Broadcast 13th June

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www.broadcastnow.co.uk

13 June 2014

INTERVIEW

BEHIND THE SCENES

ANALYSIS

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Page 32

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Melvyn Bragg on faith, DIY rig: how to arts and his TV legacy film a flying cat

Sheffield DocFest: the talking points

C4 orders real-time voting show Endemol’s The Singer Takes It All will launch in August ahead of ITV’s format Rising Star BY MATTHEW CAMPELLI

Channel 4 is planning to steal a march on ITV by launching an interactive singing contest that hands viewers real-time voting power. The broadcaster has turned to Endemol UK in its quest for a breakout entertainment hit, commissioning live talent format The Singer Takes It All for transmission in August. Fronted by Alan Carr (below), the 4 x 60-minute series features a moving 18-metre stage that can be manipulated by viewers depending on how they rate the act performing. Viewers will be prompted to vote four times during each performance, using a free app. If the act is a crowd-pleaser, the stage moves the singer forward to a ‘gold zone’ at the front. But if the singer hits a bum note with the audience, they will be sent to the back – and potentially out of the show. Contestants who spend the most time in the gold zone will compete for an undisclosed cash prize in each of the four episodes. The format has no judges, although a selection of celebrity guests will interact with the acts. The show’s August debut means C4 will have a head start on ITV, which will launch its version of Israeli interactive talent format Rising Star early next year. C4 head of entertainment Justin Gorman said The Singer Takes It All had been in development since 2013 and will have a different tone to talent shows on rival broadcasters. The show is “about being in the moment, not about record-

The Million Pound Drop Live: interactive Davina McCall-hosted series provided inspiration for The Singer Takes It All

The show is about being in the moment, not about recording contracts Justin Gorman, Channel 4

ing contracts”, Gorman said, adding that the concept was “bold and risky”. He said it would be “tongue in cheek”, with Carr bringing levity to proceedings. He would not confirm when C4

will schedule the show, but it is thought likely that it will play over four weekends, starting in August. The Singer Takes It All app was developed by digital agency Chunk in close collaboration with Endemol, and incorporates livevoting technology developed by Tectonic Interactive. C4 multiplatform commissioning editor for entertainment and comedy Jody Smith said the success of interactive technology on The Million Pound Drop Live provided the inspiration for The Singer Takes All. It All

She argued that the new show will be a “massive step” for second-screen viewing. “We thought ‘how can we make voting exciting again?’ Lots of shows have implemented a voting system since it was pioneered by Big Brother, but the exciting thing about The Singer Takes It All is it’s all about a 90-second performance. There are real moments of drama, but it still feels like a game.” The Singer Takes it All was codeveloped by Endemol’s UK production arms Initial and Remarkable Television, the latter of which was behind The Million Pound Drop. Nic McNeilis is the executive producer, while the digital executive producer is Karen Troop.


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Broadcast 13th June by Media Business Insight - Issuu