Broadcast 25th April

Page 1

www.broadcastnow.co.uk

25 April 2014

RATINGS ANALYSIS

INTERVIEW

BEHIND THE SCENES

Page 22

Page 18

Page 24

BBC3: which shows ITV’s Helen Warner are 16-24s watching? on breakfast news

Prey: fresh take on shooting thrillers

All3M aims to crack AFP with launch of Apollo20

Pact lobbies for kids’ liveaction credit

BY ALEX FARBER

BY PETER WHITE

All3Media has created a dedicated ad-funded programming (AFP) arm designed to help its indies crack the increasingly lucrative market. Apollo20 has been established by North One head of commercial and digital programming John Nolan, an AFP veteran with 20 years’ experience. It has struck initial content deals between Little Dot Studios and Pepsi, and North One Television and Diageo-owned whisky brand Talisker, and has projects involving Maverick Television and Lion Television in the pipeline. The company is now planning to expand its reach to indies outside of the All3M group. All3M chief executive Farah Ramzan Golant said: “Great original content is at the heart of our business, so finding new ways of producing and funding that content is key to the future. “We’re genuinely excited to have the newly created Apollo20 sitting within the group and look forward to exploring new opportunities with John Nolan and his team.” Nolan said that there is greater appetite for AFP than ever before and that it is becoming more editorially sophisticated. “Channel 4, UKTV, Sky and Discovery are committed to AFP, large media agencies are installing heads of branded content and every single creative agency has an entertainment division. It’s an important part of everyone’s mix and we are pushing at an open door,” he said.

Pact believes kids’ broadcasters such as CiTV, Channel 5, Disney and Nickelodeon will ramp up their live-action originations if it can convince the Treasury to introduce a new tax break. Pact is lobbying for the measure, which would be similar to the credit introduced for animation last year, to apply to all live kids’ genres, including drama, comedy, factual and entertainment. The move would help UK indies compete with producers in countries such as Canada and Australia, which have similar systems in place. Pact’s Children’s Policy Group is putting together an economic report about the proposal and is in talks with the Treasury with a view to getting the tax break introduced ahead of the general election. Chairman Mike Watts, who is also chief executive of Horrid Henry producer Novel Entertainment, told Broadcast: “Clearly the animation and high-end drama tax credits have been massively beneficial.” Continued on page 3

Talisker Whisky Atlantic Challenge: content deal with the Diageo brand

AFP is part of the rich mix of a buoyant market – brands don’t see themselves as filling a funding gap John Nolan, Apollo20

Nolan is charged with building on his work at North One, where he had been managing up to five projects each year. While his previous indie was suited to producing car- gadgetand adventure-led AFP, Nolan will now have the opportunity to push into broader projects spanning food, health, music and

lifestyle. Projects will be delivered both online and as traditional TV programmes. Nolan added: “We have a confident TV market and AFP should not be seen as a means of propping up budgets. It’s part of the rich mix of a buoyant market – brands don’t see themselves as filling a funding gap. The budgets are as big as the ideas – and no one wants to fund bad ideas.” As well as engineering deals, Apollo20 will exec produce shows to help manage the creative process. The creation of Apollo20 follows All3M’s decision to back group commercial and digital director Andy Taylor 12 months ago to create YouTube channel operator Little Dot Studios.

Topsy And Tim: live-action show


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Broadcast 25th April by Media Business Insight - Issuu