Shots Awards 2013

A D V E R T I S I NG ’ S

B IG

N IG T S E G

H T OF A C H I E V E

14 categories. 14 w inners.

The Awards Guide W I N N ER S & SHORT L IST S

8 Northumberland Avenue, London 28th November 2013 shotsawards.com

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Contents

Introduction

03

Post Production Company of the Year

05

Branded Short Film of the Year

06

Animated Commercial of the Year

07

Best Use of Bespoke Music in a Commercial

09

Best Use of Commercial Music in a Commercial

10

Interactive/Experiential Campaign of the Year

11

Editor of the Year

12

New Director of the Year

13

Client of the Year

14

Mobile Campaign of the Year

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Director of the Year

19

Television Commercial of the Year

If you’re reading this then you should already know who won what at the shots Awards 2013. You probably (hopefully) attended the ceremony, graced the after-party and possibly found this winners brochure stuffed inside your jacket pocket or hidden inside your handbag after dancing and drinking the night away. Now you can revisit the fantastic list of work, people and companies that picked up shots Awards trophies this year.

And what a year it was. It is clichéd to say – but no less true because of it – that each of the shortlists were extremely strong and that any one of the nominees would have been a worthy winner. But, as we all know, that’s not how it works, and we must thank our comprehensive list of international judges for taking time out of their hectic schedules to assist in choosing our winners.

Thanks too, to every company that entered the Awards this year for making the competition as ferociously difficult to judge as it was. And a final thank you must go to the sponsors and partners of this year’s Awards for enabling us to make the ceremony happen and the party to go off in style.

Over the course of 2013 we have been able to showcase within the pages of shots and on our website a vast spectrum of new creative advertising from across the globe. Despite sustained talk of economic difficulties and frequent client hesitation, the industry has continued to create the interesting, inventive and impactful campaigns that you saw over the course of the Awards night. And recent discussions with agencies, production companies and post houses about their upcoming work and plans for 2014 seem likely to make the approaching year just as exciting – and competitive – as this one.

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Production Company of the Year

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Agency of the Year

Awards Supporter

We’re looking forward to it already.

Danny Edwards, Editor, shots

Category Sponsors

Sarida Bossoni Agency for Directors of Photography

Entertainment Partner

After Party Sponsor

Photo Booth Sponsor

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SHOTS AWARDS 2013

thefoundry.co.uk

Smart software for creative people When even every cut of the edit is a visual effect, and the edit itself touches two minutes, you know you’re in for a storm. I loved to be able to keep all the pieces together in NUKE.”

Image Courtesy of Analog

Fabio Zaveti Compositing Supervisor at Analog Studio

Honda ‘Hands’ Powered by

Post Production Company of the Year “Judging this was really tough, as all the companies have an amazing level of quality. [MPC London] was my number one choice as the company whose work was less ‘noticeable’, when my attention went to the story and not to the effects, even though all the spots had very complicated CGI or compositing challenges.” Marcelo Burgos

Winner: MPC London

Judging panel:

Ben Gregor Director, Knucklehead London

Shortlist Electric Theatre Collective London EE Six Degrees of Bacon Foals My Number Jaguar Desire Lexus Poise o2 Beyonce Peugeot Wacky Races talktalk Date Night Glance Framestore London Beats by dr dre Couch Captain Morgan Perfect Getaway Galaxy Chauffeur Guinness Paint the Town Black Kellogg’s Crunchy Nut Dinosaur Pepsi Max Mirrors

Qualcom snapdragon Coming Soon skyfall title sequence sony Xperia Sound & Vision three The Big Fish Mikros Image Paris Evian Baby and Me Nestle The Android total Quartz wwF Dolyphant Edeka The Mill London Johnnie walker Change The Game Guinness Clock smithwick’s Squirrel Guinness Cloud heineken Crack the Case

The Mill New York directV Car Chase PEta 98% Human sony Playstation 4 Greatness Awaits spotify For Music Valspar Choices MPC London assassin’s Creed Defy audi The Ring dell Thomas, Creator of...

