Broadcast 21 June 2013

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www.broadcastnow.co.uk

21 June 2013

INTERVIEW

RATINGS

BEHIND THE SCENES

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ITN’s Hardie: putting How UK shows fare news on the agenda on US factual channels

Restaging a kung fu odyssey

Comedy Central eyes UK hits Channel restructures commissioning with an eye on mainstream, multi-camera series BY PETER WHITE

Comedy Central is set to spend millions on UK multi-camera comedies as it eyes the production of four to five new series each year. The Viacom-owned broadcaster wants to produce hundreds of episodes over the next three to four years as part of a commissioning shake-up that has resulted in the appointment of former NBC exec Lourdes Diaz as commissioning chief. Head of development and content Sarah Farrell left the company last month. Comedy Central UK has already ordered its first series to fit under the new strategy: Mummy’s Boys from Big Talk Productions. The series, which stars Kingdom’s Johnny Flynn and Fresh Meat’s Gemma Chan, was written by Patrick Carr and is being executive produced by The Inbetweeners’ Caroline Leddy. The initial order will be for eight episodes, but Jill Offman, managing director of Comedy Central UK and senior vice-president of international content, Viacom International Media Networks, hopes it will quickly move to 22 episodes and, ultimately, 100 episodes by 2016. “It’s about three young men whose mum has died and who are bringing themselves up in the most feral way. They are trying to keep hold of their little brother because the custody cops are wise to what’s going on,” said Offman. The show is part of a move to produce big, broad, multi-camera comedies similar to British sitcoms including Miranda and

Two And A Half Men: Comedy Central UK has ambitions to match Chuck Lorre’s US mega-hit

Lourdes’ role is to make sure that we’re keeping those American beats, that glossiness and pacing Jill Offman, Comedy Central UK

Mrs Brown’s Boys, as well as US series such as Two And A Half Men and The Big Bang Theory. “Are we going to aspire to be Chuck Lorre? Why wouldn’t we?” said Offman. Diaz, who was vice-president, programming, at US network NBC and previously ran Green Moon Productions, the production company co-founded by Antonio

Banderas and Melanie Griffith, will be based in Los Angeles but will travel to the UK for 10 days each month. “I don’t need Lourdes here. I need American expertise, and if she lived here that would slip away,” said Offman. “Her role is to make sure that we’re keeping those American beats, that glossiness and pacing.” Offman added that she would also make herself available to UK indies looking to pitch ideas. Steve Regan, senior editorial director of commissioning and production, MTV UK, will also work across Comedy Central and has two factual entertainment formats in development. He will be joined in commissioning by Simon Lupton, who has

worked on BBC series My Family. MTV Networks director of production management Rebecca Knight will also work across Comedy Central. Offman said the broadcaster has two further multi-camera comedy pilots in development, which are expected to be commissioned in the next few weeks, and she is set to start conversations with other indies. “We’re going to go out in the next couple of weeks and do an event with producers,” she added. The new series will air across all of Comedy Central’s international networks except in the US, where the company will try to strike format deals for the shows with the main broadcast networks.


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