Students who wish to request enrollment in a full MKTG class are directed to review the Department of Marketing Wait List/Full Courses policy at mays.tamu.edu/department-of-marketing/advising/. The UAO does not handle wait-list requests.
Department of Marketing Catalog 202231 (145) 2022 – 2023 Department Advisor:
Ms. Hannah Cole 220A Wehner hcole@mays.tamu.edu mays.tamu.edu/department-of-marketing/
FOUNDATION COURSES (Required) Note: MKTG 321 is a prerequisite for all other MKTG courses. Additional prerequisites may apply. MKTG MKTG MKTG MKTG MKTG
322 323 335 404 448
Consumer Behavior Prerequisite: MKTG 321 Marketing Research (Communication-designated) Prerequisite: MKTG 321 and BUSN 203 Professional Selling Prerequisite: MKTG 321 Data Visualization for Marketers Prerequisite: MKTG 321 Marketing Strategy (Writing-designated) Prerequisite: MKTG 323; graduating marketing senor Note: MKTG 448 is limited to MKTG majors who are in their final semester of course work.
DIRECTED ELECTIVE TRACKS
Choose one track; complete coursework as indicated.
Professional Selling and Sales Management Choose three from the following track electives: MKTG 336 Managing Business to Business Relationships MKTG 435 Advanced Selling MKTG 436 Sales Leadership MKTG 437 Sales Analytics Choose one additional Marketing elective, for three hours.
Advertising Strategy Choose three from the following track electives: MKTG 345 Social Media and Public Relations MKTG 347 Advertising and Creative Marketing Communications MKTG 438 Strategic Digital Marketing MKTG 445 Account Planning and Research MKTG 447 Advanced Advertising: Case Competition Choose one additional Marketing elective, for three hours.
Strategic Retailing Choose three from the following track electives: MKTG 325 Services Marketing and Retailing Concepts MKTG 326 Innovations in Retailing MKTG 425 Retail Merchandising MKTG 426 Advanced Retail Case Study MKTG 427 Retail Capstone MKTG 438 Strategic Digital Marketing Choose one additional Marketing elective, for three hours.
Analytics and Consulting Required track electives: MKTG 430 Marketing Consulting MKTG 431 Marketing Analytics MKTG 438 Strategic Digital Marketing Choose one additional Marketing elective, for three hours.
Healthcare Marketing Required track electives: MKTG 441 Service Quality in Healthcare MKTG 443 The Business of Healthcare MKTG 444 HealthTech for Improving Customer Care Choose one additional Marketing elective, for three hours.
MARKETING (MKTG) ELECTIVE Select course based on consultation with your Marketing Advisor. Courses may not be available each semester or summer session. A maximum of 3 hours of MKTG 484–485 and BUSN 392* may be applied to Marketing degree plan. *For BUSN 392 Cooperative Education in Business credit, please contact your Marketing Advisor. Revised 04/22
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2022 – 2023 Student Handbook