John Lewis The Journey o2 Be More Dog samsung Charge samsung King of TV City three Pony Vigorsol Captain Ice Vodafone The Kiss

MPC Los Angeles adidas Quick Ain’t Fair deutsche telecom Heartbeat directV Road Trip Ea sports Ignite Engine Trailer Esurance Time Machine Gatorade Fixation Kia Totally Transformed Lexus Infinite Glances NBa Disappearing Act sony Imagine 4K

Sam Walker ECD, Karmarama London Colin Howard Executive producer, Egg Films Cape Town Neil Dawson ECD, BETC London Marcelo Burgos Director, Garlic Madrid Espen Horn Executive producer, Motion Blur Oslo

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THINK INSIDE THE BOX

Prepare yourself for the NEW LOOK shots.net Launches January 2014

More news | More insight | More inspiration

Branded Short Film of the Year “It’s an authentic moment of cinema, very well crafted, captivating [and] the scenario is original. It’s a real, beautiful short film.”

Matthieu Elkaim

Winner: Bombay Sapphire Room 8 Shortlist adidas The Cautionary Tale of Ebenezer Snoop agency: sid Lee Montreal Production: Caviar Content Los angeles Bombay Sapphire Room 8 (Bombay Sapphire Imagination Series) agency: Gravity road London Production: Independent Films London Google Analytics in Real Life Milk agency: across the Pond London

Grey Poupon The Lost Footage agency: Crispin Porter + Bogusky Boulder Production: hungry Man Los angeles The Guardian Own the Weekend agency: BBh London Production: Biscuit Filmworks London Honda Hands agency: w+K London Production: Nexus London

Intel+Toshiba The Power Inside Episode 2 agency: Pereira & o’dell san Francisco Production: Furlined Los angeles Neft Vodka Bad Motherfucker Production: Great Guns London Nerve.com Ghost Production: o Positive New York/ Los angeles

Judging panel:

Ringan Ledwidge Director, Rattling Stick London Daniel Bergmann Executive producer, Stink Matthieu Elkaim ECD, CLM BBDO Paris Guy Manwaring Director, Sonny London Anselmo Ramos ECD, Ogilvy Brazil Nicky Flemming MD, Another Film Company London Espen Horn Executive producer, Motion Blur Oslo

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Animated Commercial of the Year “The 2D look on Deezer, plus its core idea and the sound execution around it, has won me over.” Andre Pinho

Judging panel:

Guy Manwaring Director, Sonny London Angus Wall Editor, Rock Paper Scissors

Winner: Deezer Music Unleashed Shortlist

Guga Ketzer ECD, Loducca Sao Paulo

3 The Big Fish agency: Boys and Girls dublin Post Production: Framestore London

Nike Reuse a Shoe Production: Friend London designer: ManvsMachine London

Florian Beisert Managing partner, Markenfilm Germany

Deezer Music Unleashed Production: wizz France Paris

Ubisoft The Crew Production: Ubisoft Paris Post Production: Unit Image Paris

Andre Pinho Executive producer, Fat Bastards Sao Paulo

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Milk A Force of Nature agency: darwin BBdo Brussels Production: CZar.BE Brussels

Best Use of Bespoke Music in a Commercial “I like the fact that the music is an integral part of the idea. That is, for me, the best use of music in a commercial, be it an original song or a specially made one.” Marcelo Burgos

Winner: Barclay’s Premier League Love is Tough Shortlist The 55th Grammy’s The World is Listening agency: tBwa\Chiat\day Los angeles Music company: Barking owl Los angeles Barclay’s Premier League Love is Tough agency: BBh London Music companies: the Most radicalist Black sheep Music London Massive Music London EMI Music Publishing

Bridgestone Everywhere agency: Jwt International Music company: Massive Music London

Jaguar Your Turn agency: spark44 London Music companies: Universal Music Massive Music London

Cow & Gate Supergroup agency: BEtC London Music company: soho square studios London

MacMillan Cancer Support Not Alone agency: VCCP London Music company: soho Music London

IKEA Time for Change agency: Mother London Music company: 750mph London

Judging panel:

Andre Pinho Executive producer, Fat Bastards São Paulo Michael M Maschke Head of creative services, Saatchi Germany/Switzerland Nico Pimentel Innovation director, +Castro Buenos Aires Anne Kulonen Composer, London Kath Sawszak MD, Marshall Street Editors London Mark Edinoff Editor, Work Post London

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Incredible catalogue, free expert music searches and hassle–free licensing.

