CORE BUSINESS KNOWLEDGE The Bachelor of Business Administration (BBA) degree requires completion of a minimum of 120 credit hours. All BBA business majors are required to study fundamental theory and procedure in each of the basic business functions. The fundamental theory and procedure course work consists of 13 courses, for a total of 39 credit hours, and is referred to as the Core Business Knowledge (CBK).
BBA CBK – Catalog 202231 (145) LOWER-LEVEL CBK: ACCT 229 Introductory Accounting – Financial Analysis, recording & reporting of business transactions; partnership & corporation accounting; analysis & use of financial statements. ACCT 230 Introductory Accounting – Managerial Continuation of ACCT 229. Use of budgets; introduction to cost accounting; cost control techniques & methods of measuring performance. BUSN 101 Freshman Business Initiative Freshman orientation to business & Mays Business School; introduction to majors within the business school & associated career opportunities; introduction & development of personal & professional competencies, with emphasis on self-leadership, business communication, ethical decision making, & teamwork. BUSN 203 Statistical Methods for Business Collection, tabulation & presentation of numerical data; sampling, estimation of averages & variation, probability & error, hypothesis testing & correlation. ECON 202 Principles of Economics – Microeconomics Elementary principles of economics; the economic problem & the price system; theory of demand, theory of production & the firm, theory of supply; the interaction of demand & supply. ECON 203 Principles of Economics – Macroeconomics Measurement & determination of national income, employment & price; introduction to monetary & fiscal policy analysis; the effects of government deficits & debt, exchange rates & trade balances. ISTM 210 Fundamentals of Information Systems Introduction to information systems concepts; study of information systems in the functional areas of business; overview of hardware, software & popular operating systems; study of problem-solving tools; human factors.
2022 – 2023 Student Handbook
UPPER-LEVEL CBK: FINC 341 Business Finance Financial practices & management of modern business corporations; cash flow, planning, procurement of funds, management of long-term funds & working capital. MGMT 311 Legal & Social Environment of Business Examination of legal & regulatory processes in the US & effects of the governing process on the business world; critical evaluation of legal & social aspects of business environment; analysis of legal & ethical principles & concepts from substantive & procedural areas of law. MGMT 363 Managing People in Organizations The role & importance of human behavior in organizations; models for understanding individual, group, & team dynamics, including individual differences, motivation, & leadership; managing organizational change; ethical issues in organizations; cross-cultural issues in managing people in organizations. MGMT 466 Strategic Management Strategic issues facing organizations, including top management decision making & social responsibility; environmental & industry analysis; establishing organizational mission & objectives; corporate, business & functional level strategy formulation; global & multidomestic strategies; strategic implementation & control; integrating operations, finance, marketing & human resource strategies; case analysis. MKTG 321 Marketing Exploration of activities & managerial decisions involved in the provision of products to customers; includes strategic marketing fundamentals, buyer behavior, market segmentation, managerial issues related to the marketing mix (product, pricing, distribution, & promotion) decision variables, & social & ethical issues. SCMT 364 Operations Management Concepts, issues & techniques used to plan, analyze, & control systems of production; operational problems in producing goods & services.
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