Empowering Entrepreneurs

Frannet Of The Heartland Provides Support System To Franchisees

The trajectory of so many entrepreneurial journeys is not often a straight line. For FranNet of the Heartland Franchise Specialist Blake Martin, the path to supporting the successes of other franchisee-entrepreneurs started with building a home care company in Michigan 20-plus years ago before home care was a common option.

As Martin tells it in his signature podcast, “Heartland Franchise Guy,” it was “induction by fire” into the franchising industry. Ultimately, working on the development of the franchise system for Omaha-based Right at Home resulted in his foray into consulting and the Heartland.

Martin noted two defining moments that convinced him that he needed to make a career out of franchising consulting.

“Almost every one of the prospective ownership candidates we worked with during those early years was dealing with a sick family member or some other personal tragedy,” he said, a nod to Right at Home’s initial steps toward the development of a franchise system. “Knowing that this home health care franchise concept was designed to help people through such situations was rewarding. I really felt like this was the type of work I was supposed to be doing.”

Martin said he may never have considered the career if not for missing the second Easter in a row with his youngest son.

“At the time, I was traveling overseas in a country that doesn’t celebrate this holiday,” he stated. “When I realized I was missing these key moments with family, I knew I had to make a change because you can never get those moments back.”

Officially, Right at Home founder Allen Hager and then-CEO Brian Petranick played pivotal roles as mentors after he moved to the metro in 2004.

“One of the early lessons they both taught me was how to think introspectively,” Martin said. “They had a simple rhetorical question they’d apply to franchisors who were considering a change to their franchise systems: ‘Will it both improve the bottom line of our franchisees and enhance our brand value?’ If not, you should reconsider.’”

Martin moved forward with franchising and, in 2016, consulting with FranNet of The Heartland, and he has never looked back. In Martin’s seven years in his present role, he earned a prestigious industry award, “Top Performer,” in the franchise consulting sector. He said he is quick to link his successes with the successes of those entrepreneurs that he works with, day in and day out.

“Four of my previous clients that I helped become franchise owners were recognized as top performers or ‘Franchisees of the Year’ by their respective brands,” he said. “I think it really demonstrates how the Midlands region punches above its weight class on the national franchising scene.”

Additionally, Martin’s online and community presence carries some heft; since formally launching the “Heartland Franchise Guy” podcast in the summer of 2021, nearly 100 episodes have been produced and he has also attracted considerable momentum from the business community with a series of other outreach efforts –from meetings and webinars to seminars.

“I helped co-found the Entrepreneur’s Education Collaborative back in 2017, and we’ve conducted roughly 70 webinars and seminars for the Midlands business community,” he explained. “These events help educate local professionals and aspiring entrepreneurs about small business startups and operations, but closing deals isn’t where my involvement ends.”

He stressed how it’s “very important for me to remain in touch so that I can help them grow, nurture, and succeed as business owners.”

But arguably the biggest achievement for Martin applies to his life outside of the office and day-to-day work with successful and aspiring entrepreneurs.

“I’m a family man at heart and nothing is more important to me than spending quality time with my wife and two sons,” Martin summed up. “Owning my own franchise consulting practice has afforded me a work/life balance that I could never have achieved working in corporate America.”

Furthermore, he has made the most of his interest in fitness and exercise, coaching his son’s little league team (his “true happy place”), participating in tennis, sand volleyball, and training for an upcoming 50 Mile March event from Lincoln to Omaha to raise funds and awareness for home veterans and vets with mental health challenges. Along these lines, both Martin and his wife are committed to volunteering and giving back.

“We want to make a difference in our community, even if it’s only a dent,” Martin said.

In part, he is a trustee with the Business Ethics Alliance, active with Small Business Administration coaching through Omaha SCORE, sponsors and judges the Children’s Business Fair of Omaha, represents Nebraska and Iowa’s “FranFit” program, is an advisory board member for SourceLink Nebraska (an online repository of resources for entrepreneurs), and volunteers with “Boots to Business,” the power behind the 50 Mile March and

BY MICHELLE LEACH | PHOTOGRAPHY BY DEBRA S. KAPLAN

other initiatives to help military service members transition back to civilian life.

Industry Marches Forward

The industry has made big strides, too. Notably, franchisors’ platform models allow for operational resource-sharing across brands.

“This advancement has allowed franchisors to marshal their combined resources to combat obstacles such as labor shortages, which CONTINUED