Tim.Miles@warnermusic.com

Warner Sync. Made by musi

Best Use of Commercial Music in a Commercial “Undoubtedly the best use of music, blending and driving the edit.

Music and sound design provide the drive and momentum in the spot and help accent specific elements as there is no dialogue.”

Robert Fernandez

Winner: Johnnie Walker From the Future Shortlist British Airways Today. Tomorrow Music company: the Most radicalist Black sheep Music London record label: Universal Music and Music sales Johnnie Walker From the Future Music company: the Most radicalist Black sheep Music London record label: Parlophone and sony atV Music Publishing

Lurpak Weave your Magic Music companies: soho Music London Moonrise LLC c/o Indian Paintbrush MTV Brasil Elvis is Death agency: Loducca Brazil Music company: Big Foote

Judging panel: Robert Fernandez Executive producer, Moxie Pictures New York Mark Edinoff Editor, Work Post London Pedro Becker Director, Fat Bastards São Paulo Martin Werner Director, Bacon Copenhagen Anne Kulonen Composer, London Marcelo Burgos Director, Garlic Madrid

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Interactive/Experiential Campaign of the Year “Real Beauty Sketches is clearly an exceptional project. It elicits a very emotional response from the viewer. I think the tremendous online success of this campaign is proof of its power and impact.

I also really appreciated the fact that the client is only mentioned, briefly, at the end of the piece.� Robert Fernandez

Judging panel: Flavio Pantigoso ECD, Y&R Lima

Chip Houghton Co-founder and managing partner, Imaginary Forces USA Robert Fernandez CEO, Moxie Pictures New York Nigel Clifton ECD, Havas EHS London Andy Fowler ECD, Brothers and Sisters London Kath Sawszak MD, Marshall Street Editors London

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Winner: Dove Real Beauty Sketches Shortlist Axe Apollo Space Academy agency: BBh London Coca-Cola Small World Machines agency: Leo Burnett Chicago/sydney Doritos Mariachi agency: aMV BBdo London Dove Real Beauty Sketches agency: ogilvy Brazil Easyway Language Centre Subtitles agency: Loducca sao Paulo

Google Jam with Google agency: Google Creative Lab UK Production: tool of North america Los angeles John F. Kennedy Presidential Library Clouds Over Cuba agency: the Martin agency richmond Production: tool of North america Los angeles Lincoln Motor Company Hello Again agency: hudson rouge detroit Production: radicalMedia New York

New Museum Recalling 1993 agency: droga5 New York Nike+/Microsoft Nike+ Kinect Training agency: aKQa London Perrier Secret Place agency: ogilvy & Mather Paris Production: Fighting Fish Paris Prudential Challenge Lab agency: droga5 New York Subaru Big Night Production: Great Guns London

Editor of the Year “I like Paul’s sense for pace and rhythm but sensitivity for characters at the same time. Very special.” Daniel Bergmann

Winner: Paul Hardcastle

Judging panel:

Ben Gregor Director, Knucklehead London

Shortlist Steve Gandolfi, Cut+Run audi Prom Fiat Wedding Kia Space Babies Lexus Steps Pepsi Mirrors taco Bell Silver Dollar Joe Guest, Final Cut IKEa One Room Paradise John Lewis The Journey John Lewis Insurance Things Matter Morrisons For Your Christmas robinsons Pals

Paul Hardcastle, Trim assassin’s Creed Defy Coke Burn Visions Coke Burn Director’s Cut honda Hands hornbach Now It’s Your Turn IKEa Living Together Pedigree Bad Dog/Good Dog samsung King of TV City Vodafone Add Power to Your Life Tim Hardy, Stitch anchor Butter A Kitchen’s Life Channel 4 Grand National Freesat Ray Marie Curie Symmetry tango Cornershop

