www.broadcastnow.co.uk
9 August 2013
STEVEN D WRIGHT
GREENLIGHT
IN FOCUS
Page 16
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Quirke: Capturing Dublin’s dark side
GME: TV’s new powerhouse GroupM Entertainment eyes drama and entertainment as influence over British TV grows BY ALEX FARBER AND PETER WHITE
GroupM Entertainment has revealed it is working with a “large section of the production community” as its influence in the commercial TV sector snowballs. The company has been working with Channel 5 for some time but has invested in its first entertainment projects with Channel 4, including a magic format from Zig Zag called Troy. It has also increased its involvement with ITV to include drama series, such as the forthcoming Lord Lucan biopic. Broadcast understands GME has also begun conversations about working with other broadcasters, including Sky and UKTV. GME managing director Richard Foster said its focus is to provide funding for genres on which cashstrapped broadcasters want to spend more. “We are looking to work with broadcasters more as their budgets come under pressure or if they, or the producers, need an alternative source of finance beyond the substantial original commissioning budgets in place. “Producers have seemed to criticise broadcasters for not having the money to invest in shows, so we thought producers would welcome an additional source of potential investment. The number of producers that have approached us suggests the majority do,” he added. GME’s main partner to date has been C5, meaning it has largely worked in the factual and fact ent genres. But it is likely to move further into drama with ITV and C5, which is eyeing scripted projects, as well as investing in more enter-
Poison Tree: STV Productions’ thriller for ITV last year marked GME’s first venture into scripted drama
Do we influence the editorial view of the commissioners? Absolutely not Richard Foster, GME
tainment shows with C4. Foster said it would look at all genres except news and current affairs. GME fully finances all of its projects via the broadcaster and in return receives undefined corporate assets. But Foster refuted claims that broadcasters would order projects just because they were fully financed. “We have a commercial deal with broadcasters around the financing we provide and while it is
not appropriate to give details of those arrangements, it is important to stress that GME-backed shows are not free to broadcasters.” Foster told Broadcast the company does not get involved in the editorial process and that head of programming Tony Moulsdale, who receives an exec producer credit on the majority of series, oversees the company’s investment in its shows – particularly delivery of finished projects. “Does our money influence the editorial view of the commissioners? Absolutely not,” he added. GME offers all producers the same overall framework, whether they are a small indie like Middlechild Productions, which produces The Dog Rescuers, or part of a super-indie like Shine-owned
Dragonfly Productions, which produces World’s Toughest Truckers. GME shares joint control of international rights to each show with the producer and they work together to decide on an international sales strategy. In some territories, GME will work directly with one of its sister companies, particularly in Asia, while in others it will work with international distributors such as BBC Worldwide, Shine International and Paul Heaney’s TCB Media Rights, to sell its programming to global broadcasters. “We want to maximise the commercial deal to the benefit of all participants, so we exercise joint control with the UK producer over international distribution rights,” said Foster.