Empathic by maykao2016

selected works by chieh kao

e m pat h i c

chieh kao

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Introduction

introduction

Design is a combination of rational and emotional thinking. I call it empathic design. To me, it is the most

chieh kao

selected works by chieh kao

important thing in a design process. It starts with the clients or users and their needs, and the empathic sense is our tool to understand what they actually want. I use an emotional sense to understand their needs, feel how they feel, and where they are coming from. Then I use a rational sense to analyze, form, and figure out a way to solve the problems presented within the project. A successful design does not only work with type and other graphic elements but also uses the perspective of others to complete a human-centered design.

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Table of Content

table of content

let your thoughts run wild /

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Brain Machine the uniqueness of every child /

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The Creative Loner l e t t e r i n g f o r t h e h o l i d ay s /

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Font Book i t ' s a l l a b o u t t h e v e g e ta b l e s /

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selected works by chieh kao

Hotveggies a 911 n ot fo r h u m a n s /

Animal Help Now App Redesign a fa n tas t i ca l j o u r n e y o f t y p e /

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Get Out Movie Poster broaden your borders /

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Borders Re-branding the power to be a woman /

A Series of Covers chieh kao

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chieh kao

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Let Your Thoughts Run Wild 01 08

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Brain Machine type of project /

Application Design year of completion /

Fall 2017 course /

Digital Design Studio instructor /

Bob Slote t ypeface /

Helvetica LT Std, Avenire color palet te /

objective /

The objective of this project was to develop an app for a mobile device. This app doesn't need to be about food or restaurants, but it has to serve a particular need. The process should begin with an original concept that is a unique solution to an existing problem.

solution /

This app will be used as a new tool for brainstorming. I defined the target audience and developed several personas, and from there made a creative brief. Then, I created an app, Brain Machine, that helps people develop their ideas based on commonly used words. This app offers classifications and relevant words for reference to give the user tons of ideas. Also, users can visit other brainstorming projects on the app and communicate with each other.

project one / brain machine

project one /

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00 01 02 03 04 05 06 07 08 project one / brain machine

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00 01 02 03 04 05 06 07 08 project one / brain machine

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chieh kao

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00 01 02 03 04 05 06 07 08 project one / brain machine

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00 01 02 03 04 05 06 07 08 project one / brain machine

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The Uniqueness of Every Child

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The Creative Loner type of project /

Book Design year of completion /

Spring 2017 course /

Type Systems instructor /

Ariel Grey t ypeface /

Neuzeit Grotesk, ITC New Baskerville Std color palet te /

objective /

The goal of this project is to use and expand the basic principles of typography. It is important to not only use these principles but also explore new innovative ways to communicate with text and images. Communication will be developed in this project for both print and screen.

solution /

For this project, I designed a book and website that raises awareness about Autism. Most autistic children are thought of by many as just people who behave oddly. I created a book to show the special features and uniqueness of autistic children by using typesetting, colors and images and a tight layout. The aim of this book is to encourage people who don't know much about autism to realize how special the characteristics of autistic children can be.

p r o j e c t t wo / t h e c r e at i v e lo n e r

project two /

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00 01 02 03 04 05 06 07 08 p r o j e c t t wo / t h e c r e at i v e lo n e r

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00 01 02 03 04 05 06 07 08 p r o j e c t t wo / t h e c r e at i v e lo n e r

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Lettering for the Holidays 03 08

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Font Book type of project /

Brochure Design year of completion /

Fall 2016 course /

Type Composition instructor /

David Hake t ypeface /

Grotesque MT Std color palet te /

objective /

The objective of this project was to develop a small book for presenting the features of Monotype. The presenting principle included typesetting and advanced issues. Also, we needed to investigate ways to communicate the content and text by using organization, hierarchy, layout and grid systems.

solution /

For this project, I chose a font from Monotype, and I studied the background of the font, and combined historical features and related elements together. I used a different hierarchy of letters and grid systems to create an interesting layout, and used a Christmas-themed color palette to present a consistent style.

project three / font book

project three /

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00 01 02 03 04 05 06 07 08 project three / font book

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00 01 02 03 04 05 06 07 08 project three / font book

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00 01 02 03 04 05 06 07 08 project three / font book

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00 01 02 03 04 05 06 07 08 project three / font book

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It's All About the Vegetables

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HOTVEGGIES type of project /

Visual System Design year of completion /

Summer 2017 course /

Visual Thinking instructor /

David Hake t ypeface /

Neuzeit Grotesk, Avenir Next color palet te /

objective /

The goal of this project was to identify a problem for a selected topic. Based on the problem, we needed to figure out effective ways using graphic design to solve it. The approach should use a consistent visual system. We also needed to study how to identify the target audience, competitors, and stakeholders.

solution /

Based on observing our environment, I identified a problem about people consuming meat and how it affects the environment as well as its impact on our health and the lives of animals. I created an event which raised awareness about eating vegetarian as an alternative to meat and developed a visual system for all the deliverables. The aim of this project is to encourage people to realize the positive effect of vegetarian diets, and to learn dietary knowledge and recipes through a website and an app.

project four / hotveggies

project four /

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name of book