Art Jones, Work Post dove Skin Torture Lurpak The Cook Marmite End Marmite Neglect Nissan The New Hero samsung Baby Chase

Davud Karbassioun Head of film, BBH London Daniel Bergmann Executive producer, Stink Laura Gregory Managing director, Great Guns London Ahmed Tilly ECD, Black River FC Johannesburg Nicky Flemming MD, Another Film Company London

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New Director of the Year “Whilst I was impressed by the sure-handed, striking visual sense in the work of both Ruschel and Roth, the Brewer film was the one I wanted to go back and watch again. It had an original voice and humanity to it that caught me off-guard.” Tim Godsall

Judging panel:

Davud Karbassioun Head of film, BBH London Andy Gulliman Executive broadcast director, Saatchi London Neil Dawson ECD, BETC London Tim Godsall Director, Biscuit Filmworks Martin Werner Director, Bacon Copenhagen Judy Hill Managing director, Nice Shirt Films London Pedro Becker Director, Fat Bastards São Paulo Tony Kaye Director, Above the Sea Los Angeles

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Winner: Brewer Shortlist Brewer Passion Pit Carried Away

Andreas Roth herbaria Fears

Murray Butler & David Mellor Qualcom snapdragon Coming Soon

Ian Ruschel Creative Club são Paulo Unbovine Yourself

Ian & Cooper Joel Compass Back to Me Axel Courtière Poom Big Bang Ed Morris Cybersmile #Dontretaliate Dennis Parchow steiff Don’t Be Afraid of the Dark

George Watson Child

Client of the Year “Over the past 12 months Samsung has, through a variety of agency partners, across a number of territories and for a number of products, created an array of innovative and impactful campaigns.

From the comedic pairing of Seth Rogan and Paul Rudd to the epic imagery of King of TV City and Charge; from hybrid music videos and mini-documentaries to short films and David Bailey wannabes. Samsung has perfectly combined idea and execution to create a body of work which makes them stand out and which is why they’re the inaugural shots Awards Client of the Year.”

Danny Edwards, editor, shots

Winner: Samsung

Judging panel: The shots editorial team

Work Galaxy S4 The 360 King agency: Jam London Production: annex Films London

Smart TV Charge agency: ChI London Production: somesuch & Co London

NX Smart Camera We Are David Bailey agency: Cheil UK

Galaxy S4 Hi Hey Hello agency: Leo Burnett Chicago Production: hsI London

Galaxy El Plato Supreme agency: 72andsunny Los angeles

Galaxy Note 3 Dreams agency: Leo Burnett Chicago Production: Prettybird Us

Smart TV King of TV City agency: ChI London Production: stink London

Galaxy Note II Lebron’s Day agency: 72andsunny Los angeles Production: anoymous Content Los angeles

Galaxy Note Meeting with Tim Burton agency: 72andsunny Los angeles Production: Epoch Films Los angeles

Motion Sync Vacuum Baby Chase agency: the Viral Factory London Production: the Viral Factory London

Galaxy The Next Big Thing agency: 72andsunny Los angeles

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Mobile Campaign of the Year “Challenge, weather, story, and product combined in a fun and engaging way. It made me want to go run in the elements.”

Chip Houghton

Judging panel:

Nico Pimentel Innovation director, +Castro Buenos Aires Michael M Maschke Head of creative services, Saatchi Germany/Switzerland Chip Houghton Co-founder and managing partner, Imaginary Forces USA Andréa Stillacci President, Herezie Paris Peter Sells Head of mobile, Havas EHS

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Winner: Nike Hypershield Shortlist BMWi3 Become Electric 360 Experience agency: wCrs London Production: tool of North america Los angeles/Mustard London Easyway Language Centre Subtitles agency: Loducca Brasil The Gadget Show 360 Experience Production: tXs2 Netherlands

Nike Hypershield agency: aKQa London Production: Great Guns London Scrabble Wi-Fi agency: ogilvy & Mather Paris

Creative CGI Animation Film Photography Production Post

Check out this innovative campaign, motion and post production by Taylor James. Photography by Andy Glass, for The Richards Group and Fiat.

www.taylorjames.com/vanity-fair

Sarida Bossoni Agency for Directors of Photography Kalchbuehlstrasse 169 CH-8038 Zurich +41 (0) 79 279 11 99 welcome@saridabossoni.com www.saridabossoni.com

Never underestimate the power of a strong image.

