Broadcast 4th July

Page 1

www.broadcastnow.co.uk

4 July 2014

COMMENT

RATINGS ANALYSIS

BEHIND THE SCENES

Page 18

Page 20

Page 24

Why we need more kids’ TV tax breaks

PSB half-year report: winners and losers

Utopia: recreating 1970s paranoia

ITV’s battle for the sexes BY MATTHEW CAMPELLI

ITV is assessing the gender balance across its portfolio of channels, unveiling more details of ITVBe and preparing for life without European football. Director of digital channels and acquisitions Angela Jain is populating her forthcoming free-to-air channel ITVBe with content for “intelligent young mums”, and Peter Fincham told the Broadcast Commissioning & Funding Forum that preparations are being made for when ITV loses Champions League and Europa League football to BT Sport next summer. Director of television Fincham cited Top Gear as the type of show that ITV would like to grow in its schedule, adding: “Commercially we want to deliver male audiences. Football delivered them in a very pure way and with other programmes that’s much harder to do.” He warned producers not to “flood” him with “blokeish” ideas, but acknowledged that stemming a loss in male viewers is firmly on his mind. Meanwhile, Jain is focused on ITVBe. She has already commissioned 100 hours for the channel, but there remains a “significant opportunity” for indies to win business. The former E4 boss’s first orders include a 10-part UK version of Real Housewives from Made In Chelsea indie Monkey Kingdom, while ITV Studios factual arm Shiver has created celebrity format 7 Days, in which celebrity couples open up their lives for a week. Elsewhere, Mentorn Media has gained access to a designer baby

ALAMY

Broadcaster reveals plans for launch of ITVBe and to cope with loss of European football

Losses and gains: ITV must replace Champions League (left); UK version of Real Housewives in pipeline for ITVBe

ITVBe shows should be fun and entertaining and about real lives. We’re looking for the surprising Angela Jain, ITV

clothes shop for six-part series Baby Wears Prada. Jain will also move the next series of Dinner Date from ITV2 to ITVBe – a decision that follows plans to make the female-skewing channel the home of The Only Way Is Essex. US import The Real Housewives is also being shifted across from ITV2.

“ITVBe shows should be fun and entertaining and about real lives. We’re looking for the surprising and funny,” Jain said. “We’ve got more than 100 commissioned hours on ITVBe already, but we’re not commissioned up at all. We still need to order quite a few shows and we’re in regular contact with indies.” Her commissioning team, including recently installed Shiver producer Amanda Stavri, are looking for shows between six and 26 episodes in length, with decisions “dependent on the idea, the format and the tone”. Jain revealed that gaps in ITV2’s schedule present other opportunities for indies. She is looking

for young-skewing scripted and comedy series for the channel, which will get a fresh marketing push later this year. Fincham told producers to think of the digital channels as well as the main channel when developing comedy and said ITV2 has a “very lively slate”. Jain is also responsible for the male-skewing ITV4. It will lose Europa League football from next summer and is likely to play into the broadcaster’s overall plans for male-skewing content. The channel was criticised by ITV chief executive Adam Crozier for its below-par performance in 2013. ➤ See pages 4-5 for more coverage of the Commissioning & Funding Forum


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