Open Innovation Garage _ Brand manual

Brand guidelines Version 0.1

Brand Function & Corporate Design Guidelines | 2019

Š2019 Open Innovation Garage

Table of content 01. Introduction Who we are?

Our people

02. Logo Master logo Exclusion zone Construction Logo sizing

03. Typography Font usage C.font

04. Colors Color usage

05. Contact Info

Brand Style Guide

Introduction This document will provide the basic rules for using our corporate identity when creating any materials.

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Brand Style Guide

Who we are?

The open innovation helps individuals, organizations and countries to create new products by creating links and relationships with the best people, ideas and technologies in the world. We innovate with external partners to share the risks of the processes and the rewards of the results.

Our people Know the faces of the future. Diversity is a key factor in open innovation to provide a broad spectrum of objective points of view. Our allies come from academic backgrounds from technology to advertising.

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Brand Style Guide

Logo Our logo is considered an asset. We took our time developing our brand so please respect its usage.

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Brand Style Guide

Master logo The supporting typeface and collateral are clean to reinforce our identity as a quality, professional organization. These are the preferred versions of the logo for all printed collateral including all printed publications, advertising, billboards, posters, flyers and product packaging.

This is the original and preferred mark for all the applications.

This version maybe used in instances where spatial constraints require a configuration of a more horizontal nature.

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Brand Style Guide 09

Exclusion zone The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as × in the diagram).

Brand Style Guide 10

Construction Our brand icon is constructed from the combination of “OiG�, first letters of our brand name.

Always use the provided artwork files. Never recreate or reproduce this design.

Brand Style Guide

Logo sizing To make sure our logo is always visible we’ve determined a minimum display size for the digital and print applications.

The smallest the logo should be represented is 1” high

The smallest the logo should be represented is 1.5” wide

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Brand Style Guide

Typography Typography is the backbone of design, getting it right is paramount.

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Brand Style Guide

Font Usage Text for correspondence and publications should preferably be set in upper and lower-case, and flush left with ragged right. Capitalization should never be used for body text, but is acceptable for headings.

Corporate font The font family to be used is Gotham. Stylings to be used are light and bold.

When translating texts in graphic work, original fonts can be used.

Gotham ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )

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Brand Style Guide

Colors Our colors define our brand. We’re bold, bright and confident.

Simple and to the point.

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Brand Style Guide 15

Color Usage Color references are included for CMYK, RGB and HEX Values for consistency across different media. Where possible, the logo should be reproduced in the CMYK color process. Equivalent colors can be composed using the RGB and HEX references included when the logo is to used digitally .

DARK BLUE

LIGHT BLUE

GRAY

COLOR CODES CMYK - 40, 23, 0, 63 RGB - 56, 72, 94 HEX - #38485e

COLOR CODES CMYK - 40, 0, 5, 20 RGB - 121, 203, 192 HEX - #79cbc0

COLOR CODES CMYK - 4, 4, 0, 9 RGB - 221, 221, 231 HEX - #dddde7

Brand Style Guide

Contact info If you have any questions, please feel free to get in touch with us.

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Brand Style Guide

Comapny info Web: www.openinnovationgarage.com Address: Perif Ring Sur Manuel Gómez Morín 8585, Santa María Tequepexpan, 45604 San Pedro Tlaquepaque, Jal., Mexico Call us: +52 33 3669 3489

Designer info Mehwish khan maywish.khan947@gmail.com

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