www.broadcastnow.co.uk
25 July 2014
ANALYSIS
ROUNDTABLE
BEHIND THE SCENES
Page 5
Page 20
Page 24
BBC annual report: key points digested
What the rise of big data means for TV
Meet Channel 5’s blinged-up babies
Jane Lush returns to TV with Brucie
BY MATTHEW CAMPELLI
BY ALEXANDRA CHAPMAN
ITV has challenged indies to create up to four major male-skewing brands as it races to replace more than 100 hours of European and domestic football. ITV director of programme strategy David Bergg said preparing for life without the Champions League, Europa League and FA Cup next year is a top priority. Speaking at ITV’s Producers’ Forum in London this week, he revealed that losing the football rights will leave ITV with a 110hour hole in its schedule between 2015 and 2016. Director of television Peter Fincham hinted at the strategy during Broadcast’s Commissioning & Funding Forum earlier this month, and Bergg stressed that “opportunity knocks” for producers. Bergg added that ITV is on the hunt for shows that can help mitigate the loss of male viewers – a lucrative source of advertising revenue. ITV wants “three or four” brands that can emulate the demographic of shows including Top Gear and The Gadget Show. Bergg also pointed to Channel 4 hit The Island With Bear Grylls, which pulled in male and female viewers in equal numbers earlier this year. The Champions League, which will remain on ITV until May next year before moving to BT Sport, averages 4.4 million viewers a season. Some 2.7 million of these are male, of which 1.9 million fall into the ABC1 demographic. “Football matches have provided us with very valuable audi-
Strictly Come Dancing commissioner and former Splash Media managing director Jane Lush is back in production with a Bruce Forsythfronted (below) BBC1 variety show. The pair will be reunited 10 years after they launched Strictly together for a one-off special: Bruce Forsyth’s Hall Of Fame. It will be made by Lush’s new indie Kalooki Pictures alongside Hat Trick Productions, and marks her first step back into production since Splash went into administration at the end of 2013. The format provides a stage for comedians, singers and actors to emulate their heroes through special performances in front of a live theatre audience. Hall Of Fame will launch as a single programme later this year, but Lush hopes it will establish itself as a returnable brand. It is Forsyth’s first show since the BBC announced in April that the 2013 series of Strictly was his last as full-time host. The corporation hinted at the time that other projects would be in the offing for the veteran presenter. ➤ See page 3 for more details
The Island With Bear Grylls: ITV wants shows with a similar demographic
Football matches have provided us with very valuable audiences David Bergg, ITV
ences to sell to advertisers and we need programmes that attempt to replicate the scale and profile of these male audiences,” Bergg said. Top Gear was highlighted as a programme that “almost replicates the profile and volume of the football”, with an average audience of 4.8 million, 60% of which is male. However, Bergg warned against pitching imitations. The programme strategy boss told the room of 300 producers
that ITV would be interested in “tough factual pieces, some comedy drama of a bawdy nature, sci-fi aimed at families, quiz shows with a comedic nature and youngskewing male action adventure”. Potential slots to accommodate new shows include Tuesday evenings, where Champions League football currently airs, and Fridays at 9pm. There are also opportunities in Sunday early evening and post-news slots. The challenge ITV faces in maintaining audience gender parity was laid bare when Bergg revealed that Harry Potter And The Deathly Hallows had been the channel’s most male-skewing offering this year, outside of football. ➤ For more on ITV commissioners’ wishlists, visit broadcastnow.co.uk
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ITV challenges indies to shoot for football gap