Director of the Year “We can’t put Noam Murro in any kind of slot, as we like to do in our business. Comedy, drama, action, animation… he knows how to tackle every genre with great talent and imagination. The storytelling, the casting, the cinematography, the art direction, the choice of music, the special effects… Everything is absolutely perfect.” Francois Chilot

Winner: Noam Murro

Judging panel:

Francois Chilot Executive producer, Les Producers Paris

Shortlist Tim Godsall axe Fireman axe Lifeguard Guardian Own the Weekend tango Cornershop tango Footie Noam Murro audi Powerwalking directV Troll Guinness Game Land rover Roam Free Monster Pinocchio Vw Mask

Sponsored by

Tom Kuntz directV Motorcycle Mike’s hard Lemonade Bowling Alley old spice Wolfhorn old spice Pokerface oreo Life Raft oreo Whisper Fight Vw Get Happy Speck & Gordon Visa Aquarium Intel+toshiba The Power Inside Ep 1 Intel+toshiba The Power Inside Ep 2 Intel+toshiba The Power Inside Ep 3 Intel+toshiba The Power Inside Ep 4 Intel+toshiba The Power Inside Ep 5 Intel+toshiba The Power Inside Ep 6

Keith Schofield Citroen Dog Romance darwin deez You Can’t Be My Girl dodge 100 Steps Litter Genie Psychedelic Lucozade Glucose Powered o2 Be More Dog skoda vrs Not Your Everyday Car

Colin Howard Executive producer, Egg Films Cape Town Sam Walker ECD, Karmarama London Andy Gulliman Executive broadcast director, Saatchi London Judy Hill Managing director, Nice Shirt Film London Andréa Stillacci President, Herezie Paris

Sarida Bossoni Agency for Directors of Photography shots awards 2013

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Television Commercial of the Year “It feels like the most startlingly original film among the entries. I like ideas that are this simple, where the director brings an extraordinary level of filmmaking craft. It’s the only entry that stands up to repeated viewings, where there’s insane attention to detail and so many playful touches.” Andy Fowler

Winner: Honda Hands

Judging panel:

Kevin Brady ECD, Droga5 New York

Shortlist Assassin’s Creed Black Flag Defy agency: sid Lee Paris Production: stink Paris

Evian Baby and Me agency: BEtC Paris Production: Iconoclast Paris

New York Lottery Writer’s Room agency: ddB New York Production: o Positive New York/Los angeles

Audi The Ring agency: BBh London Production: academy Films London

Guinness Cloud agency: aMV BBdo London Production: Gorgeous Enterprises London

Cow & Gate Supergroup agency: BEtC London Production: Little Minx/rsa London

Honda Hands agency: w+K London Production: Nexus London

Samsung King of TV City agency: ChI & Partners London Production: stink London

EE Film Club agency: saatchi & saatchi London Production: rattling stick London

Honda The Centaur agency: ddB Paris Production: CraC Paris

St John Ambulance Helpless agency: BBh London Production: Blink London

Sponsored by

Nike Possibilities agency: w+K Portland Production: MJZ Los angeles

Michael Ritchie Executive producer, Revolver Films Sydney Andy Fowler ECD, Brothers and Sisters London Matthew Elkaim ECD, CLM BBDO Paris Calle Sjoenell ECD, Ogilvy New York Peter Souter CCO TBWA London Andy Fackrell ECD, DDB New Zealand

Virgin Flying in the Face of Ordinary agency: rKCr/Y&r London Production: Partizan London

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Production Company of the Year “Powerful storytelling with superb execution [that] evokes different sorts of emotions. [MJZ LA] has done consistently good work for many years.” Anselmo Ramos

