2015 MEMBER SATISFACTION REPORT
OVERALL SURVEY RESULTS FROM THESATISFACTION CEO
Lori Graf, CEO
Not yet sure. Waiting to tally the votes! Looking good though. Plenty of pluses, and a few minuses for me. I think that the merger was good from a "management" perspective, but I think events catered to each group is needed.
EVENT SURVEY RESULTS
Different markets. Too much focus on home builders and not enough on remodelers.
MEMBER COMMENTS I understand the impact the merger had on all facets of the association and feel that things are steadily improving and therefore I look forward to what the future holds. Hold events closer to Baltimore City not so much in the city, but closer than Fulton. Too many are held in the Baltimore area. As a result I attend few events.
The majority of members attend events not only to network but also to see colleagues and support the association.
Seems to be an awful lot of events, maybe too many. Definitely an opportunity to see which ones are working, which ones aren't, and cut back on those that aren't. More roundtable, collaborative discussion type events. Staff is exceptional. Plan on expanding participation.
I understand the benefit for larger and regional builders, but for our firm it has been a net negative.
Moved into the new headquarters building, The Maryland Center for Housing in Fulton, MD Integrated staff Nominated and voted on a new Board of Directors Converted to a new member management system called WebLink Merged financial systems Designed and built our new website, marylandbuilders.org Integrated and maintained a full event schedule Held several successful events and meetings with County and State officials
I am very satisfied with the new organization, and the efforts underway to become one voice. I would like to see the former MNCBIA members become more involved with Builder Mart and other HBAM events. I love and respect this organization. I have been a member since around 1980 or thereabouts. Too long ago to remember. I want what is best for our membership, pure and simple. If being merged helps us survive, them I'm in favor. Conflicting objectives and territories make this merger unsuccessful in my eyes. I really have not used a lot of the services. Any dealings that I have had with the organization have been positive. Builder members MUST START attending MBIA events. Associate members pay money and take the time to attend with the hopes of meeting and socializing with potential customers. Year-after-year "same" events get tiring. Lori and her staff have done an incredible job!
71.6% of our respondents have registered for an event on marylandbuilders.org and of those, 95.6% felt it was easy to use.
WHAT’S WORKING NOW
between the Maryland National-Capital Building Industry Association and the Home Builders Association of Maryland. As we approached this milestone anniversary, we took a step back to evaluate our work. We reached out to our membership in June and asked them what they liked about the merge and what they think we can do better. In this Merge Report, we want to share those results with you. We are continuously evolving to serve our members and better our industry and we look forward to accomplishing those goals with you.
While it will take time to complete integration of systems, a wider, statewide view (vs. previous regional views) needs to be taken as regards priorities, programs, networking functions, etc.
WHAT WE’RE WORKING ON
September 2015 marks one-year since the creation of the Maryland Building Industry Association when it was formed from the merge
MEMBER COMMENTS
Enhancing and expanding our member benefit and discount programs
Streamlining and targeting our communication to members
Evaluating our events and assessing the venues at which we offer them
Reinvigorating our councils
Continuing to utilize and develop our database to better serve members
Adding and evolving website content
Member retention
Enhancing and strategically utilizing our social media presence
OVERALL SATISFACTION SURVEY RESULTS
The Maryland Center for Housing
Our Mission 93% of the membership thinks the merge was successful.
The mission of the Maryland Building Industry Association is to advocate for the building industry with a commitment to maximizing business opportunities for its members while working to promote a positive image and to serve as a resource to our members and to the public at large.
The MBIA headquarters at the Maryland Center for Housing is located in Fulton, MD in the community of Maple Lawn, which is strategically located off of US 95 and Maryland’s route 29 in the center between Washington D.C. and Baltimore. Just 20 miles north of Washington D.C. and 20 miles south of Baltimore, Maple Lawn is bounded by route 29 to the east, John Hopkins Road to the north and Maryland route 216 to the south.
EVENT SURVEY RESULTS Only 22% of MBIA membership uses our members-only discount programs.
Our Events MBIA is working hard to make our events convenient for everyone. We try to spread our venues around the area so all of our members have the opportunity to participate. Following is a break down of the location of our events from September of 2014 through August of 2015 98% of the membership thinks the MBIA is responsive to their needs. 98.5% of our respondents find out about our events through email.
All of our member benefits rank in the 3-4 range on a scale of 5.
Anne Arundel - 4 Baltimore City - 8 Baltimore County - 6 Eastern Shore - 5 Howard County - 16 Montgomery County - 12 Prince George's County -5 Southern Maryland - 2 Washington, DC - 2 Northern Virginia - 3 Las Vegas - 4
BUILT FOR YOU marylandbuilders.org
COMMUNICATION SURVEY RESULTS
With our new website comes new and improved data management. We developed this site as your resource for all things MBIA. We are constantly evolving and enhancing, so check back often and let us know what you think about your experience.
