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Sales Idioms to (make a) cold call- to visit or telephone a potential but unknown customer from a list of people---When he first started to work at his company he was asked to make cold calls from the telephone book. to come down in price- to lower the price of one's product---We were forced to come down in price in order to sell our target number of cars for the month. a hard sell-a way to sell something that is very aggressive and uses pressure tactics---The car salesman gave us a hard sell so we decided to go to another dealer. to knock down the price of (something)- to lower the price of something ---I bargained hard so that I could knock down the price of the stereo. to land an account- to acquire an account---The salesman landed a large account on his first day of work. a line of products- a group/category of products that are similar to each other---Our company will introduce a new line of products in the autumn. to make an offer- to make a financial proposal for a product or service--We want to buy the house so we plan to make an offer on Saturday. a preferred customer- a customer who does much business with you and who you give special discounts to---The man is a preferred customer and always gets his products soon after he orders them. to sell like hotcakes- to sell very quickly---The children's toys were selling like hotcakes at the end of the year.
