www.broadcastnow.co.uk
7 March 2014
EXPERT WOMEN
BBC ACADEMY
BEHIND THE SCENES
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Two years of putting the pressure on
Survival skills for freelancers
Emergency care in the ‘golden hour’
BBC3 on brink of move online Celebrity concerns about ‘axing’ channel mask the real strategy of shifting it to iPlayer BY JAKE KANTER
The BBC wants to change BBC3 from a traditional TV channel to an online-only brand that will super-charge the iPlayer. BBC director general Tony Hall has made it clear that evolving the VoD platform is one of his highest priorities, and broadcastnow.co.uk revealed on Wednesday that making BBC3 online-only has been discussed at executive board level. An announcement of the plan is now imminent but it will have to be ratified by the BBC Trust. Hall’s Oxford Media Convention speech was full of hints about scaling back services and initial reaction focused on the axe falling on BBC4. But multiple top-level execs dismissed the idea that the former Royal Opera House chief executive would ditch the arts channel, and instead revealed the emergence of the proposals surrounding BBC3. Repurposing BBC3 could achieve two aims at once: contributing to Hall’s plans to save £100m by 2016, and boosting his vision to make iPlayer the “front door” to the corporation’s television and radio services. Sources agreed that the addition of an online-only BBC3 would increase iPlayer’s firepower, but there are concerns about a wholesale transition. One senior BBC insider said it would be “premature”, pointing to BBC3’s loyal television audience, which saw the channel grow its share of 16 to 24 year-olds by 3% to 7.7% last year.
Bad Education: second series debut of the BBC3 comedy was fourth most-watched show on iPlayer last year
Moving BBC online would contribute to Hall’s plan to save £100m and supercharge the iPlayer “This demographic is worth 10 times any other audience. It’s the next generation of licence fee-payers,” the source added. A senior industry executive agreed: “There will be a problem with the BBC connecting with young people. Most of the traffic broadcasters get from young people still comes in an old world way.”
Another BBC insider said axing the channel would be “madness”, while a fourth executive questioned how much the initiative would save if content remained a focus for BBC3 online. BBC3’s content budget was £89.7m in the 12 months to 31 March 2013, compared with infrastructure and support costs of £27.4m and distribution costs of £4.6m. Others saw sense in the strategy. One source said tent-pole brands such as Bad Education could be used to drive viewers online, while an insider added that BBC3 talent is “very savvy” about the digital space. The channel’s genre mix, especially its focus on new comedy,
is particularly suited to the online world, and premiering scripted comedy on iPlayer has been a success. BBC3 is also behind three original, high-quality, 15-minute dramas that will be available exclusively on iPlayer this month. Online strategy dominated Hall’s first major speech in October last year and featured heavily in his Oxford address last week, when he called for the licence fee to be “modernised” to ensure that it covers catch-up viewing on iPlayer. He is planning another speech on the future of the VoD service next week at New Broadcasting House.