Cultural Connection

Urban Core Development Reinvigorates Small Businesses

The close-knit nature of Nebraskans is an incredible asset for small business owners in Lincoln, and it’s something that many of them are banking on for their continued success.

“‘Nebraska Nice’ is a real thing and the sense of community that comes with that sentiment is palpable,” explained Reisinger. “People in Nebraska, and even more specifically in Lincoln, genuinely want to see each other succeed and we will do what we can to support and lift each other up.

“But we’re also a culture that knows what it means to hustle and work hard and we’re not afraid to dig in and get a little dirty while doing it! I truly believe our community is committed to promoting and supporting small businesses, entrepreneurship, and economic growth. Whether that means support from the Lincoln Chamber of Commerce, or the Downtown Lincoln Association, or the humans who kindly support and love on us by shopping locally…overall, I think Lincoln is a great place for small businesses to thrive and grow.”

Ogden encourages locals to remain committed to shopping locally.

“As a community, we need to continue to find ways to support our small businesses, as they are the secret ingredient in making our city special,” he said.