MAJOR BENEFITS OF SOCIAL MEDIA FOR BUSINESS
PRESENTED BY NEW DELHI INSTITUTE OF MANAGEMENT
Evolving communication channels in the 21st century
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As more and more people flock to social media, businesses that get on board enjoy big benefits in four main areas
#1: CUSTOMER ANALYTICS Analytics provide invaluable information about your followers. 20 + Location Gender
Language
Age Interest
Engagement behavior
This information lets you:
INCREASE rate of engagement REFINE social media content
IMPROVE customer relationships
#2: CUSTOMER SERVICE
Ideal channels for customer connection and care Inquiries Feedback Complaint Compliment Suggestions Issues
Social media facts: customer service
71%
43%
86%
of those who experience positive social care are likely to recommend that brand to others
of consumers said direct response to their questions is important
of social media customers said they’d love direct response about complaints
Source: BufferApp
#3: MARKETING 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Increased exposure 92% Increased traffic 80% Developed loyal fans 72% Provided marketplace insight 71% Generated leads 66% Improved search rankings 61% Grown business partnerships 58% Reduced marketing expenses 51% Improved sales 50%
Top benefits of social media marketing in 2014 Source: Social Media Examiner
Most important social platforms for marketers
Percentage of marketers
100
201 3 75
50
25
0
49
54
16 17
12 12
14
8
4
2
2
3
3
4
Others
Source: Social Media Examiner 2013, 2014
#4: INFORMATION DISSEMINATION Products and services Job vacancies Events News Stories Articles
“”
Quotes
Quantity of information people share on social media 300 hours of video are uploaded to YouTube every minute
500 million tweets are sent every day
More than 30 billion pieces of content are shared on Facebook each month
Sources: KissMetrics | Twitter | YouTube | Instagram
THANK YOU