Our members are active on social media and MBIA is right there with you.
The majority of our members are neutral on the frequency at which they receive most of our publications.
89% of our members use LinkedIn and 63% of our members are on Facebook. We use our online presence to promote members, keep consumers informed and allow our members to network with each other.
MEMBER COMMENTS WEBSITE Clean. Good content. Still hard for me to look up members, as it seems hard to see where and when I need to login. Fresher, up to date Easy access to information, user friendly Too many tabs Usually easy to find upcoming event details. Hard to slog through to get what you want. Easy to navigate Visual appeal Sometimes hard to navigate COMMUNICATION The communication should be an easy link to get me to the website where I see what I want to see rather than pushing everything out to me.
84% of MBIA members use marylandbuilders.org to find information on events. Our new database and web platform have made it easier than ever to search for events and register online. 66% of members feel very informed about our events and information.
It would be great if there were a way to decline communication for a singular event or come off the event mailing list once you register. I appreciate the consistent marketing up until I make my decision.
ENHANCED LISTINGS NOW AVAILABLE
MBIA’s Success Depends on Your Involvement COUNCILS
CHAPTERS
MBIA’s councils target specific disciplines within the home building industry and give individual members with common interests the opportunity to exchange ideas and further their education; councils offer something for everyone.
Chapters serve each county in the MBIA jurisdiction with the purpose of representing the members doing business in those areas. The chapters monitor local legislation, policy changes, new regulations and lobby on behalf of the industry. The chapters meet regularly with representatives of the government departments, the Council members and County Executives or Commissioners.
Green Building Council Land Development Council Mid-Atlantic 55+ Housing Council Multifamily Council
Professional Women in Building Council Remodelers Council Sales and Marketing Council
COMMITTEES Builder Mart Celebrity Chef Codes & Standards Custom Builders Environmental FIL-Future Industry Leaders MAX-Maryland Awards of Excellence
Membership Recruitment & Retention The PROS Awards Real Estate Finance State & Legislative Affairs WSSC-Washington Suburban Sanitary Commission
Anne Arundel Baltimore County Baltimore City Carroll County Charles County Eastern Shore (Lower) (Upper)
Howard County Montgomery County Prince George's County Southern Maryland (Calvert & St. Mary’s Counties) Upper Chesapeake (Harford & Cecil Counties) Washington D.C
There are many timely issues that directly impact the home building industry, These issues aren't just impacting builders and developers, they affect those working in related fields, from realtors to concrete pourers, and from window installers to plumbing supply companies. Ultimately, these issues affect our entire regional economy.
How May We Help You?
301-776-MBIA
The MBIA staff has served thousands of members for a combined service of over 120 years. That's more than a century of advocating for the industry and communicating to the public and the politicos the importance of home building. We thrive on educating our members on the latest in building issues and trends and providing fun and innovative events for networking and socializing with other members. Lori Graf, CEO, ext. 204 lgraf@marylandbuilders.org Chris Baughan, Director of Membership and Sales, ext. 231 cbaughan@marylandbuilders.org Lisa Goheen, Builders Development Guaranty Group, ext. 241 lgoheen@marylandbuilders.org Josh Greenfeld, Vice President of Govt. Affairs, ext. 243 jgreenfeld@marylandbuilders.org Kelly Grudziecki, Director of Internal Communications, ext. 213 kgrudziecki@marylandbuilders.org Kristin Hogle, Director of External Communications, ext. 230 khogle@marylandbuilders.org
Marcus Jackson, Vice President, Govt. Affairs, ext. 208 mjackson@marylandbuilders.org
Becky Myers, Finance Assistant, ext. 266 bmyers@marylandbuilders.org
Allysha Jenkins, Membership Coordinator, ext. 214 ajenkins@marylandbuilders.org
Annette Rosenblum, Director of Regulatory Affairs, ext. 211 arosenblum@marylandbuilders.org
Patti Kane, Director, Home Builders Care Foundation, ext. 212 pkane@marylandbuilders.org Robert Kaufman, Senior Vice President, Govt. Affairs, ext. 207 bkaufman@marylandbuilders.org Jean Mathis, Director of Member Services, ext. 223 jmathis@marylandbuilders.org
Joan Strang, Vice President of Govt. Affairs Direct: 410-845-0132 jstrang@marylandbuilders.org Carey Swift, Director of Events, ext. 222 cswift@marylandbuilders.org
11825 West Market Place Fulton, MD 20759 marylandbuilders.org