December 2011: Vol. 6, Issue 11
Marketing Monthly MS Marketing Students Win Award
One of the event photos. Whoop Group students (l to r): Whitney Pearce, Kristen Howarth, Kris&na Casey, Aaron Lopez, Savannah Smith, Kathryn Hazard, Vidya Iyer executed two on-‐campus events that allowed Texas The Whoop Group Prevails! A&M students to interact with Chevrolet vehicles. Prior to the events, The Whoop Group students Texas A&M University was one of seven developed and administered research surveys to universi&es that par&cipated in the Chevrolet learn more about the target market. Students Campus Promo&ons program (through EdVenture compared this pre-‐event research with post-‐event Partners) this fall. A team of seven MS-‐Marke&ng data to determine whether there was a change in students in Marke&ng 660 (Marke&ng Consul&ng) opinion of the Chevrolet brand along with vehicle created an in-‐class working marke&ng agency, The percep&on and considera&on. Whoop Group, which was responsible for At the end of the semester, students quan&fied researching, execu&ng, and evalua&ng an integrated their success and gave a formal presenta&on to the marke&ng campaign. The campaign’s overall goal client, summarizing their campaign and results. was to increase awareness among the Millennial Par&cipa&ng universi&es competed for performance target market of three Chevrolet vehicles (Cruze, awards, with the MS-‐Marke&ng team winning the Equinox and the extended-‐range electric vehicle Volt) award for outstanding quality of photos and videos and the GM College Discount Program on the Texas taken at the events. All seven students received GPS A&M campus. systems for winning the award. The MS-‐Marke&ng students planned and
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