www.broadcastnow.co.uk
3 May 2013
GREENLIGHT
INTERVIEW
BEHIND THE SCENES
Page 22
Page 18
Page 28
Who’s picking up the Jimmy Mulville on big commissions? Thatcher’s TV legacy
A 17-year mission to expose sex gangs
C4 in GroupM Ent co-pro deal Partnership points to growing influence of the WPP-owned content financing division BY BALIHAR KHALSA AND PETER WHITE
Channel 4 is asking producers to strike deals with content funding agency GroupM Entertainment (GME) to get their entertainment and factual entertainment formats commissioned. The move is part of a wide-ranging deal the broadcaster is poised to strike with the entertainment arm of the world’s largest advertising agency, WPP. It follows the dispute between C4 and the GroupM ad agency late last year that saw the media buyer pull its TV advertising from the channel as it attempted to negotiate better rates for 2013. The dispute was resolved and the co-pro deal with the content funding division is thought to have come about on the back of that agreement. The arrangement is thought to be similar to the way GME works with Channel 5. A large portion of the Northern & Shell-owned broadcaster’s original commissions, particularly in the factual and factual entertainment genres, are co-produced with the agency. C4 sources indicated it would work with the company on a far smaller number of projects. In both cases, GME provides deficit funding on top of the broadcaster’s fee to ensure the show can be made. In return, GME takes 50% of ancillary revenues generated by the show, including international sales, although sources there disputed that figure. C4 has reduced its 2013 budget, particularly within its entertainment department, which is thought to have a commissioning pot in line
The Magaluf Weekender: GME funded the ITV2 show and has worked on a series of projects for Channel 5
with its 2011 level. The deal with GME helps C4 deal with those cuts, although there are concerns among some producers that they will be unable to land a C4 commission without agreeing to partner with the agency. Conversely, a C4 source said some indies had come to it with GME attached. One source close to the situation said GME co-production was “another way of getting a commis-
sion through”. “The option is open across all departments, but the kind of formats that come out of entertainment and fact ent are particularly attractive,” said the source. Entertainment commissioning editor Tom Beck is understood to have several co-pro projects under way. A C4 spokesman said: “C4 spends more than £400m annually on fully funded original
GROUPM ENT CO-PRO O-PRO CONTENT ■
Mysteries Of The Deep With Monty Halls (w/t, pictured), Tigress Productions, Channel 5
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Hen Nights, True North, C5
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The Poison Tree, STV Productions, ITV
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Mad Mad World, Roughcut TV, ITV
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Celebrity Wedding Planner,, Renegade, C5
British content. Like all commercial broadcasters, we are always looking at new and innovative funding models, and we are pleased to be working with GME on a small number of additional projects.” GME has become an increasingly powerful force in the TV industry. It has worked with C5 since 2010 talent contest Don’t Stop Believing and has funded shows such as ITV2’s The Magaluf Weekender. The company also invested in its first drama commission for last year’s ITV and STV Productions thriller The Poison Tree. It is run by managing director Richard Foster in association with head of programming Tony Moulsdale and commercial director Tim Hammond. Foster said: “GME is constantly exploring partnerships and is delighted to be working with C4.”