Lovie brandbook fw aw2014 download

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CONTENT 1 2

INTRODUCTION OF THE BRAND

8﹣11 PRESS RELEASE Magazine: Sunday Kiss Vol. 856 Topic: 生活主題 “母親節活動推介”

INTRODUCTION OF CREATIVE TEAM

Online Magazine: A Day Magazine Topic: 可愛甜美的台德混血小女娃Emilia Angelina Online Magazine: A Day Magazine

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Topic: 一起一起手挽手,混血萌兄妹 Titi & Lya

FW2014 BRIEF DESCRIPTION WEBSITE

Magazine: Sing Tao Smar t Parents Topic: 型格打造西歐潮童Look

12﹣14 EVENT (BLOGGERS) Emilia Angelina

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ESHOP

Celine Yeung Titi & Lya

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Social Media

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CONTACT


INTRODUCTION OF THE BRAND

Walking on the edge of hole in time, there’s nothing wrong with dream a little and risk a little.Fantasy, is an abyss to a need. Vibe, is an answer to the creation. We, human, have a persistent mission of generating vibes and fantasies into reciprocations. Bac k in 2009, a little girl had a dream, had an adventurous dream of exploring novelties with her fellow jet setter, she has an urge to distill something, somewhere for some exciting newcomers to feel the sur face on ear th. Combining the silhouettes from the victorians,colours from Haring’s graf fitis and the energy of Lic htenstein. She manages to stay exactly where she was, with an embrace of those little dreamers’ vision, to bring us on a journey to Wonderland with her brushes and pens, springs lines and dots on the sur face of fabrics. A little clothing project that we’d like to call - Lovie, was born.

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INTRODUCTION OF CREATIVE TEAM

With full of creative elements by a 4 year-old kid from France, an international creative team, suc h as from Central Saint Mar tin of the UK and Bunka Fashion College of Japan, has collaborated in designing a new girl collection that combined these two elements together. By using the c hildren’s drawings as prints along with clean-lined silhouettes, the team simply purify what kids’ clothing has to of fer. Most impor tantly, the princess-patterned drawings means full of imaginations and happiness to ever y little girl.

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FW2014 BRIEF DESCRIPTION The collection of AW2014 is now available for pre-ordering with colorful dresses, sweaters, and skirts. Lovie is going far beyond with extending

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FW2014 BRIEF DESCRIPTION

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WEBSITE www.loviebymmh.com

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ESHOP mmheshop.com/lovie Delivery available to Hong Kong and Taiwan.

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Social Media Facebook:

www.facebook.com/loviebymmh

Instragram

http://instagram.com/loviebymmh

Pinterest

http://www.pinterest.com/loviebymmh/

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PRESS RELEASE MAGAZINE: Sunday Kiss Vol. 856 Topic: 生活主題 “母親節活動推介” Mother ’s day Activities Date:4/5/2014

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PRESS RELEASE Online Magazine: A Day Magazine Topic: 可愛甜美的台德混血小女娃 Emilia Angelina Date: 10/5/2014

http://www.adaymag.com/2014/05/10/emilia-angelina.html

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PRESS RELEASE Online Magazine: A Day Magazine Topic: 一起一起手挽手,混血萌兄妹 Titi & Lya Date:21/7/2014

http://www.adaymag.com/2014/07/21/titi-lya.html

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PRESS RELEASE Magazine: Sing Tao Smar t Parents Topic: 型格打造西歐潮童Look Date: 31/7/2014

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EVENT (BLOGGERS) Emilia Angelina Facebook: emiliaswonderland Fans:220K Instagram: emilia_angelina Followers: 2.3K

Date: 4/6/2014 Total Likes: 10K

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EVENT (BLOGGERS) Celine Yeung Facebook: CelineFansPage Fans:180K Instagram: Kathelinelee Followers: 30K Youtube: Celineyeung0728 Subscribe: 4K

Date: 23/5/2014 Total Likes: 14K

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EVENT (BLOGGERS) Titi & Lya Facebook: TitiLya Fans:30K

Date: 21/6/2014 Total Likes: 1.7K

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CONTACT For any quires, please do not hesitate to contact us by: Telephone: +852 2155 4855 Website: www.loviebymmh.com Email: may@mar yj.com.hk

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