COMBINING A BRICKS & MORTAR STORE WITH E-COMMERCE, HOW?

It's the combination of the bricks & mortar store with e-commerce that really works well these days. It starts slowly to perfect the details & later expands via the use of affordable & dependable technology. Is it the ideal combination, that's the question? Whether it's Canada, the USA, the U.K. or the Middle East, the combination is turning well into an ideal one, depending on the number of people, i.e. the customers interested in the combination.

E-Commerce is growing fast in Canada as well as around the world. However, the predictions of a slow death for the bricks & mortar retailing haven't come to pass.

As well all know, online sales, i.e. internet-based sales rose to higher levels during the COVID-19 pandemic. It reached recorded levels and reached $55.2 billion in 2020 alone. This is according to the statistics Canada. An organization or a body responsible for research, i.e. customer based & online. The stats presented in 2020 regarding internet-based sales. Retail e-commerce still represented just about 8.2% of the total retail sales in the country. Well, truly, the dependency is there. However, it is not as high as it could have been. The figures in 2022, i.e. just a couple of years after that, truly show a different picture. A picture which is different from 2020 in terms of online selling activity, i.e. internet-based sales.

Getting to the root of the cause is the change in trends in Canada despite a high-level store presence that is concentrated all over the country, which is vast. Also, a number of advantages in terms of online discounts & offers.

AIMING FOR A UNIFIED CUSTOMER EXPERIENCE:

The aim of providing a combination of bricks & mortar store & e-commerce is to aim for a unified customer experience. The consumer must enjoy the product & the brand, whether it's online or in-store. You might be aware of omnichannel marketing. Here, the idea is to communicate with the customers through one voice. That is, whether it's in-store, online, i.e. the website or digital media, i.e. Social media. Otherwise, through traditional advertising, i.e. T.V. & other forms of advertising mediums. Obviously, it's never an easy thing; however, it can be very powerful, provided that you get it right.

The powerful term is seen vitally in the form of the power of the brand or the brand image. Just make a fresh start while analyzing & targeting the needs of the customers. Furthermore, their desires as well at the same time.

On top of this, you can even work on consistent branding, messaging & service standards across your digital & physical properties. Also, make dead sure that your marketing is aligned.

THINK ABOUT BEING MOBILE FIRST:

As a retailer, you need to think about being mobile as a first-level priority. The main reason for this is you are the center of attraction for the customers who are constantly looking for you on the internet. This is via their mobiles, i.e., smartphones, which means whether they are in a library, a coffee shop, a restaurant or a cinema. Ironically, what they are looking for is your retail presence & how to make a difference that is worthwhile enough for themselves.

On top of this, smart customers are even making use of their geek image while exploring on their smartphones w.r.t. price comparisons & customer reviews regards to your products & offers. Therefore, as a high-level priority, you need to make sure that your website not only looks fab. On top of this, it is also fully mobile responsive. The mobile-responsiveness is partially linked up with digital competitiveness. Therefore, we are assuming things are highly digitally friendly country-wide.

DO EXPLORE THE IN-STORE PICKUPS:

Part & parcel of the combination of brick & mortar stores with the e-commerce & online environment are the in-store pickups. Make sure you make use of these options at your retail outlet so that customer satisfaction levels are guaranteed. Keep exploring different offers, i.e. in-store pickups as compared to home delivery options.

Allowing your customers to pick up in-store is really an attractive idea. Once the customers are in, obviously, it's your retail marketing strategies that will hold them inside. You might also have an outside chance of selling them other merchandise. Also, keep asking yourselves what happens when your customers don't show up to pick up their parcels. It can be a logistics issue which you need to work on far more carefully. Pickups are preferable & easier options for the customers, especially if they live nearby the store location.

The combination is unique but is a modern one that is getting far more worthwhile for both. That is the retailer & the consumers, i.e. the customers. It's your responsiveness, as obviously, you are aiming for a unified customer experience. Customer reviews regards to deliveries & in-store pickups always will make a huge difference in your ultimate decision-making. It can even help in categorizing the customer types, for example, the lazy customers versus the ones who love to pop into the store. Keep experimenting with the combinations at different levels, just like changing your unique Pin ID for your Atm Card. A practice that will help you in future.

Works with Elavon’s processing services.

Dedicated talech© support team is available 24/7 to help.

Protect your business with data encryption.

Accept payments from chip (EMV) cards.

Accept payments from mobile wallets, including Apple Pay.

Create product variations and define multiple prices/quantities.

talech© Point of Sale Solution

Designed for today’s small businesses, talech tablet based solution is easy-to-use and will help you manage your inventory, track sales and grow your business.

Smart Terminal Poynt

Turnkey Solution

Features a mobile and countertop credit card terminal, printer, signature pad, PIN pad and docking station.

Wireless freedom

WiFi capabilities enables you to take the checkout (and tipping) to your customer, inside or outside your business.

Accept major payment types

Process all payment types - contactless EMV cards, Interac and mobile payments such as Apple Pay®* (NFC) and many more...

Smart Terminal Solutions

Function meets form in a new breed of wireless terminal that delivers an exceptional guest experience.

Poynt is an all-in-one smart device that looks great and gives both you and your guests a great view of every transaction.

MOBILE & ECOMMERCE

Grow online sales across multiple channels worldwide.

Widest variety of payment options available.

Fit your needs and easily expand your global reach.

Learn more about visitors of your online store.

Help add value to your business.

Ensure faster, uninterrupted online payment service.

Mobile & E-Commerce Solutions

E-Commerce is revolutionizing the market and giving businesses the opportunity to open up their doors to a global base of clients instead of operating only locally.

Address: 104-100 Dynamic Drive, Toronto, ON M1V5C4 Call: 1-866-667-1377

Fax: 1-866-204-6888 E-mail: pos@mbeforyou.com Web: pos.mbeforyou.com