence Trust The Gallimore Trust
The Marchig Animal Welfare Trust & Fondation Marchig The Metropolitan Masonic Charity
The Mrs D M France-Hayhurst Foundation The Pauline Bishop Charitable Trust
The Sylvanus Charitable Trust
The Violet Mauray Charitable Trust
Business members
for dogs, cats and communities
THANK YOU
Mill Lane Veterinary Surgery NICE Systems
Scarlet & Violet
Vavasour Investments Limited
Trustees
In 2018 we welcomed seven new trustees, who will help shape Mayhew’s future. We bid goodbye to several dedicated former-trustees. Thank you for all your hard work!
Gifts in kind
Our work in 2018 wouldn’t have been possible without business and individual donations of blankets, toys, food and treats, both direct and through our Amazon wishlist. We are also grateful for generous gifts in kind from: • Dominic Goldman • Facebook • Iconoclast
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@
info@mayhewanimalhome.org 0208 962 8000
Mayhew, Trenmar Gardens, Kensal Green, London, NW10 6BJ Registered charity number: 1077588
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