Marketing Monthly - May 2012

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May 2012: Vol. 7, Issue 4

Marketing Monthly Venky Shankar wins the 2012 Mahajan Award for Lifetime Contributions to Marketing Strategy Research

Venky Shankar

Venky Shankar, Professor of Marketing and Coleman Chair in Marketing, has received the 2012 Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy Research. The award will be presented by the Marketing Strategy Special Interest Group of the American Marketing Association at the summer AMA meeting. A three-member panel of past award winners and/or Journal of Marketing editors found Prof. Shankar’s contributions to Marketing Strategy to be highly impactful and deserving of this year’s Mahajan Award. Venky’s principal areas of research interest are competitive marketing strategy, innovation strategy, e-business strategy, international marketing strategy, and retailing strategy.

Says Venky, "I am truly humbled by this huge honor. It inspires me to do more high-impact research in marketing strategy." A 1995 PhD from Northwestern University, Venky is the author of numerous refereed journal articles, book chapters, conference papers, and presentations on these topics. To date, he has published 37 articles in journals such as the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Retailing, and International Journal of Research in Marketing. Venky has also served as a Co-editor of the Journal of Interactive Marketing, Associate Editor of Management Science, and Academic Trustee of the Marketing Science Institute. In his nomination letter Rajan reported Venky’s citation record: “According to Harzing's Publish or Perish Website, Venky’s research has generated over 4400 citations; 12 of his papers have generated over 100 citations, and he has an hindex of 29 (meaning that his 29th most cited paper has generated 29 cites. An index of 20 and above suggests outstanding impact). This score compares well with those of some of the recent winners of the Mahajan Award (Ajay Kohli: 23, Christine Moorman: 28). Clearly, Venky Shankar is one of the most highly regarded scholars in the marketing academy, both nationally and internationally. His stature as a thought-leader is firmly established and destined to grow.”

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