MARKETING SPECIALIST
SMALL business FRUITFUL DESIGN CEO WILL LINGER, PRINCIPAL BEN LUEDERS, AND PRINCIPAL RAJ LULLA
Growing Something Good
FRUITFUL DESIGN & STRATEGY SHARES UNIQUE STORIES Fruitful Design & Strategy is helping clients tell their unique story. The design and strategy company specializes in branding, website development, and messaging for customers in Nebraska and beyond.
The Roots Founded by Ben Lueders, the company first opened its doors in early 2013 in downtown Benson. It started as a graphic design agency, but the team quickly grew to specialize in messaging, video, and marketing services for its clients. In 2017, Lueders joined forces with Raj Lulla, a friend and client of Lueders. Today, they have grown the company from a five-figure business to a seven-figure business that has eight full-time employees. “Fruitful is a unique combination of design and strategy,” Lueders said. “Our clients choose us because we help them communicate complicated ideas in a simple way. Whether it’s revolutionizing agriculture using blockchain technology or rebooting a 75-year-old data company, we help them connect with the people they’re trying to reach.”
The Next Level Fruitful Design & Strategy is one of 30 StoryBrand Certified Agencies in the world. StoryBrand uses a patented seven-part framework that helps clients connect with their audience in a meaningful way. Lulla became a certified StoryBrand guide in 2019 and after seeing significant success with it, they decided to certify the entire agency in 2020. This required Fruitful to make a sizable financial investment and included a two-day training session with the entire team. Now that it is certified, the company can hold StoryBrand workshops of its own, helping clients come up with a ‘BrandScript’ that is tailored to their businesses. This gives each client the tools and roadmap that they need to best communicate their brand to their designated audience. “We help our clients understand how to position their audience as the hero, and their organization as the guide helping them along their journey,” Lueders said. “The results that our clients get from shifting their website and marketing messaging in this way is unbelievable.”
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