Marketing Monthly - November 2012

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Roy Spence, author, chairman and co-founder of the advertising agency GSD&M Idea City

The world is waiting for full economic recovery, and the retail sector – the “engine of the American dream” – has a role in that rebuilding. Those were the words spoken and reinforced at the recent Retailing Summit conference in Dallas.

Roy Spence, author of It’s Not What You Sell, It’s What You Stand For, emphasized that to survive, companies must be driven by purpose. Culture and branding were common themes at the 2012 Retailing Summit conference hosted by Mays Business School’s Center for Retailing Studies (CRS) in October. Continued on page 10

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Marketing Monthly - November 2012 by Mays Business School - Issuu