Winner: MJZ Los Angeles

Judging panel:

Peter Souter CCO, TBWA\London

Shortlist Biscuit Filmworks London audi Powerwalk axe Lifeguard axe Fireman Guardian Own the Weekend IKEa Time for Change Mentos Intervention Moneysupermarket Running With Cats tango Footie tango Cornershop MJZ Los Angeles Canon Inspired Gatorade Fixation heineken déjà vu Jordan Make the Game Mercedes Soul Nike Possibilities old spice Pokerface old spice Wolfhorn

Calle Sjoenell ECD, Ogilvy New York sony Playstation 4 Greatness Awaits Vw Get Happy Nexus London Coke Happiness is Movement Creator’s Project The Carp and the Seagull Fuze tea When This Meets That honda Hands Prudential Live the Longest salvation army Simple Dreams Visial arts Woodland Wiggle Rattling Stick London Cesar Journey Cybersmile #Dontretaliate deptartment for transport

#Publooshocker domestic Violence House Hunt EE Six Degrees of Kevin Bacon Lexus Steps Plan documentary skyfall title sequence sun January Sucks talktalk Model Britain Revolver Sydney alintra A Day in the Knight BNZ The Power of a Dollar Boost How to Stay Living…

Expedia Bucket List Nissan Pulsar More NrMa Wanderer old spice Constant Shower schweppes Tumble tap King Hello

Stink London Ba Today. Tomorrow Bt sport Great Sport Happens Here harvey Nichols Same Dress Kronenbourg A Taste Supreme Lexus Poise Mercedes a Class #YouDrive Nike women Endless Possibilities red stripe Make Music samsung King of TV City Vigorsol Ice Man

Kevin Brady ECD, Droga5 New York Flavio Pantigoso ECD, Y&R Lima Anselmo Ramos ECD, Ogilvy Brazil Martin Werner Director, Bacon Copenhagen Andy Fackrell ECD, DDB New Zealand

Sponsored by shots awards 2013

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YOUR LIGHTING SET-UP?

We’ll make your filming unforgettable by giving you the perfect locations, services and crew in northernmost Finland.

www.filmlapland.fi

Agency of the Year “Wieden+Kennedy has demonstrated once again how to create iconic work, irrespective of the category in which it plays. They don’t just create great content, they seem to create new benchmarks – with freakish consistency. Very simply, I saw more work from this agency that I wished I had done than I did on any other agency reel.” Ahmed Tilly

Winner: Wieden+Kennedy London Shortlist AMV BBDO London Cancer research UK Enemy Cesar The Journey Guinness Clock doritos Mariachi total Greek Yoghurt Nineteen Twenty Thirteen

Havas Paris architecture Museum Paris havas Paris Greetings Card Les restaurant du Coeur The Airfood Project Mcdonald’s Everyday webhelp Tandem

BBH London audi The Ring axe apollo Space Academy Barclay’s Premier League Love is Tough British airways Flight Simulator Guardian Own the Weekend Johnnie walker From the Future robinsons Pals st John ambulance Helpless tango Cornershop

Leo Burnett Sydney australian Bureau of statistics Run that Town Bullit Bourbon Anti Established Bundaberg rum Smooth as Life is Rough Bundaberg rum Football Dreams Coca-Cola Small World Machines Bundaberg rum Road to Recovery Leo Burnett sydney Leo’s Cider

Wieden+Kennedy London honda Hands Lurpak Good Proper Food Lurpak The Cook stride Gumulon stride Gumulon demo tesco It’s the Little Things tesco Love Every Mouthful three The Pony

Judging panel:

Francois Chilot Executive producer, Les Producers Paris Michael Ritchie Executive producer, Revolver Films Sydney Guga Ketzer ECD, Loducca Sao Paulo Ahmed Tilly ECD, Black River FC Johannesburg Laura Gregory Managing director, Great Guns London Andy Fowler ECD, Brothers and Sisters London Tony Kaye Director, Above the Sea Los Angeles

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