Beyond PTO

Nebraska-based businesses, large and small, are identifying unique ways to help the parents on their staff be the best at their jobs. They all share the same sentiment — it simply makes sense.

Hudl’s Building of Epic Support

Of the more monumental moves by a Nebraska-based company, Hudl recently opened the doors to its own on-site child care facility. The Lincoln-based tech company took matters into its own hands when its workforce increasingly needed child care services. When more and more team members were sharing news of new additions to their families, Hudl executives were taking notice.

“Over the past couple of years, we realized, wow, we are starting to evolve and grow as a company. We need to be more thoughtful about how we think about child care,” said Mark Ketcham, VP of operations at Hudl.

Operated by Primrose Schools, the facility is located at the Hudl headquarters at 600 P St. in Lincoln. Interest is high among employees, with waitlists for some of the younger age groups.

Kari Schmitz, legal counsel with Hudl, noted that it was a bold move for the company, but there is hope that other businesses in the community will follow suit.

“I feel like this is going to have a domino effect for the community,” she said. “I think there were a lot of businesses that

MIDLANDS BUSINESS JOURNAL were considering doing something similar to this. They were just afraid to really be the first ones to jump in and do it.”

The Hudl team is cognizant that such a big undertaking is not in the wheelhouse of every business.

“This isn’t a one-size-fits-all for every business, for every community. But it gives you options and it starts a discussion of what they can do,” Schmitz said.

MULHALL’S PUT ON A GRADUATION CEREMONY FOR ITS “SPROUTS” - BABIES THAT PARTICIPATED IN THE COMPANY’S INFANTS AT WORK PROGRAM. (PHOTO COURTESY OF MULHALL’S)